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October 4, 2022 36 mins

As founders, we often spend so much blood, sweat, and tears on creating our business that it can be difficult to  accept when our time on that particular journey has come to an end. It can feel like the end of an era or even a difficult breakup, but how, exactly, do we know when the time has come?


Welcome to season two, episode two of the Freelance Founders podcast. We’re talking to Amy Fraser, founder of OKREAL, a business dedicated to supporting women in building an indestructible sense of self worth through panels, workshops, online content, and mentorship. Amy is a community builder and storyteller working to give women courage and connection to take charge of their lives.


Today, Amy tells us about her aim of providing a resource of wisdom for women, how she came to realize it was time for OKREAL to wind down, and she shares her advice for freelancers who want to set healthy boundaries and portray confidence in their creative expertise.


Some Questions asked:

  • What has your career looked like? And where are you today? (00:22)
  • Why did you decide to go out on your own and start OKREAL? (04:00)
  • How do you think communities play into our world today? And where do you see communities evolving over the next few years? (09:27)
  • What are some ways you help the OKREAL community build self worth and resilience as we work towards finding fulfillment in our own careers? (16:42)
  • What advice would you give to your 20 year old self? (27:46)
  • How did you approach your financial strategy with OKREAL? (31:38)


In This Episode, You Will Learn:

  • That Amy’s time at her business, OKREAL, is coming to a close (02:35)
  • The values that Amy shares with the OKREAL community (07:31)
  • Some of Amy’s biggest challenges when launching OKREAL (14:36)
  • Where Amy’s career is headed now (24:32)
  • Some of the boundaries Amy has set for herself around work/life balance—and how she still has a long way to go (28:35)


Connect with Amy:


Let’s Connect:


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