The Ecommerce Alley

The Ecommerce Alley

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

Episodes

August 22, 2022 35 min

Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces.

In this episode, Dana talks with Josh about the funding flexibility of 8fig.co.

Follow us on Instagram @ecommercealley or on TikTok @ecommercealley.

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Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."

But do them TOO OFTEN, and you’ll hurt your brand equity.

Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.

In this episode, I will cover:

  • Why To Run Them & How Often (Without Hurting Your Brand Equity)
  • Types Of Sales Promotions You Can Run
  • How We Structure...
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    In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into. 

    We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purchase.

    Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the sh...

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    Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps.

    In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo. 

    Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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    If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy.

    In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads standpoint, the elements you need to ha...

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    Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow.

    But tracking is only half the battle. WHAT you're tracking is essential. 

    In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well, you've probably heard of #5.)

    Check  it out, start tracking these mostly u...

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    If you want to be a more strategic and successful marketer, you have to take a hard look at your habits.

    In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing. 

    You'll learn how these 5 insanely practical habits will make all the difference between the failure or su...

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    When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience?

    It can be enough to make you want to throw in the towel.

    If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode shows you how to stop the stress.

    Learn our secret Swiss-Army Knife s...

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    When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom line.

    In this episode, we'll take a look at the top 5 elements that can help increase conversions and the value of every order placed.

    Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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    What do you do if your product is one of hundreds competing for the same space in the world of Facebook Ads? How can you stand out and be the brand with the loudest voice?

    You find your niche  and you dig in, against all odds – even when your biggest opposition is the platform itself.

    In this episode, Ryann and Chris of Freedom Fatigues talk to Josh about how they've found their niche and are differentiating themselves, learning ...

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    If you're ready to get serious about Facebook Ads, you're in the right place. In this episode, you'll get a thorough yet clear explanation of the 5 steps to structure a promo sprint.

    You'll get the answers to questions like, "What is a promo sprint?" and "How many ads should I create?"

    There's a lot of actionable info packed into these 27 minutes, so get your favorite note-taking method ready and ...

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    When you're just starting out your entrepreneurial journey you may hit some roadblocks.

    Cash flow issues. Inventory woes. The list goes on.

    This episode is all about new alternatives for financing and funding to scale your ecommerce brand.

    Our guest of honor is Asher Ismail of Uncapped. Asher was named Emerging Entrepreneur of the Year in 2017 and he sat down with Josh to talk about how his business grew from a desire to work with...

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    Find out how Steven Diaz of The Rainmaker Family is helping ecommerce business owners like you think in new ways about how and what they sell. With a special interest in empowering mom-preneurs to find success selling through Amazon, this conversation covered a lot of ground – from tiny undies to Japanese skill toys.

    Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

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    Interested in live selling and how it could enhance your ecommerce business? Our guest of honor for this episode is Matt Anderson of Mycot. 

    Find out how Matt and his wife got into the biz and the important things to remember when you're going into this type of selling.

    Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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    May 16, 2022 28 min

    As your business grows and you have more and more on your plate, you start asking the question, "When should I outsource my marketing?"

    The good news is that there definitely is a time when outsourcing is your best option. The trickier part is figuring out when that is. In this episode, Josh takes a deep dive into three considerations you need to think about before you're ready to outsource – the right way.

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    There are some things you can only master through trial and error, putting in the time, and learning as you go. Unless you have a Unicorn for a Creative Director who is willing to spill all his best strategies for design and development. 

    That's what Chris Woods is for us and what he shares will save you time and effort (and the embarrassment of cringeworthy design). This episode is packed with practical tips that will make a re...

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    If you’ve been shying away from – or you’re just curious about – Fulfillment By Amazon because you see Amazon as a big, mean corporation, you’ll want to hear what our guest of honor, Neil Twa, has to say. And he’s dropping some serious knowledge about a tricky topic, so you won’t want to miss it.

    (First, he’ll tell you that you may be forgetting that the majority of sellers on the platform are third party sellers. But there’s a lot ...

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    Five million macarons by ACCIDENT? Yes. The founders of ByWoops (delicious, unique, and stunningly-packaged macarons) are sharing how their business absolutely exploded in just 9 weeks and how they have managed the growing pains that have brought them to where they are today – thriving, multi-franchise global brand.

    Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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    Have your favorite note-taking tools ready for this episode because we're covering a ton of ground. Matt Harward joins us again and this time he's diving even deeper into his highly-successful rapid experimentation method. 

    This master-class level information will get you seriously thinking about what you ARE doing and what you SHOULD be doing. You'll get plenty of examples, data, and proof of how and why this method wor...

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    Imagine $54 million in Facebook ad spend. 

    That number is reality for our guest of honor on this episode of The Ecommerce Alley, Matt Harward. 

    He’s sharing what he has learned over time, with lots of trial-and-error, about algorithmic Facebook ad scaling. Matt has experienced wild success by honing rapid experimentation to crack the code and find out what WORKS. (It's both simpler and more complicated than it seems. You have to ...

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