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November 15, 2022 40 mins

What does it take to have a successful partnership? Mutual respect, a vision of the big picture, delegation, defined roles… to name just a few elements. But what about when your closest collaborator is also your twin?


Welcome to season two, episode five of the Freelance Founders podcast. We’re talking to Jen and Amy Hood, sisters and founders of Hoodzpah, a collaborative branding and type studio based out of Southern California.


Today,  Amy and Jen are talking about the importance of mutual respect, succeeding without a four-year degree, and always keeping the big picture in mind.


Some Questions Asked:

  • Can you take us through your careers? Where did you start and where are you now? (00:13)
  • Do you have any tips on how to price out services for people just starting out in freelance? (14:12)
  • What was the biggest challenge when you started Hoodzpah? (17:57)
  • What’s the biggest challenge people face when they go full time freelance? (26:42)
  • What are some boundaries you have set for yourself to maintain a healthy work/life balance? (36:42)


In This Episode, You Will Learn:

  • What it’s like to be sisters and business partners (01:55)
  • How Amy and Jen built such a major client roster (07:20)
  • A bit about Amy and Jen’s course for freelancers (23:47)
  • What advice Amy and Jen would offer their 20 year old selves (33:02)
  • How Amy and Jen approached their financial strategy when they first started Hoodzpah (39:26)


Connect with Amy and Jen:


Let’s Connect:


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