Episode Summary
This week Holly sits down with founder and CEO of Nourish Move Love, Lindsey Bomgren! Nourish Move Love is a FREE at-home work out platform that Lindsey started almost ten years ago now. During this conversation Lindsey shares how she turned her love for fitness as a hobby to a full blown career and business.
Lindsey and Holly dive into the details of how Lindsey has scaled her business through Youtube specifically, sharing her love of the art and science that goes behind every video they post. Lindsey also shares why Youtube has become such a strategic part to their business.
Finally, Holly asks Lindsey what her personal philosophies are on fitness in general, women weight lifting, food, creatine, and more! Throughout the conversation Holly shares what her personal fitness journey has been and the impact weight lifting specifically has had on her physical and mental health.
In this episode you’ll learn:
1:00 Holly introduces and welcomes Lindsey to the podcast
2:55 Lindsey shares how her corporate career path and love for fitness paved the way for her to start Nourish Move Love
4:15 Lindsey breaks down her personal fitness journey and how it went from a hobby to a career
8:45 Holly and Lindsey share how motivating sales has been in their lives and the impact it made on them
10:00 How Nourish Move Love got started and how they monetize the business
10:40 Lee Funke's episode referenced!
12:15 How Lindsey built up her business on Youtube
14:00 The art and science behind any successful Youtube business
15:05 Lindsey's advice on how to get started on Youtube
20:55 How Lindsey developed her digital skills to scale her business
24:50 Buy Back Your Time book referenced by Lindsey
26:24 The team behind Nourish Move Love and how they divide roles and responsibilities
29:55 How diving into the analytics of her business became pivotal to the growth and strategy
33:36 Lindsey's role at Nourish Move Love today, and how she has evolved into the CEO and leader of her team
36:05 Partnering with brands vs. brand partners
39:50 Holly shares her fitness journey and interest and Lindsey shares the overarching philosophy she has on fitness
46:05 The rule of thirds; what it is and why it is important!
49:00 Lindsey's philosophy on women weight lifting
58:20 Holly and Lindsey break down food and nutrition and how their relationships with both have evolved
1:01:00 Lindsey breaks down everything you need to know on creatine
1:11:10 Finally, Lindsey shares the meaning behind the name of her business, Nourish Move Love
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