All Episodes

March 25, 2025 6 mins

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Are you interested in building your personal brand and business on social media? If so, you are going to need a strategy to be set up for success. If you don't have a strategy, you might as well be throwing spaghetti against the wall. 

In this conversation, I emphasize the critical role of strategy in building a personal brand and growing a business. I discuss the importance of consistency in content creation, engaging with others, and establishing oneself as an expert in a specific field. I share my personal experience and insights on how to effectively use social media platforms like LinkedIn to connect with audiences and foster relationships that can lead to business opportunities.


takeaways

  • You need a strategy first and foremost
  • If you don't have a strategy, it's not gonna work
  • Being consistent is key
  • Engagement leads to more engagement
  • The law of reciprocity exists in a very big way
  • Focus on one topic that you're the expert at
  • Don't think you have to have it all figured out
  • Start showing up consistently
  • Use scheduling tools to maintain consistency

And have fun with it too! Don't forget to subscribe and share! Thanks for listening!

Support the show

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and IG @cpennington55 follow the podcast page HERE

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

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