September 23, 2025 • 10 mins
The Exact Strategy I Used to Grow My Business 657% in One Year: https://www.entremd.com/worksheet
Feeling unsure about your business offering? In this episode, you’ll learn:
- Why lack of confidence is holding you back from growing your business.
- How to focus on wins instead of perfection to build momentum.
- Real examples of transformation from doctors who have successfully marketed their offers.
- The mindset shift that turns doubt into action and impact.
By the end of this episode, you’ll walk away with practical strategies to confidently share your services, celebrate your wins, and keep improving without letting imperfections stop you.
Book a call with my team https://www.entremd.com/call
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm okay with my business being a construction
site.
I am okay with my goal beingbetter, not perfection.
I've given up the quest forperfection altogether.
To change your goal fromperfection to progress, from
perfection to better, and thenjust make a commitment.
This you can do, hi docs.
(00:21):
Welcome to the EntreMD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, dr Una.
Number one why physicianentrepreneurs find it
(00:43):
challenging to market theirbusinesses is they're not
confident in what theirbusinesses offer.
And so I did a post on Facebookand I said if you're not
marketing your business, thatmeans you're okay with an empty
schedule.
What is your biggest challenge?
And this is something that cameup I'm not quite confident in
what my business offers, and Iunderstand that.
(01:04):
Okay, when I started my firstbusiness, which was my private
practice, I was not reallyconfident because you know it
was a new practice and and allof these things, and I didn't
really want to put it out there,because what if people then
come and they find out it's notas good as they thought it would
be, and things like that?
So I just didn't put myself outthere and you would think,
(01:25):
after being an entrepreneur forsix years and then I started
EntreeMD, that I would havegotten over that.
But that is not what happened.
The same thing showed up whereI wasn't confident in the
product that I had.
I was not confident when Ilaunched the EntreeMD business
school.
The feeling that I felt wasshame.
It's like, oh, my goodness,this is not good enough and
(01:46):
things like that.
And so I get it.
But I want to break it downbecause if you can understand
what exactly is going on, youcan overcome it.
Why is this important?
Because if we do not market ourbusinesses, our businesses will
not grow.
We put our businesses inpositions where they're at risk
because if a nice enoughcompetition comes, we're out of
(02:09):
luck, right.
We put ourselves, ourbusinesses, in positions where
we cannot serve the people wecame to serve.
We cannot create the financialfreedom we came to create.
We cannot create the timefreedom while we're still
putting all the work and all theeffort spending time away from
our families and all of thisstuff which is supposed to have
an ROI right, like it's supposedto create time and financial
(02:30):
freedom, but it just won't.
It's too expensive not tomarket.
So let's talk about this for asecond right.
So why was I ashamed of theEntree MD Business School in the
beginning, right?
Why was I a little hesitantabout putting it out there and
stuff like that?
It really is two reasons.
The first reason is that I wasso aware of the imperfections,
(02:51):
the problems, the challenges,the things we haven't quite
figured out and all of thosethings, and because I was so
aware of them, it put me in aposition where it's like I don't
want to bring people into thisright.
What I tell my clients is thatOur businesses are, and will
always be construction sites.
And so when you think about ita construction site what happens
(03:14):
?
The building is incomplete,it's really dusty, there's sand
everywhere, it's noisy becauseof all the tools that are
happening and there are nofinishes.
You know what I'm saying Now.
So our businesses, ourpractices, will keep getting
better and better, but at everypoint in time there'll be some
area of it where there's dust,that is noisy and things don't
(03:35):
look as pretty as they could,and all of those things.
That is not a problem Once youunderstand that my business is
under construction and my goalis to keep making it better and
better, not to make it perfect.
Then you can let go of the factthat your business is imperfect
.
Your business will always beimperfect.
(03:56):
Now, if you're a longtimelistener of the podcast, you'd
know that I love to use theiPhone as an example.
Right, the iPhone.
Apple has never tried to make aperfect phone.
They have never tried.
They've always aimed to make abetter phone.
Right, and that's the samething with our businesses.
We want to let go of theimperfections of it and just
embrace that this is what it is.
And as long as day by day, weekby week, month by month, we're
(04:18):
making it better, then that'sokay, because now that's the new
goal, right.
And so I was so intimately awareof every imperfection of my
business and because of that itbecame so difficult to put it
out there, to tell people aboutit, to have people join and all
of that stuff.
I'm so grateful that's not anissue now, but it was an issue
early on.
The second reason why I wasn'tconfident in what my business
(04:43):
offered and all of those thingsis because I was not intimately
aware of the transformation thatmy business creates in the
lives of people.
I was not intimately aware ofthe changes and all of those
things that happen, and becauseof that, I just I didn't know,
(05:05):
by default, how good it was,right, so very intimately aware
of the imperfections, not awareof the amazing things that this
business does, and that's whatstopped me from marketing, right
?
But let me tell you the waythat it is for me now.
Okay, now I am okay with mybusiness being a construction
(05:27):
site.
I am okay with my goal beingbetter, not perfection.
I've given up the quest forperfection altogether.
Now, when I say that I want tobe very clear, I'm not talking
about doing things in a sloppyway.
I'm not talking about whatever.
It is, what it is.
That's not what I'm talkingabout at all.
I'm talking about going afterbetter and leaving perfection
alone.
Okay, so my goal is every 90days, people come back, look at
(05:50):
the school, look at the qualityof what we do and all that.
They're like, oh, my goodness,my goodness, right, that's my
goal.
So I keep pushing for that,right, we keep pushing for
better, but I'm not, I'm notgoing after perfection.
And the other thing is then Ilean into the transformation
that happens in school, liketransformation.
Right, we have so many doctorswho came into the Entree Empty
(06:13):
Business School as employedphysicians who are now running
seven and multiple seven-figurebusinesses.
It is so wild to think about.
Right, we have people who willcome in and you know they have
their best revenue day, bestrevenue week, best revenue month
.
We recently had a doctor sheposted this publicly on social
(06:36):
media.
She's been in the Entree MDBusiness School for three months
right, think 90 days and she'shad her best revenue day, best
revenue week, best revenue month.
She's like I've made back myinvestment in the Entree MD
Business School and so now whatI do is I sit in that.
I sit in.
Oh my goodness, like this is soamazing, this is so amazing
(06:59):
what happens in the school.
And so, because of that, now Igo and I'm looking for people
who need what I have to offerand I'm telling them oh my
goodness, you have to check outthe EntreeMD Business School.
If you're somebody who wants tobuild a business that gives you
time and financial freedom whileletting you have a huge impact,
the EntreMD Business School isthe place for you.
(07:20):
If you've been an entrepreneurand you built a business and now
it's busy and now the revenueis coming in, but you want to
throw it away because now you'reso burnt out you can't find the
time, you can't find the rightteam members.
Even when you find them, youhave a really challenging time
delegating to them and all ofthat stuff.
And I come into the school.
We have exactly what you need,in spite of our imperfections.
(07:42):
You see what I'm saying, and soI really want to invite you to
do these two things and it seemsso simple, but I want you to do
them.
First of all, I want you tochange your goal from perfection
to progress, from perfection tobetter, and then just make a
commitment.
This you can do.
Make a commitment every singleday, every single week, every
(08:04):
single month.
We're going to work on makingthis business better, and when
we talk about better, it meanswe're giving our people better
results, they're having a betterexperience, all of those things
.
And then the second thing isthat you're going to go sit and
you're going to take inventoryof the life change that has
happened as a result of yourbusiness as it is now, and you
want to lean into that and youwant to understand this is what
(08:26):
my business does right.
The more you embrace better asopposed to perfection, and the
more you lean into what yourbusiness does, the more
confident you'll be in what itis your business does and you
can come up and you're like, oh,my goodness, let me tell you
about it, right, and I want thatfor every single one of you,
(08:48):
okay.
So I want you to do that Now.
If you're like, I get it.
Dr Una, I see what you'retalking about, but I need some
help and all those things.
Well, that's what we exist forIn EntreeMD.
We help doctors becomeentrepreneurs.
We help them become the kindsof entrepreneurs who can build
dominant brands, who can buildrockstar teams, who can get
their time back, who can livelife on their terms, who can
(09:10):
build a dream business whileliving their dream life.
That's what we do, okay.
So if that's something you'relike I need help with, book a
call with my team on trendycom,forward slash call and we'll be
happy to you know.
Look into your business, whatexactly it is you want to
accomplish and which of ourofferings is best for you Cause
we have something for physiciansat every stage.
(09:30):
Okay, is best for you becausewe have something for physicians
at every stage, okay, so I'mrooting for you.
I want you to think of a timewhen now you are this person,
you have fallen in love withyour offer.
You have fallen in love withwhat your business does.
You're happy to announce itfrom the rooftops because you
understand how muchtransformation is bringing, how
much change it can bring, andthere's so many people who are
looking for just this like thisis exactly what they need.
(09:53):
I want that for you, okay, andwhile you're doing all of that,
I want you to share this episodewith the doctors in your world,
because imagine a world full ofphysicians who confidently talk
about what it is they do.
It makes me so excited becausephysicians are amazing.
We have businesses that arepeople first.
We have businesses that helppeople change.
(10:14):
We turn our world right side upwith our businesses.
It's part of our legacy, soimagine us being empowered to
show up and talk about itconfidently, okay.
So I want you to go do that, Iwant you to do your homework,
and I'll see you on the nextepisode of the on-trendy podcast
.
I'm okay with my business being a construction
site.
I am okay with my goal beingbetter, not perfection.
I've given up the quest forperfection altogether.
To change your goal fromperfection to progress, from
perfection to better, and thenjust make a commitment.
This you can do, hi docs.
(00:21):
Welcome to the EntreMD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, dr Una.
Number one why physicianentrepreneurs find it
(00:43):
challenging to market theirbusinesses is they're not
confident in what theirbusinesses offer.
And so I did a post on Facebookand I said if you're not
marketing your business, thatmeans you're okay with an empty
schedule.
What is your biggest challenge?
And this is something that cameup I'm not quite confident in
what my business offers, and Iunderstand that.
(01:04):
Okay, when I started my firstbusiness, which was my private
practice, I was not reallyconfident because you know it
was a new practice and and allof these things, and I didn't
really want to put it out there,because what if people then
come and they find out it's notas good as they thought it would
be, and things like that?
So I just didn't put myself outthere and you would think,
(01:25):
after being an entrepreneur forsix years and then I started
EntreeMD, that I would havegotten over that.
But that is not what happened.
The same thing showed up whereI wasn't confident in the
product that I had.
I was not confident when Ilaunched the EntreeMD business
school.
The feeling that I felt wasshame.
It's like, oh, my goodness,this is not good enough and
(01:46):
things like that.
And so I get it.
But I want to break it downbecause if you can understand
what exactly is going on, youcan overcome it.
Why is this important?
Because if we do not market ourbusinesses, our businesses will
not grow.
We put our businesses inpositions where they're at risk
because if a nice enoughcompetition comes, we're out of
(02:09):
luck, right.
We put ourselves, ourbusinesses, in positions where
we cannot serve the people wecame to serve.
We cannot create the financialfreedom we came to create.
We cannot create the timefreedom while we're still
putting all the work and all theeffort spending time away from
our families and all of thisstuff which is supposed to have
an ROI right, like it's supposedto create time and financial
(02:30):
freedom, but it just won't.
It's too expensive not tomarket.
So let's talk about this for asecond right.
So why was I ashamed of theEntree MD Business School in the
beginning, right?
Why was I a little hesitantabout putting it out there and
stuff like that?
It really is two reasons.
The first reason is that I wasso aware of the imperfections,
(02:51):
the problems, the challenges,the things we haven't quite
figured out and all of thosethings, and because I was so
aware of them, it put me in aposition where it's like I don't
want to bring people into thisright.
What I tell my clients is thatOur businesses are, and will
always be construction sites.
And so when you think about ita construction site what happens
(03:14):
?
The building is incomplete,it's really dusty, there's sand
everywhere, it's noisy becauseof all the tools that are
happening and there are nofinishes.
You know what I'm saying Now.
So our businesses, ourpractices, will keep getting
better and better, but at everypoint in time there'll be some
area of it where there's dust,that is noisy and things don't
(03:35):
look as pretty as they could,and all of those things.
That is not a problem Once youunderstand that my business is
under construction and my goalis to keep making it better and
better, not to make it perfect.
Then you can let go of the factthat your business is imperfect
.
Your business will always beimperfect.
(03:56):
Now, if you're a longtimelistener of the podcast, you'd
know that I love to use theiPhone as an example.
Right, the iPhone.
Apple has never tried to make aperfect phone.
They have never tried.
They've always aimed to make abetter phone.
Right, and that's the samething with our businesses.
We want to let go of theimperfections of it and just
embrace that this is what it is.
And as long as day by day, weekby week, month by month, we're
(04:18):
making it better, then that'sokay, because now that's the new
goal, right.
And so I was so intimately awareof every imperfection of my
business and because of that itbecame so difficult to put it
out there, to tell people aboutit, to have people join and all
of that stuff.
I'm so grateful that's not anissue now, but it was an issue
early on.
The second reason why I wasn'tconfident in what my business
(04:43):
offered and all of those thingsis because I was not intimately
aware of the transformation thatmy business creates in the
lives of people.
I was not intimately aware ofthe changes and all of those
things that happen, and becauseof that, I just I didn't know,
(05:05):
by default, how good it was,right, so very intimately aware
of the imperfections, not awareof the amazing things that this
business does, and that's whatstopped me from marketing, right
?
But let me tell you the waythat it is for me now.
Okay, now I am okay with mybusiness being a construction
(05:27):
site.
I am okay with my goal beingbetter, not perfection.
I've given up the quest forperfection altogether.
Now, when I say that I want tobe very clear, I'm not talking
about doing things in a sloppyway.
I'm not talking about whatever.
It is, what it is.
That's not what I'm talkingabout at all.
I'm talking about going afterbetter and leaving perfection
alone.
Okay, so my goal is every 90days, people come back, look at
(05:50):
the school, look at the qualityof what we do and all that.
They're like, oh, my goodness,my goodness, right, that's my
goal.
So I keep pushing for that,right, we keep pushing for
better, but I'm not, I'm notgoing after perfection.
And the other thing is then Ilean into the transformation
that happens in school, liketransformation.
Right, we have so many doctorswho came into the Entree Empty
(06:13):
Business School as employedphysicians who are now running
seven and multiple seven-figurebusinesses.
It is so wild to think about.
Right, we have people who willcome in and you know they have
their best revenue day, bestrevenue week, best revenue month
.
We recently had a doctor sheposted this publicly on social
(06:36):
media.
She's been in the Entree MDBusiness School for three months
right, think 90 days and she'shad her best revenue day, best
revenue week, best revenue month.
She's like I've made back myinvestment in the Entree MD
Business School and so now whatI do is I sit in that.
I sit in.
Oh my goodness, like this is soamazing, this is so amazing
(06:59):
what happens in the school.
And so, because of that, now Igo and I'm looking for people
who need what I have to offerand I'm telling them oh my
goodness, you have to check outthe EntreeMD Business School.
If you're somebody who wants tobuild a business that gives you
time and financial freedom whileletting you have a huge impact,
the EntreMD Business School isthe place for you.
(07:20):
If you've been an entrepreneurand you built a business and now
it's busy and now the revenueis coming in, but you want to
throw it away because now you'reso burnt out you can't find the
time, you can't find the rightteam members.
Even when you find them, youhave a really challenging time
delegating to them and all ofthat stuff.
And I come into the school.
We have exactly what you need,in spite of our imperfections.
(07:42):
You see what I'm saying, and soI really want to invite you to
do these two things and it seemsso simple, but I want you to do
them.
First of all, I want you tochange your goal from perfection
to progress, from perfection tobetter, and then just make a
commitment.
This you can do.
Make a commitment every singleday, every single week, every
(08:04):
single month.
We're going to work on makingthis business better, and when
we talk about better, it meanswe're giving our people better
results, they're having a betterexperience, all of those things
.
And then the second thing isthat you're going to go sit and
you're going to take inventoryof the life change that has
happened as a result of yourbusiness as it is now, and you
want to lean into that and youwant to understand this is what
(08:26):
my business does right.
The more you embrace better asopposed to perfection, and the
more you lean into what yourbusiness does, the more
confident you'll be in what itis your business does and you
can come up and you're like, oh,my goodness, let me tell you
about it, right, and I want thatfor every single one of you,
(08:48):
okay.
So I want you to do that Now.
If you're like, I get it.
Dr Una, I see what you'retalking about, but I need some
help and all those things.
Well, that's what we exist forIn EntreeMD.
We help doctors becomeentrepreneurs.
We help them become the kindsof entrepreneurs who can build
dominant brands, who can buildrockstar teams, who can get
their time back, who can livelife on their terms, who can
(09:10):
build a dream business whileliving their dream life.
That's what we do, okay.
So if that's something you'relike I need help with, book a
call with my team on trendycom,forward slash call and we'll be
happy to you know.
Look into your business, whatexactly it is you want to
accomplish and which of ourofferings is best for you Cause
we have something for physiciansat every stage.
(09:30):
Okay, is best for you becausewe have something for physicians
at every stage, okay, so I'mrooting for you.
I want you to think of a timewhen now you are this person,
you have fallen in love withyour offer.
You have fallen in love withwhat your business does.
You're happy to announce itfrom the rooftops because you
understand how muchtransformation is bringing, how
much change it can bring, andthere's so many people who are
looking for just this like thisis exactly what they need.
(09:53):
I want that for you, okay, andwhile you're doing all of that,
I want you to share this episodewith the doctors in your world,
because imagine a world full ofphysicians who confidently talk
about what it is they do.
It makes me so excited becausephysicians are amazing.
We have businesses that arepeople first.
We have businesses that helppeople change.
(10:14):
We turn our world right side upwith our businesses.
It's part of our legacy, soimagine us being empowered to
show up and talk about itconfidently, okay.
So I want you to go do that, Iwant you to do your homework,
and I'll see you on the nextepisode of the on-trendy podcast
.
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