Join host Stefanie Beach as she dives into the world of entrepreneurship with Eric Holtzclaw, the Chief Strategist at Liger. In this engaging episode, Eric shares invaluable insights from his extensive experience interviewing over a thousand entrepreneurs, revealing the secrets behind successful business models and the importance of customer-centric strategies. Discover how to navigate the challenges of entrepreneurship, from pitching to investors to leveraging unique opportunities, all while embracing the grit necessary for success in today's digital landscape.
About Eric Holtzclaw: Eric Holtzclaw is a visionary, recovering technologist, and serial entrepreneur. Using his extensive experience founding and scaling start-ups and advising enterprise clients on transformation, Holtzclaw’s recommendations are based on decades of work in user research and executing effective marketing strategies.For those who understand effective marketing requires consistency and a deep understanding of the true behaviors, motivations, and expectations of ideal buyers. and grounding in solid strategy, Holtzclaw, as the Chief Strategist at Liger, brings unconventional thinking and creativity to allow brands to break through today’s market noise.
About Liger: Liger is a hybrid marketing powerhouse that blends top-tier brand strategy consultancy with a full-service production house, delivering comprehensive content and creative solutions.
Discover more at ligermarketing.com
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