If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?
But most can't answer: what's the cost to acquire a customer?
In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)
Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.
In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.
By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!
To access the CEO Dashboard Josh talks about in this episode, CLICK HERE! (You'll need to 'Make A Copy')
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources
► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!
► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month
► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!