The Focus Group

Would You Do That to Your Mother?

May 11, 201870 min
In her new book, customer experience pioneer Jeanne Bliss saves companies from their worst behaviors and brings out their best with one simple test for everything they do: Would You Do That to Your Mother? The mystery of the 'Dog Suicide' bridge in Scotland, and schools removing analog clocks because kids can't tell time by them caught our eye.

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