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March 4, 2025 95 mins

Episode Summary

In this episode, Jose Mendoza Figueroa and I talk about what it really takes to build strength—physically, mentally, and in life and business. We get into the mindset shifts that actually create change, why discipline beats motivation every time, and how consistency is the real secret to success.

Jose shares what he’s learned from training thousands of people, the biggest mistakes people make when trying to hit their goals, and how to push past the excuses that keep people stuck. We also connect the dots between building a strong body and building a business—because the same habits and mindset apply to both.

If you're ready to stop overthinking and start doing, this episode is for you!

In this episode you’ll learn:

[04:30] Jose's journey from Atlanta to Minneapolis

[07:45] How he built a successful personal training career in a new city

[11:20] The importance of consistency and accountability in fitness

[15:40] Overcoming challenges and embracing change

[19:55] The role of therapy in personal and professional growth

[24:10] How to build unshakable self-belief

[28:30] The power of surrounding yourself with the right people

[32:45] Dealing with failure and learning from mistakes

[37:00] The importance of patience and persistence in achieving success

[45:30] Strategies for overcoming ongoing doubt

[53:20] Common workout mistakes

[57:40] Nutrition tips for busy professionals

[1:01:55] Curating social media for personal growth

[1:06:10] Jose's Lavender Magazine feature and its impact

[1:10:25] Our future plans and final thoughts

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