April 6, 2026 • 38 mins
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Four specific areas Dr. Una is working on this quarter — and the real-world data behind why each one moves the needle.
Most physicians go into a new quarter the same way they went into the last one. In this episode, Dr. Una breaks down the four areas she's personally focused on heading into Q2 — and what she's doing with her clients inside the EntreMD Business School to make this their strongest quarter yet. This isn't theory. It's the actual plan, backed by real data and real results from the EBS community.
She opens with mindset — not as soft work, but as the foundation that either supports or quietly collapses everything else. She makes the case that self-doubt, overwhelm, and imposter syndrome don't disappear as your business grows. They require active work, and the doctors seeing quantum leaps in their businesses are the ones taking that seriously. From there, she moves into time mastery — dismantling the "I don't have time" belief with some striking numbers: 85% of EBS doctors took more than two weeks off in 2025, and the highest earners were also the ones taking the most time away from their desks.
The third focus is revenue generation — understanding how to create income on demand the same way physicians are trained to follow a clinical algorithm. Dr. Una shares the kind of results that come when that skill is mastered: 35% of EBS doctors crossed $500K, 21% hit seven figures, and 10% crossed multiple seven figures in 2025 alone. She closes with the power of commonwealth — the idea that your environment isn't just background noise. It shapes what you believe is possible, how fast you move, and ultimately what you build.Â
Tune in and get inspired!
Timestamps:
00:00 Why Dr. Una uses deadlines as a strategic tool — and how you can tooÂ
01:45 Why this quarter could be your new yearÂ
05:55 From negative to neutral isn't enough — what comes nextÂ
06:55 Reinvention by imagination: the EBS framework for mindsetÂ
12:10 Everyone has 24 hours. The question is who's using them.Â
21:00 From $40K to $250K — and how it happenedÂ
24:15 Auditing your circle as a business growth strategyÂ
25:30 From side hustle to $1M targetÂ
29:00 How to use all four areas to transform your next 90 daysÂ
33:50 What you'll walk away with in the first 30 daysÂ
đź“© Subscribe to The Inside Scoop newsletter: https://entremd.com/scoop
➡️ Follow Dr. Una on your favorite platforms:Â
LinkedIn: http://www.linkedIn.com/in/druna
Facebook: https://www.facebook.com/drunachukwuÂ
Instagram: https://www.instagram.com/drunachukwuÂ
YouTube: https://www.youtube.com/@DrUnachukwu?sub_confirmation=1
EntreMD is a podcast dedicated to all physicians who want to venture into entrepreneurship, grow their personal brands, and build wealth while doing what they love. Don't forget to subscribe/follow so you never miss an episode!
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Additional Resources:
- Learn more about my 12-month program.Â
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The 7-Figure Physician CEO" book.Â
When you are ready to work with us, here are three ways:
- Â The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here.Â
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
You do not do cruise control upstream.
(00:03):
When you want to accomplishsomething that has never been,
there's a chance that you aregoing to go against resistance.
And so you need the mentaltoughness to do that.
Hi dogs.
Welcome to the EntreMD Podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
(00:25):
your terms.
I'm your host, Dr.
Una.
I love deadlines.
I love deadlines because theykind of inspire me to behave
differently in the present.
So when I think about the end ofthe month, I think about the
beginning of a new month, a newquarter, and the end of the
(00:45):
year, all of all of those times,I use them to my advantage,
right?
Like the behavior of humans isto do more, show up more
strategically the closer theyare to a deadline.
So when you look at thestatistics, you'll find that the
most productive day for mostpeople is the day before they go
on vacation.
Why?
They have a deadline, right?
There's a deadline there.
(01:06):
Someone joked about it.
What's the fastest way to, youknow, declutter and clean your
house in no time?
It's like, you know, that, youknow, there's guests coming
over.
So deadlines are very powerful.
I don't fight them.
I don't wonder why we're webehave like that.
I just use it to my advantage.
When I think about a newquarter, I think about it as a
brand new slate.
I think about it as a time witha deadline, like a 90-day block.
(01:29):
I actually love 90-day blocks.
I prefer them over year-longblocks.
The problem with year-longblocks is you're like, oh yeah,
I have all the time in the worldto do this.
When you know it's 90 days, itkind of puts your deadline much
closer.
And so you behave morestrategically.
So actually, the entre MDBusiness School, we have, we
celebrate a new quarter as ournew year.
(01:49):
So in the entreMD businessschool, we have four years in
one.
Every quarter is a new year.
So by the time of thisrecording, we're almost coming
up at on Q2 of 2026.
And so what's going to happen ispeople are going to be like
happy EBS New Year and stufflike that.
That's kind of the way thatworks.
But anyway, that's the way welook at it.
Okay.
And so I sat down to reflect onwhat I am going to do to set
(02:10):
myself up.
So this quarter will be my bestquarter.
And I sat down to think aboutwhat I will do with my clients
to make sure that it's theirbest quarter.
And I figured I would come sharesome of that with you.
So this is like the plan to makethe quarter, this new quarter,
our best quarter yet.
All right.
And so there are four main areasI'm going to work on.
(02:31):
Let's take that one after theother.
And so the first one is going tobe my mindset.
So when I was younger as anentrepreneur, I didn't pay a lot
of attention to mindsets.
I thought that was soft work.
I thought it was things thatdidn't matter.
I thought it was for people whodidn't want to be productive and
do the work.
This is what, you know, myearly, early days as an
entrepreneur.
And when I look at it inretrospect, I'm like, no,
(02:52):
actually, you did that becauseyou had privilege.
So I did a lot of, you know,like through what I did with my
faith, I did a lot ofmeditation.
I did a lot.
There's so many things I didthat gave me quite a bit of
mental toughness.
And so I was thinking peopledidn't need that, but I was
working so hard on it, I didn'teven know.
But this, you know, likehindsight is 2020.
It took me years to figure thatout.
But anyway, I kind of didn'thave too much respect for it.
(03:15):
Now, the bigger my businessgrew, the more, the more respect
I had for it.
Because the truth of the matteris no matter how great your
strategy is, if you have aninferior mindset.
And what I mean by inferiormindset is it's a mindset that's
not at par with your strategy orat par with your goal, it will
cripple you and you will not beable to pull it off, right?
(03:35):
And it's interesting, you know,we have a tier of the entree and
business school called scale.
This is for doctors who are, youknow, at or dangerously close to
a million, who are stillinterested in hypergrowth and
want to build companies they canexit from.
In that tier of the entree MDbusiness school, so many of the
wins are mindset wins.
So many of the transformationsare mindset.
And when you ask them abouttheir secrets, yes, of course
(03:58):
there's strategy, of coursethere's all of that.
But a lot of those quantum leapsare triggered by quantum leaps
in the mindset, right?
And then everything elsefollows.
So I say all of that to say, youknow, you really want to lean
into this piece, right?
So self-doubt is crippling, thatfeeling of overwhelm.
And a lot of times is not justwhat's happening to us
(04:19):
externally.
It's what's happening to us inour mind, our perception of it,
right?
The overwhelm, the frustration,what people call imposter
syndrome.
Like these are all things thatare in the mind that stop us.
And they're not things we cansweep under the carpet, they're
not things we can wish away.
It doesn't matter how big yourbusiness grows, you won't
outgrow it like at all.
(04:41):
And so that these are thingsthat need to be addressed.
So that's on one side.
We have the negative stuff thatneeds to be addressed.
But then on the other side, wethen have this thing of a lot of
times when we work through themindset stuff, we come to
neutral.
We go from negative to neutral,we don't go to positive.
So we're just like, okay, Idon't think these things, right?
Or I think them less, or I don'tlet them control me.
(05:04):
But then what is what of thepiece of having a mind that is
filled and saturated with thevision of where you're going is
filled and saturated with theidentity, that your new
identity, your upgraded identitythat you need to go where you
need to go.
Your mind being saturated withhow you now show up, the things
(05:24):
you now do, the things you nolonger do, and all of that.
It takes work to do that.
And so, so this is somethingthat I work on every day.
This is something I inspire myclients to work on every single
day, but this is something topay attention to.
So you want to pay attention towhat are the things that get me
bent out of shape?
What are the things that triggeranalysis paralysis for me?
(05:45):
What are the things that make mefeel, okay, this is not working,
or any of those things.
We have to find them and addressthem.
And at the same time, like, howcan I fill my mind with the
picture of where I'm going?
Right.
So when we don't have our mindfilled with a picture of where
we're going, it's kind of like aGPS that is functional, but it
(06:06):
doesn't have an address.
And so you didn't put in theaddress.
So it's there.
It can't calculate the route, itcan't give you superior
strategy, it can't recalculatewhen you miss a turn.
It can't like it can't doanything.
The starting point is that thatvision needs to be there, right?
And so I will spend a lot oftime working on that and working
on the vision.
(06:27):
You know, we do differentthings, we do the vision board
and all of that stuff.
But in the entrepreneurialbusiness school, we do have a
signature framework for it.
We call reinvention byimagination.
And it's something that we use,it's a tool that we use every
day to put ourselves in aposition where our minds are
overwhelmed, overwhelmed withwho we want to become, with the
(06:50):
life we want to create, with thekind of business we want to
have.
And so that we can have themental toughness to navigate the
inevitable challenges ofbusiness and the mental
toughness to go againstresistance to create the
business and life we want.
You do not do cruise controlupstream.
That's not the way that works,right?
(07:12):
Like, so when you want toaccomplish something that has
never been, chances are almostwith 100% certainty, there's
that chance that you are goingto go against resistance, right?
And so you need the mentaltoughness to do that.
So that's the first thing thatI'm gonna work on.
And that's something that I wantto invite you to do, right?
(07:32):
So if you were at the open housethat we did recently for the
entree and the business school,and if you weren't, you can
always send us a DM and justsay, you know, I want the replay
to the open house and we'll sendit to you.
But it was so powerful becauseDr.
Moyers was one of the doctorswho spoke on that day, one of
(07:52):
our guests.
And she talked about joining theentream d business school
because she realized thedifference between where she was
and where she wanted to be washer.
And that is such a powerfulrevelation.
Like when you realize that it'snot about the external
circumstances, it's not aboutthe past, it's not about, it's
(08:13):
not about any of those things.
It's about can I change andevolve to become the kind of
person who creates what I wantto create?
Right.
So she was like, I know it's me.
And so she said, I joined thebusiness school for me, like for
me to change, for me to upgrademy leadership, for me to show up
as a CEO and all of thosethings.
And she came in and she did thework and she grew 41% last year.
(08:38):
And this year is all is already57% ahead year over year.
Like I want you to just thinkabout that.
But what was the starting point?
It was that identity upgrade,it's the mindset work, it's all
of that, right?
That was the initial thing.
And when we did a survey of thedoctors in the entrepreneurial
business school, we had that 88%of them, 88% reported feeling
(09:02):
more confident as the CEO oftheir businesses, right?
That is the confidence you needto lead your team, the
confidence you need to raiseyour prices, the confidence you
need to go against resistance,the confidence you need, right?
This stuff works, like really,really works.
Okay.
So that's the first thing.
Mindset, whatever you do, do notignore that.
We have a lot of podcastepisodes on that.
(09:23):
And for those of you who are inthe on-trained business school
or who are joining theon-trained business school, we
have a whole framework offramework and tools and all of
that for you.
Okay.
So that's the first one.
The second thing that I'm goingto work on, and I'm having my
clients work on, and I'minviting you to work on, is time
mastery.
Is time mastery.
When we talk to doctors abouttaking their businesses to the
(09:45):
next level or joining theon-trained business school or
all of that, what comes up a lotof times is what if I don't have
the time?
Like, not what if I don't havethe time to work on this.
I don't have the time to work onthis.
So for instance, the on-trainedbusiness school, people tell us
the reason why they're waitingon it is because they don't
think they'll have the time todo the work.
(10:06):
And my answer is always, if youfeel like you don't have time to
do the work, you don't waitbecause waiting is not something
that will make you have moretime.
You come in because we show youhave to have to have more time.
Like that's that's one of thefirst things that we'll we'll
teach you, right?
And so it's like I don't havetime to work on the business.
Some people are afraid ofgrowing their businesses because
they're like, if I grow mybusiness, then I'm not gonna
have time for my family.
(10:26):
I'm not gonna have time for myhealth, I'm not gonna be able to
sleep well.
And so they literally stalltheir businesses because they
think it will destroy theirlives if it grows, right?
And so you see things about, youknow, burnout and all of that.
So hear me when I say this,please.
Pretty pleased with 17 cherrieson top.
We have to think about, let'sthink about this practically.
Okay.
(10:47):
There are people like I run fivecompanies.
You may run one company, twocompanies, three companies.
You may be about to start acompany.
And there are also people whorun 300 companies.
Guess what we all have incommon?
We all have 24 hours a day.
We all have 24 hours a day.
Now, somebody may be tempted tosay, well, it's easy for them
because.
And I want to invite you tothrow that away.
(11:08):
Throw that away.
Everybody has advantages,everybody has disadvantages and
all of those things.
And we have this one preciouslife.
Like, my intent is to build thebest possible business and life
I can build.
Like, I'm not going to allow anybecause this stopped me from
doing it, right?
Okay.
So there are people running 300companies and they have 24
(11:29):
hours.
I'm running five, I have 24hours.
So I have come to the conclusionthat there's no such thing as
not having time becauseeverybody has time.
Everybody has 24 hours.
The question is more so who isusing the time?
Who is using the time?
So somebody can use the same24-hour block and they
effectively lead 300 companies.
(11:49):
Someone has the same 24-hourblock and cannot effectively
lead one.
I had to come to the conclusionthat what this means is I need
to become great at managing mytime.
I need to become great atmastering the use of time
because if I can do that, I canget so much more done in the
same amount of time.
Okay.
Okay.
(12:09):
So, and I want to tell you a fewstories.
I'll give you some stats, youknow.
So, Dr.
Moyes, I just referred to herearlier.
She talked about growing herbusiness by 41% last year, and
she took seven weeks off.
I want you to think about that.
She took seven weeks off and herbusiness grew by 41%.
Okay.
When she said that, and shetalked about how now she's a
(12:33):
better parent, her marriage isbetter.
She's wanted to remodel their,you know, their bathrooms for
the last six years, and nowshe's doing that.
And then Dr.
Erica Bove in the comments, whoshe is a fertility coach, she's
amazing.
REI doc fertility coach.
And she said that, yeah, that mychildren have told me that I'm
now more present.
(12:54):
She's like, you know, and shesaid this earlier on a different
episode that she hasn't neededto miss their game.
She hasn't needed to miss any ofthe important days and things
like that.
And she did this while growingher business.
Like her business is activelygrowing.
So you have to come to theconclusion that is about mastery
of time, not about not havingenough time.
So I want you, I want to inviteyou to remove that sentence from
(13:16):
your vocabulary like completely,like I don't have time.
There's no such thing.
You do, you're alive.
Everyone who's alive has time.
They have 24 hours every day foras long as they live, right?
Okay.
So I am going to up my masteryof time, right?
And of course, there are manythings that go into that,
including understanding theactual targets, the worthy goals
(13:40):
you're chasing down, looking atthe cleanest pathway to pulling
it off, the most strategicactions, right?
And then before delegation andautomation and elimination and
all of those other things.
But if I can understand thisconcept even more and leverage
it even more, this next quarterwill be a quarter where I get a
(14:03):
lot more accomplished by doing alot less.
That's the plan.
The plan is I grow bigger, but Ihave more time.
I have more impact and I havemore time.
Okay.
Okay, so she said that.
So let me give you some statshere.
And this is from the doctors whoare in the untrained business
school.
(14:23):
This is our 2025 data.
Okay.
85% of the doctors in theuntramed business school took
more than two weeks off.
Okay.
85% took more than two weeksoff.
No, let's break this down.
32% took four to six weeks off.
Think about that.
Think of a community where 32%took four to six weeks off.
(14:46):
Okay.
13% took two months off.
Nine percent took three monthsoff.
And it is so interesting becausewhen you study the data, because
we got, you know, it's all basedon we also got data on when they
joined the school, right?
And how much revenue theycreated and all that.
(15:09):
The people who are making themost revenue are also the people
taking the most time off.
Like, how amazing is that?
They're also the people takingthe most.
So can you build a businesswhere you're growing and you're
having more impact, morefinancial freedom, and all of
that stuff, and you're havingmore time freedom?
Yes, yes, yes, yes, yes, yes.
(15:30):
So, what am I gonna work on thisquarter?
I'm gonna work on that.
Okay.
So I'm gonna work on upgradingmy identity, even more so.
So I'm the kind of person whopulls off the goals that I have
for this year and beyond.
And then I'm gonna work onupgrading my time mastery.
So I'm getting a lot more done.
My life is having a lot moreimpact.
My life is changing a lot morelives, but I can have more of my
(15:51):
time back.
Okay.
So that's what I'm working on.
And another fun statistic hereis that 71% reported an
improvement in their family andpersonal life.
71%.
These are some crazy numbers.
Crazy numbers.
Okay.
Okay.
So we have signature frameworks.
Again, we use, we have tools toteach you how to manage your
(16:13):
time.
Okay.
To teach you how to manage yourtime.
But this is something that youwant to engage in so the next
quarter is better.
Okay.
The third thing that I'm goingto work on is upgrading my
capacity to generate revenue ondemand.
Now I'm going to start with afun thing, right?
Okay.
So Dr.
(16:34):
Moyers, and I've said her nameso many times.
Actually, you guys need to findher, Dr.
Carolyn Moyers, on Facebook andInstagram, and just tell her
your story helped me.
Okay.
Tell her I was, I listened tothe entrepreneurial podcast,
your story helped me.
All right.
So Dr.
Moyers told this story when shewas at the open house.
And she said, you know, she hadthis locum job.
(16:55):
She had put in her notice, butshe had this locum job, locum
job that she was doing.
And they just sent out a noticethat day, the day of the open
house.
They sent out a notice that daysaying that they were shutting
down their OB department in thehospital.
They were shutting it down.
And she said, all the otherswere spiraling out of control.
Like, what are we going to do?
And all of those kind of things.
(17:15):
And she was, you know, somebodywalked up to her and said, Dr.
Morris, are you okay?
She's like, Yeah, I'm okay.
I know how to make money.
This is not a problem.
I want to think about this levelof confidence.
She's like, I know how to makemoney.
Because she's like, I have abusiness, I know how to make
money, I know how to createmoney.
I can, I know how to make up forwhatever money I was getting
(17:38):
from here.
I know how to make money.
And it is so fun because hearingher say that, the open house,
you know, as a whole was so goodfor me because it gave voice.
It was me listening to doctorsdo things that I dreamt of when
I started the entree-MV businessschool.
Because this is what I said.
We understand how to run a PALSalgorithm.
(17:59):
We understand how to run an ACLSalgorithm.
Like these are algorithms.
If the child does this, do this.
If the child does this, do this,right?
It's as simple as that.
I was like, what if weunderstood how to create money
in the same way?
We understood the algorithm.
And we have an algorithm for it.
We call it the revenuegeneration framework.
We have an algorithm for it.
We train the doctors on, right?
But we have to understand how tocreate money.
(18:21):
This cannot be a mystery.
It cannot be a mystery.
So if you set a goal, this ishow much I want to make, you
need to know how to make it.
You need to know the algorithm.
You need to put reps in thealgorithm.
You need to go after it.
And you're like, I know what todo.
I know what to do.
So that was so fun to hear hersay, she's like, I know how to
(18:44):
create revenue.
Why is this important?
The number one reason businessesgo out of business,
physician-owned businesses goout of business, is not because
the physicians don't know how totake care of patients.
It's because they don't know howto take care of their business.
And one of the number one waysyou take care of your business
is you get it profitable.
You get it creating revenue.
Like revenue has to come.
(19:05):
Nothing works when the revenuedoesn't come in.
Like the right, that's the top.
Everything flows up from there,right?
So if you can understand thatpiece, you have a level of
sustainability in your businessthat will shock you.
Okay.
So let me show you some statshere because this is this is so
fun.
We were looking at 2025 data forthe entream, the doctors in the
(19:26):
entream D business school.
35% of them crossed the$500,000mark.
So these are people who had notcrossed$500,000 before they
crossed the$500,000 mark.
21% of them crossed theseven-figure mark.
What this that made me so happy.
(19:48):
Okay.
So 35% of them crossed the$500,000 mark.
21% crossed the seven-figuremark.
And then 10% of them crossed themultiple seven-figure mark.
This made Dr.
Una very happy.
Yes, I talked about myself inthird person, but this made me
so happy.
What does this tell me?
It tells me that they understandthe algorithm and they're using
(20:13):
the algorithm and they'rechanging their revenue.
And let me tell you somethingthat was shocking about this as
well is when we looked at thedata, 43% of the doctors joined
the entree MD business schoolpre-revenue.
They either did not have abusiness, many of them did not
have businesses, they were stillemployed, or they had a
business, but they joined itwhen their business was not
(20:35):
making money.
I want you to think about this.
43% of them were pre-revenue.
And yet we have 35% crossing$500,000, 21% crossing seven
figures, and 10% crossingmultiple seven figures.
This is so fun.
So, so so fun.
Okay.
(20:56):
And you know, Dr.
Ishman tells this story, right?
On the same open house, andshe's talking about how, you
know, she had her coachingbusiness, you know, as a as a
side business, and she reallyjust needed it to create enough
revenue to pay for her owncoaching and for her team,
right?
So$40,000 was kind of what, youknow, it's like$40,000.
(21:18):
That's great.
Okay.
Now, this same doctor, okay,who's like$40,000.
She did$40,000.
She then went on to do$100,000in 10 months or$120,000 in 10
months.
And then she had this two-monthperiod where she started
engaging this algorithm I'mtalking about and did some
(21:40):
things, changed her prices,started selling like a boss.
She actually said these words.
I didn't know that I likedselling.
I love selling.
She's like, I didn't know.
But now she's learned it and sheloves it.
Okay.
She did$150,000 in two months.
I want you to think about theyear before$40,000.
She Learns this stuff, she does$150,000 in two months.
(22:04):
So she ended the year like$250,000 from$40,000 the year
before.
Do the math.
That's more than 6x.
Why?
She understands how to createrevenue on demand.
Okay.
So what am I doing?
What am I inviting you to do?
Upgrade your capacity to createrevenue on demand.
(22:28):
Okay?
Okay.
All right.
So fun.
So we've talked about themindset work.
We've talked about the timemastery.
We've talked about upgradingyour capacity to generate
revenue on demand.
And the fourth one, and this issomething that I've paid
attention to for a long time,it's a huge part of why the
entrepreneur business school isstructured the way it is
structured.
(22:49):
And that is engage in acommonwealth.
Okay.
And I'll explain what I mean.
That's a little coded, but I'llexplain what I mean by that.
There is an old proverb thatsays, walk with the wise and
become wise.
Right?
You would have heard people saythat if they look at the five
people closest to you, they cantell what your future would look
like because it would look likethe average of the, you know,
(23:10):
the five people you hang outwith.
Your life is the average of thefive people you hang out with.
Okay.
And so a lot of times when, youknow, when I was younger, when I
was a younger person, I thoughtabout this from the angle of,
okay, so be careful who you hangaround, like then avoid the
negative.
But avoiding the negative justbrings you to neutral, right?
Like what if we then use thatconcept as a tool to force our
(23:34):
lives and our businesses to moveforward, right?
So if I am in an environmentwhere people stretch me, an
environment where we talk aboutseven figures and eight figures,
like is just another Tuesday.
An environment where I watchpeople hire team members I've
only dreamt of, an environmentwhere I watch people navigate
(23:56):
challenges like bosses.
Like if I put myself in thatenvironment, is walk with the
wise and become wise.
I become like them.
Walk with the people who havethe mental toughness, who know
how to generate revenue ondemand, who are masters at
managing their time and all ofthose things.
Guess what?
I become like them.
Right.
And so one of the things I'mdoing is auditing my circle
(24:18):
again, auditing the communitiesI find myself in.
And I'm upgrading that because Iknow if I upgrade that, I get
upgraded.
This is almost by default.
So let me give you an example.
I talked about Dr.
Ishman earlier, and she talkedabout this.
Dr.
Ishman had a business.
Her goal for her business was, Iwant to make 40,000 so I can pay
(24:42):
for my coaching and pay for theteam that I have.
Like I'm just doing my coachingbusiness for that.
And then she comes to a revenueboost challenge.
I did a number of those lastyear.
And in that, she was like, huh,why am I capping myself at 40?
I could do more.
I want you to pay attention tothis is what she said.
And then she made$20,000 as aresult of that challenge.
(25:06):
And so that is a level ofupgrading by a Commonwealth,
right?
She came into a community, it'sa different conversation.
She's like, huh.
She comes to another revenuechallenge.
She does it again.
She makes another 20.
And she's like, huh.
This is interesting.
I've already made 40 grand.
I haven't even paid this woman.
I haven't met her.
I don't, you know.
And so she does this.
(25:28):
And that is a level.
Okay.
But now she comes into theentree MD business school.
Okay.
And after being in school, she'snot been in the school for up to
a year.
And this is what she says.
These are her words.
I may paraphrase a little, butthis was a message she was
passing along.
She said, I'm no longer doing aside business.
This used to be my hobby.
This is no longer a hobby.
(25:48):
I am now building an academicfaculty development
organization.
Her target now is$5 million.
Like that's where she wants totake the company to.
Her target for this year, afterdoing$250,000 last year, her
target for this year is to do amillion in revenue.
And it's not a it's not a wish.
(26:09):
Notice I didn't call it a wish,it's a target.
Like she's actively going afterit.
And I believe she's gonna pullit off.
So she's actively going afterthat, and then puts her in a
position where she can let go ofher day job.
And she says this, which istrue.
She says, and it's it's notreally about the money.
Now, of course, we're alwaysgonna talk about money, right?
(26:30):
But the bigger thing is theimpact.
She's like, the impact I canhave.
She says, I have a real estatething that supports Section 8
housing for women.
And she's like, imagine how muchmore I can do when I get this
all figured out, right?
And so I always think aboutthings, not just in the value,
but also the opportunity cost.
(26:50):
So here's Dr.
Stacey Ishman, and she's like, Ihad a side business and a hobby,
and she was satisfied doing the40,000.
And now she's a person buildinga million-dollar organization.
She's ultimately gonna take itto 5 million.
She's probably gonna exit in away that's just gonna make me so
happy, right?
Like happy for her.
(27:11):
She's gonna let go of her dayjob so she can focus on this
full time.
She's gonna have so much moreimpact.
And that is all because she wasin an environment.
Environment is powerful.
It's powerful.
And so we can allow theenvironment to happen to us or
we can curate the environment.
I want to invite you to curateyour environment, right?
(27:34):
So as we go into the quarter,you're not just allowing an
environment.
I'm talking about relationships.
You don't just let yourrelationships happen to you.
You ask yourself, what rooms doI need to be in?
What people do I need to have inmy world so that the dreams I've
had that are small or could bemuch bigger, the big
opportunities that I can seethem, right?
(27:56):
Because was this alwaysavailable for Dr.
Ishmael?
Yes.
But she couldn't see them.
Now she sees them and now she'sliterally unstoppable.
I cannot wait to see what shedoes.
Dr.
Jennifer Ozo also came on thisand she she was talking about
it, and she said, these are herwords.
Okay.
So I'm looking down because Iwant to say them the way she
said.
She's like, like, oh mygoodness, the gift of
(28:18):
accountability I get.
Okay.
So she's talking about herclassmates.
She said, everyone has so muchfaith in you that you feel very
weird not having faith inyourself.
And many doctors have said this.
I think Dr.
Rachel Rubin said this.
She said, Dr.
Una, you've succeeded in doingsomething.
(28:38):
And it's not just me, you know,it's also her classmates at EBS
and all that.
She said, You have succeeded ingetting me to do something that
nobody has been able to get meto do, which is to believe in
myself, right?
To believe in myself.
So again, it's about thispositive peer pressure.
It's about being in the rightrooms, being in the right
containers, having the rightrelationships and all of that.
(28:59):
So I'm gonna do many things in Qin the next quarter, but let me
tell you what my focus will be.
I'm upgrading my mindset.
By doing that, I'm upgrading myidentity.
And by that, everything changes.
Okay.
I'm upgrading my time mastery soI can get even more done in a
lot less time.
I am upgrading my capacity togenerate revenue on demand,
(29:22):
okay?
Because this is the stuffbusiness is made of.
The number one reason businessis a world of business is cash
flow problems.
It's not that they're not ableto take care of their people,
especially physician-ownedbusinesses.
And the fourth thing is I'mupgrading, right?
And sometimes I'm upgrading mycommonwealth.
Sometimes you're upgrading yourcommonwealth means leaning into
it.
Like you have it, but you don'tuse it.
You don't engage with it, youdon't show up in the community,
(29:44):
you don't ask questions, youdon't share your trials so
people can help you or shareyour trials so people can
celebrate with you.
You don't build a brand withinthe community so nobody knows
you, so nobody can createopportunities for you.
So sometimes it's leaning in tothe community you do have,
right?
Okay.
So these are the things that I'mgoing to work on.
And I want you to think for asecond, if you worked on them,
(30:07):
what would happen to yourbusiness?
Okay.
What will happen to yourbusiness if you spend the next
90 days upgrading your mindset,right?
Upgrading your time mastery,upgrading your ability to create
revenue on demand, and upgradingyour commonwealth.
I want you to think about itbecause this is there's some
things that are like literallyguaranteed, as guaranteed as
(30:28):
they can get.
You cannot do these four thingsand remain the same.
You cannot do these four thingsand your business will remain
the same.
It just cannot, right?
So I want to invite you to doit.
And if you in the entree MDbusiness school, if you you can
come join us, we have alreadycurated this for you.
This is a thing that is alreadyhappening, okay?
(30:48):
Already happening.
And if you're listening to this,like when it just went live or
so, we are now enrolling for theApril cohort of the entree MD
Business School.
And for the first time, becauseI am on a mission to help
doctors get bigger results, getresults faster, get results with
more ease.
Like I'm on a mission, my teamand I are on a mission.
(31:11):
And so for the first time, we'rehosting what we call the EBS
Fast Track Experience.
Okay.
This is for the people coming inin the April cohort.
And what it is, is you are goingto gain as much mastery of these
things as you can in a 30-dayblock.
In a 30-day block.
Our signature framework for yourmindset work, you're going to
(31:33):
get that.
Our signature framework for timemastery, you'll get that.
This is not guesswork.
These like you have algorithmsfor this.
Our signature framework forcreating revenue on demand,
you'll get that.
You'll get inducted, if youwill, into the EBS Commonwealth.
And you're also going to get atraining on how to create a
custom roadmap, whether it's 30days, 60 days, 90 days.
(31:55):
So you're like, okay, this isthe revenue goal I'm chasing
down.
This is the way I'm going toaccomplish.
You map it out.
These are the challenges Ianticipate.
This is how I handle it, likeall of that.
So you're going to get thetrainings for them.
And then you're going to havethree live sessions with the
team and I, and we're going tohelp you work through them.
And so the intent, this is theintent that in that 30-day
(32:17):
period, you are going to makemore progress than you have in
the last six to 12 months inyour business.
That is the intent.
Okay.
So you're going to walk, walkout.
You would have bought back threeto 10 hours of your time every
single week.
Three to 10 hours.
I want you to think so.
If it's 10 hours over the courseof a year, that's 520 hours you
(32:39):
bought back.
That's what's going to happen toyou.
You're going to develop aversion of the mental toughness
that you need to move forwardaggressively in your business.
You are going to practicecreating revenue on demand and
you are going to create revenue,right?
You're going to be in theCommonwealth.
So everything starts changingfor you.
And you're going to have a cleanroadmap, like a yellow brick
(33:00):
road.
So you hit the ground runningand you're bringing about
transformation.
So a lot of times people say,Oh, I've been following Dr.
Una for two years.
The podcast has helped me somuch and all that.
I know the business school, youknow, it creates so many changes
for people, but I don't have thetime.
So the beautiful thing aboutsaying I don't have the time is
in your first 30 days, you haveyour own custom calendar so that
(33:22):
that way you'd have bought backthree to 10 hours.
You have time.
You have time.
Some people are like, I don'tknow if this is the right time.
We have created something thatliterally makes this the right
time for you.
Okay.
Because there's no such thing asa right time, right?
You make the decision, you makethe decision right.
But we will support you becausewe are going all in to make sure
(33:43):
that this is the best experiencefor you.
Okay.
You might say, I don't know ifit will work for me.
Again, we put a 30-day block sothat in 30 days, you know that
you know that you know that thisis working for you.
And if you listen to all thethings that I talked about,
every one of these things work.
They works, these all work,right?
Okay.
And then sometimes, you know,other people will say, I don't
(34:06):
know about the investment.
Okay.
But the thing is this, andagain, I'll use Dr.
Ishman's story.
Okay.
The thing about the investmentis that the investment is not
the problem.
Is there the possibility of anROI?
Is there a track to an ROI?
(34:26):
And for the Untrained BusinessSchool, the answer is yes.
You become different, you buyback your time, you learn how to
create revenue, you learn how tocreate a team.
Like the ROI is ridiculous.
It's ridiculous.
We are talking again.
Let me let me read this.
Okay.
We had 35% of the people cross$500,000 in revenue, 21% cross
(34:48):
seven figures, 10% crossmultiple seven figures.
That's nuts.
And these people are yourclassmates.
Like, if all you did was youpaid the entire investment just
to be in the room, I promise youit would be worth it.
Right?
And one of the trainings in ourlive sessions is how to get an
ROI in your investment becausethis is the deal.
I am not primarily running theentrepreneur business school
(35:12):
because I need to pay my bills.
Like I'm not running it to paymy bills.
I have a private practice.
Like, I'm not, I'm not like thisis not a bill thing.
This is about making sevenfigures the new floor for
physicians.
This is about rewriting thenarrative for physicians.
This is about making it a normthat doctors have their dream
business and their dream life.
(35:32):
This is about your dream andyour life.
And on this side of eternity,making that your reality.
That's what this is about.
So it doesn't help me in any wayfor you to come into the
entrepreneur business school andnot get an ROI.
It helps me in no way at all.
Because the real mission is torewrite the narrative and do it
(35:53):
so big and so loud that thewhole physician community has to
change.
So if you're thinking theinvestment, you want an ROI.
I want an ROI for you.
You come in committed to yourgoals.
I come in committed tosupporting you and helping you
win.
That is called a matchmakingheaven, matchmade in heaven, and
it almost literally guaranteesyour ROI.
(36:13):
Okay?
Okay.
So what do I want you to do?
UntraMD.com forward slash call.
I want you to go book a callwith my teen and they'll walk
you through the details so youcan come join us for the April
cohort of the Untrained BusinessSchool.
Now, could you join anytime?
Of course, you could joinanytime, but we are doing this
because we want to help you getresults even faster.
And by the time you've been inschool for 30 days, it will seem
(36:35):
like you've been in the schoolfor a year to others.
Okay.
All right.
So rooting for you, go book thatcall.
And I want you to think aboutwhat happens on the other side.
On the other side of all ofthis, maybe you have a story
like Dr.
Moyers.
Your revenue grows, you havemore time, your marriage is
better, your kids are better,you're confident as a leader.
You now you're crying, but nottears of sadness, but tears of
(36:56):
joy, right?
Because she who cried on there.
And I was like, this is justbeautiful, right?
Because it's it's tears of joy.
Or maybe you'll be like Dr.
Ishman and you had something andyou had goals for it, kind of,
and all of those things, but nowyour vision is expanded and your
results have expanded and theimpact you have expands.
Or maybe you'll be like Dr.
Shanta Shepherd, who was like,man, I'm gonna start this
(37:17):
practice, don't start thispractice.
She's a urologist, she startedher own private practice, she's
crushing it.
I cannot wait to bring her on tothe seven-figure series to
interview her as well, so youcan hear her entire story.
Maybe you're gonna be like Dr.
Uzo.
And, you know, she's like, youknow, starting a whole lot of
debt, was not confident, was notcommitted to what I was trying
to do, letting people walk allover me, couldn't lead my team,
(37:38):
and she's made that transitionto total boss.
Her schedule is full.
She she's in Scotland as Irecord this on vacation, and all
of this, like there's so manyvariations.
Like, why would we say no?
Why wouldn't we say yes?
Like, I am so rooting for you,so rooting for you.
So you come join us, and so thatI get to interview you and tell
(38:02):
your story, too, of how you'renow living your dream business
and your dream life.
Rooting for you, go book yourcall on traind.com forward slash
call.
Looking forward to welcoming youin the April cohort.
Man will create some magic toGod.
You do not do cruise control upstream.
(00:03):
When you want to accomplishsomething that has never been,
there's a chance that you aregoing to go against resistance.
And so you need the mentaltoughness to do that.
Hi dogs.
Welcome to the EntreMD Podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
(00:25):
your terms.
I'm your host, Dr.
Una.
I love deadlines.
I love deadlines because theykind of inspire me to behave
differently in the present.
So when I think about the end ofthe month, I think about the
beginning of a new month, a newquarter, and the end of the
(00:45):
year, all of all of those times,I use them to my advantage,
right?
Like the behavior of humans isto do more, show up more
strategically the closer theyare to a deadline.
So when you look at thestatistics, you'll find that the
most productive day for mostpeople is the day before they go
on vacation.
Why?
They have a deadline, right?
There's a deadline there.
(01:06):
Someone joked about it.
What's the fastest way to, youknow, declutter and clean your
house in no time?
It's like, you know, that, youknow, there's guests coming
over.
So deadlines are very powerful.
I don't fight them.
I don't wonder why we're webehave like that.
I just use it to my advantage.
When I think about a newquarter, I think about it as a
brand new slate.
I think about it as a time witha deadline, like a 90-day block.
(01:29):
I actually love 90-day blocks.
I prefer them over year-longblocks.
The problem with year-longblocks is you're like, oh yeah,
I have all the time in the worldto do this.
When you know it's 90 days, itkind of puts your deadline much
closer.
And so you behave morestrategically.
So actually, the entre MDBusiness School, we have, we
celebrate a new quarter as ournew year.
(01:49):
So in the entreMD businessschool, we have four years in
one.
Every quarter is a new year.
So by the time of thisrecording, we're almost coming
up at on Q2 of 2026.
And so what's going to happen ispeople are going to be like
happy EBS New Year and stufflike that.
That's kind of the way thatworks.
But anyway, that's the way welook at it.
Okay.
And so I sat down to reflect onwhat I am going to do to set
(02:10):
myself up.
So this quarter will be my bestquarter.
And I sat down to think aboutwhat I will do with my clients
to make sure that it's theirbest quarter.
And I figured I would come sharesome of that with you.
So this is like the plan to makethe quarter, this new quarter,
our best quarter yet.
All right.
And so there are four main areasI'm going to work on.
(02:31):
Let's take that one after theother.
And so the first one is going tobe my mindset.
So when I was younger as anentrepreneur, I didn't pay a lot
of attention to mindsets.
I thought that was soft work.
I thought it was things thatdidn't matter.
I thought it was for people whodidn't want to be productive and
do the work.
This is what, you know, myearly, early days as an
entrepreneur.
And when I look at it inretrospect, I'm like, no,
(02:52):
actually, you did that becauseyou had privilege.
So I did a lot of, you know,like through what I did with my
faith, I did a lot ofmeditation.
I did a lot.
There's so many things I didthat gave me quite a bit of
mental toughness.
And so I was thinking peopledidn't need that, but I was
working so hard on it, I didn'teven know.
But this, you know, likehindsight is 2020.
It took me years to figure thatout.
But anyway, I kind of didn'thave too much respect for it.
(03:15):
Now, the bigger my businessgrew, the more, the more respect
I had for it.
Because the truth of the matteris no matter how great your
strategy is, if you have aninferior mindset.
And what I mean by inferiormindset is it's a mindset that's
not at par with your strategy orat par with your goal, it will
cripple you and you will not beable to pull it off, right?
(03:35):
And it's interesting, you know,we have a tier of the entree and
business school called scale.
This is for doctors who are, youknow, at or dangerously close to
a million, who are stillinterested in hypergrowth and
want to build companies they canexit from.
In that tier of the entree MDbusiness school, so many of the
wins are mindset wins.
So many of the transformationsare mindset.
And when you ask them abouttheir secrets, yes, of course
(03:58):
there's strategy, of coursethere's all of that.
But a lot of those quantum leapsare triggered by quantum leaps
in the mindset, right?
And then everything elsefollows.
So I say all of that to say, youknow, you really want to lean
into this piece, right?
So self-doubt is crippling, thatfeeling of overwhelm.
And a lot of times is not justwhat's happening to us
(04:19):
externally.
It's what's happening to us inour mind, our perception of it,
right?
The overwhelm, the frustration,what people call imposter
syndrome.
Like these are all things thatare in the mind that stop us.
And they're not things we cansweep under the carpet, they're
not things we can wish away.
It doesn't matter how big yourbusiness grows, you won't
outgrow it like at all.
(04:41):
And so that these are thingsthat need to be addressed.
So that's on one side.
We have the negative stuff thatneeds to be addressed.
But then on the other side, wethen have this thing of a lot of
times when we work through themindset stuff, we come to
neutral.
We go from negative to neutral,we don't go to positive.
So we're just like, okay, Idon't think these things, right?
Or I think them less, or I don'tlet them control me.
(05:04):
But then what is what of thepiece of having a mind that is
filled and saturated with thevision of where you're going is
filled and saturated with theidentity, that your new
identity, your upgraded identitythat you need to go where you
need to go.
Your mind being saturated withhow you now show up, the things
(05:24):
you now do, the things you nolonger do, and all of that.
It takes work to do that.
And so, so this is somethingthat I work on every day.
This is something I inspire myclients to work on every single
day, but this is something topay attention to.
So you want to pay attention towhat are the things that get me
bent out of shape?
What are the things that triggeranalysis paralysis for me?
(05:45):
What are the things that make mefeel, okay, this is not working,
or any of those things.
We have to find them and addressthem.
And at the same time, like, howcan I fill my mind with the
picture of where I'm going?
Right.
So when we don't have our mindfilled with a picture of where
we're going, it's kind of like aGPS that is functional, but it
(06:06):
doesn't have an address.
And so you didn't put in theaddress.
So it's there.
It can't calculate the route, itcan't give you superior
strategy, it can't recalculatewhen you miss a turn.
It can't like it can't doanything.
The starting point is that thatvision needs to be there, right?
And so I will spend a lot oftime working on that and working
on the vision.
(06:27):
You know, we do differentthings, we do the vision board
and all of that stuff.
But in the entrepreneurialbusiness school, we do have a
signature framework for it.
We call reinvention byimagination.
And it's something that we use,it's a tool that we use every
day to put ourselves in aposition where our minds are
overwhelmed, overwhelmed withwho we want to become, with the
(06:50):
life we want to create, with thekind of business we want to
have.
And so that we can have themental toughness to navigate the
inevitable challenges ofbusiness and the mental
toughness to go againstresistance to create the
business and life we want.
You do not do cruise controlupstream.
That's not the way that works,right?
(07:12):
Like, so when you want toaccomplish something that has
never been, chances are almostwith 100% certainty, there's
that chance that you are goingto go against resistance, right?
And so you need the mentaltoughness to do that.
So that's the first thing thatI'm gonna work on.
And that's something that I wantto invite you to do, right?
(07:32):
So if you were at the open housethat we did recently for the
entree and the business school,and if you weren't, you can
always send us a DM and justsay, you know, I want the replay
to the open house and we'll sendit to you.
But it was so powerful becauseDr.
Moyers was one of the doctorswho spoke on that day, one of
(07:52):
our guests.
And she talked about joining theentream d business school
because she realized thedifference between where she was
and where she wanted to be washer.
And that is such a powerfulrevelation.
Like when you realize that it'snot about the external
circumstances, it's not aboutthe past, it's not about, it's
(08:13):
not about any of those things.
It's about can I change andevolve to become the kind of
person who creates what I wantto create?
Right.
So she was like, I know it's me.
And so she said, I joined thebusiness school for me, like for
me to change, for me to upgrademy leadership, for me to show up
as a CEO and all of thosethings.
And she came in and she did thework and she grew 41% last year.
(08:38):
And this year is all is already57% ahead year over year.
Like I want you to just thinkabout that.
But what was the starting point?
It was that identity upgrade,it's the mindset work, it's all
of that, right?
That was the initial thing.
And when we did a survey of thedoctors in the entrepreneurial
business school, we had that 88%of them, 88% reported feeling
(09:02):
more confident as the CEO oftheir businesses, right?
That is the confidence you needto lead your team, the
confidence you need to raiseyour prices, the confidence you
need to go against resistance,the confidence you need, right?
This stuff works, like really,really works.
Okay.
So that's the first thing.
Mindset, whatever you do, do notignore that.
We have a lot of podcastepisodes on that.
(09:23):
And for those of you who are inthe on-trained business school
or who are joining theon-trained business school, we
have a whole framework offramework and tools and all of
that for you.
Okay.
So that's the first one.
The second thing that I'm goingto work on, and I'm having my
clients work on, and I'minviting you to work on, is time
mastery.
Is time mastery.
When we talk to doctors abouttaking their businesses to the
(09:45):
next level or joining theon-trained business school or
all of that, what comes up a lotof times is what if I don't have
the time?
Like, not what if I don't havethe time to work on this.
I don't have the time to work onthis.
So for instance, the on-trainedbusiness school, people tell us
the reason why they're waitingon it is because they don't
think they'll have the time todo the work.
(10:06):
And my answer is always, if youfeel like you don't have time to
do the work, you don't waitbecause waiting is not something
that will make you have moretime.
You come in because we show youhave to have to have more time.
Like that's that's one of thefirst things that we'll we'll
teach you, right?
And so it's like I don't havetime to work on the business.
Some people are afraid ofgrowing their businesses because
they're like, if I grow mybusiness, then I'm not gonna
have time for my family.
(10:26):
I'm not gonna have time for myhealth, I'm not gonna be able to
sleep well.
And so they literally stalltheir businesses because they
think it will destroy theirlives if it grows, right?
And so you see things about, youknow, burnout and all of that.
So hear me when I say this,please.
Pretty pleased with 17 cherrieson top.
We have to think about, let'sthink about this practically.
Okay.
(10:47):
There are people like I run fivecompanies.
You may run one company, twocompanies, three companies.
You may be about to start acompany.
And there are also people whorun 300 companies.
Guess what we all have incommon?
We all have 24 hours a day.
We all have 24 hours a day.
Now, somebody may be tempted tosay, well, it's easy for them
because.
And I want to invite you tothrow that away.
(11:08):
Throw that away.
Everybody has advantages,everybody has disadvantages and
all of those things.
And we have this one preciouslife.
Like, my intent is to build thebest possible business and life
I can build.
Like, I'm not going to allow anybecause this stopped me from
doing it, right?
Okay.
So there are people running 300companies and they have 24
(11:29):
hours.
I'm running five, I have 24hours.
So I have come to the conclusionthat there's no such thing as
not having time becauseeverybody has time.
Everybody has 24 hours.
The question is more so who isusing the time?
Who is using the time?
So somebody can use the same24-hour block and they
effectively lead 300 companies.
(11:49):
Someone has the same 24-hourblock and cannot effectively
lead one.
I had to come to the conclusionthat what this means is I need
to become great at managing mytime.
I need to become great atmastering the use of time
because if I can do that, I canget so much more done in the
same amount of time.
Okay.
Okay.
(12:09):
So, and I want to tell you a fewstories.
I'll give you some stats, youknow.
So, Dr.
Moyes, I just referred to herearlier.
She talked about growing herbusiness by 41% last year, and
she took seven weeks off.
I want you to think about that.
She took seven weeks off and herbusiness grew by 41%.
Okay.
When she said that, and shetalked about how now she's a
(12:33):
better parent, her marriage isbetter.
She's wanted to remodel their,you know, their bathrooms for
the last six years, and nowshe's doing that.
And then Dr.
Erica Bove in the comments, whoshe is a fertility coach, she's
amazing.
REI doc fertility coach.
And she said that, yeah, that mychildren have told me that I'm
now more present.
(12:54):
She's like, you know, and shesaid this earlier on a different
episode that she hasn't neededto miss their game.
She hasn't needed to miss any ofthe important days and things
like that.
And she did this while growingher business.
Like her business is activelygrowing.
So you have to come to theconclusion that is about mastery
of time, not about not havingenough time.
So I want you, I want to inviteyou to remove that sentence from
(13:16):
your vocabulary like completely,like I don't have time.
There's no such thing.
You do, you're alive.
Everyone who's alive has time.
They have 24 hours every day foras long as they live, right?
Okay.
So I am going to up my masteryof time, right?
And of course, there are manythings that go into that,
including understanding theactual targets, the worthy goals
(13:40):
you're chasing down, looking atthe cleanest pathway to pulling
it off, the most strategicactions, right?
And then before delegation andautomation and elimination and
all of those other things.
But if I can understand thisconcept even more and leverage
it even more, this next quarterwill be a quarter where I get a
(14:03):
lot more accomplished by doing alot less.
That's the plan.
The plan is I grow bigger, but Ihave more time.
I have more impact and I havemore time.
Okay.
Okay, so she said that.
So let me give you some statshere.
And this is from the doctors whoare in the untrained business
school.
(14:23):
This is our 2025 data.
Okay.
85% of the doctors in theuntramed business school took
more than two weeks off.
Okay.
85% took more than two weeksoff.
No, let's break this down.
32% took four to six weeks off.
Think about that.
Think of a community where 32%took four to six weeks off.
(14:46):
Okay.
13% took two months off.
Nine percent took three monthsoff.
And it is so interesting becausewhen you study the data, because
we got, you know, it's all basedon we also got data on when they
joined the school, right?
And how much revenue theycreated and all that.
(15:09):
The people who are making themost revenue are also the people
taking the most time off.
Like, how amazing is that?
They're also the people takingthe most.
So can you build a businesswhere you're growing and you're
having more impact, morefinancial freedom, and all of
that stuff, and you're havingmore time freedom?
Yes, yes, yes, yes, yes, yes.
(15:30):
So, what am I gonna work on thisquarter?
I'm gonna work on that.
Okay.
So I'm gonna work on upgradingmy identity, even more so.
So I'm the kind of person whopulls off the goals that I have
for this year and beyond.
And then I'm gonna work onupgrading my time mastery.
So I'm getting a lot more done.
My life is having a lot moreimpact.
My life is changing a lot morelives, but I can have more of my
(15:51):
time back.
Okay.
So that's what I'm working on.
And another fun statistic hereis that 71% reported an
improvement in their family andpersonal life.
71%.
These are some crazy numbers.
Crazy numbers.
Okay.
Okay.
So we have signature frameworks.
Again, we use, we have tools toteach you how to manage your
(16:13):
time.
Okay.
To teach you how to manage yourtime.
But this is something that youwant to engage in so the next
quarter is better.
Okay.
The third thing that I'm goingto work on is upgrading my
capacity to generate revenue ondemand.
Now I'm going to start with afun thing, right?
Okay.
So Dr.
(16:34):
Moyers, and I've said her nameso many times.
Actually, you guys need to findher, Dr.
Carolyn Moyers, on Facebook andInstagram, and just tell her
your story helped me.
Okay.
Tell her I was, I listened tothe entrepreneurial podcast,
your story helped me.
All right.
So Dr.
Moyers told this story when shewas at the open house.
And she said, you know, she hadthis locum job.
(16:55):
She had put in her notice, butshe had this locum job, locum
job that she was doing.
And they just sent out a noticethat day, the day of the open
house.
They sent out a notice that daysaying that they were shutting
down their OB department in thehospital.
They were shutting it down.
And she said, all the otherswere spiraling out of control.
Like, what are we going to do?
And all of those kind of things.
(17:15):
And she was, you know, somebodywalked up to her and said, Dr.
Morris, are you okay?
She's like, Yeah, I'm okay.
I know how to make money.
This is not a problem.
I want to think about this levelof confidence.
She's like, I know how to makemoney.
Because she's like, I have abusiness, I know how to make
money, I know how to createmoney.
I can, I know how to make up forwhatever money I was getting
(17:38):
from here.
I know how to make money.
And it is so fun because hearingher say that, the open house,
you know, as a whole was so goodfor me because it gave voice.
It was me listening to doctorsdo things that I dreamt of when
I started the entree-MV businessschool.
Because this is what I said.
We understand how to run a PALSalgorithm.
(17:59):
We understand how to run an ACLSalgorithm.
Like these are algorithms.
If the child does this, do this.
If the child does this, do this,right?
It's as simple as that.
I was like, what if weunderstood how to create money
in the same way?
We understood the algorithm.
And we have an algorithm for it.
We call it the revenuegeneration framework.
We have an algorithm for it.
We train the doctors on, right?
But we have to understand how tocreate money.
(18:21):
This cannot be a mystery.
It cannot be a mystery.
So if you set a goal, this ishow much I want to make, you
need to know how to make it.
You need to know the algorithm.
You need to put reps in thealgorithm.
You need to go after it.
And you're like, I know what todo.
I know what to do.
So that was so fun to hear hersay, she's like, I know how to
(18:44):
create revenue.
Why is this important?
The number one reason businessesgo out of business,
physician-owned businesses goout of business, is not because
the physicians don't know how totake care of patients.
It's because they don't know howto take care of their business.
And one of the number one waysyou take care of your business
is you get it profitable.
You get it creating revenue.
Like revenue has to come.
(19:05):
Nothing works when the revenuedoesn't come in.
Like the right, that's the top.
Everything flows up from there,right?
So if you can understand thatpiece, you have a level of
sustainability in your businessthat will shock you.
Okay.
So let me show you some statshere because this is this is so
fun.
We were looking at 2025 data forthe entream, the doctors in the
(19:26):
entream D business school.
35% of them crossed the$500,000mark.
So these are people who had notcrossed$500,000 before they
crossed the$500,000 mark.
21% of them crossed theseven-figure mark.
What this that made me so happy.
(19:48):
Okay.
So 35% of them crossed the$500,000 mark.
21% crossed the seven-figuremark.
And then 10% of them crossed themultiple seven-figure mark.
This made Dr.
Una very happy.
Yes, I talked about myself inthird person, but this made me
so happy.
What does this tell me?
It tells me that they understandthe algorithm and they're using
(20:13):
the algorithm and they'rechanging their revenue.
And let me tell you somethingthat was shocking about this as
well is when we looked at thedata, 43% of the doctors joined
the entree MD business schoolpre-revenue.
They either did not have abusiness, many of them did not
have businesses, they were stillemployed, or they had a
business, but they joined itwhen their business was not
(20:35):
making money.
I want you to think about this.
43% of them were pre-revenue.
And yet we have 35% crossing$500,000, 21% crossing seven
figures, and 10% crossingmultiple seven figures.
This is so fun.
So, so so fun.
Okay.
(20:56):
And you know, Dr.
Ishman tells this story, right?
On the same open house, andshe's talking about how, you
know, she had her coachingbusiness, you know, as a as a
side business, and she reallyjust needed it to create enough
revenue to pay for her owncoaching and for her team,
right?
So$40,000 was kind of what, youknow, it's like$40,000.
(21:18):
That's great.
Okay.
Now, this same doctor, okay,who's like$40,000.
She did$40,000.
She then went on to do$100,000in 10 months or$120,000 in 10
months.
And then she had this two-monthperiod where she started
engaging this algorithm I'mtalking about and did some
(21:40):
things, changed her prices,started selling like a boss.
She actually said these words.
I didn't know that I likedselling.
I love selling.
She's like, I didn't know.
But now she's learned it and sheloves it.
Okay.
She did$150,000 in two months.
I want you to think about theyear before$40,000.
She Learns this stuff, she does$150,000 in two months.
(22:04):
So she ended the year like$250,000 from$40,000 the year
before.
Do the math.
That's more than 6x.
Why?
She understands how to createrevenue on demand.
Okay.
So what am I doing?
What am I inviting you to do?
Upgrade your capacity to createrevenue on demand.
(22:28):
Okay?
Okay.
All right.
So fun.
So we've talked about themindset work.
We've talked about the timemastery.
We've talked about upgradingyour capacity to generate
revenue on demand.
And the fourth one, and this issomething that I've paid
attention to for a long time,it's a huge part of why the
entrepreneur business school isstructured the way it is
structured.
(22:49):
And that is engage in acommonwealth.
Okay.
And I'll explain what I mean.
That's a little coded, but I'llexplain what I mean by that.
There is an old proverb thatsays, walk with the wise and
become wise.
Right?
You would have heard people saythat if they look at the five
people closest to you, they cantell what your future would look
like because it would look likethe average of the, you know,
(23:10):
the five people you hang outwith.
Your life is the average of thefive people you hang out with.
Okay.
And so a lot of times when, youknow, when I was younger, when I
was a younger person, I thoughtabout this from the angle of,
okay, so be careful who you hangaround, like then avoid the
negative.
But avoiding the negative justbrings you to neutral, right?
Like what if we then use thatconcept as a tool to force our
(23:34):
lives and our businesses to moveforward, right?
So if I am in an environmentwhere people stretch me, an
environment where we talk aboutseven figures and eight figures,
like is just another Tuesday.
An environment where I watchpeople hire team members I've
only dreamt of, an environmentwhere I watch people navigate
(23:56):
challenges like bosses.
Like if I put myself in thatenvironment, is walk with the
wise and become wise.
I become like them.
Walk with the people who havethe mental toughness, who know
how to generate revenue ondemand, who are masters at
managing their time and all ofthose things.
Guess what?
I become like them.
Right.
And so one of the things I'mdoing is auditing my circle
(24:18):
again, auditing the communitiesI find myself in.
And I'm upgrading that because Iknow if I upgrade that, I get
upgraded.
This is almost by default.
So let me give you an example.
I talked about Dr.
Ishman earlier, and she talkedabout this.
Dr.
Ishman had a business.
Her goal for her business was, Iwant to make 40,000 so I can pay
(24:42):
for my coaching and pay for theteam that I have.
Like I'm just doing my coachingbusiness for that.
And then she comes to a revenueboost challenge.
I did a number of those lastyear.
And in that, she was like, huh,why am I capping myself at 40?
I could do more.
I want you to pay attention tothis is what she said.
And then she made$20,000 as aresult of that challenge.
(25:06):
And so that is a level ofupgrading by a Commonwealth,
right?
She came into a community, it'sa different conversation.
She's like, huh.
She comes to another revenuechallenge.
She does it again.
She makes another 20.
And she's like, huh.
This is interesting.
I've already made 40 grand.
I haven't even paid this woman.
I haven't met her.
I don't, you know.
And so she does this.
(25:28):
And that is a level.
Okay.
But now she comes into theentree MD business school.
Okay.
And after being in school, she'snot been in the school for up to
a year.
And this is what she says.
These are her words.
I may paraphrase a little, butthis was a message she was
passing along.
She said, I'm no longer doing aside business.
This used to be my hobby.
This is no longer a hobby.
(25:48):
I am now building an academicfaculty development
organization.
Her target now is$5 million.
Like that's where she wants totake the company to.
Her target for this year, afterdoing$250,000 last year, her
target for this year is to do amillion in revenue.
And it's not a it's not a wish.
(26:09):
Notice I didn't call it a wish,it's a target.
Like she's actively going afterit.
And I believe she's gonna pullit off.
So she's actively going afterthat, and then puts her in a
position where she can let go ofher day job.
And she says this, which istrue.
She says, and it's it's notreally about the money.
Now, of course, we're alwaysgonna talk about money, right?
(26:30):
But the bigger thing is theimpact.
She's like, the impact I canhave.
She says, I have a real estatething that supports Section 8
housing for women.
And she's like, imagine how muchmore I can do when I get this
all figured out, right?
And so I always think aboutthings, not just in the value,
but also the opportunity cost.
(26:50):
So here's Dr.
Stacey Ishman, and she's like, Ihad a side business and a hobby,
and she was satisfied doing the40,000.
And now she's a person buildinga million-dollar organization.
She's ultimately gonna take itto 5 million.
She's probably gonna exit in away that's just gonna make me so
happy, right?
Like happy for her.
(27:11):
She's gonna let go of her dayjob so she can focus on this
full time.
She's gonna have so much moreimpact.
And that is all because she wasin an environment.
Environment is powerful.
It's powerful.
And so we can allow theenvironment to happen to us or
we can curate the environment.
I want to invite you to curateyour environment, right?
(27:34):
So as we go into the quarter,you're not just allowing an
environment.
I'm talking about relationships.
You don't just let yourrelationships happen to you.
You ask yourself, what rooms doI need to be in?
What people do I need to have inmy world so that the dreams I've
had that are small or could bemuch bigger, the big
opportunities that I can seethem, right?
(27:56):
Because was this alwaysavailable for Dr.
Ishmael?
Yes.
But she couldn't see them.
Now she sees them and now she'sliterally unstoppable.
I cannot wait to see what shedoes.
Dr.
Jennifer Ozo also came on thisand she she was talking about
it, and she said, these are herwords.
Okay.
So I'm looking down because Iwant to say them the way she
said.
She's like, like, oh mygoodness, the gift of
(28:18):
accountability I get.
Okay.
So she's talking about herclassmates.
She said, everyone has so muchfaith in you that you feel very
weird not having faith inyourself.
And many doctors have said this.
I think Dr.
Rachel Rubin said this.
She said, Dr.
Una, you've succeeded in doingsomething.
(28:38):
And it's not just me, you know,it's also her classmates at EBS
and all that.
She said, You have succeeded ingetting me to do something that
nobody has been able to get meto do, which is to believe in
myself, right?
To believe in myself.
So again, it's about thispositive peer pressure.
It's about being in the rightrooms, being in the right
containers, having the rightrelationships and all of that.
(28:59):
So I'm gonna do many things in Qin the next quarter, but let me
tell you what my focus will be.
I'm upgrading my mindset.
By doing that, I'm upgrading myidentity.
And by that, everything changes.
Okay.
I'm upgrading my time mastery soI can get even more done in a
lot less time.
I am upgrading my capacity togenerate revenue on demand,
(29:22):
okay?
Because this is the stuffbusiness is made of.
The number one reason businessis a world of business is cash
flow problems.
It's not that they're not ableto take care of their people,
especially physician-ownedbusinesses.
And the fourth thing is I'mupgrading, right?
And sometimes I'm upgrading mycommonwealth.
Sometimes you're upgrading yourcommonwealth means leaning into
it.
Like you have it, but you don'tuse it.
You don't engage with it, youdon't show up in the community,
(29:44):
you don't ask questions, youdon't share your trials so
people can help you or shareyour trials so people can
celebrate with you.
You don't build a brand withinthe community so nobody knows
you, so nobody can createopportunities for you.
So sometimes it's leaning in tothe community you do have,
right?
Okay.
So these are the things that I'mgoing to work on.
And I want you to think for asecond, if you worked on them,
(30:07):
what would happen to yourbusiness?
Okay.
What will happen to yourbusiness if you spend the next
90 days upgrading your mindset,right?
Upgrading your time mastery,upgrading your ability to create
revenue on demand, and upgradingyour commonwealth.
I want you to think about itbecause this is there's some
things that are like literallyguaranteed, as guaranteed as
(30:28):
they can get.
You cannot do these four thingsand remain the same.
You cannot do these four thingsand your business will remain
the same.
It just cannot, right?
So I want to invite you to doit.
And if you in the entree MDbusiness school, if you you can
come join us, we have alreadycurated this for you.
This is a thing that is alreadyhappening, okay?
(30:48):
Already happening.
And if you're listening to this,like when it just went live or
so, we are now enrolling for theApril cohort of the entree MD
Business School.
And for the first time, becauseI am on a mission to help
doctors get bigger results, getresults faster, get results with
more ease.
Like I'm on a mission, my teamand I are on a mission.
(31:11):
And so for the first time, we'rehosting what we call the EBS
Fast Track Experience.
Okay.
This is for the people coming inin the April cohort.
And what it is, is you are goingto gain as much mastery of these
things as you can in a 30-dayblock.
In a 30-day block.
Our signature framework for yourmindset work, you're going to
(31:33):
get that.
Our signature framework for timemastery, you'll get that.
This is not guesswork.
These like you have algorithmsfor this.
Our signature framework forcreating revenue on demand,
you'll get that.
You'll get inducted, if youwill, into the EBS Commonwealth.
And you're also going to get atraining on how to create a
custom roadmap, whether it's 30days, 60 days, 90 days.
(31:55):
So you're like, okay, this isthe revenue goal I'm chasing
down.
This is the way I'm going toaccomplish.
You map it out.
These are the challenges Ianticipate.
This is how I handle it, likeall of that.
So you're going to get thetrainings for them.
And then you're going to havethree live sessions with the
team and I, and we're going tohelp you work through them.
And so the intent, this is theintent that in that 30-day
(32:17):
period, you are going to makemore progress than you have in
the last six to 12 months inyour business.
That is the intent.
Okay.
So you're going to walk, walkout.
You would have bought back threeto 10 hours of your time every
single week.
Three to 10 hours.
I want you to think so.
If it's 10 hours over the courseof a year, that's 520 hours you
(32:39):
bought back.
That's what's going to happen toyou.
You're going to develop aversion of the mental toughness
that you need to move forwardaggressively in your business.
You are going to practicecreating revenue on demand and
you are going to create revenue,right?
You're going to be in theCommonwealth.
So everything starts changingfor you.
And you're going to have a cleanroadmap, like a yellow brick
(33:00):
road.
So you hit the ground runningand you're bringing about
transformation.
So a lot of times people say,Oh, I've been following Dr.
Una for two years.
The podcast has helped me somuch and all that.
I know the business school, youknow, it creates so many changes
for people, but I don't have thetime.
So the beautiful thing aboutsaying I don't have the time is
in your first 30 days, you haveyour own custom calendar so that
(33:22):
that way you'd have bought backthree to 10 hours.
You have time.
You have time.
Some people are like, I don'tknow if this is the right time.
We have created something thatliterally makes this the right
time for you.
Okay.
Because there's no such thing asa right time, right?
You make the decision, you makethe decision right.
But we will support you becausewe are going all in to make sure
(33:43):
that this is the best experiencefor you.
Okay.
You might say, I don't know ifit will work for me.
Again, we put a 30-day block sothat in 30 days, you know that
you know that you know that thisis working for you.
And if you listen to all thethings that I talked about,
every one of these things work.
They works, these all work,right?
Okay.
And then sometimes, you know,other people will say, I don't
(34:06):
know about the investment.
Okay.
But the thing is this, andagain, I'll use Dr.
Ishman's story.
Okay.
The thing about the investmentis that the investment is not
the problem.
Is there the possibility of anROI?
Is there a track to an ROI?
(34:26):
And for the Untrained BusinessSchool, the answer is yes.
You become different, you buyback your time, you learn how to
create revenue, you learn how tocreate a team.
Like the ROI is ridiculous.
It's ridiculous.
We are talking again.
Let me let me read this.
Okay.
We had 35% of the people cross$500,000 in revenue, 21% cross
(34:48):
seven figures, 10% crossmultiple seven figures.
That's nuts.
And these people are yourclassmates.
Like, if all you did was youpaid the entire investment just
to be in the room, I promise youit would be worth it.
Right?
And one of the trainings in ourlive sessions is how to get an
ROI in your investment becausethis is the deal.
I am not primarily running theentrepreneur business school
(35:12):
because I need to pay my bills.
Like I'm not running it to paymy bills.
I have a private practice.
Like, I'm not, I'm not like thisis not a bill thing.
This is about making sevenfigures the new floor for
physicians.
This is about rewriting thenarrative for physicians.
This is about making it a normthat doctors have their dream
business and their dream life.
(35:32):
This is about your dream andyour life.
And on this side of eternity,making that your reality.
That's what this is about.
So it doesn't help me in any wayfor you to come into the
entrepreneur business school andnot get an ROI.
It helps me in no way at all.
Because the real mission is torewrite the narrative and do it
(35:53):
so big and so loud that thewhole physician community has to
change.
So if you're thinking theinvestment, you want an ROI.
I want an ROI for you.
You come in committed to yourgoals.
I come in committed tosupporting you and helping you
win.
That is called a matchmakingheaven, matchmade in heaven, and
it almost literally guaranteesyour ROI.
(36:13):
Okay?
Okay.
So what do I want you to do?
UntraMD.com forward slash call.
I want you to go book a callwith my teen and they'll walk
you through the details so youcan come join us for the April
cohort of the Untrained BusinessSchool.
Now, could you join anytime?
Of course, you could joinanytime, but we are doing this
because we want to help you getresults even faster.
And by the time you've been inschool for 30 days, it will seem
(36:35):
like you've been in the schoolfor a year to others.
Okay.
All right.
So rooting for you, go book thatcall.
And I want you to think aboutwhat happens on the other side.
On the other side of all ofthis, maybe you have a story
like Dr.
Moyers.
Your revenue grows, you havemore time, your marriage is
better, your kids are better,you're confident as a leader.
You now you're crying, but nottears of sadness, but tears of
(36:56):
joy, right?
Because she who cried on there.
And I was like, this is justbeautiful, right?
Because it's it's tears of joy.
Or maybe you'll be like Dr.
Ishman and you had something andyou had goals for it, kind of,
and all of those things, but nowyour vision is expanded and your
results have expanded and theimpact you have expands.
Or maybe you'll be like Dr.
Shanta Shepherd, who was like,man, I'm gonna start this
(37:17):
practice, don't start thispractice.
She's a urologist, she startedher own private practice, she's
crushing it.
I cannot wait to bring her on tothe seven-figure series to
interview her as well, so youcan hear her entire story.
Maybe you're gonna be like Dr.
Uzo.
And, you know, she's like, youknow, starting a whole lot of
debt, was not confident, was notcommitted to what I was trying
to do, letting people walk allover me, couldn't lead my team,
(37:38):
and she's made that transitionto total boss.
Her schedule is full.
She she's in Scotland as Irecord this on vacation, and all
of this, like there's so manyvariations.
Like, why would we say no?
Why wouldn't we say yes?
Like, I am so rooting for you,so rooting for you.
So you come join us, and so thatI get to interview you and tell
(38:02):
your story, too, of how you'renow living your dream business
and your dream life.
Rooting for you, go book yourcall on traind.com forward slash
call.
Looking forward to welcoming youin the April cohort.
Man will create some magic toGod.
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