TGMS Ep: 215 Selective Neglect - Outsmarting Overwhelm in the Home Service Business

In this episode of The Greg McAfee Show, Greg unpacks a powerful principle for busy entrepreneurs: selective neglect. If you’re feeling overwhelmed in your home service business, it might be time to stop doing more—and start doing what matters most. Greg explores how busyness doesn’t always mean effectiveness, why chasing perfection and low-value customers drains your energy, and how letting go of small fires can actually fuel bigger growth. Drawing from Exodus 18, he reminds us that even great leaders need to focus, delegate, and let go of guilt. If you're ready to cut through the noise, eliminate distractions, and zero in on what actually moves your business forward—this episode is your game plan. 🔥📈💼

00:00:00 Intro

00:01:32 Selective Neglect - Outsmarting Overwhelm in the Home Service Business

00:03:23 Business Does Not Equate To Effectiveness

00:07:04 Selective Neglect Looks Like In Action

00:09:10 Avoid Shiny Object Syndrome

00:12:02 Not Wasting Energy On Low Value Customers

00:14:27 Stop Chasing Perfection 00:16:26 Let Go Of Guilt

00:18:37 Sometimes Neglecting Small Fires Let’s Your Business Rise to the Next Level

00:23:18 Three Things You Need To Stop Touching - Three Things You Need To Double Down On

00:23:39 Success is Not About Doing More. It's About Doing More Of The Stuff That Matters Most.

00:23:47 Outro

An award-winning entrepreneur, Greg McAfee has a passion for helping business owners take their businesses to new heights. In 1990, Greg started McAfee Heating and Air Conditioning Co., his only capital was a meager $274 and a well-used truck. Today, Greg runs one of the most successful HVAC companies in the Midwest and is called upon to share his expertise with other business owners all over the nation. In his new book, “Build and Grow Your HVAC Business”, Greg shares nine elements that will guide you in growing your business. He loves to inspire others to chase their dreams at full force, just as he has in his own life and business. Greg is still the working President of his company and puts the same systems and ideas in to place at his own laboratory, McAfee Heating and Air Conditioning Company, in Dayton, Ohio. Greg resides in Beavercreek, Ohio. Several years ago, Greg sent articles to national trade magazines and many were published, which led to coaching, which led to business boot camps/revivals, and now The Greg McAfee Show. All these services help HVAC business owners think different and help grow their companies. One of the most fun things I’ve done is disrupt the HVAC industry in our market. Are you a disruptor or a disruptee in your market? You have to change some of the ways you do business, you can’t do the same old things and expect different results. I talk about how you can still generate business in the slow seasons. One of the biggest ways I set my HVAC corporate office feel, started 8 to 8 at the same great rate, and same day installation or it was FREE! (We never had to give anything away)