Episode 494 - Choosing Your Podcast Topic and Format
In this episode of the How To Podcast Series, Dave delivers an energetic and much-needed reminder for new podcasters: before you spend a dime on any recording gear, stop and think about what your show is really about. The episode opens with Dave’s trademark humour and enthusiasm as he urges listeners to “step away from the shopping cart” and focus first on their topic and format — the true foundation of every successful podcast.
Dave argues that your microphone is not what makes your podcast great. In fact, he likens it to the cup holder in your car — nice to have, but by no means essential to getting where you want to go. Far too many aspiring podcasters start by overspending on expensive microphones and accessories, only to find themselves asking the wrong question: “Now what should my show be about?”
Instead, Dave emphasizes clarity before gear. By defining your podcast’s central topic and choosing a format that matches your goals, you’ll naturally determine what kind of setup you actually need. Whether you’re hosting solo, recording in-person interviews, or producing a remote online show, your technical needs (and budget) will vary widely. Without understanding your vision, every gear purchase is just a guess.
Dave also reassures listeners that podcast topics don’t have to last forever. Shows, like books, can have a beginning, middle, and end. You can always pivot, start new projects, or experiment with fresh ideas as your interests evolve. The important thing is to start with purpose, not equipment envy.
For new creators unsure how to narrow their focus, Dave invites them to connect — through one-on-one brainstorming sessions or at local podcast meetups — to discover their voice and their audience. He shares stories of helping aspiring podcasters find their first few episodes simply by talking it out.
The episode closes with a practical takeaway: once you’ve chosen your topic and format, then go shopping. And when you do, remember — Dave’s been using a simple fifty-dollar microphone for over 2,000 episodes. It’s not about the mic; it’s about your message.
Key Takeaway:
Don’t buy gear before you build your idea. Define your topic and format first — your content will always matter more than your equipment.
Learn more and take your next step at HowToPodcast.ca
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