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August 25, 2026 • 11 mins

Miguel Bañuelos was 23 when Pristine Concrete Denver crossed $1 million in a year.

Two years earlier he was doing a few small jobs a month and taking whoever called.

I asked him to walk through it in order. What he changed first. What he changed after that. And the point where the phone started ringing with people ready to buy instead of people collecting 5 quotes.

What we get into:

How he stopped taking every job that came in, and what that did to his margins

The change that started producing appointments worth driving to

What he actually says on an estimate that gets him signed on the spot

What he'd do differently if he were starting over at 21

Concrete is about as unforgiving as this business gets. There's no recurring revenue and no service agreements. Every dollar has to be won again next month, from scratch, against three guys who'll do it cheaper.

Miguel built a $1M book anyway, at an age when most people are still figuring out payroll. Most of what he did transfers to whatever you're running.

Worth 11 minutes if you're a home service owner sitting under $1M and tired of being told the answer is posting more.

Miguel Bañuelos runs Pristine Concrete in Denver. Visit His Website

The Handshake Business is hosted by Ashley DePiano, a Duct Tape Marketing certified fractional CMO who works with home service companies between $1M and $10M.

Want to be a guest? Apply Here

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