Episode Transcript
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SPEAKER_01 (01:07):
A lot of times with
whatever big transformation we
can experience in 90 days, thisis what we think about.
The time, the effort, the money,the pain, the suffering have to
go through to pull it off.
But here's the deal.
You can embrace the importantthings you need to embrace to
create big transformations inyour business if you'll follow
this five-step process.
SPEAKER_00 (01:28):
Hi dogs.
Welcome to the Ontree MDpodcast, where it's all about
helping amazing physicians justlike you embrace
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, Dr.
Inna.
SPEAKER_01 (01:47):
I had a conversation
with my brother about two weeks
ago that shocked me to my core.
And it has made me change theway I think about my business
completely.
And it has put me on a speedtrack.
I was already on a speed track,but a real speed track.
And this is what theconversation was around.
He was telling me about Claudeco-work.
And he's like, Have you used it?
(02:07):
I was like, no, you know, I sawit came up on my Claude app, but
I haven't used it yet.
And he starts telling me abouthow powerful it is and how it's
really agenc AI.
Okay.
So this is Agentic AI.
And I said, wow.
You know, I didn't know it coulddo all of those things, like
going to an app, you know, pulldata from there, do some work on
this, go into the other app,upload this, upload that.
(02:27):
It's like fantastic.
It's full-on agentic AI.
And so he said, but that's notthe most interesting thing about
it.
The most interesting about it isthey use Claude code, right, to
build Cloud co-work in 10 days.
And I remember my mindexploding.
I said, wait a minute, hang on.
Are you telling me that Cloudwent from an AI assistant, if
(02:49):
you will, to an AI agent in 10days?
And I thought about it, I said,wait a minute.
If that is how fast companiesare changing now, if that is the
new standard, one of the worstthings we can do to ourselves is
stay the same.
But the next worst thing is togrow slowly and relax.
(03:09):
I know you might be thinking,no, but we don't want to, you
know, it sounds like then it's alot of hustle and where there's
hamster will and all.
And I promise you, we're not.
It has nothing to do with that.
Okay.
I'm going to show you how to dothis.
I'm going to show you how to doit simply.
I'm going to show you the mostimportant thing you need to do
to start thinking and acting inthis way.
Okay.
And this just piggybacked offeverything I've been working on
(03:31):
this year because if youremember, I told you about going
to CES, which is the ConsumerElectronics Show, in January of
2026.
And at that event, you know,Lenovo came up and did this
presentation and they said, oh,you know, these are all the
updates and new products and newpartnerships and things that we
have.
And I remember counting 12 or 13innovative things they had done,
(03:53):
right?
Like completely ramped products,introduced new products, all of
these things.
I was like, wait, is this allthey did in a year?
And if it was a year, it wouldhave still been impressive to
me.
But I looked to see when theydid their last update, and it
was four months before that.
I said, wait a minute, theseguys made all these changes in
four months.
And so I remember walking awaysaying, every 90 days, this is a
(04:14):
new thing I'm going to do.
Every 90 days, my business isgoing to be completely
different.
Every 90 days.
So this is the thing.
For the most part, we're usedto, you know, setting goals in
January, looking at them againin December.
Best case scenario, some growth,incremental growth, slow growth,
and that's okay.
We would like radical growth,radical change, but in a way,
(04:36):
it's in the realm of wishing andhoping.
It's not really something wethink we can engineer and go
for, right?
And so between CES in Januaryand my conversation with my
brother about cloud co-work, Iwas like, hold on.
We don't engage in this becausewe think it'll take too much
time, too much effort, too muchmoney, and things like that.
(04:58):
But the truth of the matter isthe real thing that it takes is
intention.
Will it cost you some time?
Yes.
Will it cost you some energy andeffort?
Yes.
Will it cost you some money?
Yes.
But the real game changer, thething you do to make this
possible is not the time, it'snot the effort, it's not the
money, it's the intention.
(05:18):
I am going to do this.
We make a decision and we get itdone.
And so what I'm going to do onthis podcast episode is I'm
going to show you five thingsyou need to do to get it done.
Like, you know, it starts withthe intention and what follows
it.
And I'm going to give you apractical example of something
that I'm doing in my business.
So I have this whole 90-day map,like the things I want to
accomplish in my business in thefirst 90 days.
(05:39):
And I've already done eight ofthem.
At the time of this recording,we are eight weeks into the
year.
And I've already done eightmassive transformations.
And I'm going to give you anexample with one of them.
Okay.
And this one you may relatewith.
I try to pick the messiest one,the messiest one I could pick
up, think of.
And so for me, one of the thingsthat I was like, if we could do
this in my business, this wouldbe really great for my clients
(06:02):
who give them, you know, a muchbetter experience, help them get
bigger results and all of thesethings.
And that is making thetransition from go high level to
Kajabi.
Now, to be very clear, I'm notagainst go high level.
I'm not for Kajabi.
I'm for what works for myclients.
Okay.
And so I don't have any issuewith the platform, but for me,
it wasn't working.
(06:23):
I didn't really like how thecourses look like aesthetically.
The login process seemed to bemore complicated than it needed
to be.
There were so many issues with,you know, I'm not able to log
in, I'm not able to get in, mylogin doesn't work anymore.
The email deliverability was aproblem for us.
And so so many people sign upand then they can't find the
email, they can't find the linksto the calls and all of these
(06:45):
things.
And I was like, oh my goodness.
But if you're somebody who hasbeen a content creator for any
amount of time, you understandmoving from one platform to the
other can be a completenightmare.
And if you're not a contentcreator, you're not a coach, or
you don't do events and thingslike that, think about moving
from one EHR company to another.
It can be a nightmare.
I have clients who did thisrecently.
(07:06):
It can be a nightmare.
However, not doing it has realcosts.
There's a real opportunity costto it.
Like I knew doing things the wayI was doing it, I am trying to
build a world-classorganization.
I could not do it with what Ihad.
I needed to change what wasthere if I was going to pull it
off.
You know, if I wanted my clientsto have a better experience, I
(07:28):
had to do that, right?
And so I remember thinking aboutit.
I'm like, oh my goodness, thisis gonna be like, you know,
pulling teeth, you know, and allof that stuff.
I was gonna say it's like doinga colonoscopy, and my GI friends
are always like, stop sayingthat.
It's not bad.
So I'm not saying that.
Okay.
And I thought about it, I waslike, oh my goodness, the time,
(07:49):
the effort, the money, the pain,the suffering.
And a lot of times with whateverbig transformation we can
experience in 90 days, this iswhat we think about the time,
the effort, the money, the pain,the suffering have to go through
to pull it off.
Okay.
But here's the deal you canembrace the important things you
need to embrace to create bigtransformations in your business
(08:12):
if you follow this five-stepprocess.
And the first step in theprocess is the most important
step.
And the first step is set theintention.
Set the intention.
For me, I had to come to thepoint where I'm like, okay, do I
want to build a world-classorganization or not?
Do I want to support my clientsat the highest level or not?
Do I want them to have a greatexperience or not?
(08:33):
The answer is yes.
I want them to have a greatexperience, right?
I am building a world-classcompany and all of those things.
Okay, fantastic.
Is there any pathway to gettingthere, keeping things the way
they are?
No, there is no pathway.
If I decide I do not want tomake the switch, if I decide I
do not want to recreate anecosystem, then I am deciding
(08:54):
that we've capped.
We're here.
So we just keep, you know,roaming around, going around in
circles and circles, maybegetting a little better here and
there, but there's no bigtransformation that's happening.
So when I came to thatconclusion, I set the intention.
Now, the intention is a littlebigger than the migration,
right?
The intention was like, I amgoing to build this ecosystem
for my clients.
And so, yes, even though we'vemade that migration, there's one
(09:16):
big surprise that's coming onthe back end of that.
And it will be done before the90 days are over.
And I'm so excited to announceit and stuff like that.
But anyway, I was like, I wantto build this ecosystem, right?
So it's easy for them to findwhat they need.
It's easy for them to maketransitions from one program to
the other.
It is easy for them to getnotifications.
It's like, I want to build thisecosystem that makes their
(09:39):
interaction with the programsthat we have so much better, so
much more high-level, soseamless, part of their everyday
lives, all of these things.
Okay.
So the intention as like, forgetthe pain, forget the suffering,
forget the time, forget theeffort, forget the money.
The intention.
I am going to be what I calledit is eight-figure ecosystem.
(10:00):
I am going to build aneight-figure ecosystem for my
clients.
So whether they're in theentrepreneurial business school
or in the profitable privatepractice movement or any of our
products.
And I was like, I'm going tobuild this.
That was the intention.
And I was like, done.
This is happening.
This is happening.
I'm going to face it head on.
This is happening.
Okay.
And so as we do this, the reasonI'm giving an example is I also
(10:21):
want to think about yourbusiness.
What is the thing in the way ofa big transformation?
Right.
It is time to address that thinghead on.
Or what is something that needsto happen for you to have this
big translation?
And you know what it is becauseyou're scared of it and you're
like, I don't want to do it.
You're pretending it's notthere.
You're adding 22,000 things toyour to-do list so you can stay
(10:42):
busy and not have to deal withit.
Now it's time to call it out.
Okay.
And so was I quote unquoteafraid?
Yeah.
I was like, oh my goodness,like, because I know I've
migrated EHRs before.
I know what this is like.
I was like, do you know thenumber of landing pages we have
to move over, the number offorums we have to move over, the
number of videos we have to moveover, the number of tags we have
(11:04):
to move over.
And every one of these things,we can break it and make a
mistake and all of these things,you know, re-re-establish, you
know, email integrity on a newemail service provider.
Like it's a Herculean task.
And I didn't even know how tofully think about it.
Like I could not map out this isthe framework, you know, if we
want to get everything over fromgo high level to Gajabi, these
(11:26):
are the seven categories ofthings to move.
I couldn't even conceptualizehow to start going about this,
but I set the intention.
And boy am I glad I did.
So that's the first thing.
The second thing is you have toidentify now that you've set the
intention, what needs to happen.
Okay, what needs to happen?
So for me, when I made theintention, I didn't know what
needed to happen.
I just knew that this ishappening, right?
(11:46):
And then so now I had to startlooking.
What needs to happen?
Okay.
And there are many ways to dothis.
So one of the things I did, andthis is another principle, I'll
talk about it later, is youknow, I went into Chat GPT and I
said, okay, this is where we areon Go High Level.
These are all the things I knowof that we have in Go High
Level.
I want to map out a strategy tomigrate from go high level to
(12:09):
Kajabi.
You know, how do I need toapproach this?
What are the categories ofthings that need to move?
Okay.
And so he gave me this list.
I'm looking at it.
Now, of course, I'm looking atit because, you know, AI can
hallucinate.
Okay.
So ChatGPT can hallucinate.
So you don't want base amigration off of it, right?
And I'm so like, okay, landingpages, those need to move, farms
that need to move.
I said, okay, great.
(12:29):
Like I need to do it.
This is the size of team that Ihave.
These are the people availableto support.
If we're to do this in phases,what would be phase one, phase
two, phase three?
Which for me, you're talkingabout a 90-day turnaround.
So everything's within a 90-dayperiod.
And it plays around with somestuff.
So I had some kind of idea, Ihad some kind of context, but I
was not yet clear on what neededto happen, right?
Like because I would not do thatoff of a box.
(12:50):
And so then I had called mybrother.
And my brother, you know, he'sinto IT, he's a software
developer, he's a serialentrepreneur, he does all the
things.
And of course, he's done manypainful migrations from one tool
to another.
And so I said, okay, I need tomake this transition.
I've decided, I've set theintention to make this
transition.
These are the things Iunderstand that I need to do.
(13:11):
How do I need to think aboutthis?
Okay.
And so he's the one, like, okay,we're not migrating from one to
the other because we have anopportunity to say, this is what
we want to build, and we'regoing to build it on Kajabi.
So it's not a straightmigration.
So don't think about it likethat.
I'm like, okay, and this is whatneeds to move.
This is what needs to move.
These are the things you need toredefine.
After redefining this, then wecan do this.
(13:31):
And this was a two-hour long,two and a half hour long
meeting, right?
And so we did all of thesethings.
And then I was clear on whatneeds to happen.
So setting the intention isamazing, is the first step, is
the most powerful step.
But if you don't then definewhat needs to happen, then it
just stays as an intention.
But my intention was in 90 days,I'm completely done, logged off,
(13:52):
like we're done.
And I've built an ecosystem thatmy clients will love because it
makes their life so much easier.
It's easier for them to engagein the program, to engage with
the program at a higher level,they're getting bigger results
because that's what I'm after.
I'm after bigger results.
Okay.
So what needed to happen, wethen define that.
I had a whole document.
This is our eight-figureecosystem built.
(14:14):
Okay.
So I had all of those things onthere.
Okay.
Then the third step is identifywhose help you need.
Okay.
Identify whose help you need.
Chances are, if you're going tomake radical change, you do not
have all the know-how, all theskill, all the expertise that
you need to pull it off.
And you have to lean on othersto help you as well.
And so for this project, firstof all, I needed my brother's
(14:35):
help.
So I already told you about thatpiece, leaning with him even to
figure out what was needed.
I needed his help.
And then I also needed somebodywho was going to build out
landing pages, transfer landingpages, transfer the forms, do
all of those things, right?
And so I hired a person, an opsmanager, who I was going to get
an ops manager anyway.
But then this person could helpme with all those things that
(14:57):
needed to happen.
And so for the thing you'rethinking about, whose help do
you need?
We're not long rangers.
We don't do things by ourselves.
We take help from other peopleas well.
Okay.
So that was number three.
Number four, raise yourself forimpact.
Okay.
Why do I say this?
Because when you decide you aregoing to take on a project like
this, chances are that thingsyou expected will take two days,
(15:17):
that will take two weeks.
There are things that youthought this was the pathway,
this is what needs to happen.
And it turns out, no, that isnot what needs to happen at all,
and not in that order.
Even in the midst of this, thefirst person I hired to help me
to move the things over, I hadto de-hire them.
I had to fire them in the middleof this project.
And so things are going tohappen.
You're going to ultimately getwhere you need to get.
(15:38):
And for me, I'm still going toget there in the timeline, but
there's going to be shakings anddelays and things that don't
work according to plan and somethings that will quote unquote
fail and all of those things.
And you have to ahead of timebrace yourself for impact.
Like things are going to happenand it's going to be okay.
All the obstacles that come myway are designed to be overcome.
(15:58):
I will overcome the obstaclesand keep them moving.
Okay.
That's the way we want to thinkabout this.
We brace ourselves for impact.
And this is something as anentrepreneur, you want to do,
period.
Like you want to be thatentrepreneur who has decided,
you know, challenges are goingto come, obstacles are going to
come, and I'm going to handlethem.
If you are going to be somebodywho radically changes their
business every 90 days and thinkabout doing that every 90 days,
(16:19):
which means you do it four timesa year, what kind of business
will you have?
But if you are going to be thatperson, you are going to be a
person who redefines yourrelationship with challenges.
Challenges don't mean stop.
Challenges don't mean you suck.
Challenges don't mean you're abad entrepreneur.
Challenges don't mean any ofthat.
Challenges are just challenges.
And if you are going to createradical change, you're going to
move forward, you're going tohave progress, you're going to
(16:41):
do all of those things,challenges will show up.
They are there for you toovercome them.
Think of them as weights in thegym.
You lift them, you get better.
You lift them, you get stronger.
That's all that the challengesare about.
So you will need to redefineyour relationship with these
things.
And so the challenges have come,many of them, on this one
project, and we recognize aspart of it, and we just keep you
moving.
Okay.
And then number five, it helpsyou against the sneaky thing
(17:04):
that happens, right?
Number five is immerse yourselfin next level thinking.
Okay.
And what that means is, forinstance, if you are going
through, like I had a client whodid this.
Okay.
So I had a client in theentrepreneurial business school
who changed her EHR, changed herpractice management system,
changed her biller.
Like she was working on thesethree projects at the same time.
(17:25):
When I say this, you shouldunderstand how painful it is.
Like I was giving her virtualhugs all the time.
I would go back home and I wouldpray for her.
I'm like, Lord Jesus, help her.
Because I know it's tough,right?
Because I know on the other sideof these transformations, she'll
have a wonderful business.
But going through the process isgonna hurt.
But then again, she was aroundnext level thinking, right?
(17:47):
Okay, so she's in theentrepreneur business school.
When she comes on sessions,we're talking through those
things, we're normalizing thechallenges with that, we're
putting in front of her what itwill look like on the other
side.
She's seen other people goingthrough challenging things and
they're navigating the challengeand all of that.
And so she stayed in the energyof, yes, this is challenging,
but yes, we can do this, andyes, it is worth it, and all of
(18:10):
that.
Now imagine if, as opposed tothat, she was in a physician
community where all they talkedabout was how, oh, you know,
we're not getting paid, nothingis working, this just sucks.
I'm shutting down my practice, Ican't take this anymore, and all
of that, it would be a verydifferent experience, right?
And it's not to say those thingsare not true in the sense that
(18:30):
the challenges are not there,they're there, but you really
need to be around the people whoare overcoming the challenges,
who normalize the challenges,who are future thinkers.
So they're like, oh my goodness,I'm going through this challenge
by myself of my own free will.
On the other side of this, thisis going to be amazing, right?
And so being around next levelthinking.
And so for me, that's what Idid.
(18:50):
Like I look for people who arebuilding world-class
organizations, look for peoplewho are putting themselves, the
challenges are not coming tothem.
They're putting themselves inthe line of the challenge, which
is, you know, what they do bysetting all these goals.
And they're just going throughit and they're like, yeah.
In fact, in the entrepreneurialbusiness school, we have a
scale, we have a tier that'scalled scale.
And these are for the doctorswho are doing over a million in
(19:12):
revenue or dangerously close toit, who are still interested in
hypergrowth, right?
And so it's so interestingbecause in that room, sometimes
they're like, okay, who has awin?
Let's share a win.
And someone is like, oh, youknow, I de-hired, I fired an
employee today, you know, theywere underperforming and all
those stuff.
And it really hurt me to do itbecause they've been with me for
a while and all, but I knew itwas the right decision for the
(19:33):
company.
So the celebrations are, oh, Igot a challenge and I'm going
through the challenge, right?
Is things like that.
Or I had somebody resign and I'mso proud of the way I handled
it.
So they're talking aboutchallenges.
You know, my finances in mybusiness, I really needed to go
do a deep dive on it to look atthe profit and loss statements,
to look for how we can reduceour expenses by X percent, up
(19:56):
this, all that.
And I spent eight hoursreviewing my finances.
Like for 99% of theentrepreneurs, the thought of it
is painful.
Talk less of doing it.
And so the wins they'recelebrating in that room are the
massive challenges that they'regoing through.
Do you see what I'm saying?
And so surrounding yourself withnext level thinking.
So this was what I did.
And so, who are the people whoare doing things like this and
(20:19):
putting themselves in the way ofchallenges and saying yes to
challenges because they want toget to the other side, you know,
what their company will looklike on the other side.
And I immerse myself in it.
What I mean by that is I amlistening to those people for 30
minutes to an hour every singleday, whether it's a podcast,
whether it's their audiobook orwhatever.
I'm just surrounded.
It's my daily reminder, whatyou're doing is worth it.
(20:41):
Keep going, what you're doing isamazing.
On the other side, what yourcompany will be like.
This is what we do.
You know, entrepreneurs like us,we embrace challenges, we go for
it.
We go for it, right?
And so I kept myself in that.
Okay.
So where are we with this?
We were only eight weeks in,okay?
And all my client stuff, all myprograms, everything has been
(21:01):
put in Kajabi.
Okay.
And so now we're in a positionwhere people are able to get
their links, they're able to gettheir emails.
It's a much nicer looking courseexperience, if you will, for the
doctors in the entrepreneurbusiness school.
They also get access to theprofitable private practice
movement.
And both their programs are inthe same place.
(21:22):
Easy logins, all of thosethings, right?
You know, and then we cleaned itup as well because we had the
vault where everything, everyrecording for all six years of
the entrepreneur business schoolis in.
So we created an archive, we putthe most recent things out
there, we're organizing the corecurriculum so it's all in one
spot.
So we're still on it.
But oh my goodness, getting theinformation they need, immersing
(21:44):
themselves in next levelthinking will become so much
easier.
And I mean, it's just soamazing.
And we're not done.
Like we're two-thirds of theway.
And there's a there's anothercomponent of it that we're
working on, it's our secretproject.
I'm not gonna announce that onejust yet, but we're working on
it which will make it evenbetter.
Like, take this thing I'mdescribing that is already a
(22:05):
massive upgrade.
I'm upgraded even more.
It's gonna be, it's gonna be sofantastic, so fantastic.
And so I'm so proud of the workwe've done, the team has done,
and all of those things.
But this is a deal.
This is one of eight projects wehave already done in 90 days.
And I'm not telling you to say,hey, I'm great, I'm amazing, and
all of these things.
No, that's not what it is.
(22:26):
I'm trying to show you what ispossible.
I'm trying to show you that withintention, we can start creating
massive shifts every 90 days.
Like I do a workshop in theentrepreneurial business school,
which we've revamped, by theway.
So, guys, get ready.
It's just called the 90-daysprints, which we do at the end
of every quarter to prepare forthe new quarter.
And this new one is going to beso wild because I'm like, guys,
(22:47):
you're gonna get four times,five times, ten times the things
you used to get done in aquarter and going forward.
And it's not going to be becauseyou hustle and die.
It's because you set intention,you focus on your focus.
Now you'll be in a position tospot distractions, spot shiny
objects and all of these things,and you'll say no to every last
one of them.
And in the same Amount of timeor even less time, you're gonna
(23:10):
get so much more down.
Okay, so I'm in the middle ofeight projects.
I'm talking about the ones we'vepractically completed, okay?
We still have some more to go.
So this is the deal, okay.
A few weeks ago, we launched theinsight scoop, and the insight
scoop is my newsletter, and Icreated that because I want to
be able to come on here andteach you concepts and
(23:30):
principles and all of thesethings.
But in my newsletter, I want toshow you in my business
practically how I'm doing that,right?
And so you see the principle,you see all of that, and then
you can see it in application.
Okay.
Think about it like businessreality TV in email format.
And so the newsletter for thisweek, I am showing you.
(23:51):
I showed you one, like ourmigration and creating our
eight-figure ecosystem.
But I'm gonna show you the sevenother things we've done, how we
pull them off, right?
The principles that allowed usto pull them off.
Like you're gonna see it all inplay.
And, you know, that's just here.
So if you're not subscribed tothe newsletter, it's ontremd.com
forward slash scoop.
(24:12):
S-C-O-O-P.
Okay?
Ontremd.com forward slash scoop.
And you get to see all eightthat we've done in eight weeks.
All eight in eight weeks.
And when you look at it, thenyou have so many examples and it
triggers so many ideas in youthat you're like, wait a minute,
let me pick my.
You don't have to pick eight.
(24:33):
You don't have to pick five.
I mean, even if you picked onlythree radical shifts to make in
90 days and you did that every90 days, and you won't be able
to do that every 90 days becauseafter you do three in 90 days,
your muscles for doing thiswould have grown.
Then you pick four or five orsix, right?
And then every quarter getsbetter.
Okay.
All right.
So behind the scenes details,all of that stuff, on trimd.com
(24:53):
forward slash scoop.
And this is what I want to leaveyou with.
Okay.
So Claude made their transitionin 10 days from AI assistant to
agentec AI.
Okay.
I've done eight changes in eightweeks.
CES, they did 12 to 13 changesthat I know about in four
months.
We're talking big changes.
So, what are you going to doover the next 90 days?
(25:17):
What big shift?
One, two, three, five shifts areyou just are you going to make
in your own business so thatyour business is radically
different every 90 days?
Okay.
I want you to answer that.
I want you to think about that.
I want you to look out for thenewsletter.
And I want you to start workingat it because if you do, at the
(25:37):
end of 90 days, your businesswill be unrecognizable to you,
to your clients, to yourindustry, to your patients, and
it will unlock a part of you, away of working that you have no
clue that you have.
And from then on, everythingwill change.
Okay?
So I'm rooting for you.
I'm rooting for you.
(25:57):
Share this episode with afriend, and I'll see you in the
newsletter.