How do you manage and elevate a brand across 19 campuses serving more than 200,000 students? In this episode, Kathie Fleck of Ivy Tech Community College shares how her team is building brand consistency across one of the largest community college systems in the country.
From messaging and segmentation to staff mentorship and innovation, Kathie unpacks what it takes to lead with trust, strategy, and a people-first mindset in a highly decentralized environment.
🎧Join us as we discuss:
Building brand consistency across multiple campuses
Why research and listening come before messaging
Strategies for audience-based segmentation at scale
Embracing calculated risks in higher ed marketing
Using AI and innovation to stretch budget and impact
The power of internal mentoring and cross-campus collaboration
🎙️ Inside the EpisodeÂ
06:22 – Building Internal Assets for Brand Consistency
14:33 – Leading Change with a People-First Approach
24:17 – Segmenting by Audience, Not Region
27:20 – Innovating on a Budget: Testing New Channels
30:53 – Using AI to Scale Creative Output
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs.Â
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.Â
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