Los consumidores desean mejorar su salud a través de lo que comen y beben. En su búsqueda por productos que les brinden beneficios físicos y mentales, el mercado de las bebidas funcionales ha estado innovando para aportar beneficios sustentados por la ciencia, que además ofrezcan experiencias afines al estilo de vida de distintas audiencias, en más de un formato.
Griselda Vega e Ingrid Cubas consultaron a distintas personalidades para exponer el alcance de este segmento con notable potencial:
- Viviana Echeverri, CEO de PADAM Bienestar
- Francisco Calvo, Master distiller de Runneght Destilados sin alcohol
- Cecilia Corral, Directora Académica de la Escuela Mexicana de Té
- Andrés Jurado, Director General de Corporativo TIANTÉ
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