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January 21, 2025 55 mins

In this episode of The Hideaway Show, host Jordan Holmes speaks with Dustin Baker, the owner and founder of Hidden Gem Media. They discuss the importance of branding and marketing for vacation rental businesses, emphasizing the need to differentiate and build trust to achieve premium pricing and higher occupancy rates. Dustin shares his journey in the marketing industry and how it led him to focus on the short-term rental sector. They delve into the significance of social media marketing, content creators vs influencers, and the necessity of a high-quality direct booking website. Dustin also outlines strategies for capturing emails, leveraging Facebook pixel for remarketing, and using Instagram stories for direct bookings. The conversation underscores the importance of focusing on core business aspects, avoiding shiny object syndrome, and the future of unique and experiential stays in the market.

Follow Dustin on Instagram: https://instagram.com/dustindeanbaker

Check out Dustin’s incredible YouTube channel: https://www.youtube.com/@dustinbaker

Learn more about HiddenGem Media: https://hiddengem.media/

Link to the free calls with us:⁠ ⁠⁠https://www.buildyourhideaway.com/weeklycalls⁠⁠⁠

Join the Facebook group we mentioned here:⁠ ⁠⁠https://www.facebook.com/groups/buildyourhideaway⁠⁠⁠

Build Your Hideaway Instagram:⁠ ⁠⁠https://instagram.com/buildyourhideaway⁠⁠⁠

Check out the properties we talk all about at The Hideaways: ⁠⁠www.thehideaways.co⁠⁠⁠

More ways to connect with Jordan Holmes:

  • Instagram: https://instagram.com/jkholmes_rei
  • LinkedIn: https://linkedin.com/in/jkholmes-rei/
  • X: https://x.com/jkholmes_rei


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