Salesforce Career Makeover: Why AI Resumes Fail the "Blink Test"

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Recruiters spend 5 seconds on your resume. Is yours failing? If you’re using AI to "write" your Salesforce story, you’re blending in when you need to stand out. In this episode, Josh Matthews performs a live career intervention, moving past the fluff to reveal the "Identity Crisis" killing your chances in 2026.

Whether you are a Salesforce Admin, Consultant, or Architect, this episode of The Hiring Edge is a step-by-step tutorial on turning a generic profile into a high-authority asset. Josh is joined by Gabie Caballero and Scott Stafford to diagnose why "straddling the line" between solopreneur and job-seeker is your biggest liability.

Key Takeaways for Your Salesforce Career:

• The AI "Dead Giveaways": Why AI-assisted formatting makes you look like a "dilettante" to hiring managers paying $150k+.
• The Resume "Blink Test": Tactical fixes for your layout, including the "No-No's" of bolding and why you must center your header.
• Identity & Focus: Josh’s "Ding-a-Ling" wake-up call on perfectionism - why procrastination and perfectionism is fear fueled.
• The "One Thing" Strategy: Why you must pick one lane (Solopreneur vs. Full-time) to win, and how to handle "conflict of interest" on your LinkedIn.
• Numbers Over Fluff: How to replace generic bullets with success stories, project values ($10k–$500k), and verifiable statistics.
• LinkedIn Sync: How to align your profile with your resume to pass "backdoor reference" checks.

Stop Procrastinating. Pick a Lane. Get Hired.

Follow Along Digitally: Josh performs a live edit of Gabie’s resume. To see the exact formatting changes, LinkedIn audit, and a very cute puppy, watch the full program on LinkedIn or https://joshforce.com/YouTube.

Episode Transcript

SPEAKER_03 (00:00):
What you're about to watch is an absolute makeover of
a Salesforce professionalsLinkedIn profile and their
resume.
And not only that, it's alsotheir focus, their direction,
how they're going to earnrevenue in 2026.
For our audio listeners, thereare some visuals to this.
We do our best to describe themvocally.
But if you want the fullexperience, head on over to Josh

(00:23):
Force on YouTube and check outthe full program and video.
Thanks for listening.
I'm your host, Josh Matthews.
Today we have Scott Stafford andwe have Gabby Caballero.
Thank you both for joining us.
Okay, we're gonna go ahead andstart sharing some of your
assets right now.
And we're gonna start with yourresume.

(00:44):
Okay.
All right, Gabby.
I gotta tell you, I reallyappreciate you being on this
show and I appreciate thebravery because I have a
tendency to tear things up,right?
It's all Scott will attest tothis.
I have a tendency to just kindof go all out.
The good news is you're startingfrom a really good position

(01:04):
here.
I think that you're startingwith some really good
information.
So we're not gonna get, it's notgonna be too rough, but I think
that we're gonna need to makesome changes that will help you.
First of all, I can tell that Ican tell automatically this was
an AI written.
It doesn't mean the whole thingwas written by AI, but it was

(01:24):
definitely an AI-assistedresume.
Is that correct?

SPEAKER_00 (01:28):
That's correct.
I use Gemini to help me.

SPEAKER_03 (01:31):
Okay.
And so some of these deadgiveaways are that it's not
great, it's good.

unknown (01:36):
Okay.

SPEAKER_03 (01:38):
So surprise of surprises.
Now, when I see an AI-generatedresume, I kind of go like, wow,
I don't get to actually know ifthis person knows how to write.

SPEAKER_01 (01:51):
Okay.

SPEAKER_03 (01:52):
And people who are making$120,$180,000,$250,000 a
year, I kind of want to know, doyou know how to write?

unknown (02:02):
Right?

SPEAKER_03 (02:03):
We'll find out if you can talk too.
But the the thing that this doesis it just kind of uh
homogenizes the format.
So this resume, and I think Isaw an older version of your
resume, which looked like it wasjust a drop, boom, click, make a
resume style, and you've updatedit a little bit.
So here are some things thatanyone who's got one of these

(02:25):
AI-generated resumes can do fromthe outset.
Here, let me drop into herewhere I can actually do some
stuff.
Okay, so the first thing that wecan do is we can center your
name, we can center all of yourinformation.
I am terrible at this stuff, soI'm gonna do my best.
And for those of you who arelistening, one of the things

(02:46):
that we see on resumes thatidentify them as AI resumes
often are um too many bulletsfor one.
Um we see uh titles such assales, Gabby has Salesforce
Certified Administrator and AIspecialist.
She's got that above her uh,whoops, I'm messing things up.

(03:08):
She's got that above her umcontact information.
That's definitely, I think, ano-no, right?
We want to take that out.
We want to drop that downunderneath.
This is gonna be ugly, just soyou know.
So maybe maybe you don't need towatch it, right?
Um, but we don't even need totell them that it's email

(03:30):
anymore because we know it'semail, right?
We don't need to tell them thatit's LinkedIn.
I think it makes sense tohyperlink LinkedIn.
Like that's the easiest thing inthe world, isn't it?
Yep.
Where'd my hyperlink go?
Right there.
Okay.
Oh, yeah, yeah, yeah.
All right, I'm clearly not goodat this stuff.

(03:50):
I'm just gonna talk it through.
You want to take your GabbyCaballero, LinkedIn, and you
just want to hyperlink the wordLinkedIn.
Okay.
AI should still be able to readthat hyperlink.
Does that make sense?
Okay.
And Scott, if she's not you,Gabby, you can just nod and
Scott, you can say somethingbecause I can't see you guys
right now.
So we're gonna hyperlinkLinkedIn.

(04:10):
And what that's gonna do is it'sgonna make it a little bit
cleaner, a little bit lesscluttered, right?
We can have trailhead.
We can hyperlink trailhead.
Again, keeping the link in.
We want the information to benice and clean, but we also want
the information to be able to beread by what we call an ATS or
an applicant tracking system.

(04:32):
I use one, it's built onSalesforce.
I use a symbol layer on top ofthat.
And so you guys can see rightnow already how that's cleaned
up a little bit.
Yeah, right?
Looks good.
All right.
And then I like that you've gota title here.
So, Gabby, uh, again, for my ouraudio listeners, she's put a
subject heading, and what thisdoes is it orients the reader.

(04:56):
Gabby Caballero.
Okay, what is she?
What does she do?
Well, they have to startdropping down and scrolling
halfway down a page or nearly tothe bottom to figure out, like,
oh, she's like a Salesforceconsultant, right?
So all this does is get them setup.
Okay, I'm about to read thisresume.
This is a certified Salesforcecertified admin and AI

(05:17):
specialist.
Okay.
Then we jump into the executivesummary.
You didn't do a bad job, Gabby.
Okay.
You didn't do a bad job at all.
Okay.
One of the things, again, AIresume, what do we see?
Well, we see that it boldsthings for us.
Willy-nilly.
I see this all the time,especially on uh on resumes from

(05:41):
our friends from India, whetherthey live here now or not.
Okay.
Now, some things that you'vedone really, really well is
you've kept your bullets underyour jobs um fairly short, nice
and tight, about three, three tofour on each one.

(06:03):
So good job there.
But we've got to start at thevery top, which is executive
summary.
Now, are you an executive?
I don't know.
I don't think you are.
I think you're a professional.
So let's just call it aprofessional summary.
Okay.
Um, results driven.
I'm gonna read it out.
Results driven bilingualSalesforce consultant and

(06:25):
certified administrator with aproven track record of leading
CRM transformations in digitalstrategy, expert in bridging the
gap between complex businessrequirements and scalable
technical solutions withextensive experience in sales
cloud, service cloud, andAI-driven enhancements.
A collaborative leaderrecognized for driving technical
proficiency through hands-onconfiguration strategic system
enablement.

(06:46):
That's great, but I don't knowwho you are.
And I really want to know what'sup with um GC up in here.
Okay.
Does that make sense?
So I've got some little coolprompts that uh let's go ahead
and bring you guys back into thefold here, too, by the way.
I think that would be better ifwe can do that.

(07:07):
There we go.
Hey, now I can see yourreactions.
Okay, so let's talk about this.
All right.
So, first of all, I like to knowfour things in a professional
summary.
I want to know what you'reideally suited to.

SPEAKER_01 (07:21):
Okay.

SPEAKER_03 (07:21):
Right?
Ideally suited to diggingditches on hot days in the
desert in the summer, right?
Like, tell me what you're builtfor.
I know what I'm wired for,right?
Scott, we talked about whatyou're wired for.

SPEAKER_01 (07:35):
Yep.

SPEAKER_03 (07:36):
Right?
So, Gabby, you need to thinkabout what are you actually
wired for?
We have personality, we have ourbehaviors, we have our history
and our experience.
That's part of it.
Sometimes we've got a lot ofexperience in something that
we're not actually ideallysuited to.
I am not ideally suited toreading sheet sheet music, even
though I play music.
I'm not ideally suited tocoding, right?

(07:58):
I am ideally suited to my job,and thank God for that.
Thank God for everybody thatworks with me, because otherwise
it would suck for all of them.
So, what are you ideally suitedto?
And we start there.
Ideally suited to blankety blankblank.
I'll let you fill in the blank,okay?
Um, a willingness actuallyaccomplishes this by okay, so
that's what you're suited to,and how do you do it?

(08:19):
So, how do you accomplish thesethings?
Like, I'm ideally suited to um,you know, Salesforce consulting
because of blank, right?
And I do this, like then youtalk about sort of your style,
right?
How do you do that?
And and the the prompt here isreally simple.
It's like accomplishes this byright, ideally suited to blank,

(08:43):
accomplishes this by blank,right?
And for you as a consultant,let's brainstorm what are some
of those things consultants haveto do.

SPEAKER_00 (08:51):
I said people in the comments will definitely have
answers.
What what was your question?
What do consultants do?

SPEAKER_03 (08:58):
This is great.
I was gonna say they listen,consultants listen.
So, you know, consult goodconsultants really ask great
questions, right?
They gather requirements, theypay attention, they push back
when you need to, things likethat, right?
So we want to talk about whatare you ideally suited to?
We want to talk about how youaccomplish that.

(09:20):
Then we want to know what's thecrappy stuff that you're willing
to do.
And that's a sentence thatstarts like this a willingness
to blank.

SPEAKER_01 (09:28):
Okay.

SPEAKER_03 (09:29):
Willingness to blank, right?
Willingness to fall on thesword.
I'm not saying say that.
I'm just saying like you, thisis where you describe like a
willingness to do, and then youlist the boring things that
nobody wants to do that you'rewilling to do.
It doesn't mean you like it, butyou're willing to do it.
Doesn't mean you're ideallysuited to.
It's okay.

(09:50):
You're willing to do it.
You're a hard worker and youcare.
Okay.
And then the last one is knownfor.

Now you have this great line (09:56):
a collaborative leader, recognized
for driving technicalproficiency through hands-on
configuration strategic systemenablement.
No doubt about it.
You absolutely are acollaborative leader.
Yeah.
But you're saying it like you'rejust saying it about yourself.
Are you known for being acollaborative leader?

SPEAKER_00 (10:14):
I think so.

SPEAKER_03 (10:17):
Well, you know or you don't.
Do people tell you that, hey,it's really great to work with
you?
I like collaborating with you.
It's good to collaborate.
Yes?
Okay.
So if we talked to a few of yourpeers and one of your bosses in
the past, would they say thatGabby is collaborative?

SPEAKER_00 (10:34):
Yeah, of course they would.

SPEAKER_03 (10:36):
Great.
Okay.
Now we're getting somewhere.
So now you get to say, known forbeing a collaborative leader.
That's very different, guys.
That's very different.
I could say I'm funny and Imight not be funny.
Well, I think I'm funny.
So I'm just gonna say I'm funny.
I've got a good sense of humor.
Right.
And meanwhile, I'd have to ask,am I known for having a good

(10:59):
sense of humor?
Well, if I'm not, I probablyshouldn't say it.
I should probably say the thingsthat I'm known for.
What are the things that someonecan verify through reference
checks?
Backdoor references.
And by the way, if our listenersdon't know what a backdoor
reference is, it's a referencethat you didn't ask them to do a

(11:21):
reference on you for, right?
It's basically, oh, I know a guyover there, or I know a gal over
there.
I'm gonna go ahead and give givethem a call and see uh and see
uh if this person's any good.
Okay.
That's a backdoor reference.
So what that means is you haveto have real things that you are
known for.
All right.
We're only at the top of thisresume right now, and I think

(11:41):
that we should keep going.
All right, here we go.
Core competencies, platformconfiguration, expert, okay, AI
implementation and everybodylistening.
There's a little sentence,deeply experienced in agent
forest readiness and Einsteinintegrations.
Solution architecture, skilledin designing Salesforce
environments using the signaturesuccess methodology, business
analysis expert at leadingstakeholder workshops to

(12:02):
translate needs into actionableCRM roadmaps.
Okay, all of these are great,but they sound like job
description bullet points.
And so you're focusing yourresume on core competencies
instead of core accomplishments.
Don't you think that's a bitdifferent?
I mean, I do.
I think it's a very, verydifferent thing to have an

(12:25):
actual accomplishment be thething that hits smack dab in the
middle of your first page ofyour resume.
So I would go there or I wouldgo right into your experience
first.
Does that make sense?

SPEAKER_00 (12:37):
That makes sense.
I'm just thinking ofscannability, right?
Because, you know, recruitersare looking at all these
different resumes.
Where do I need to position thisstuff so that they can easily
see like my top skills or mytop, like you said,
accomplishments?

SPEAKER_03 (12:54):
Yeah, well, you can do all this and take away the
sentence, right?
I mean, a recruiter who's beenput on the job to recruit
someone like you is gonna knowwhat a BA does, what AI
implementation is, and whatplatform configuration is.
And if they don't know that,then you should fire them and
you should call me and I'll helpyou out.
Because you don't, I reallydon't need someone to tell me
that they're deeply experiencedin agent force readiness and

(13:16):
Einstein integrations.
I just want to know can you doAI implementation or can you do
um agent agent, you know, agentforce readiness?
Uh can you structure your datain a way that agent force is is
actually gonna work when youlayer it in?
Do you know what I mean?
Does that make sense?

SPEAKER_00 (13:33):
Yeah, that makes sense.

SPEAKER_03 (13:34):
Okay.
So we can we can kind of cut tothe chase here and we can say AI
implementation for projectsranging from$20,000 to$500,000,
implementing agent force forhealthcare, a nonprofit, and um

(13:55):
whatever military.

SPEAKER_01 (13:57):
Right.

SPEAKER_03 (13:58):
Now we're really exposing numbers, and this is
gonna take us to one of the nextleading points, which is that
numbers matter.
Numbers are so critical on aresume because without them,
we're only using one side of ourbrain.
The only number that we see aredates.
Oftentimes the dates aren'tgreat.
Why?
Well, because people job hop.

(14:19):
It's a contract, three months,six months, ten months, right?
All the numbers are doing on ourbrain is saying that this person
moves around a lot.
So we want other numbers,success stories.
How did this person crush it?
We want details, if that makessense.
Like real, real details aboutwhat's going on.

(14:42):
Okay, let's take a look at someof these core competencies
again.
So I'll ask you platformconfiguration.
So which platforms have youworked on, Gabby?

SPEAKER_00 (14:52):
Well, mainly sales cloud, a little bit of service
cloud.

unknown (14:55):
Yeah.

SPEAKER_03 (14:56):
Okay.
Great.
So here we're just gonna say uhwe can say uh sales cloud and uh
service cloud, platformconfiguration.
Right?
And I actually like this stuff.
I I like all of these thingsthat you've said.
Um like it looks good.

(15:17):
I I just think that we want tokind of get to some cool things.
So how many sales cloudconfigurations have you done?
Would you say?

SPEAKER_00 (15:35):
Or more.
I don't I mean, I've been aroundfor a long time, you know, so
I've done okay.

SPEAKER_03 (15:42):
So you're gonna want to get clear.

SPEAKER_00 (15:44):
When I'm when I'm trying to clean it, when I'm
trying to that's the otherproblem I'm getting stuck with
with my resume, is how do younarrow it down so it's not four
pages when you have you don'thave that problem.

SPEAKER_03 (15:55):
We're fine.
No, you don't have that problemright now.
Let it go.
Okay, you're okay.
I'm gonna help you, and we'regonna get there.
We're already halfway throughthe program, by the way, guys.
And thank you everyone forjoining us today.
You're listening to the hiringedge.
We are with Gabby Caballero.
We are diving into her resume.
She's been willing to exposeherself to get the Josh Matthews
treatment, which by the way isoften painful, but usually very,

(16:16):
very freaking helpful.
And that's what she's exposedherself today.
So uh we can't thank Gabbyenough, and we can't thank you
enough for joining us today.
This is fantastic.
Thank you for being here.
We really appreciate everyonewho's visiting and everybody
who's watching this, eitherafter the show or on one of the
other platforms.
All right.
So, Gabby, what you're sharingis that you're not familiar with
what your actual numbers andstatistics are.

(16:38):
Okay.
That's fine.
Most people don't know thatinformation when I ask them.
But if you are the kind ofperson who can answer it when
asked, you're going to bepushing yourself at least in
that top 25% of people who areinterviewing.
Does that make sense?

SPEAKER_00 (16:55):
Correct.
Okay.

SPEAKER_03 (16:56):
Okay.
So we want you to think aboutthat.
And how do you do it?
Well, you're not on your own.
You can call past clients andyou can talk to people that
you've worked with, and you canum, you know, investigate and
look at, just sit down andthink.
Oh, yeah, I worked on thatproject and I worked on that
project.
And take some notes, gather theinformation, take a couple of

(17:17):
days to do it, and then startputting it into your resume.
Core competencies, sales cloud,service cloud platform
configuration, 10 plus uhconfiguration projects ranging
from 10,000 to$170,000, uhlasting anywhere from three
weeks for a quick start up toyou know four months.

(17:39):
Right?
Right.
We talk like that.
Guess what questions I don'thave to ask in an interview.
Instead, I can spend time justgetting to know you and
verifying the information.
Instead of asking you, and thenyou're like, I don't know, I
think 10 doesn't soundconfident, right?
Okay, okay.
Same thing with all of thesebullets, AI implementation,

(18:00):
solution architecture, etcetera, et cetera.
All right, let's go on and talkin general about two things.
I want to make sure, guys,everyone listening, please do
this.
Match your LinkedIn profile,match it to your resume as
closely as you can.

SPEAKER_01 (18:22):
Yep.

SPEAKER_03 (18:23):
Gabby, on your resume, it does not have some of
the jobs that you've listed onyour LinkedIn.
I don't know if we have to gointo it, but I'm gonna leave it
at that and just say it begsquestions.
And when I say it begsquestions, it means it's it's
creating more questions thanit's answering.
Does that make sense, guys?
Yep.

(18:43):
Give us a thumbs up if thatmakes sense.
Throw up a heart if that makessense to you in the live
audience.
We'd love to know uh what youactually think about that.
So it doesn't have to matchperfectly because Gabby's got a
really interesting history.
Gabby has done um contentcreation for Salesforce Ben,
right?
This is just from memory.
You've um let's uh now I'm gonnago back.

(19:06):
That's that ain't it.
Uh let's see, what else have youdone?
Content creation, uh SalesBlazor Community Advisor, right?
So you you've you were a systemstrainer at Ambient.
You've done some interestingthings, and not all of these
things are necessarily on yourresume, and nor should they all
have to be.
But if it's anything likecommunity advisor, Salesforce

(19:29):
Bend Content Creator, you know,those are tiny little bullets at
the bottom of your resume.
You can stick them in there.
But if we're looking at systemstrainer, full-time ambient, nine
months of work there, but then Igo to the resume and it's not
there.
I'm like, what happened toAmbient?
Where did it go?
I don't know.
Now I'm thinking, why is she notincluding that?

SPEAKER_00 (19:49):
Because it was a Microsoft dynamics project.
So, but I could put it there,yeah, sure.

SPEAKER_03 (19:56):
Okay.
So we'll tell if you don't wantto take it off your, I'm just
saying, like you can take it offof your LinkedIn or you can add
it to your resume, right?
You could do kind of one ofthose.
Um, I would kind of do one ofthose things, if that makes
sense.
We just want it to sync.
Again, as a recruiter, we arescanning this resume.

(20:17):
I'm gonna give it five seconds,then I'll give it another five
seconds, and then if I'm reallyinterested, I'll give it another
10.
Not I I can't speed read a novelto save my life, but I can speed
read a resume so freaking fast,man.
And I can tell immediately,okay, it's AI driven.
I don't see numbers.

(20:37):
She's not in the details ofstatistics, and I'm seeing some
job movement.
That's what I get in fiveseconds on the resume, Gabby.
So, what we want to do now isfix that.
We want to see like highlyskilled, well-certified,
well-regarded, consistent,highly competent in the details.
Does that make sense?

SPEAKER_00 (20:58):
Yep, that makes sense.

SPEAKER_03 (21:01):
Anyone here ever read, throw, give me a heart.
If anyone here has ever readMalcolm Gladwell's Blink, which
I think I like all of his books,but that's a really neat book.
And it's the idea that we canlike just capture information,
kind of get a sense of somethingreally fast.
And for those of us, like youguys, some of you could like
look at the way my my Salesforceuh org is set up and be like, oh

(21:23):
my God, why do they do it thatway?
Or oh my God, it's so smart howthey set that up for Josh,
right?
And I can do that with resumesand I can do that with
behaviors.
So we want to be sort ofcatering our information for
those people who are runningthose blink tests.
They're gonna automaticallyknow.
Okay.
All right, so let's dive nowinto GC Consulting LLC.

(21:45):
And here I'm gonna help you out,Gabby, because you're such a
wonderful person.
Um, I want to make sure thatyou're getting the right uh vibe
being presented through here.
So you've this is just sixweeks.
Okay.
GC Consulting is Gabby Caballeroconsultant.
It was a smart move.
You actually set up an LLC.
That's a smart move from a taxperspective and from a

(22:06):
professional perspective.
But you're going to have a smallchallenge because if you
currently have clients rightnow, and those clients are,
excuse me, and you're trying toget a full-time job, some
clients can view a sideconsulting position or a side
consulting business as aconflict of interest, in

(22:30):
particular if it's for ananother SI.
Does that make sense?

SPEAKER_00 (22:34):
Yes.
And I'm already running intothat issue in my conversations,
Josh.
So I'm glad you brought that up.
But that is correct.
I've had that come up.
Um so what do you suggest I dothere?

SPEAKER_03 (22:45):
Yeah, we just go like this.
We just go ad hoc.
I'm sure there's a hyphen inhere, or maybe it's one word.
I don't know how to do ad hoc.
Ad hoc Salesforce consultantprojects.
You're right.
And then you just list a coupleprojects.
Don't try and sell your serviceson your resume.
Leading business transformationsthrough AI-driven CRM strategy.

(23:07):
No, don't do that.
Do you have a project throughthis company right now?

SPEAKER_00 (23:11):
Um, I'm working on some, but no.
I'm not, I mean, I'm working ongetting some, but not active at
the moment.

SPEAKER_03 (23:16):
Okay, so you have not landed one yet?

SPEAKER_00 (23:19):
No.
I was in the process of landingone and it's it goes away.

SPEAKER_03 (23:23):
It's okay.
It goes, it goes away.
It's just gone.
Okay.

SPEAKER_00 (23:26):
Okay.

SPEAKER_03 (23:27):
It's gone.
I really think it's importantthat people, you can see we're
on your um this right now,solopreneur.
You don't do that.
Right?
We say senior consultant.

SPEAKER_02 (23:39):
Okay.

SPEAKER_03 (23:40):
If you're gonna keep this on here, you keep it as
senior consultant.
You leave it off of the resume,you get rid of self-employed.
Is that a thing that you typein?
Or is it something you have todo?

SPEAKER_00 (23:50):
Yeah, it's through LinkedIn.
You can just create a job.

SPEAKER_03 (23:52):
So it's Yeah, I wouldn't say self-employed.
You know, just say consultant,senior, you know, lead
consultant, two months.
I wouldn't even like, unlessyou're how do I put this?
You gotta pick one and go forit.
If you're trying to do thesolopreneur thing and you're
trying to land a full-time jobat the same time, you are

(24:16):
literally competing with someonewho is either a hundred percent
in on the solopreneur thing or ahundred percent in on landing
their next job.
And you're not gonna win, notquickly, not the best job, not
the best clients.
Does that make sense?
Because like if I'm like I'm theSalesforce Recruiter.com slash

(24:43):
accounting, you know, it's likewhere am I gonna win, man?
Right?
I gotta compete with companieslike Mason and Frank that are
like 200 people doing thisstuff.
How am I gonna compete with themif I'm also doing accounting or
I'm also working full-time orpart-time somewhere else?

(25:04):
I can't do it.
So I'm a big believer that,yeah, go get a deal, go get a
contract, but don't try to sellthat on LinkedIn.
If you're number like, let meask you, are you like 80%
focused on trying to land a newjob, Gabby?

SPEAKER_00 (25:22):
I wouldn't say 80%.
I think what is it?
I think I'm 50-50 right now, youknow.

SPEAKER_02 (25:30):
Okay.

SPEAKER_00 (25:31):
50% I can go full-time consultant.
I mean full-time independent,which is kind of what I really
would like to do.
And 50%, like, okay, for theright role, I'd be willing to to
do another corporate stint, youknow, or okay.

SPEAKER_03 (25:49):
Okay.
So um that's a problem.

SPEAKER_00 (25:53):
Yeah, I'm straddling the line.

SPEAKER_03 (25:57):
Well, you're you're straddling the line, and you're
you're you're not gonna you'renot um you're not crossing
either of them.
Right.
This goal is to cross one of thelines, pick it and then go for
it.
Literally.
I mean, you can hook your resumeout to some jobs, great.
But you think about all theplaces that people can go and

(26:18):
get some part-time help orcontractor help or consult, you
know, Salesforce consulting,right?
Well, we need a badass resume.
Your LinkedIn profile doesn'thave a logo yet.

SPEAKER_00 (26:32):
Yeah, I have to create that's five.

SPEAKER_03 (26:34):
Well, yeah, but hold on.
That's five minutes on Canva,right?
I mean, literally.
That's two minutes on NanaBanana.

SPEAKER_00 (26:42):
It it takes time because I have to, I have not
decided what name I want.
I want everything to be.
I'm a perfectionist, so I want abeautiful logo.
I want it to look nice, youknow?

SPEAKER_03 (26:52):
Okay, well, let me do the wake-up call.
Dingle lingle link, let it go,get over it.
Because no one gives a shitabout your freaking logo, Gabby
Caballero.
No one cares.
And I'm sorry, no one cares atall.
Yep.
No one cares, man.
Right?
Are you in business?
Have you done business withothers?
Did they like your work?

SPEAKER_01 (27:13):
Yep.

SPEAKER_03 (27:14):
Are you easy to work with?
Your perfect perfectionism isfine right up until it becomes a
liability.
So, you know, most goodqualities are great, but all
good qualities maximize toomuch, become a liability.
Throw me a heart if you agreewith that, everybody.
Okay.
So if you're a perfectionist,what happens when you're a

(27:35):
perfectionist?
Well, this was a 20-hour projectand you just burned 30 on it.
And now you're too shy to goback and say, this was really a
30-hour project, and I'm onlycharging you 20.
Can you pay me 30?
You're not going to do that.
Instead, you've just cut yourwage by 33%.
Congratulations.
Now you're a business person.
How do you like it now?

(27:55):
Right?
Great.
Now you're not making 45 bucksan hour or 80 bucks an hour or
$150 an hour.
Now you're making 30.
And think of all that time thatyou had to spend on your
beautiful logo.
Do you know what I mean?

SPEAKER_01 (28:09):
Yep.

SPEAKER_03 (28:10):
I have never gone like, oh my God, I am really
gonna go with this companybecause that logo is just
freaking amazing.
So let me tell you what'sactually happening
psychologically for you rightnow.
Okay.
You are nervous and afraid thatyou're gonna miss an
opportunity.
Correct?

SPEAKER_00 (28:30):
Yep.

SPEAKER_03 (28:31):
There's something out there, and if you're not
playing uh chess in the parknine games at once, you're
afraid you're gonna miss out onit.
Meanwhile, you're going to startlosing games because one of
those people that you're playingchess against is only playing
one game.
They're putting all theirthought into it.
Okay.
So I think the the idea here isif you want to build a business,

(28:56):
that's great.
Do it while you have revenue andincome.
Right.
Do it when you know you can walkright in the door with a client.
I started this job in um 2017, Ithink it was 2017, 2018, maybe
it was 2018.
I left Robert Half.

(29:17):
I was a vice president there.
And the day I realized that I'dbroken the record for whatever
it was, some sales revenuerecord.
Um, by the way, it was a recordthat I had set myself at that
company like seven yearsearlier.
So that day I that was my lastday at Robert Half.
And I made a couple phone callsand I got a$20,000 fee to go

(29:43):
find an office manager for a lawfirm.
I'd never done that before.
That was seven years ago.
He's still there, by the way.
Okay, he's still there.
I made a good placement.
And then it was like, okay, Ican do this.
I'm going out on my own.
And then that was in October.
And then by January, I was like,okay, I'm going all in on
Salesforce because it lookedlike SAP back in the day.
It was like easy to get jobs andhard to find people.

(30:04):
I'm like, I can do that.
Right.
And then I went all in and Icalled my business, the
SalesforceRecruiter.com, and Ididn't look back, man.
And I worked 90 hours a week,three years in a row.
I think I had like five weekendsoff and maybe one week of
vacation, and it grounded out.
And it was hard.
I had a big battery, biggerbattery back then than I do at

(30:26):
53, right?
But I had a big battery and Ijust went all out.
But I didn't do that and lookfor a job because I wouldn't be
talking to you right now, here,right now.
So you, my love, must choose andfor a month, dedicate yourself
with all the passion and make noexcuses for yourself.

(30:46):
I my goal today is to finishtoday.
In the next two hours, I'm goingto have a logo.
What do I have to do to do that?
I have to go to Canva.
I have to go to Fiverr, right?
Great, do it.
And just remember, good is goodenough.
And as my old boss back when Iwas doing construction said, it
ain't a fucking piano.
Okay.
Like this thing does not have tobe perfect, right?

unknown (31:10):
Okay.

SPEAKER_03 (31:11):
I'm going to go back.
Um, we're at uh 1243.
Again, everybody, you'relistening to the hiring edge.
We're here with Gabby Caballeroand Scott Stafford, and we're
talking about Gabby's career andtalking about her resume.
We're also talking about herLinkedIn profile and something
that a lot of people are facingright now, which is struggling
between, oh my God, I am notbringing in money.

(31:33):
What am I going to do?
Right?
I'm going to start a business.
Okay.
I'm going to apply to jobs.
But meanwhile, you know, peopledon't want to hire people who
are starting their own business.
Right.
And people don't want to wannaengage uh contractors and
consultants who are applying tofull-time jobs because you're

(31:55):
posing a risk on both ends.
And not a small one, a big one,enough to exclude you early in
the process.
Now, if you're gettinginterviews, Gabby, I think
that's awesome.
And I think you mentioned theother day that you are.
That's great.
So get the interviews and winthe offer.
And then you can make somedecisions.

(32:17):
Candidates don't get to make anydecisions until the offer is in
hand, right?
Okay.
Another thing, until you land aclient that can pay your bills,
or until you land a job that canpay your bills, you're not
winning.
It's a pass fail grade on this.

(32:38):
And sorry, it's harsh.
But you're doing it and you'reall out and you're competing
with people who are going allout for the thing, or you're
not, right?
You're practicing every day,you're leveraging things every
day.
You're getting outside of yourcomfort zone every day, every
day outside of your comfortzone, guys.
Every day.

(32:59):
Because what's familiar is justgoing to hold you back.
Because the world ain't thesame, is it?

SPEAKER_01 (33:06):
No.

SPEAKER_03 (33:06):
No, man.
It's different.
It's weird.
It's a little bit scary.
We don't know what's going tohappen.
You know, um, we like weliterally, we we don't know
what's going on.
We don't know what jobs aregonna be here in six months or
nine months.
Gabby, you're in a position thata lot of people are in right now
where the the uh ecosystem isnot hiring a bunch of Salesforce

(33:32):
admins because um Benioff andthe market, and you know, Sam
Altman and everybody else in bigtech has been like, why would
you do that?
We can automate this for you,okay?
But what you're gonna find isthere are going to be people
that are gonna be late bloomersto this.
And so there's still a market.
And I think you said somethingjust when we were warming up or

(33:55):
right before the show, Gabby,that like people aren't hiring
right now.
Well, I'm gonna tell you,everybody, guess what?
Not true.
I've got like five open ordersright now.
That's about what I like tocarry.
I don't like to carry 20.
No, that's about what I like tocarry right now.
These people are hiring, right?
It's just they're taking longerand they're more careful and

(34:17):
they're more specialized, andthey've all wanted a horn on the
front of their horse's head.

SPEAKER_00 (34:22):
That's what I'm yeah.

SPEAKER_03 (34:25):
Okay.

SPEAKER_00 (34:25):
So how do we put the horn in front of our heads,
Josh?

SPEAKER_03 (34:28):
Well, the first thing that we have to do is we
have to focus our energy on onething, my friend, and you're
doing two.
Now stop it today.
Yeah, right now, stop it.
Because you've got whatevernumber of years of how many
years of Salesforce?

SPEAKER_00 (34:47):
More than ten.

SPEAKER_03 (34:49):
Yeah, but how many years altogether?
Like if you squeezed it all,like full-time 10 years of
experience, just doingSalesforce only for 10 years?

SPEAKER_00 (34:59):
Yeah, no, it's probably less than that,
actually.

SPEAKER_03 (35:01):
If it's probably like three and a half or four.

SPEAKER_00 (35:05):
I would say more like five, but five?

SPEAKER_03 (35:07):
Okay.
Five spread over ten.
Okay.
So you have to are one,articulate better what your
accomplishments are.
And your resume and your umLinkedIn don't do either of
those to a degree that you needit to, right?
Okay.
So let's cover that real quick.

(35:28):
This might go a little bitlonger, but it might just shut
us off at one.
I don't really know.
Let's let's give it a go here,guys.
Okay.
Screen, window, and away we go.
Here we go, sharing.
All right, guys.
So uh let me jump back in here,Gabby, on your resume.
And we're we're just gonna wrapup the resume part real quick.
Okay.

(35:48):
First things first.
We know that uh it looks like AImade it.
We want you to write yourself,just write on your own.
Um, if your AI doesn't yet knowhow to sound like you, you can
teach it and then it doesn'tmatter.
Then you could do whatever youwant.
My AI knows how to sound exactlylike me because it has listened

(36:08):
to um or it's read um rightaround a thousand pages of my
writing and um transcripts.
Okay.
So like it knows how to talklike me.
Um we want these dates to kindof get minimized.
I'm looking here, we've got uhsix months.
Okay.
Here we've got um two years.

(36:29):
We do have a gap of six monthsthere between UKG and JM.

SPEAKER_00 (36:34):
We've got No, well that's that was ambient.
So there was no gap.

SPEAKER_03 (36:38):
So put that in.
Okay.
And then ask yourself you've gotto you've got to do a couple
things here, and I'm gonna tellyou exactly how to do it.
I'm just gonna type it up soeverybody can see.
Right here, okay?
First sentence, one sentence.
Everybody see this?
First sentence Who are they?
JM Family Enterprises is ablankety blank full of blankety

(37:00):
blank people that do blanketyblank, right?
Okay, sentence two.
Why am I here?
Recruited to blankety blank.
Blanky blank blank.
Okay?
Why are you there?
Top three, third sentence.
What did you accomplish?

SPEAKER_00 (37:22):
Okay.

SPEAKER_03 (37:23):
What did you accomplish?
What did you do?
We don't want job bullet points,right?
Job description bullet points.
Oversee this, add users, blah,blah, blah.
Right?
We want to know what youaccomplished.
Accomplishments have numbers.
I climbed Mount Everest once.
I climbed Mount Everest 10times.

(37:44):
Oh wow.
Right?
I did a Salesforceimplementation.
I did seven Salesforceimplementations.
Okay.
I did seven Salesforceimplementations ranging from
$100,000 to$1 million.
I was the lead architect onthree of them, and I completed
those projects on time and underbudget.
Wow.

unknown (38:03):
Yeah.

SPEAKER_03 (38:03):
Context.
Quantification.
Do you see?
What did you accomplish?
Now you don't have to put allthat stuff in here.
What did you accomplish?
Okay.
And the last thing is how didyou do it?
How did whoa?
Fat fingers.
How did you do it?
Four sentences.

(38:23):
JM Family Enterprises is ablankety blank recruited to
blank blank blank their systemfor blankety blank.
Um, this is what I did, youknow, did this, improved
efficiency by this much, and didthis and that, the other thing.
And I did it by having, youknow, call stakehold stakeholder
workshops and blah, blah, blah,and all this other stuff.
Okay.
And then the rest underneaththat five key accomplishments.

(38:48):
Crushed it, right?
This is just where you put thecool stuff, man.
And the cool stuff almost alwayshas a number.
And it almost always ends inresulting in resulting in blank.
In other words, we want to hearwhat you did.
Like, how did it benefit thecompany?

(39:10):
And so companies, people workingfor companies read your resume.
What did you do and how did itbenefit this place?
So you developed comprehensiveCRM transfer transformation
roadmaps to deliver measurablebusiness value.
Developed a comprehensive CRMtransformation roadmap that,
when implemented, delivered Xamount of business value,

(39:32):
including X percent increase inefficiency, X percent increase
in sales, X percent pipelineblottaday, blah, blah.
Do you see what I mean?
This is the how you did it.
Collaborative with salesleadership to define success
criteria and improve teamperformance, success criteria,
which improved team performancefrom this to that.

(39:54):
Make sense?
Numbers?
Okay.
You're gonna apply that toeverything.
Every job gets that kind of atreatment.
Who are they?
Why am I here?
What do you do there?
How did you do it?
What are your accomplishments?
If the accomplishments don'thave a number, get rid of it.
Move on.
Next bullet.
Okay.
All right.
That's it for the resume, Gabby.

(40:16):
We've only got a few moreminutes.
Let's jump into the LinkedIn.
You've been a real sport becauseI'm giving you the what four,
aren't I?

SPEAKER_00 (40:23):
Hey, I grew up with two brothers.
I'm used to getting roasted.
Well, my little brother's asweetheart.
My older brother's somethingelse.

SPEAKER_03 (40:29):
So well, if roasting actually helped people, I'd want
to get roasted all the time.
So I don't want this to feellike a roast.
I do want it to feel like help.
And I do want you to know thatwhatever pain you're going
through with me right here andScott online is actually helping
a lot of other people at thesame time.
So let's talk about your umLinkedIn.

(40:51):
Can everybody see the LinkedInpage?

unknown (40:54):
Yeah.

SPEAKER_02 (40:55):
Yeah.
Yep.

SPEAKER_03 (40:56):
Okay.
First of all, I think it'sgreat.
I think it's beautiful.
I think it looks really nice.
I love your banner.
I love that you're an agent,plazer, innovator.
This is fantastic.
This is a great banner.
Gabby, if only more people didit.
Okay.
The hashtag open to coffeecircle, get rid of it.

SPEAKER_00 (41:13):
Okay.
It's playing around.

SPEAKER_03 (41:16):
It's just weak.
You know, I mean, it's like, I'mopen to coffee.
Are you open to coffee?
It's like great.
This is how people who aren'tmaking money get together and
hang out and spend time.
People who are busy, who areaccomplishing things, who are
closing deals, earning money,don't aren't open to coffee.
And you know why?
Because they're busy.
Because they're working.
I'm not open to coffee.
Sorry.

(41:36):
No thanks.
I've got my Xevia energy drinkright here, zero sugar energy
drink.
I'm just fine.
Thank you very much.
If I can help you and makemoney, let's talk.
If you can help me and earnmoney from me, let's talk.
But otherwise, it's too soft.

SPEAKER_00 (41:52):
Okay.

SPEAKER_03 (41:52):
Okay.

SPEAKER_00 (41:53):
Next, this.

SPEAKER_03 (41:55):
I fix, I actually really like this.
I think she did a great job,audience.
I fixed the we boughtSalesforce, but nobody uses it
problem.
Pipe, principal consultant,pipe, AI readiness and strategy
pipe.
Now accepting clients and coffeechats.
Okay.
We're going to fix some of that.
Oh, and by the way, I forgot totell you put Fort Lauderdale on

(42:19):
your resume.

unknown (42:20):
Okay.

SPEAKER_03 (42:22):
Because some companies won't hire someone
from certain states.
They need to know where you are.
You don't have to put yourstreet address.
You shouldn't put your streetaddress, but we want to know
where you are.
Okay.
All right.
I actually wrote a slightlydifferent one for you.
It's really similar.
It's a little bit moreprofessional.
And it sounds like this.

(42:43):
Salesforce adoption and AIreadiness consultant type fixing
underused Salesforce orgs.
That is really straight to thepoint.
It's a single line.
It's easy to read.
You can use both you can use allcaps on some of these words if
you want.
I do on mine.
If you go to my uh whatever JoshMatthews LinkedIn page, you'll

(43:06):
see that I do that.
Right?
Um, anything that's like nowaccepting clients uh denigrates
your brand.
Um and it cheapens it.
And you're a highly valuable,deeply experienced consultant.
You are worth lots of money andlots of opportunity, Gabby.

(43:31):
Okay?
Just know that.

SPEAKER_00 (43:33):
So don't cheat.

SPEAKER_03 (43:34):
Just because it's hard doesn't mean that you
adjust and start getting like,hey, uh, anybody want to hang
out, open a coffee.
No, you're highly selective.
You only work with certain kindsof clients, you know when
they're the right client foryou.
You don't take just anything,right?
Now, everybody else, yeah, ifthere's an opportunity, take it.
If you're not working, you'rehungry, take it.

(43:55):
Because something's gonna happento you inside your internal
motivation.
Your self-respect, how you feelabout yourself.
I don't care if it's not theperfect dream job, get over it.
Do the work, get the job, getthe paycheck.
You might not like your boss.
Great.
That's an opportunity to fixyourself, to figure out why you

(44:16):
don't like your boss or why, uh,you know, how to communicate
with them better, or how toadjust your expectations of how
people interact with you, orwhat you can do.
What about you is causing thatissue, right?
Like everybody met Zuka at thestart of this show, and Casey's
literally taking the massivebrunt on puppy training with

(44:37):
her, and she's doing an amazing,incredible job.
And sometimes Zuka will startlike behaving like a puppy does
and biting, doing all thesethings, or like getting into
trouble.
And Casey's like, hey, you know,should should I get rid of that
or should I move that?
And not always, but sometimesI'm like, you know what?
No, like leave it.
Like it's an opportunity for herto learn, which Casey totally

(44:59):
gets.
And she's incredible with thepuppy.
So these challenges that weface, guys, they're
opportunities to learn.
All you beautiful, lovely, cutepuppies out there.

SPEAKER_02 (45:09):
Okay?

SPEAKER_03 (45:10):
Right?
Like just accept that things arechallenging and now do something
about it.
Get focused, get clear, pick onelane, play the game, play to
win.
Does that make sense?
Okay, so we're gonna fix thislittle that's my long way of
saying, yeah, we're just gonnaadjust your headline a little
bit.
Everything else looks prettydarn good, Gabby.

(45:33):
I mean, I I I'm not a fan ofthis solopreneur thing.
And I don't think that leadingwith community advisor and
content creator and all thatstuff is the smart move.
It's great that you're in.

SPEAKER_00 (45:43):
Chronological.
So that's why it puts it likethat, you know.

SPEAKER_03 (45:46):
Yeah, I know.
But whatever.
Like it's I mean, count how manyhours you actually spent with
Salesforce Ben content creation.
How many hours total?

SPEAKER_00 (45:56):
Well, I don't know.
It depends.

SPEAKER_03 (45:58):
Come on, quick.
Come on.
No, no, no, no.
Right now, quick.
You're in an interview.
How many hours have you actuallyspent doing social media?

SPEAKER_00 (46:03):
Now I haven't created any content this year.

SPEAKER_03 (46:06):
Have you ever created content for Salesforce
Ben?
And when was it?

SPEAKER_00 (46:09):
Yes, I did last year several times.

SPEAKER_03 (46:12):
Last year was two months ago.
When?

SPEAKER_00 (46:14):
It was at Dreamforce.
I did a live uh Okay.
Any of these engagements havebeen like a couple of hours,
right?

SPEAKER_03 (46:22):
Okay, get rid of it, man.
That is not you don't defineyourself by two hours of work
and have that Trump actual meatyaccomplishment work that you've
done.
Don't do that.
Okay.
We're not gonna do that anymore.
All right.

SPEAKER_00 (46:36):
Well, you know what the funny thing is, Josh?
That those two hours paid me alot more than my regular job.

SPEAKER_03 (46:42):
So don't ever tell anybody that.
Keep that to yourself, man.

unknown (46:49):
Okay.

SPEAKER_03 (46:50):
All right.
Listen, guys, we're we're we'recoming to the end of the show
here.
The goal of this program was todo a couple things.
One, hang out with people Ireally like.
Two, share some really goodfactual information about what
you should be doing and how youshould be thinking and
approaching your LinkedIn andyour resume, right?
What does that actually looklike?
And I wanted to get real brutalwith with Gabby because by by uh

(47:15):
I'd say like 80% of recruitersout there are gonna look at her
stuff and be like, oh, she looksreally good.
Nice LinkedIn profile, nicelyformatted resume.
Yep, she does Salesforceadministration, great.
Okay.
Everybody knows that we here atthe SalesforceRecruiter.com, we
place and recruit the top 10% ofpeople.
So we're not looking foraverage, we're looking for

(47:35):
great.
We're not looking for good.
Good can go to the communitypool.
Okay.
We're at the resort, baby.
Do you know what I'm saying?
Nothing wrong with communitypools, by the way.
Don't get all weird.
Um, but I'm just saying, like,we want the best of the best.
And Gabby has everything in herto be able to not just be great

(47:55):
and amazing, but to be able toarticulate it in a way that guys
like me and people like myclients will look at it and be
like, wow, she looks like areally great choice.
I definitely want to talk toher.
That was the point of this wholething.
The other part of this wholething was quite simple, which is
uh pick a lane, people, pickyour battle.
Uncle Dennis always said, youknow, life is just full of

(48:18):
different games.
You have to pick which ones youwant to play and which ones you
want to play to win.
If you're not working, you playthe job game and you play to
win.
You don't stop, you don't quit.
Okay.
Everybody, all of those outthere who have a partner who's
being really supportive of you,if you've recently lost a job,
they will get tired of you nomatter what, if this goes too

(48:41):
long.
They will.
The support will start to fade.
And then you're gonna startfeeling lonely too.
So if you're out there, ifyou're hurting right now, if
you're feeling um challenged, ifyou're worried about the market,
these are a few final thoughtsfrom Josh that I want you to
really focus on.
Okay.
Thought number one, exercise.

(49:04):
It doesn't have you don't haveto thrash yourself with an inch
of death to exercise.
Get out and walk for 20 minutes.

SPEAKER_00 (49:09):
I've been walking every day.
It's amazing.

SPEAKER_03 (49:12):
Good.
Get your sleep.
Get out in the sun in themorning.
I don't care if it's 20 degreesout, get out in the sun, put on
a coat, walk the dog, walkyourself 20 minutes in the sun,
get an SAD lamp, get a fullspectrum light, put it on in the
morning so that you don't fallinto winter depression with all
these horrible storms thateverybody's experiencing in
places other than where we live,right, Gabby?

(49:34):
So, you know, you've got to lookafter your mood, and that's good
food, exercise, sunshine,hydration, good sleep.
Start there.
If you don't do that, nothingelse is gonna kind of flow your
way in a way and at a speed andat a tempo and with a cadence
that you want.
You're not gonna be super freshfor those interviews when those

(49:57):
at bats come.
When that pitch comes in, man,you've got to hit that ball.
And you wanna be in peakperformance.
So get into peak performancemindset right now, which is I
need a good battery.
For that, I need sleep, I needwater, I need good food, and I
need um exercise.
Okay, to keep the blood moving.
So you start there.
Number two, avoid sewer rats.

(50:18):
Sewer rats are what we used tocall people back when I sold
cars in 1996.
These are the people that hangout and like, oh man, this place
sucks.
Oh, that uh, they were terrible.
Yeah.
It's so hard to sell a car.
And man, baby, but bitchers andcomplainers, whiners and
whingers, get rid of them, cutthem out of your life.
Oh, this new boss, blah, blah,blah.
Yeah, yeah, they suck.

(50:40):
Yeah.
Stop it.
Make new friends, let them go.
Don't be those people.
Be a company man, be a companywoman.
You'll find that the people thatyou don't like, the people that
made decisions that annoyed you,the people that cut your friend
loose that you don't like.
You could actually find reasonsto like them.
You could actually help them andthen they'll help you.

(51:03):
Ingratiate yourself.
I'm not saying kick ass.
I'm not saying be not beingunethical or change who you are.
I'm saying change what you doand change who you spend time
with.
That's not the same thing aschanging who you are, people.
Does that make sense?
Throw me a heart.
Okay.
All right.
Scott, did we have any comments?
Um we might not have.

SPEAKER_01 (51:25):
Just really quick.
Um, you deliberately went aheadand you made the resume look
like it was from a human.
You centered it.
You made it like immediatelywhen we looked at it, I go,
that's not AI anymore.
And a lot of people were like,is that necessary?
Uh, do you really need to centerstuff or to find your own kind
of like human flair in there?
And if you could just addressthat, because that's basically

(51:47):
what you do with the resume.
You just looked at it and youmade it human.

SPEAKER_03 (51:51):
Look, if you want to look like AI made you, then you
can show up and you can do workand just have AI do your job for
you.
But if you think that you'regoing to be getting 120 grand
instead of 80 grand or 60 grandor 70 grand, good luck with
that.
Right.
Because we've already said onour shows that it's human, the
the human part is what mattersright now.
Can you orchestrate AI?

(52:12):
Great.
Now can you make it human?
Can you really do this?
Like, honest to God, guys, canyou do this if you can't?
If you have to chat GPT everysingle answer, good luck with
that.
If you can't push back on GPTand be like, no, dude, you're
wrong.
Right?
I say, I tell GPT and Perplexityand Gemini that they're wrong

(52:32):
somewhere between two to 10 or15 times a day, like all the
time.
And you know why?
Because they're wrong.
And their memory context, theircontext memory is it fluctuates.
It's not, it's not reliable.
It might get there, but it's notreliable right now, guys.
Right.
So I'm gonna tell everybody alot of people listening to this

(52:55):
show might not know this, butpeople who push back on doctors
get better health care.

SPEAKER_02 (53:01):
Yeah.

SPEAKER_03 (53:01):
Okay.
So you got to push back, but butpeople who are in a lower
socioeconomic class, meaningthey're in the poverty line or
just above the poverty line, orhave less education, have um
they sort of like this whitecoat uh fantasy that if you wear
a white lab coat, then likeyou're really smart and

(53:22):
everything that you say issmart.
But half the doctors graduatedin the bottom half of their
class, and a lot of doctors areunderslept and overworked,
right?
And they're gonna give thegrease to the squeaky wheel.
For anybody who's ever had anill um partner or parent or
child or loved one, you guysalready know that the care

(53:45):
system isn't great unless you'restanding up for that person.
Where's their lunch?
Where's their medication?
You guys said you were gonna dothis.
What about this?
This room's not acceptable.
Here's why.
But what do you mean you're notgetting an internist on this?
This is insanity.
I want an internist to come inby the morning.
Can you do that?
You can.

(54:05):
Great, thank you.
If we don't do that stuff forour loved ones, we're screwed.
We have to apply that same kindof methodology here to GPT.
Oh, GPT is so smart.
Okay.
But it's wrong enough.
And you have to push back allthe time.
So if you can do that, you canmake your, you can actually make

(54:25):
your um resume and your LinkedInprofile and your user stories
and all these other thingsactually sound like you and make
sense and be real because youverified it.
You got to read it.
Okay.
Does that so yeah, you have tochange it?
Sorry, long answer, Scott, butyeah, you have to.

unknown (54:45):
Yep.

SPEAKER_03 (54:45):
You have to change it.
Otherwise, you're just aconsultant with six years
experience.
La di-da.
Great.
I've got 400 more to look at.
Right?
So, um, okay, we're I'm seeing amessage here from Michelle
Norton.
Telling them they're wrong onlymakes them more conciliatory.
You need to tell them in apositive way how to behave
instead of telling them they'rewrong.

(55:07):
Okay, so I like that, Michelle.
And yeah, I think you're, Ithink you're right.
It's like, uh, yeah, I'm notsure about that.
You can push back and say, butdidn't you just say this?
But please refer to earlier inthe thread.
This was the context, and that'sinaccurate.
Mine knows me, so it talks to mewith like zero fluff.
Like it just knows me.
It's like having a my ownpersonal robot, right?

(55:28):
It totally gets me.
I'm like, no, you're wrong.
Read the thread.
And they're like, oh yeah,you're right.
Sorry.
How's this?
And it doesn't have commonsense.
Remember, we humans do.
Yes, Aaron.
All right, Tim, thank you forcoming.
Uh Hilda, uh, Hilda, Hildi?
Is it Hilde?

unknown (55:44):
Oh no.

SPEAKER_03 (55:45):
Michelle, Larry.
Larry is guys.
Uh Larry is a wonderful person.
He's so sharp.
He's so smart.
He's so giving, so caring, justlike Gabby.
Um, Larry is new to the market.

SPEAKER_01 (55:57):
Um, always has cheese.

SPEAKER_03 (56:00):
So cheesecake.
Cheesecake, not cheese.
Um, so uh look, I'm giving mythumbs up to Gabby.
I'm giving my thumbs up to LarryLee.
These people are amazing.
Lisa, thank you for joining us.
She had a question.
How do you decide what to putunder core accomplishments and
what to put under the actualposition?
Core accomplishments, Lisa,that's just like core

(56:20):
accomplishments.
I don't always agree withputting core accomplishments up
at the top.
Gabby did it on her resume, andI wanted to honor that.
That was a format that she wascomfortable with.
I think that if you have thosecore accomplishments in your
most recent job, then you canjust put them right there.
Okay.
Um, let's see what else.
Confidence is the toughestthing.
Tell me, Scott, if you're seeingsomething out else on here,

(56:43):
anything else that's like aquestion.

SPEAKER_01 (56:45):
Would have really needed to hear again that you
have to decide you're whatyou're gonna do.
So if you're looking for a job,you're looking for a job.
If you're trying to start abusiness, you're starting to
start a business.
You in this market, you can't doboth.
So I I was just thinking withGary.

SPEAKER_03 (57:00):
But you can, but you you you can't do both well,
right?
If you're gonna do it, look,I've I've been like go all in,
and I'm just seeing a messagefrom my friend Justin Jackson.
Justin Jackson's a trainer inthe ecosystem.
He's a really wonderful,wonderful guy.
Um, he's uh, you know, I got tomeet him up at Southeast
Dreaming.
And he wrote, Um, I feel like Ihear this from you every other

(57:22):
month, Josh, and I'm stillresistant to it, even though I
know it's true.
And he's actually referring, Ithink, to um being focused on
the one thing.
It's okay to be a dilettante,Justin.
It's okay to have a lot ofinterest.
I don't know if you guys cansee, but I've got three, four
guitars on the wall, a drum kitright behind me, a keyboard

(57:42):
there and a grand piano outthere and a ukulele sitting in
the corner.
I can't make up my mind.
It's okay to have a lot ofdifferent hobbies, but when
we're not already supersuccessful in one area, we need
to figure out what are we goodat, double down and just go all
in.
Period.
And we have to do what uhAsianEfficiency.com, and I
really love these guys.
You can check them out.

(58:03):
They've got a podcast.
It's called The ProductivityShow.
It's called doing the one damnthing.
Do the one damn thing.
Do it till it's done, get itdone, knock it out, then move on
to the next thing.
Otherwise, you're gonna major ina lot of minor things.
The resume won't be done, thelogo won't be done, right?
And now you don't have a logothat you like or a website that
you like or what have you.
Um, to answer Justin's commentis just a response to the

(58:26):
comment.
Yeah, I do say it a lot, andthere's a reason for it.
It's because it's practicallyimpossible to do a lot of things
all at once unless you're likeElon Musk, right?
If you have the brain and thefinances and the network and the
trust and the investors to doall of these things, and you can

(58:48):
power yourself up to work 20hours a day in incremental
five-minute segments, and you'vegot staff that can execute for
you, then go for it.
But if you're a one-man,two-man, three-person show,
you've got real problems becauseyou're competing with much
bigger companies.
So I would challenge anyone outthere to just try it.
Let's try this, everybody, fortwo weeks.

(59:09):
Okay.
Let's just say I'm only gonna dothis one thing for two weeks.
Because what you're gonna findis you're gonna start scratching
these itches.
We talked about this, Scott.
Do you remember yesterday?
We we talked a little bit aboutthis.
Yeah.
Most people who are doing a lotof different things, and Gabby's
play, we brought this up.
Most people who are doing a lotof different things, they are

(59:29):
afraid that they're gonna missout on something.
FOMO, get over it.
Get over it.
You don't get to go to everyparty.
You don't.
Sorry.
Right?
But you could be the bell of theball at one of them.
Why don't we do that instead?
How many?
Let's see uh by a show of handsor whatever, how many um balls

(59:50):
did Cinderella go to?
Anyone where she met the prince?
She went to one ball.
Okay.
She didn't go to two balls thatnight.
She didn't go to two parties,she didn't go to 12, Justin.
Okay.
Like you're probably gonna winby going to one ball and and and
being the darling of the ball.
Do that.
I don't know what else to say.

(01:00:11):
Everybody knows this.
Okay.
Well said, guys.
All right, guys, let's get outof here.
Um, if you like this show, do mea favor subscribe to our
podcast.
You can go to thehiringedge.aiand subscribe and hit alerts.