Real Doctors. Real Results. Inside the EntreMD Business School

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (01:07):
The business you are dreaming of is possible.
The life you're dreaming of ispossible.
And I promise you that what willend up happening will be way
beyond what you could haveimagined.
Hi Docs.
Welcome to the EntreMD Podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you

(01:28):
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, Dr.
Imna.
We put this on because we wantthis to be a moment that marks
the beginning of a significanttransformation in your business
and your lives.

(01:49):
Over the last seven years, Ihave had the privilege of
watching doctors changeradically.
And because I've seen it so manytimes, I want you to understand
that that is exactly what I wantfor you.
So this is about you.
This is not about the entree andbusiness school.
The entree MD business school isonly as important as the help
that it offers you and thesupport that it offers you to

(02:11):
get to where you're going.
This is about you.
This is not about the school.
If you can, and I promise thisis not some woo-woo thing, but I
just want you to focus.
If you are not driving, I wantyou to just humor me and close
your eyes for a second.
I'm going to have you think ofsomething.
This is very important.
I just want you to close youreyes for a minute.
And I want you to think aboutthis.
If you had your way, forgetabout expectations, forget about

(02:33):
what is now, forget about all ofthat.
Let's say things are possible.
New possibilities are possible.
If you had your way, what wouldyour business look like?
Right?
I want you to think about yourbrand, what that would be like.
I want you to think about howmuch revenue you would bring in.
Think about the kind of team youwould have, the kind of leader

(02:56):
you will be.
I want you to think about thosethings.
I want you to think about thesystems you put in place so your
business is running smoothly.
Right?
It is giving you the opportunityto help a lot of people while
creating financial freedom foryou, creating time freedom for
you.
I want you to think about whatyour personal life will look

(03:18):
like when you have that time.
Time for your family, time forhobbies, time for another
business, time for your health.
You can sleep at night.
I want you to lean into all ofthat because that is what the
today is about.
Lean into all of that.
And once you can see thatpicture, I want you to connect

(03:39):
with that because that's whatthis is about.
This is about closing the dooron one chapter and opening a
brand new chapter for you.
That's different.
This is important.
This is more important thanwhatever we say the school does.
Because it's about your dreambecoming your reality.
So all through today, I want youto hold as we go through all of

(04:00):
this, I want you to hold thatpicture.
Okay.
I'm gonna walk you through somethings, okay?
And then we're gonna have somestudents come up and share their
story.
Oh my goodness, when they comeup to share their stories, do
not buy into oh, that could bemake-believe.
That could never work with me.
No.
The picture you saw can becomeyour reality.
I have seen hundreds of doctorsdo this.

(04:20):
Today we're looking at theentree MD business school.
And why is this so important?
Remember the picture you saw?
You are literally one set ofskills away from building a life
that will blow your own mind.
Literally one set of skillsaway.
And those are business skills,and that's why the business
skill school exists.
Otherwise, there's no reason forit to exist.

(04:42):
Okay?
So again, this is about you.
All right.
Now, this is the challenge thatwe have as physicians.
We were never taught to runbusinesses, we were never taught
to curate the future that wewant.
We were trained to take care ofpatients and we're geniuses at
it.
But there are more things thatare required if we are going to

(05:05):
make the dream business and thedream life possible.
Okay?
So we weren't taught thesethings.
So imposter syndrome is an issuethat shows up for us time and
time again.
We are great clinicians, butterrified CEOs.
We don't know what we don'tknow.
We don't know.
We were not told to buildbrands.
We were not taught to market.
We were not taught to lead teamsin a profitable way.

(05:28):
As a community, revenueconfusion is common.
We are afraid of talking aboutmoney.
We think talking about moneymakes us greedy.
We're like, how much is enough?
We we look at profit and lossstatements.
We're not quite sure what theyare.
If you're like me, you break outin hives when you see them.
Like, what do I do about this?
Talking about money is just ataboo talk topic.

(05:49):
And if you've ever wondered whyI talk about it so much, that's
why.
To kind of shake us out of it.
Okay.
As a community, we don't havetime freedom.
Okay.
So, yes, we may be employed andwe're working all the time.
We're at work and we come home,we're charting and doing all the
other stuff at night.
Or if we have businesses, we'reworking in the business during
the day.
And at night, we're working onthe business, right?

(06:10):
And so, where do you have thetime to do what needs to be
done?
Okay, when it comes to team, ohmy goodness.
The the firing, the hiring, therunning away from the team
meetings, feeling like we'remicromanaging, being so
terrified of holding peopleaccountable.
And if we don't hire, you know,dealing with doing it all alone.
And it doesn't matter whetheryou have a startup or you're

(06:33):
running a$3 million business.
I have talked with physiciansover and over and over.
Until you acquire the skills,until you become the kind of
person who is a physician CEO,this is the issue for every
single one.
Okay.
Okay.
Now, and even when the businessstarts working, it seems like

(06:54):
when the business gets better,the stress grows.
I have talked to people who areterrified.
Like I'm doing a$3 millionbusiness.
I don't want to hire anybodybecause the more people I hire,
the more pain and suffering, theless money I make, right?
Because if we do not learn thesethings, we cannot pull it off.
I say this all the time that nophysician has run a successful

(07:15):
business.
It takes a physicianentrepreneur to do that.
And that is what the businessschool is all about.
So you have a business that'srunning you.
Yeah, the harder you work, theless you bring home.
And the saddest part is like, ifyou're like me, you're like, I
am smart.
This is not supposed to be thishard.
I am smart, I am hardworking,and all of this, this should not

(07:36):
be this challenging.
It's not about working hard.
And it's not about being smartas a clinician.
It's about being a savvyphysician entrepreneur.
And you will see from thestories you hear here.
Once you start acquiring this,it puts you in a position where
all of these challenges becomehistorical facts.
Okay.
So nothing is wrong with you.

(07:57):
If you find yourself here, thereis nothing wrong with you.
You are literally just one setof skills away.
Okay.
All right.
Now I get it because I was youin my ignorance, my blissful
ignorance.
I started a private practice.
That was my first business in2010.

(08:18):
And I said, I'm a greatpediatrician, I have a great
work ethic, my patients love me,all of these things.
I'm going to hang the shingleand they will come.
I hung the shingle, they did notcome.
I want you to understand if yourun a private practice, you
understand that you are payingbills every day.
You don't have time for peoplenot to come, right?
So people are not coming.

(08:38):
I was looking at go behind andbehind financially.
I was so terrified of hiringpeople.
Please hear me when I say this,because I tell people if I could
change with the frameworks thatI use in the untrained business
school, which are the frameworksI use to pull myself out of this
hole, almost anybody can change.
Because when I started myprivate practice, I couldn't

(08:58):
even bring myself to hire afront desk person.
I said, How can I bring somebodyinto this to see this mess?
I don't even know what I'mdoing.
I was the front desk person, Iwas the MA.
So when somebody would come in,I would answer the phone.
I had an alter ego.
I'm like, hi, thank you forcalling IV Pediatrics.
This is Ella.
How can I help you?
That was me.
I was Ella.
Okay.
I was Ella.
I did not hire a front deskperson.

(09:20):
I would check the people in.
I would work them up as the MA.
I would see them as the doctor.
I'd come back and give them theshots and I would go bill for
their visit myself.
That is how terrified I was.
I would not look at myprofit-in-law statement.
I'm like, yeah, they can handleit.
I don't know what that means.
I can't figure this out.
I'm not that kind of person.
And I was so embarrassed by whatI did not know.

(09:42):
After all, I was a smartphysician.
I was supposed to understandthis stuff.
I was supposed to know thisstuff.
And if you're here and you'rethinking that I'm supposed to
know this stuff, pleaseunderstand when I tell you this.
No, you're not.
It's like saying I'm supposed toknow medicine without going to
medical school.
No, you're not.
No, you're not.
Oh, yeah, just because I had ababy, I should understand

(10:04):
everything about motherhood.
No, no, ma'am, no, sir.
That's not the way this works.
There are things that we need toevolve.
So anyway, I went through theevolution that I'm inviting you
to go through in the entree MDbusiness school.
And this is where I am now.
I lead five companies and I dothat confidently.
I have more time leading fivecompanies than I did running one

(10:26):
company with no patience.
Okay.
I'm homeschooling my four kidsbecause that's what I wanted to
do.
I have time to work on myhealth.
In fact, recently I just lost 20to 22 pounds because I decided I
want to spend this time and workon my health.
I'm able to travel.
I'm able to follow all kinds ofprojects that I want to do.
Write the books, do the podcast,do the YouTube, do all of those

(10:47):
things because I've learned howto create time freedom.
I live a life that has touchedthousands of lives.
Our company has been on the Inc.
5000 list of fastest growingcompanies for three years in a
row.
This super shy, sociallyawkward, introverted, introvert
can show up and dominate onstage.
All of these things happen.

(11:08):
Why?
Because of the things, and it'sthe same things that we do in
the entrepreneurial businessschool.
Now, before we get to hear thestories, you know, we're doctors
and we're scientists.
And I want to show you somenumbers that now these are not
made up, okay?
This is the data from the peoplewho filled out the surveys from

(11:30):
2025.
So these are actual students inthe entrepreneur business school
looking at 2025.
And I want to show you how crazythings can be when you put
yourself in the right container,you have the right mentorship,
you have the right community ofelite.
We're talking elite physicianentrepreneurs, and you give

(11:51):
yourself the gift ofaccountability because that's
what we do.
Okay.
So let's look at some datapoints here.
Okay.
Now we looked at revenue beforeyou came into EBS, revenue at
the end of 2025, the differencein revenue, 24.8 million.
I didn't make these numbers up.

(12:13):
Pretty crazy.
Okay.
Median revenue,$375,000.
Average revenue,$818,000.
And remember, you are the sum,your life reflects the
environment you put yourself in.
Out there, people are like,private practice is dead,
nothing is working, woe is us,all of that stuff.

(12:34):
Well, you get to be in acontainer where the average
revenue is$818K.
Think about how crazy that is.
In a container where people arelike, you know what, I think I'm
gonna take this to a milliondollars, and they come and do a
running commentary of how theydid this stuff.
Where people are like, you knowwhat?
I think 10 million is where I'mgoing.
And nobody says, what is wrongwith you?
You're greedy, you're this,you're that.

(12:55):
No, it's like, come on, let'sgo.
Okay.
Now, in 2025, 21% of the peoplein the school crossed seven
figures in revenue, 10% crossedmultiple seven figures, 35%
crossed 500,000 in revenue.
And I'm gonna show you why thisis so important in a minute.
61% of the people grew into ahigher revenue category.

(13:20):
So either they had nothing andthey went from 100,000 to
250,000 to 500,000 to 750 to amillion to two million, but like
61% not only grew, but grew intoa new revenue category.
And we have people like we havea person who reported that she
6x her investment in the RMDbusiness school in six months.

(13:42):
So we can have an alternatereality.
It does not have to be the wayit is, but we have to change.
Now, let's look beyond therevenue.
Because sometimes people arelike, oh, you know, I've been
thinking about the R-Tram Dbusiness school, but I, you
know, the time and all of thisstuff.
I want to show you becausebusiness is a means to an end.
Business is something thatallows you to serve a lot of

(14:03):
people while creating timefreedom and financial freedom
for yourself.
That's what it does.
So it's not going to hustle anddie in a business, it's building
your dream business and yourdream life concurrently.
85% of people took more than twoweeks off.
Okay.
Now, if you look down here,you'll see the breakdown.
4% took none.
Okay.

(14:24):
11% took one to two weeks, 28%took two to four weeks, 32% took
four to six weeks, 13% of thedoctors who filled out the
survey from the entree MDbusiness school took two months
off.
9% took three months off.
Okay.
And I want you to look at thebottom, what it says here

(14:44):
members at higher revenue tiersconsistently took more time off.
I want you to hear this.
As their businesses are gettingbigger, they're not dying,
they're taking more time off,not less time off.
Right?
71% said their family andpersonal lives improved.

(15:04):
I want you to think about this.
My business is growing, myfamily and personal life is
improving.
I'm getting more time off.
And 88% say they're they feelmore confident as a CEO.
Guys, we can have an alternatereality.
This is why we're here.
I know many of you have been oncalls, you know, talking about

(15:26):
the entrepreneurial businessschool.
You've heard about this multipletimes.
You've heard about it on thepodcast.
And you may be thinking, youknow, I don't know if I have the
time.
Clearly, this is a problem wehelp people solve.
You might be thinking, oh, youknow, but what of my family?
I build this business.
I have to sacrifice my family.
Look at these numbers, right?
You may be thinking, you know,like it's just gonna cost me too

(15:49):
much.
And look at what the doctorshere say, okay?
So this is a number we're notvery familiar with in medicine.
It's a net promoter score, andit's 9.6 out of 10 or 96.
And it's not 9.6 out of 10 inthat kind of way.
Let me tell you, when you lookat 96 as a net promoter score,
that is world-class loyalty.

(16:09):
Harvard has a net promoter scoreof 38.
Disney has a net promoter scoreof 37.
Apple has a net promoter scoreof somewhere between 46 to 72,
depending on the product.
This shows that people are like,we love this.
We have people, the schoolstarted in 2020.

(16:29):
We have people who have been inthe school since 2020.
And they use a hashtag EBS forlife.
Like, I'm not going anywhere.
Why is that?
Because the longer they stay,the more they build, the more of
their dream business, the moreof their dream life.
Okay.
We have doctors who started fromemployed physician, and now

(16:49):
they're the goal they're workingon is taking their business to
eight figures.
It's mind-boggling.
Okay.
9.2 out of 10 said they cantrace the transformation in
their lives to what they'relearning in the Omtre MD
business school.
That's that impact score rightthere.
Right?
Okay.
Why am I showing you this?
Because I want you to understandthat there is an alternate

(17:14):
reality.
Things do not have to be the waythey are.
And that goal that you saw, thepicture that you look like, like
what life could look like, youcan have a version of that life
that blows that version out thepark.
But there's a process, and theentree MD business school walks

(17:35):
you through that process.
Okay.
All right.
Now, you are going to get tomeet some of the doctors in the
entre MD business school.
Please, when you hear theirstories, it's not about they did
that because it worked for thembecause it's not about that.
It's about, huh?
Interesting.
If that could happen for aphysician, what could happen for
me?
And Makita is going to introduceour guests, all fun students

(17:59):
from the AndraMD businessschool.

SPEAKER_01 (18:01):
Thank you, Dr.
Onel.
Wasn't that amazing?
So, so incredible.
Um, so I'm gonna well, I want usto just jump right in.
So I'm gonna call Dr.
Shanta Shepherd.
I'm gonna ask you to unmuteyourself, Dr.
Shepard, and tell us all aboutyourself.
Tell us what life was likebefore you joined uh the Om
Trend B business school, anyhesitation you may have had in

(18:23):
joining, and all of the goodstuff.

SPEAKER_04 (18:25):
Hello, hi everyone.
I am Shanta Shepard.
I am a urologist.
I am out here in Hartford,Connecticut, uh Hartford County.
Um my office is actually inGlastonbury, but um I am so
happy to be here today umbecause I think it is one of one

(18:46):
of the things that I have alwaysfound super important in my life
was the the notion of paying itforward.
I I have had so manyopportunities and gifts that
came from others paying itforward and sharing and sharing
lessons and and tips and tricksand and really just not not

(19:07):
keeping things secret.
And can I tell you that theEntre MD Business School, I
refuse to let that be theworld's best kept secret.
I've been in practice now for umgoing on six years.
I trained in Boston and I movedto Connecticut just after COVID
and joined a small privatepractice and you know really

(19:28):
started to create my own nichewithin within the area.
But I I really I believed in inprivate practice so much, but I
I saw so much that was just notright.
Inefficiencies, cultural issues,really just a lot of noise.
And I felt that there was abetter way to practice medicine

(19:49):
and to treat my patients and tobe an advocate for them.
And I just, you know, startedthe seed, you know, was there.
And over time I started tobecome introduced to other very
influential physicians.
And I will never forget an at anAmerican Urologic Association

(20:09):
conference in Chicago, I saw anentre MB alum, Dr.
Mill House, and I had gottenintroduced to her through social
media.
She is a queen at the socialmedia posting which she learned
here at Entra MB.
And I had an absolute fangirlmoment.
I said, Oh my goodness, like I Iam inspired by you.
I I heard your story.

(20:29):
I heard that you started yourown practice.
Can you tell me how you did thisand how you feel?
And she basically said this wasthe best thing that you know
that she had ever done.
And in she introduced meactually to the podcast.
She said, You have to listen tothis podcast.
Just just listen.
And, you know, there is abusiness school, and you know,
it's it costs money, but it iswell worth it if you if you want

(20:52):
to make the investment.
And so that was my firstintroduction to Dr.
Una and Andra M B.
And I have to tell you, I becameobsessed.
I binged.
I went all the way back to thevery first episode and I
listened a lot.
And then eventually just lookedforward to that Monday, Monday
episode, the new one coming in.
And it took me months, but I gotthere and I continued.

(21:15):
And I listened to the podcastfor probably almost two years.
Um, and then I had a a discoverycall with Mikita.
And at that time, I I thought,oh, I can't, I can't afford
this.
Like, did I want this?
I need this.
And is this the right time?
Can I even do it?
You know, other people have donethis, but is that me?

(21:37):
Am I responsible enough forthis?
Like, can I can I actuallysucceed?
Am I gonna fail?
And another year went by.
And actually, the interestingabout thing about it is while
listening to the podcast, Ibecame so inspired.
And even though I had decidednot to join EBS at that time, I
said, Well, I I need to startpaving my way just in case.

(22:01):
I don't know what's coming.
I have no idea what's coming.
So I started locums and Istarted working and I didn't
know what I was doing with thismoney.
And I'm just save it, save it,save it, save it, save it.
And finally, about six to sevenmonths into me starting locums,
and this is in addition to myfull-time job, right?
So all of my vacation time I wasusing to do locums, and the

(22:21):
practice was falling apart.
It was, it was, it was justterrible.
And I said, you know what?
I the enough is enough.
I can't do this.
So I got on the phone and I Isigned up, and it has been an
unreal journey.
I within six months of mejoining Entra MD, I got
everything set up, created myLLC, did all of the thing, got

(22:43):
my tax ID, all of the things,and I opened up my own practice.
And actually, next week is goingto be our one year anniversary.
I have so many things that I'mworking on.
I still have all the things,guys.
I still have so much impostersyndrome.
I still have so much noise thatthat sometimes I allow to enter
in.
And then and then I look aroundand I'm reminded of how of how.

(23:07):
Truly blessed I am.
And if it were not for the EntreMD community, and the thing
about it, and Dr.
Uno will say it, it's not justher, it's the community.
And when I tell you that I amsurrounded by such gifted people
who do not gatekeep, who share.
And the amazing thing was mefinding out that I also have

(23:32):
something to share, that I thatI have also figured things out
and achieved things.
And people are like, oh, like,how did you do that?
And I'm like, oh, let me tellyou.
Let me tell you all of thethings.
And it's the best feelingbecause, you know, when I
stumble, when I fall, like Ihave a community to lean back
on.
And it is so refreshing, soincredibly amazing to have a

(23:54):
group of people who understandyou as you are.
And with all of your flaws andall of your mind drama and
embrace you and see you and seeso much inside of you.
I wouldn't trade it for theworlds.
This is now my second year.
You're stuck with me.

SPEAKER_01 (24:10):
I speak to a lot of doctors who are like, you know
what?
I believe in the school.
Like, I believe that this schoolcan make a difference in in my
life.
I believe that, you know,everything that you guys are
saying will probably work forme, but I can't get over the
investment.
So at how did you how were youable to overcome that?
Or what made you say yes anyway?

SPEAKER_04 (24:31):
Part of it was some planning.
So I I really did a lot ofreflection and I said to myself,
if I, if I, if I'm gonna dothis, like I want to do it well.
And obviously, you know, wedon't, we don't want to go into
debt doing the things.
To be honest, starting the thelocums job actually, when I said
that I didn't know what I wasgonna do with that money, I was

(24:53):
like, well, if I can saveenough, I'd like to, I'd like to
invest and and and use thismoney to join Entra MD.
And I did.
But then I still had enough seedfunds to start my practice
without getting a loan.
And so that to me was sopowerful.

(25:13):
And, you know, even just listenlistening to the podcast, there
are so many pearls of wisdomthat honestly I would not have
known about had I not listened.
And so, and really like listenedand to and took heed and and
took action definitive.
That's the thing.
Like you have to take definitiveaction.
Just thinking about something isnot enough.

(25:34):
You have to move and it's alwaysworking.
And and and I realize when Ithink about it that it was it
was always working from thebeginning.
And and it was simply a matterof time.
It is was this was inevitable.
It was just a matter of of when,right?
So I would say for me, I used Iused the the the locums funds.

(25:54):
But honestly, I've heard I'veheard other docs on the weekly
meetings say that there was oneperson who said that she used
her tax return.
And I was like, oh, that's sosmart.
Do I can I uh but I want to usemy tax return for her?
There, there's so many, there'sso many different ways in which
you can get there.
But if you plan accordingly,ultimately, I think that if you

(26:15):
want something enough, if youneed something and you live it
and you breathe it, you willfind, you will find a way and
you will plan for it.
And even if you feel, you know,you look at your account and
you're like, okay, I don't havethat now.
Well, make a plan, make adefinitive plan and decide,
decide your timeline and say,okay, by this date, I'm gonna
have this and I'm going to thenpick up the phone and call

(26:35):
Makita.

SPEAKER_01 (26:36):
This was so inspirational.
We are so proud of you.
We are rooting for you, and wejust can't wait to see what's
next for you.
Congratulations on all of yoursuccess and and for all of the
wonderful things you've beenable to do for your patients,
for your community, and for yourfamily because you said yes to
your dreams.
Can you guys handle anotherdoctor?
I have the amazing Dr.
Carolyn Moyers, who's going totalk to us about her journey

(26:59):
with EBS.
I'm Dr.
Ken Moyers.

SPEAKER_05 (27:01):
I'm founder of Sky Women's Health, and it's a
boutique gynecology andosteopathy practice in Fort
Worth, Texas.
And I focus on perimenopause,menopause, and sexual health,
still do gynecologic surgery.
Okay.
I first heard about Entre MDBusiness School through Dr.
Una's podcast.
So way back in the day, in thevery beginning, I was listening
to this podcast and I was like,who's this pediatrician who
believes we can do all thisstuff?

(27:22):
Okay, you know, so every weekI'd listen, she used these
basketball analogies.
I was like, I don't know ifsports, but okay.
You know.
So I remember getting on thephone with Dr.
Una and I joined the very day Iopened my practice in 2020.
Okay.
So like fourth quarter of 2020.
And at the time, I was the soleprovider of my family.
I had three young kids at home.
My husband was a teacher andbelieved very strongly that one

(27:45):
of us was going to raise ourchildren.
So he was home doing all thingswith all the kids.
And I was doing OB hospitalistwork when I started my practice.
And so I kind of went with,okay, Monday and Friday, I don't
have any shifts in September of2020.
I'm starting because I believethat I deserve better and my
patients deserve better.
I eventually, you know, droppeddown those shifts and then

(28:06):
picked up shifts here and there.
And I self-funded my entirepractice.
So I would not recommendstarting the way I started.
I did not have an email list.
I did not have a plan.
I was drawing it out on my kids'art easel paper, figuring it out
from day one.
But I had the luxury of thatbecause I had the OB

(28:26):
hospitalist.
So day to day, building abusiness while taking hospital
shifts, caring deeply about thepatients I was seeing, while
carrying the full weight ofproviding for my family.
And even as the practice grew, Icontinued, you know, picking up
shifts.
And now I have this locum thatI've been doing for the last two
and a half years and I've givennotice.
And it was just to make surethat I had consistent income.

(28:47):
So it gave me some ease.
But if I'm honest, the real cruxwas I didn't fully believe in
myself.
And I didn't believe I couldtruly niche down.
And I didn't trust that I couldbuild something focused and
still be successful.
So instead, I let the practicekind of evolve reactively.

(29:08):
Over time, many patients showedme the way, you know, and so I
became menopause certified.
And then I was like, oh my God,I have to learn about sexual
medicine because we don't learnanything about this in OBT Bind
Residency.
So I got involved with Ishwishand have learned all the things,
and it has just developed intothis beautiful practice.
So the business was growing.
We're going in the rightdirection by all means.
But I knew that I was thelimiting factor as the leader.

(29:30):
I was building with hesitation.
I was working hard, but stillsecond guessing myself.
Eventually, I stepped away aftermy first year with Entre MD
because I went to do coaching onmoney and coaching on life.
And it was all very wonderful.
I really thought that thosethings were kind of the missing
piece.
But eventually after leaving,you know, I noticed the
self-doubt didn't go away.

(29:51):
Look at that, still there,wherever you are.
There, there she is.
And what really stood out to mewas watching my colleagues from
Entre MD continue to grow andscale while I felt like I was,
you know, like walking throughsludge.
And then I started to think, youknow, well, maybe I need to work
on myself as a leader.
And so fast forward to June of2025, and I signed up last

(30:13):
minute for a one-day entre MDevent that was happening, I
think it was in June.
I don't even remember what itwas called.
I just knew Dr.
Anna Una's putting it on.
It's gonna be wonderful.
I'm sure there'll be people Iknow there.
I'm gonna go work on myself as aleader.
And I remember the night beforemy husband sitting on the Sears
and going, You really want to dothis?
And I'm like, I just need you totrust me.
I just need you to trust me.

(30:35):
And I used my miles, got on aplane, even got upgraded to
first class both ways.
And I was like, here's a littlenudge.
My intention was going not torejoin, but just to work on
myself, to reset as a leader.
And then I felt that just quitenudged to join.
And immediately there washesitation.
And of all things, my moneycoach was there.

(30:57):
And I said, Is it crazy that I'mthinking to invest in this?
You know, it was a lot lessexpensive when I was in it
before.
But underneath it all, you know,it's like, am I really going to
show up fully?
That was kind of the fear.
But I this time I knew I couldpay for it, which was kind of
wild.
So, you know, I did threepayments and I paid it in the

(31:17):
three months.
And I was shocked because Ijust, my business just keeps
growing, keeps growing.
So what made me say yes?
Kind of what was different.
In 2020, I joined for thebusiness.
In 2025, I joined because I knewI had to be a better leader.
And I realized the only thingstanding between where I was and
where I wanted to be was mecontinuing to hesitate and to

(31:42):
not trust myself.
And so I chose to say yes.
And the shift was immediate.
I hired myself as the CEO of mybusiness.
I started consistently payingmyself a salary, which I thought
the only way I was paying myselfwas through doing locums because
that's what I was tellingmyself.
I started leading the team withclarity instead of uncertainty.

(32:03):
I had those hard conversations.
I made decisions faster withconviction.
I raised my prices, not once buttwice.
I dropped insurance and built amodel aligned with the level of
care that I truly believed in.
And I just stopped operating outof fear.
And instead of asking, will itwork?
I started to ask, what do I needto do to make this work?

(32:24):
What if it would be possible if?
So now from 2024 to 2025, I myrevenue grew by 41%.
And I can't remember thedifference.
Maybe Dr.
Anna remembers, I cannotremember the difference from the
first six months of the yearversus the second six months of
the year in 2025, but it wasalso drastic.

(32:45):
It was a big jump.
And now in 2026, we're up 57%from 2025 already.
So I've created enough stabilityand confidence to give notice at
my locums job, something I'veheld on to for years as a safety
net and have eventually realizedthat it was kind of a crutch and

(33:05):
getting in the way.
And I remember telling Dr.
Una, I'm going to give notice.
And she's like, okay, when arewe doing this?
And like, why are we waiting togive the notice?
And then you have to give sixmonths notice.
And then guess what?
Today, the locums that I'mdoing, which is a direct contact
with the hospital, theyannounced that they're closing
the OB department.
Everybody is in a tizzy.

(33:26):
I only have two more shifts tocome out, anyways.
I don't care.
But they said, Dr.
Moyers, are you okay?
And I'm like, yeah, because Iknow how to make money.
And it was just like fact.
I didn't even worry about it.
Whereas last year, I would havebeen in an absolute tizzy.
I would have been just asworried as everybody else.
And I was just like, yeah, it'sgonna be okay.

(33:49):
And y'all are gonna be okay too.
It's fine.
And what's interesting isthey're giving everybody six
weeks' notice when I had to givesix months notice, right?
So ain't nobody looking out foryou but you.
This year I also paid off myultrasound machine, something
that it felt like a milestoneto, you know, because I've been
self-funding everything and wepaid it off at the 12-month

(34:10):
mark, right when we could pay itoff without any penalty.
I took seven weeks off in 2025.
My team is stronger, myleadership is stronger, and the
business is finally moving inthe direction that I always
envisioned.
It's not just business though.

SPEAKER_06 (34:25):
I am more present for my kids.
Sorry, um, my mirror isstronger.
And we're finally remodeling ourbathroom, so we wanted to do
that for six years.
The biggest difference is that Itrust myself now.
I'm not sitting on the sidelineswatching everybody else drive

(34:47):
and move forward.
I am fully in the game.
And if you're here tonight andyou feel that nudge, just do it.
You won't regret it.
Invest in yourself.
It's never a bad investment.

SPEAKER_02 (34:59):
We love, love, love, love, love you.
First of all, thank you so muchfor saying yes to yourself and
becoming a vision board forphysicians.
How many of you heard her story?
You're like, wait, if that's thecase, what could be possible for
me?
What could be possible for me?
Thank you so much for doing thework.

(35:19):
Thank you so much for buildingthat dream business and that
dream life.
Thank you for being vulnerableand sharing your numbers.
It's not something that's commonamongst physicians.
And man, do we love you, guys?
Did you hear me say that yourbusiness is a means to an end?
It's not the end.
For Dr.
Moyas, she didn't cry when shewas talking about the money
because the money is amazing,but it's a means to somewhere.

(35:41):
And it's somewhere where she's abetter mom, she has more time
for her kids, her marriage isbetter.
And some may seem like, okay,why are we crying about a
bathroom?
But she's wanted her, she wantedto do this for six years.
And here she is.
Guys, the reason we're doingthis again, this is not about
the business school.
This is not necessarily evenabout Moyers.

(36:03):
You are here for you.
What is on the other side ofyour yes?
What is on the other side of yousaying yes to investing yourself
in yourself?
Look at Dr.
Shanta Shepard.
She is a surgeon running aprivate practice.
You do not expect to see joy onthe face of a surgeon running a
private practice.
That's not exactly the way thisworks.

(36:24):
But she here she is, and she'sonly about to celebrate her
first year anniversary.
Look at Dr.
Moyers.
Dr.
Moyers already had a practice,was already working, but she's
like, There's somewhere I wantto go.
In the chat, how many of youhave somewhere you want to go?
You're like, there's somewhere Iwant to go.
There's a there's a dream that Ihave, there's a vision that I

(36:45):
have.
And Dr.
Moyers, I'm gonna ask you thisquestion real quick.
I know you had a picture of whatyou wanted, but what you have
now, is it more or is it lessthan that picture?
Like, did you envision where youare now or have you surpassed
that?
You're only, I think you've beenback for only nine months.

(37:08):
Like, we're not even reachedthat place in the day.
You're already blowing my mind.
You're already blowing yourmind?
Okay.
How many of you want to blowyour own minds?
Because this is what this iswhat the entrepreneur business
school is about.
It's about putting you in aplace where you can create the
dream business, which we'rephysicians, we're about impact.

(37:29):
Otherwise, you don't go tomedical school to make money,
you go there for impact.
We're about impact, but we'veonly been taught impact.
But what if you could have theimpact and the financial freedom
and the time freedom?
That's what the entream businessschool does.
That dream that you see, thatyou 2.0, your life 2.0, it is
not out of reach.

(37:49):
We could bring 50 people fromthe school and you hear one
version of, I mean, they're allamazing versions, they're all
different.
It's like spice of life, butwhat you hear one after the
other after the other.
Okay.
So your dream is possible, andwe like to think of ourselves as
the catalyst.
Like Dr.
Moyes is the one who has thedream.
We didn't give her the dream.

(38:10):
Dr.
One, Dr.
Moores is the one who came withher work ethic.
We didn't give her the workethic.
But we are the catalyst to kindof unlock what is on the inside
of you.
It is possible.
We've seen this happen hundredsand hundreds and hundreds of
times.
It is possible.
So we think ourselves are thecatalysts.
Sometimes we think ourselves asthe midwives.
What do you get in the on-trainday business school?
We'll go through features andall of that later.

(38:31):
But in a nutshell, what you getis world-class mentorship,
world-class mentorship.
I run five businesses, differentindustries.
We're talking some sevenfigures, some multiple seven
figures, been on the Inc.
5000 list three years in a row.
That's what you get.
So you learn.
Did you hear what Dr.
Moria said?
Because this is what happens inEBS.
I got fired.

(38:52):
Yay! Now you can go do what youreally want to do.
It's not a problem.
It's a problem everywhere elsein the physician.
It's not a problem inentrepreneurial business school.
So they told her, like, youknow, like we're shutting this
down.
She's like, not a problem.
I know how to make money.
That's what mentorship does foryou.
She has the knowledge, she knowswhat to do.
That's the first thing you get.
The second thing you get is youget the gift of accountability.

(39:14):
Dr.
Marius will tell you she came onmany calls holding on to her
local job, and we hold her andwe're like, locum's gotta go.
Because it's not what you reallywant.
And I wasn't saying that becauseI didn't want her to do locums.
I did that because I knew shedidn't want to do no locums.
And I'm like, you don't needthat.
Let's look for how to get you towork on your business, generate
more than what you're generatingin the locums.

(39:35):
I get lead let that go.
The gift of accountability isthe difference between you
getting something done in threemonths versus you getting
something done in six years ornever for many people.
What is the third thing you get?
You get a community ofphysicians who are literal
unicorns.
And they're not unicorns becausethey're unicorns, they're

(39:55):
unicorns because they've allsaid yes to their dreams.
Which means the second you getin there, you're a unicorn.
You're a unicorn.
Okay.
These are people who arebuilding multiple six, seven,
eight-figure businesses and whoare holding themselves
accountable to their dreambusiness and their dream life.
They're not willing tosacrifice.

(40:17):
They're not willing to sacrificeone for the other.
Okay.
Okay.
So some of you have been on thecall.
Okay.
You've already been on the callwith Makita, and you're like, I
just wanted to come here so Ican make a decision.
Makita is gonna post your linksfor you to just join the school.
Some of you are like, man, Iwant to have a conversation with
Makita on trained.com forwardslash call, book your call.

(40:40):
But the reason why we are doingthis is so that you can make
decisions to move forward.
Dr.
Moyers could have said no ninemonths ago and she would have
still kind of sort of beengrowing.
But what she's experiencing now,she would not have been
experiencing it and she wouldnot have known that it was
possible.
So we're not here to tickle yourfancy and make you inspired and

(41:02):
all of that.
We're here to help you make adecision.
If you're like, I want my dreamlife, then you say yes.
If you're like, nah, you know,let's kind of see what it goes.
Like, we don't want to stay inthe valley of decision.
We want to get stuff done.
So you're booking a call, youknow yourself, you've you've
applied two times before, you'relike Dr.
Shepard, you've you've listenedto the podcast for two years,

(41:23):
right?
And you've done all that stuff,it's time.
So, Mikita, over to you.
And when when Makita is done, Iwill walk you through the
onboarding experience we havebuilt for you so that in the
next 30 days, you will createmore results than you have in
the last six to 12 months.
This is one of those enough isenough moments.
Okay.
All right.
Mikita, I'm quiet now.

SPEAKER_01 (41:43):
I have the amazing Dr.
Stay.
Is she Ishman going to join us?
Please let us know a little bitabout yourself and your
untrended journey.

SPEAKER_03 (41:53):
I could absolutely start with the one-on-one.
Here's my two pages of notes.
And I can't like, I feel like Iredirected my entire business in
30 minutes.
And I was like, I have threequestions.
We worked through all of them.
I am writing the book we talkedabout.
I am changing my strategy.
I have got like all of thisstuff set up.
So I'm going to tell you the 30minutes.

(42:13):
And what's smarter about whatshe does is she doesn't make the
30 minutes like the five minutesafter you start.
Okay.
Because you need some time toreally grow and figure out who
you want to be and who you wantto become.
And I'm going to tell you thatwho I was when I started was I
was somebody who had decidedthey were going to be a coach
and I was going to make enoughmoney in coaching to pay for my
own coaches.

(42:33):
So the year before we started, Iwas going to make$40,000 because
I spent$40,000 in coaching,which is a lot of money.
But I had, I was a real estatecoaching business and I was in
a, I did somebody else'scoaching business.
And I said, great, this is allawesome.
And I met her some, I met herthrough somebody else, and I
said, let me start payingattention.
And I joined her free revenuechallenge.

(42:54):
And her free revenue challenge,I said, why did I only make
$40,000?
Like I think I can make moremoney.
So I did this revenue challengeand I made$20,000 more dollars
in the five days of the revenuechallenge.
Like 30% of what I was going tomake an entire year, I made on a
free revenue challenge with awoman I'd never met.
And I said, This seems likethere's something there.

(43:15):
But I'm like, you know, I thisis a hobby.
This is my hobby business.
This is my side business.
And so I'm a full-time CMOduring the day.
I'm an ET surgeon.
It sounds funny to say I'm apart-time on-the-side ENT
surgeon, but I do that a week amonth.
I have a real estate business,which I was like, this is my
side business.
But it turned out I figured out,I'm going to tell you this is

(43:35):
that I figured I was spendingmore time on real estate than I
was on my coaching business,which is not my primary goal.
So the time audit I did when Istarted was fundamental and
amazing and changed my life sothat I could actually take that
now$60,000 business, which$20,000 was just because I did
this random resume revenuechallenge.
And she said, this would be agood idea.
And I said, Oh, this is abusiness.

(43:56):
This isn't a hobby.
And so six months later, I didthe revenue challenge again.
I think I made another$20,000.
And I was like, well, this isridiculous.
Like it costs money.
It's expensive.
But I think I could pay forthis.
And so I was paying for a teamand I was paying for my own
coaching.
So I'd spent most of that, youknow,$60,000 on my own coaching.

(44:16):
And I signed up.
I went to, I think, the sameevent Carolyn went to, and I was
like, I'm going to go to thisJune event and I'm going to see
her live and I'm going to decideif she's my person, even though
I'm pretty sure she's my person.
She just made me$40,000 withoutme paying a dime.
And I showed up and I loved thepeople in the room and I liked
who I was in the room, moreimportantly.

(44:37):
And so I said, I think she'ssomeone who helps me see my
dreams in a bigger way.
And so I signed up, but I didn'thave the money.
So I said, I'm going to dothree, because I had money for
the first two payments, but Iwas like, I need to sell
something to get the thirdpayment.
And I did.
And that third payment came infive days before that third one

(44:57):
was due.
Am I a doctor?
Could I have afforded the thirdone on my own?
Sure.
And to be totally honest, Ithink this was one of my
problems is I thought I had topay for it with the work I'd
already done.
Bullshit, by the way, because Ishould have realized that
investing the rest of my futurewas going to be so much more
valuable.
So I made$60,000 that firstyear,$20K in a revenue challenge

(45:18):
with Dr.
Una.
And at the end of the year, shehas this lovely thing where
she's like, I have a challengefor you.
This is a revenue challenge.
And I said, Great, I'm always upfor a challenge.
I'm a surgeon.
You know, I've got the egogoing.
And I made$150,000 in sales inNovember and December.
Like I'd made$60,000 a yearbefore.
I'd made$100,000 the rest of theyear, which I thought was

(45:39):
amazing already.
I made$150,000 in sales in thoselast two months.
And I said, oh my God.
Well, first of all, amazing,right?
Like I couldn't have been moreproud.
And I realized I like sales,which I would never have guessed
because I don't know anythingabout sales a year ago.
But also I broke my business.
And it was great to be in acommunity where I could sit down

(46:01):
and talk to everybody and belike, how do I fix the fact that
my manual, do it on the side, weare all talking too much
individually as a VA business,is not set up to have systems to
do$250,000 in business, which Ijust did.
And so it was great to be in acommunity where I could actually
take the next step and say, howdo I fix this?

(46:23):
And then I talked to my teamthis year and I was like, well,
I think we could aim higher.
And I said, we should go forlike$500,000 because we went,
I'm not a coaching businessanymore.
I am now a faculty developmentorganization that helps academic
physicians that's going to makea million dollars this year.
And I said, we should make$500,000.
Like I like, I think I whisperedit to my team.
And they were like, what are youtalking about?

(46:44):
We should make a milliondollars.
We shouldn't make$500,000.
And I was like, oh, yeah, I lovethat idea.
So they're leveling me up now.
And I haven't figured it out.
Like things are messy, thingsare broken.
I'm still trying to figure outthe right KPIs.
I'm still trying to figure outthe right stuff.
But when I look at what Idreamed about when I started
this, it isn't even close towhat I'm dreaming about now.

(47:06):
And it was because the people inthe room here helped me see what
I needed to do to level myselfup and to level my business up
and to have way more impactbecause I was in a room where
everybody was having impact.
I want to have impact.
That was me.
I mean, money's great, butclearly when I was doing a
business for a hobby and I wastrying to pay for my own
coaching, that wasn't my primarymotivation.

(47:27):
It's never been my primarymotivation.
But I realized making that moneyhelps me pay for my team
members.
It changes the lives of thepeople I care about.
I can donate to the things Icare about.
I have a real estate businesswhere I work with Section 8
women.
You know how much more impact Ihave if I make money in my
coaching business to do that?
And I can give up the day job,hopefully in September.
Everybody here, keep meaccountable so that I can do

(47:49):
this full time and really havebroader impact.
But I would not have had thedream had I not been for the
business school for Dr.
Una and the other people in thisroom.
So thank you.

SPEAKER_01 (47:58):
This is so amazing.
We love your story.
And the funny thing about allthis, Dr.
Ishman, is that we're all amazedby you, but you reference the
community.
And the community is so huge.
I can't, I can't, it's hard toexplain until you're in it,
right?
The community is so huge ineveryone's growth and
development.
And you and you mentioned hownot only because it's so

(48:21):
inspirational, but just thesupport and being able to bounce
ideas off of one another and andget inspired to do things you
would have never thought aboutdoing.
And like Dr.
Shepherd said, there's nogatekeeping.
If you want to learn how to dosomething, someone will just
come out and tell you.

SPEAKER_03 (48:36):
Yeah, so I love that.
I doubled all my price pricesbased on the workshop I did in
the fall with the community.
I wouldn't have done that had Inot been in that room with those
people.

SPEAKER_01 (48:45):
Thank you so much for all that you've shown and
made it possible.
The important thing about whatyou're doing also is that you
are making impact and is notnecessarily, you know, seeing
patients.
You know, you you can makeimpact in any way that you want
to.
And I think that is soimportant.
Dr.
Usar, tell us about yourself.

SPEAKER_00 (49:03):
Jennifer Usar, also known as Dr.
Boobu Fixer.
I'm the CEO and founder ofAllegra Family Pediatrics, an
insurance and membership-basedpediatric practice in South
Florida.
I decided to open my practicebecause I moved from New York
and I really didn't like the waycorporate medicine was being
practiced here, and I didn't seemyself being employed.

(49:24):
I don't think I'm employable.
So when I decided to open mypractice, I went all in.
I didn't look at budgets, Ididn't plan anything.
I didn't, I just blew all thesavings.
I went overboard.
I had to end up having to take aloan because my husband, like, I
blew everything.
I started so disorganized, itwas worth it because it was

(49:45):
gorgeous.
If I was in the business school,I wouldn't have done it like
that.
But I joined the business schoolright like one month after I
opened my practice.
I heard from the business schoolfrom a friend, and she told me,
like, oh my gosh, she's apediatrician, just like you.
And and she's and then I startedlistening to the podcast.

(50:05):
In June of 2024, there was theEntre MD Live, and it was there,
I joined virtual.
That's actually my birthday.
And everybody was like, What areyou doing?
listening to somebody talking uhon your birthday.
And I'm like, listen, I need tolisten to this because I did it
all wrong.
And these people are getting allright.
Something's that something'sgonna be there for me.

(50:28):
So I did, and I went to that andI was seeing everybody and the
way that lives were beingtransformed, revenue was made.
I was like, oh my God, I need tosee what is that.
And I joined right then andthere.
So since July 2024, I startedwith the business school, I

(50:48):
opened my practice, I startedall wrong.
Zero patients, lots of debt.
Nobody knew me.
I'm from New York, I am in SouthFlorida, never had any, no
followers, nothing.
And I went in like 13 monthsfrom zero patients to like
almost a thousand patientspanel.
I like, and that was all becauseof the business goal.

(51:09):
Like, I'm happy.
I like I love being apediatrician, I love being in my
practice.
I will never plan to retire, butI'm happy because I am allowed
to do this the way I wanted todo it.
I still take insurance andeverybody say, oh my God, you
shouldn't do that.
But let me tell you this, itstill works.
So I'm working it, I'm making itwork for me.
And if when it stops working,then I'll learn how to pivot.

(51:31):
Something that I learned fromthe community is that right now,
like I was there, I was in theschool, life started happening,
I was very reactive, I was justbeing, right?
And my practice was not what Iwanted to be.
I was happy being apediatrician, but I was a broke
pediatrician.
And that doesn't work.
We don't, we don't, I mean, howcan I serve and how can I be as

(51:53):
of a proactive for the communityif my husband had to bail me out
every month?
So I was very frustrated.
I didn't have any confidence onmyself, I was defeated.
I thought everybody was walkingall over me.
I didn't have a backbone, and itwas like going, and my
self-esteem was low.
I was still an amazingpediatrician, but I wasn't
committed to believe whateverybody was seeing in me in

(52:15):
the school.
So something very uniquehappened, and that happened a
few weeks ago in the businessmakeover mastermind.
If I am going to be veryupfront, that was life-saving.
Not because of my business,because I would have like I
could have done good in mybusiness if I keep putting the
reps in the work, and I knowlike it would have come to what

(52:37):
it is or what it will be.
But my life was saved by myclassmates and by Dr.
Una and by the whole team.
People were looking at me andthey did an intervention.
They were like, This is not you,and this cannot keep happening.
That group of people, thoseclassmates of mine, including
Dr.
Shanta, that is there, like sitme down and say, like, what do
you want?
Do you really want this?

(52:57):
What are you doing?
And let me tell you, I came backthat Monday to work and it's
been at 180.
Since I got here, I restructuredmy whole practice.
I hired a VA.
I have a part-time pediatricianthat is gonna cover me.
I'm leaving on Wednesday toScotland on vacation.
I have like my schedule, I amthe office still, because my

(53:17):
schedule has been full the wholeweek since I got here.
My schedule has been full andI've been loving it.
My notes are done at the end ofthe day, my schedule is full, my
practice is growing, and now Ibelieve that all of that I
deserve it because I'm workinghard for it.
But I didn't, I wasn't believingon it until I saw it until I had

(53:38):
that experience with myclassmates.
And it was something that I sayit was not a business
mastermind, it was a like apersonal mastermind.
Because I show up different.
My husband even says, Oh my God,look at you.
You are CEO.
And then my team startedfollowing my instructions
because I show up as the leaderthat I know I could be.
I don't have to change.

(53:59):
I'm still the sweet person thatI've always been, and I'm never
gonna change that.
But I know what I deserve and Iknow what I'm building.
And the gift of accountabilityis just brilliant.
I have this community that Ishow up for, and they're waiting
to see what Dr.
Boobu is gonna do next.
And they hold me accountable andthey see me and they're proud.

(54:19):
And this is keeping me going.
My business, it's still growing.
I'm a year and a half into myprivate practice.
Am I gonna have to move to adifferent call next year?
Probably, or the end of thisyear, because I'm gonna be
crossing the million.
That's for sure.
So, because I want it, because Iknow I can do it and I deserve
it.
And I got all of that because ofmy colleagues, uh, Dr.

(54:41):
Una, and everybody has so muchfaith in you that you feel very
weird not having faith inyourself.
So it's kind of like peerpressure to be excellent.

SPEAKER_02 (54:48):
Love, love, love.
I want you to pay attention.
This is a pediatrician inprivate practice and an
insurance model.
What is the normal language of apediatrician?
I am just a lowly pediatrician.
What is this pediatrician doing?
Like, I've decided I'm justgonna take you to a million.
I'll join you guys at scale.
Yeah.

(55:09):
Do you guys see this?
This is so wild.
Dr.
Dr.
Booboo Fixer, we are so proud ofyou.
Okay, so proud of you.
I'm waiting for you in scale.
Okay, where are you?

SPEAKER_00 (55:19):
Yes, and and anybody that's on the fence of joining
the school, I'm gonna say onething.
I was starting this wholeprocess with a lot of debt, with
a lot of uncertainty.
I didn't know how was gonna payfor this thing.
I mean, I knew I could alwaysfall back.
I have a lot of support in myfamily.

But let me tell you this (55:34):
I went in and this is absolutely worth
it.
I'd rather have no money fordiapers and have my business
school tuition because this iswhat is gonna make me to that uh
million.
So potitry those kinks so thatyou man, you don't need money
for diaper and pay for thebusiness school because it's
absolutely worth it.

SPEAKER_02 (55:53):
So she was deep, deep, deep in debt, very
uncertain, and she was like, Iam going to do this, guys.
Listen to me, okay?
Part of the reason we're doingthis is because I have seen
stories like Dr.
Uzo, I have seen stories likeDr.
Stacey Ishman, such a rock star.

(56:14):
Like, what a rock star.
I have seen stories like Dr.
Moyer's Dr.
Shanta over and over and overagain.
So when I see a doctor who islike, I want to build this dream
business and I want to dream thebuild this dream life, and I
know I need the support, I knowI need the help, I know I need
the mentorship, but I'm notsure.

(56:35):
Let me show you what makes mepassionately show up for you.
I know the opportunity cost.
I know you could have a story,your version, because if you
notice, there are four stories,they're all powerful, but
they're very different.
There's your version of a storythat we don't get to read.
We don't get to see.

(56:56):
Like Dr.
Uzo would not have known thatshe would have gone from deep in
debt to work actively working ona million-dollar practice.
Now, when she says she's comingto the upper tier, she's not
coming there to play, she'scoming because after the
million, she knows there's more.
Understand to think that thiscould, this reality is also
available.
Please hear me when I say this.

(57:18):
The business you are dreaming ofis possible.
The life you're dreaming of ispossible.
And I promise you that what willend up happening will be way
beyond what you could haveimagined.
There was a doctor who came onand she said, When I joined the
school, and Dr.
Una said all these things aboutmillion this and million that.
I'm like, clearly, she's nottalking to me.

(57:40):
Guess what?
Last year she crossed themillionaire revenue.
And she's in the room that Dr.
Uzza was talking of going to,right?
She crossed that and she it wasnot something she thought was
possible.
More is possible for you thanwhat you know.
And the opportunity cost isreal.
I'm not like you listen to thepodcast, you understand that I'm
not a fear monger.

(58:00):
I don't like I despise fear.
So that's not what I'm trying todo.
It is that I have seen this somany times, I cannot unsee this.
Okay.
If you are here and you knowthat, man, I have this version
of my dream business.
For some people, they werestarting.
For some people, they weretaking theirs to the next level,
wherever you fall, wherever youfall.

(58:21):
But you're not like I knowthere's more.
I'm committed to doing more, andI'm willing to be in a place
where I get the mentorship,community, and accountability.
Do you see Dr.
Uzo?
She could have been doing thatfor a year.
And her people sat her down andsay, ma'am, we're not about
this.
What's going on here?
And this event happened twoweeks ago.

(58:42):
And all of a sudden, look at allthe shifts that have happened in
two weeks.
Two weeks.
Even her husband is like, Oh mygoodness, right?
Mentorship, communityaccountability, plus you, the
rock star physician, and yourcommitment will create a life
you did not think was possible.
So please hear me when I saythis.
We did this so we can answer allthe questions you need answered.

(59:06):
We can show you all the proof,we can show you examples of what
are possible so you can make thedecision.
Okay.
So if you're like, I'm sure, butbook a call on tramd.com forward
slash call.
If you're like, man, I'm like,I'm like Dr.
Mores, I'm like Dr.
Ishman, Dr.
Uza, I am going to invest inmyself.
The link is there for you toinvest in yourself.
So we have looked at the storiesof these of some of these

(59:29):
doctors, but these guys are nothere because they want to show
off.
It's more sacrificial for themto come share their stories.
You guys know in the physiciancommunity, people are not going
around sharing their numbers,sharing their vulnerabilities,
sharing all of that.
That's not a thing that happens.
But they're sharing all of thisbecause they want to pay it
forward and they want to helpyou make the make the decision
they made that changed theirlives.

(59:50):
They're not here to show off.
That's not what this is about.
This is not about them.
This is about you.
Okay.
Okay.
So for those who are ready, likethe enrollment is very simple.
We have decided to set upsomething that makes your
success in the first 30 dayslike beyond unbelievable.
So we have created what we callthe EBS fast track experience.

(01:00:10):
Okay.
And the idea is for you to getmore results in 30 days than the
last six to 12 months.
Now you heard Dr.
Uzo and you see thetransformation that happened in
two weeks.
You heard Dr.
Stacey Ishman and you see thetransformation that happened in
two months.
There's so many things that canchange rapidly.
So I'm not saying this to becute.
I'm not saying this because it'sa sales tactic.
I'm saying this because I wantyou to experience this.

(01:00:32):
The people in the businessschool can tell you, I am on a
mission to make seven figures,the new floor for physicians,
not the aspiration like it's thefloor.
This is what we just do becausewe we got it.
We can do that, right?
Okay.
What if we put together toensure that in the next 30 days
you make more progress?
Some of you will be years, someof you will be five years, but
yeah, to be nice, six to 12months.

(01:00:54):
We have four core trainings thatyou'll get instant access to
tonight.
As you sign up tonight, okay?
You get your training to getyour time back.
Because one of the things thatcomes up a lot for people is
like, I don't know if I'll havethe time to do this.
Not having the time to do thisis an indication you need to do
this because you don't get moretime by waiting.

(01:01:14):
You get more time by learninghow to master time.
So you have the training to getyour time back.
You heard Dr.
Morris talk about her businessand all the growth.
Like the second half of the yeargrew by 41%.
And now this year they'realready 57% ahead.
Like, think about that.
And she has more time for herfamily, and her marriage is
better, and her parenting isbetter, and she's now

(01:01:35):
remodeling, doing all kinds offun stuff.
Okay.
So you get the training how toget your time back.
We show you, you get thetraining on how to build your
custom roadmap for your businessgoal.
So your number one businessgoal.
So you're not beating around thebush.
You heard Dr.
Morris say this when they said,Oh, we're closing down this
apartment.
She's like, I know how to makemoney.
Okay.

(01:01:56):
We you get training on how todevelop the mental toughness
that deals with the impostersyndrome, the overwhelm, the
fear, the analysis, paralysis,all of those things.
What is the mental toughnessthat makes you move forward in
spite of that, right?
Then you get the training on howto create revenue on demand.
You saw what Dr.

(01:02:16):
Ishman did, right?
How do I create it on demand?
You saw what Dr.
like Dr.
Shhanta, the conversation I wassaying with her, she's going to
create a lot of revenue ondemand, right?
And Dr.
Moyers, I know how to createmoney.
She knows how to create it.
So you get access to thosetrainings immediately.
And we're not leaving at thatbecause the entream business
school is not about throwing alot of information to you, it's

(01:02:39):
about implementation.
How do we take this thing and doit so we can create the results?
So we have three live sessionsfor you.
It's an hour long and it's anhour that will rock your world.
The first session on the 13thwill show you how to maximize
your ROI in the school.
I do not own the entree MDbusiness school because I want
to make money.
Now I am going to make money,but that is not the motive.

(01:03:01):
The motive is to rewrite thenarrative for physicians.
You can see these doctors whoshare their stories.
They're living alternaterealities.
This is what I'm here for.
So it is of no benefit for mewhatsoever for you to come into
the entream D business schooland not make an ROI.
My win is your ROI.
When I look at these fourdoctors, I'm like, oh my
goodness, I can do this all day,every day, and twice on Sunday.

(01:03:22):
Why?
Because that's my win.
So we show you how to get anROI.
Okay.
We show you how to build yourCEO calendar so you can get your
time back.
Okay.
So we'll do it in real time.
On the 20th, you're going tocome with your custom roadmap
for your business revenue.
We're going to show you anoverview how to do that.
We're going to do full-on QA.

(01:03:43):
So you're walking away fromthere knowing, okay, this is how
I create revenue on demand.
These are the pieces I need toput together.
Okay.
April 27th, these are allMondays, by the way, 6 p.m.
We'll show you how to build yourown custom roadmap.
So this is your own yellow brickroad.
I want to go here in mybusiness.
This is the custom roadmap.
So you have your roadmap for thenext 60 days.

(01:04:04):
So the rest of Q2, and we'll doa QA after that.
These things will ensure that atthe end of 30 days, you've
bought your time back, you'revery clear on how you need to
go, you've developed that mentaltoughness, you understand how to
create a revenue generationengine, and you know how to get
your ROI.
And not above all of this, butin addition to all of this, you

(01:04:26):
get to join what we call the EBSCommonwealth, which is the
private community of the entreMD business school.
These are doctors like these.
I want you to imagine these arethe people you now have in your
corner.
Okay?
All right.
In the entream D business schoolin general, what do you get?
You get world-class livementorship calls.
This happens every Monday, everyWednesday.
We the one from yesterday.

(01:04:48):
Oh my goodness, so wild.
Okay.
You get RevCon sessions.
We don't hide, we don't hidebehind anything.
We talk about money.
This is my revenue goal.
Why am I not hitting it?
What is the obstacle?
What do we get out of the way?
We do this every month.
You get tactical trainings everysingle month, right?
How do I build a newsletter?
How do I build a YouTubechannel?
How do I hire my team?
How do I build company culture?

(01:05:09):
All of these things.
You get training on them.
We have laser coaching sessions.
We call them seven-figureconversations.
We do deep dives.
This is happening.
Champions mindset.
We did one of those yesterday.
You have to deep, and you heardeverybody talk about mindset,
evolution, becoming the kind ofleader, right?
That transformation.
We work on that.
It's not accidental.

(01:05:30):
And then you're then eligiblefor two in-person events.
So you heard Dr.
Jennifer reference it and thebig change that happened in her
life.
You heard, you know, Dr.
Shanta, the conversation we hadin an event, the changes
bringing in her life.
Dr.
Stacey Ishman talked about theconversation she had that made
her double her prices and createwild results in her business.
You get access to all of this.

(01:05:51):
Why do we have this here?
Because we want to see you win.
We only have one agenda to seeyou win.
This is not a ploy.
This is not any of that.
The team and I and yourclassmates, they're here.
They could be doing anything.
They're here because they wantto see you win.
Okay?

(01:06:12):
Your investment,$30,000.
Okay?
Now, the MBA at Emory, that's,you know, in Atlanta with me, is
$140,000.
Do you know what they tell youwill happen after you do that?
They'll tell you you get asix-figure job.
And on average, people who leavehere, they get a six-figure job.
You already have a six-figurejob.
You don't need that.
And so for a$110,000 discount,we will show you how to become a

(01:06:37):
physician entrepreneur and howto build six, seven, and
eight-figure businesses.
Now, as you know, seven is thefloor for me.
That's what I'm building.
That's what I'm optimizing for.
Okay.
So$30,000, you may say, oh,that's a lot of money.
But Dr.
Stacey Ishman here invests inreal estate.
We don't look at the money weput in.
We look at the potential for anROI.
Is the$30,000 that created thetransformation you heard Stacey

(01:07:00):
Ishman talk about?
Is this$30,000 that created thistransformation you heard
Jennifer Uzo talk about?
Is the transfer is this$30,000thousand that created the the
transformation that Dr.
Shepard is talking about.
Do you guys see that?
So it's not about it's not aboutthe investment.
It's about your dream.
Do you want it?
Is it worth that?

(01:07:21):
Okay.
Is it worth that?
So you can do it in full.
You can do 10,500 like Dr.
Moyer's, you know, threepayments, three monthly
payments, either or.
So the enrollment is verysimple.
For those of you who are ready,you know yourselves.
You can either do the pay infull or you can do the payment
plan.
So on tramd.com forward slashpay in full, on tramdy.com

(01:07:41):
forward slash three pay.
You get to choose.
You make your payments, you signyour agreement, you do your
survey.
So those of you are like I havea question, book a call.
Makita's put spots on hercalendar.
Makita just loves physicians.
So after all this, she's stillgoing to talk to physicians,
book a call with her.
We'll speak with you.
We do not do any high pressuresales.
We'll just walk you through whatyou need to know so you can come

(01:08:01):
join us.
Okay.
I had a doctor and I'm notsaying this to scare anybody
it's just what happened.
I had a doctor reach out to meand say Dr.
Una, I'm so embarrassed.
And I'm like, why are youembarrassed?
What's the problem?
And he said I had theopportunity to join the
entrepreneur business schoolwhen my friends did and I said

(01:08:25):
no and it's been two years andtheir lives are completely
different.
And I'm in the same spot.
I am not saying this to scareyou I'm not saying I'm not
trying to manipulate anybody.
Please don't misunderstand me.
But I want you to understandwhat I'm thinking two years same

(01:08:45):
spot.
Two years somebody else haschanged their life the whole
thing Dr.
Moriers is talking about thishappened in nine months.

unknown (01:08:51):
Dr.

SPEAKER_02 (01:08:52):
Ishma hasn't been in the school for up to a year.
She joined in June of last yearokay so if you have questions
book a call if there's aquestion that's stopping you
book a call if you know you'relike yes Dr.
Una yes yes I've been on thefence let's do it go ahead and
join I'll see you on ourone-on-one call.

(01:09:14):
It'll be fantastic okay rootingfor you waiting for you Dr.

SPEAKER_01 (01:09:18):
Kwan had a question he says of course I'm a unicorn
and worry aboutself-accountability.
How do you solve a problem?
He said a problem like me but Iwon't say a problem like me
because he's not a problem but aproblem like that you know a lot
of people are worried aboutself-accountability.
They want to be sure that theywould do well in the program.
So what do we have to say aboutthat?

SPEAKER_02 (01:09:42):
Anybody on here this is not about the entream de
business school this is aboutyou okay now if you're asking
this question then I'm sure thatone thing is you're like I want
more okay and show of hands howmany of you can say like
truthfully I won't I knowthere's more there has to be
more there has to be more thiscan't be everything right okay

(01:10:04):
so is that you want more andthen you're probably closer to
where Dr.
Moyers is where you're like youknow but but I'm the thing like
I need to work on me because Iam the one in between where I am
now and where I want to be rightand so if you decide this is a
decision that I am going to goafter what it is that I want

(01:10:30):
then that's your commitment.
Like I'm going to go after it.
I'm going to stumble many timesyou would hear Dr.
Stacey Ishman said yeah I stillhave to deal with you know this
and deal with that and deal withthat.
Let me tell you something thesedoctors have as many challenges
as they have wins.
They're not just like silly butif you notice even from the
first 30 days one of the thingswe're showing you how to do is

(01:10:52):
to develop mental toughnessbecause it's there, right?
And so what that means is youcan decide I can fall as many
times as I need to fall I'mgoing to get up I'm going to
mess up as many times as I needto I'm going to get up right
because that's how we learn howto walk that's how we learn how
to talk that's how we learn howto do everything.
We don't need to be perfect.
If you are committed like I amgoing to do this the fear of

(01:11:13):
making mistakes or doing itmessy or all of those things is
not an issue.
Everybody's doing that.
And that's why the community isso magical because they
normalize this stuff.
So if you're willing to do thatlike I'm gonna I'm committed and
I may mess up and that's okaywe're just gonna keep going we
will match your commitment withthe mentorship that will make

(01:11:37):
you the kind of person who doeswhat needs to be done.
If you look at Dr.
Uzo Dr.
Uzo didn't come leading withstrength look I've been amazing
and I got into the businessschool and I got more amazing
that's all she did.
She said I was in dead I wasplaying in my practice I wasn't
even doing they did anintervention and here I am so
the biggest thing that willhappen to you in the entree

(01:11:57):
business school is not that yourbusiness will make a lot of
money.
The biggest thing that willhappen to you is that you will
change that's the biggest thingyou if you listen to their
stories you'll see you'll seethat trend you will change.
So you will become the personwho gets it done but the
starting point is you sayingyes.
It doesn't say it doesn't meanyes like I'm perfect it means

(01:12:17):
yes I'm gonna do it no matterhow many times I fall down and
no matter how many times I do itmessy I'm just gonna do it I'm
gonna commit to the process youcommit we will match you we will
match you with world classmentorship we will match you
with a community you heard Dr.
Uzo say it I think she was theone that said it like everybody
believes in you you're just likeI guess I might as well believe
in me right everybody's eatingfrogs I guess I might as well

(01:12:39):
eat everybody's afraid and stilldoing it I guess I might as well
do that too.
We will match you with that andwe will match you with the gift
of accountability.
So all you need to do is say yesthat's it that's it say yes to
the process fear is not a pet ifyou listen to the podcast you've
heard me say this is not a petfear is your mortal enemy fear

(01:13:03):
is the thing that cages you inyour comfort zone and in your
comfort zone there's nothingmagical that happens in your
comfort zone there's no greatgrowth great transformation
quantum leaves none of thosethings happen in your comfort
zone I used to interpret fear asstop that's not what fear means
fear means you are at the edgeof your comfort zone.

(01:13:23):
You're about to exit yourcomfort zone now out there
things are a little scary you'lldo things a little messy right
you're not familiar with therebut that's where everything good
happens.
So if you are feeling fear it isnormal but what it is telling
you is that you are at the edgeof your comfort zone.
Don't let it stop you is not apet nothing good has come out of

(01:13:48):
being afraid to take the nextbold step nothing good comes out
of that okay why am I passionateabout this listen to what we
talk about oh it's burnout ohnothing's working oh being a
physician sucks all of thatstuff you can have an alternate
reality it won't fall in yourlap though but you can Dr.

SPEAKER_01 (01:14:09):
Dosumo's asking is EBS scale a different sign up
yes EBS scale is a is adifferent sign up Dr.

SPEAKER_02 (01:14:16):
Dosumo you can you can book the call mikito take
care of you yeah and if you dothat we'll we'll we'll do the
one-on-one for you too as wellDr.
Selina says what is thedifference between the
profitable private practicemovement and this program the
profitable private practicemovement we built that in
December of 2024 and we builtthat because so many private

(01:14:42):
practices are going out ofbusiness.
You guys see the posts every dayI've decided to shut down my
practice all of those kind ofthings and the problem is behind
that are thousands of patientswho now have nowhere to go or
they go to places that theyshouldn't be in.
And so I asked myself thisquestion I said what is the
thing that I can build that isso simple an hour a week that
they can do and we can focus onthree core things that will make

(01:15:06):
any private practice profitablelike you'll be profitable.
So you have really a really goodfoundation because I'm always
building with the seven figure,eight figure in mind really good
foundation but you'll beprofitable.
I'm like if I can get them tofill their schedule get paid for
the work they do build aprofitable team they'll be fine.
So we build this membershipeverybody shows up every
Thursday they work on theirbusiness on these three things
but we in that container we'renot doing the evolution from

(01:15:30):
physician to physicianentrepreneur there's just no
bandwidth for it right in thatcontainer we do not have the
kind of community that we havein the entream D business school
in that container I'm nottalking about eight figures.
I'm not talking about a businessyou can exit from I'm not doing
like we it doesn't have all thatso is it a good foundation yes
if you're ready to go zero to 60the on-trained business school

(01:15:51):
is where you need to be and ifyou're in the profitable private
practice movement you you yousee that it works because people
are in there and they're like I3x my revenue I had my highest
revenue month all that stuffyou've already generated the
money to pay for the schoolma'am sir you know okay right so
really that's what is the is theis the foundation that makes

(01:16:12):
profitability inevitable but nowwhen you're ready to do some
serious damage the businessschool is where you is where you
come to Dr.

SPEAKER_01 (01:16:20):
Zoom user is asking has anyone graduating from EBS
failed to achieve their life andfinancial dreams?

SPEAKER_02 (01:16:26):
If so why so let's look at it this way for the
people who get the wildestresults in EBS what are the
traits how many of you wouldprefer that answer that it is
the same question but I'm justflipping it.
And when I say wildest we havehad people come in as employed
physicians and take practices toa million in a year 15 months 18

(01:16:53):
months we have a doctor who camein with an already established
practice took her practice totheir first seven figure month
like I'm talking wild wins okayand everything in between so in
the entreprene business schoolwe celebrate every win you'll be
surprised we celebrateeverything but for the people
who've gotten the biggestresults what have I noticed

(01:17:13):
Makita and I we havebrainstormed on this a lot to
find the traits I will tell youwhat it is number one they are
coachable they don't treatbusiness like a buffet like I
will have some seven figures Iwill have no marketing I will
have no sale no what they'relike okay this is what this is

(01:17:35):
the this is the framework Dr.
Una has shown us I'm going to gotry this and I'm not saying that
to say my my word is lawanything that's not what I'm
saying but they're open totrying things that they're not
even fully convinced of yet okaythey're very coachable there's a
doc in the business school shesaid Dr.

(01:17:56):
Una I can't come for the visionretreat which is one of our
in-person events I'm like howcome she says because if I come
I have to close my practice it'sa Thursday Friday Saturday event
I have to close my practice Iwas like if you run a practice
that needs to close every timeyou leave you need to be at the
vision retreat so we can fixthat.
There are many people whothey're like whatever like I'm

(01:18:17):
not gonna lose two days ofrevenue because I need to and
pay for the event and fly to theevent I'm not doing that.
You know what she did?
She shut down her practice andshe came that same doctor has
now taken that practice tomulti-seven figures.
That same doctor when she had afamily emergency she sent a text
guys I won't be in the officeand the office ran as if she was

(01:18:41):
as if she was there coachablethey're coachable there's a
doctor we had a call today was avery tough call because she has
a significant dehire to do and Iheld I said woman you need to
fire this person and she's gonnaget it done and her practice is
going to explode in the bestpossible way because of that.

(01:19:02):
Why she's coachable oh yes weneed to do YouTube right Dr.
Rachel Rubin would tell me Ihave a face for radio I don't
have a face for camera but thenthis week she was on Mel Robbins
podcast coachable number onenumber two they're committed
some people this was earlierthis is not now we have elite

(01:19:24):
physicians in the on trainedbusiness school people will say
well I paid you this money makemy business work but that's not
the way it works right if youlook in life you have the
negative charge and the positivecharge you need both of them you
want to have a baby you need thesperm you need the egg you need
both of them right you want tolose weight is diet and exercise
you need both of them we needyour commitment and my

(01:19:47):
commitment okay so no matter howcommitted I am if you're not
committed we can't create aresult I used to have a messiah
complex in the beginning it'slike if I can just work hard
enough or coach hard enough orwhatever you get we're doctors
right like if you're committedto your patients' results and
your patients are not committedto the results they cannot have

(01:20:08):
the results you guys see that ifyou are coachable number one and
you're committed to your resultslike I am going to make this
happen.
Now the entrepreneur businessschool will support me they'll
teach me they'll give meaccountability they'll do all of
these things and I hold thecommit like when you listen to
Dr.
Jennifer Uzo she holds hercommitment to her results.
Stacy she holds the hercommitment to her results right

(01:20:30):
Dr.
Moya she's committed Dr.
Shabin she's these people arecommitted then they're like all
right Dr.
Nuna what do we need to learnabout that okay and the third
thing is when the challengesnotice I did not say if when the
inevitable challenges ofentrepreneurship show up they
lean in they don't lean out theydon't say oh let me go sort

(01:20:54):
myself and I'm not talking toanybody and nobody knows what's
going on with me and other nothey come in they say okay this
is what's going down what do Ido they stay in conversation
they lean in because thechallenges it could be in your
personal life it could be in thebusiness whatever we've been
alive long enough to know thatthere's never been a year
without challenges it just iswhat it is so if you want to be

(01:21:18):
one of the people who willcreate wild results and wild
results is based on what youwant in the on training business
school we don't make anybodywant anything we're like what is
your dream business and what'syour dream life all right let's
go you want to be somebody whois coachable you're willing to
try things you're like I don'tknow about that you're willing

(01:21:39):
to explore new ideas you arecommitted to your goals and when
the challenges show up you leanin you do not lean out because
nobody can read minds nobody cansupport you if they don't know
you need support and I'm tellingyou we will support you the
community they will they will goto war for you but if you don't

(01:22:01):
show up if nobody knows what'sgoing on with you nobody can
help you because nobody can readminds.
Okay so these are the threethings we've watched it time and
time and time again these arethe things could you please
speak more to how a speaker'spathway or framework may work so
this is a good question.
Now in the entreMD businessschool you will find that we

(01:22:25):
have all kinds of businessesokay so we have people who are
private practice insurance basedwe have people who are direct
primary care specialty care wehave people who are coaches
people who primarily do eventspeople who have products we've
had an artist we have all kindsof people we have entrepreneurs
some of my favorite people theywork jobs they don't want to

(01:22:45):
quit their jobs but theyunderstand that they are the
business right and so they comeinto the business school they
learn like everybody else butthey put themselves in positions
where they can negotiate likebosses or they can monetize
their personal brands orwhatever.
There's so many pathways.
So it's not about the type ofbusiness it's about the

(01:23:05):
physician becoming anentrepreneur and building a
business system around whateverit is they want to do.
Okay so that's the first thingto understand.
Now so when you come into theschool you see maybe you see a
lot of private practice peoplebut that's because the number
one physician will open is aprivate practice.
But we have private practice wehave cash based practice we have
insurance based practices wehave coaches, products all kinds

(01:23:28):
of stuff okay and people youknow go from one to the other
and do all kinds of stuff.
Now the reason why I'm sayingthat is because this is what we
focus on in the business schoolwe are not curriculum heavy we
teach you enough to go and doand get results who want do you
want a certificate or do youwant results?

(01:23:48):
Which which one is it that youwant I figure we have enough
certificates right many of usyou look behind we have one
million certificates behind us.
We don't want another piece ofpaper we want the dream business
and the dream life that's whatwe want.
So we don't focus on 72000different principles we focus on
four things.
Okay so the first thing ismaking that transition from

(01:24:11):
physician to physicianentrepreneur that's the first
thing nothing works till thathappens you heard Dr.
Morius talk about it I did thepractice I did all this stuff
but I was the issue and it'salways us.
And even when you get to whereyou you get to to get to the
next level it's you again youhave to evolve okay so making
that transition so becoming thekind of person who knows how to

(01:24:33):
set and accomplish goalsbecoming the kind of person who
has the mental toughness toweather storms because storms
will show up the kind of personwho understands you know how to
manage time how to buyback timethe kind of person who believes
I can have it all okay I canhave it all okay so that that
transition that's the firstbecoming the physician

(01:24:55):
entrepreneur.
The second thing is building anumber one brand where wherever
you are in your market amongstyour audience amongst referral
sources you are the clearleader.
Okay you are the clear leaderhow do you do that you know
through speaking through your HQwhich will be a YouTube channel
blog all of those kinds ofthings the referral sources to

(01:25:17):
be all these things we help youbuild that.
Whether you're doing a privatepractice or your speaker you
will need that because there isthe art of speaking and many
speakers are broke.
Okay?
There is the business ofspeaking if you want to make it
so I've seen speakers who arebroke.
I see speakers who only speakand bring in 2.5 million every
year because one understands thebusiness the other one only

(01:25:40):
understands the art okay okay sothis number one brand why do you
need to build it because thatwill determine how many gigs you
get that will determine thespeaker fee you can command and
all of those things.
So you need that the third thingwe focus on is the revenue
generation framework.
How do we make this money likehow how do we create money?
How do we build a revenueengine?

(01:26:01):
So you hear Dr.
Moria say I know how to createmoney how do you take people
from we don't know who she is towe know her and we like her.
Oh we're gonna pay her we'regonna pay her again we're gonna
send other people to pay her doyou see what I mean that's a
whole engine so you master howto do that.
So now you have the art ofspeaking and you have the engine

(01:26:23):
that converts it to dollarsbecause the entree MD will serve
and earn we've been lied to thatoh you know you're a nice
physician you should serve butyou don't pay your bills with
service you don't leave aninheritance for your children
called service you need dollarsto do that.
We live in an economic world wedo need to stop pretending.
So the revenue generationframework okay building that

(01:26:46):
engine again you can see that itdoesn't matter what kind of
business you need these threethings.
You see okay the fourth thing isthen now building a profitable
team because launching abusiness is fun.
Well in retrospect you'll seethat's fun it's fun growing a
business is fun.
Now when you start growing abusiness you really need team

(01:27:07):
and if you don't know what to dowith team a an improperly led
team is where all profits go todie.
So you see people running verysuccessful businesses there, but
they're not making any money.
They're doing locums to paythemselves because they have not
built a team that knows how toserve and earn so the only
person earning is the owner thatis called a disaster.

(01:27:29):
And so what that does is ittakes you from running away from
an employee position because youare burnt out to creating your
own custom burnout okay like youmade it by yourself.
We don't want to do that.
So how do I hire and lead a teamthat for every team member they

(01:27:49):
expand my capacity to serve andearn and have time off.
So for instance people arerunning like oh I can't afford
to hire a practice administratorwe just had a client who hired a
practice administrator hired ina profitable way and say oh my
goodness I need to do more ofthis who else can I hire so
other people are running awayfrom hiring this person
understands that the secret toserving more making more and

(01:28:13):
having more time is a profitableteam.
So again these are the fourthings we focus on year in, year
out and consistently it createsstories like what you heard.
So now you're confident as a CEOand you know what to do.
Right?
You heard Dr.
Jennifer's husband say you're awhole CEO.

(01:28:35):
He's been married to her thewhole time he saw the difference
you learn how to build thatnumber one brand we had at the
events we just did we had threespeakers who did over six
figures in speaking and speakingis not their primary business.
Why number one brand revenuegeneration framework they
understand how to do that andthen build profitable teams so

(01:28:55):
you have your time you have yourtime back you have increasing
impact you have increasingfinancial freedom and my dream
for every physician everyphysician Is that this is the
norm.
Dream business, dream life.
We went, we gave up over adecade of our youth to become

(01:29:18):
healers.
We went into debt multiple sixfigures.
It cannot be that at the end ofthat we have lives we hate.
That's not the way the worldworks.
There's such a thing as an ROI.
And I demand an ROI for myself.
And I demand an ROI for everyone of my peers.

(01:29:38):
Nobody's gonna give it to us,though.
We're gonna create the ROI.
And if we say no to creating it,we will have it.
We'll be like everybody else,complaining and whining and all
of those things.
Or we can have an alternatereality.
It's up to us.

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