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January 30, 2026 26 mins

In this thought-provoking episode, John Frost, Vice President of Enrollment Management and Marketing at Doane University, joins Josh Cary for a dynamic conversation about the evolving landscape of higher education.

Is college still necessary in the age of AI, influencers, and online learning? John brings clarity, passion, and a fresh perspective to the table, challenging outdated assumptions and spotlighting the real value of a college education today.

From redefining what it means to "help people," to teaching kids to build a brand before high school, this episode goes far beyond academics; it's a roadmap for how to raise capable, purpose-driven individuals in a fast-changing world.

What You’ll Learn:

  1. Why college isn’t dead but its purpose has evolved
  2. The real-world skills higher ed must deliver in today’s workforce
  3. How AI and YouTube are pushing universities to teach deeper, not just wider
  4. Why Doane’s motto is “We don’t take orders, we make dreams
  5. How parents can prepare their kids (mentally and emotionally) for the future
  6. Why what your child posts online now could impact college admissions later
  7. The incredible story of a student mom whose life was transformed by being told, “You can do this.”

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