Episode Summary
Prices are climbing, but your paycheck? Still acting like it’s 2019.
If you've ever side-eyed your direct deposit and thought, “This can’t be it”—you're not wrong.
In this episode, I break down how to flip that 9–5 paycheck into your best startup investor. That’s right: your job is quietly bankrolling your business, and it doesn’t even know it.
You’ll learn the #1 reason to start a business now (hint: leverage), how to use your job to fund it without the burnout, and why you don’t need to blow up your life to build something better.
So grab your overpriced latte, because we’re turning your paycheck into your power play.
In this episode you’ll learn:
1:15 — Let’s Talk About What’s On Everyone’s Mind: Money
Lattes, rent, your dog’s food—everything’s going up. Except your paycheck. Here’s what to do about it.
2:40 — Your Job Isn’t the Problem—Your Dependency On It Is
Why putting all your eggs in one paycheck basket is risky, and what you can build while you’re still employed.
4:12 — Your Job = Your First Business Investor
How to reframe your job as the investor in your consulting business—and use that paycheck to fund your freedom.
6:03 — What Leverage Really Means
It’s not just about money—it’s about control, boundaries, and having the power to choose.
7:12 — How to Get Started (Without Quitting Your Job)
A four-part, practical roadmap to start your consulting business with confidence and clarity.
8:55 — Be the Advil for Your Client’s Pain
Why solving a real pain point is how you build an irresistible consulting offer—and a profitable business.
10:20 — Startup Costs? Let Your Job Cover Them.
Think Canva Pro, Calendly, a CPA, maybe even coaching. Use your job to fund the basics and start strong.
11:08 — Ready to Build? Download Holly’s Business Blueprint
Get the free framework that helps you turn your skills into a service—and land your first client fast. 👉 hollyknoll.com/free
11:50 — No Need to Burn It Down
You don’t have to quit in flames to create something better. Holly shares her “I got fired” story and what she wishes she’d done sooner.
13:20 — Final Pep Talk: Leverage, Thrive, Repeat
You're not just surviving—you’re building. You’re scaling. You’re setting yourself up for whatever’s next.
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