The Focus Group

The one question all brands should ask: Do They Care?

September 28, 201857 min
Douglas Spencer has more than 20 years of experience in nearly every modern marketing discipline. His new book, “Do They Care,” shows executives from marketing to human resources why people want to care about their brands and how to enable them. The New York Yankees are committing to the LGBTQ community by way of a $50K student scholarship to honor the gay rights movement at Stonewall 50 years ago, and a man’s strange behavior in the produce aisle gets him arrested.

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