Paying It Forward: Simon Nicolson

Welcome to Episode 43 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Simon Nicolson, an Executive for Institutional Advancement at Emeris, and the driving force behind one of SA's most significant private higher education rebrands.  

From his formative years growing up in Pinetown and Pietermaritzburg, to navigating the challenges of national service, university life, and a career that took him from newspaper advertising to retail and ultimately into private higher education, Simon shares a fascinating and honest account of the journey that shaped him. 

He reflects on the landmark rebranding of Varsity College to Emeris, the evolving landscape of private higher education in South Africa, the transformative power of sport as a brand-building tool, and his deep belief in campaigns that don't just communicate but genuinely change the world. Along the way, we explore themes of lateral thinking, conscious capitalism, kindness as a leadership philosophy, and the exponential potential of paying it forward. 

This episode is packed with hard-won insights, candid self-reflection, and a genuine passion for education, people, and the future of South Africa. Whether you're a marketer, an educator, a leader, or simply someone who loves a good story, there is something here for everyone.        ⏱ Timestamped Overview 

00:07 – Introduction to Kevin, Early Life and Family Background  02:13 – Reflecting on Life’s Highs and Lows   03:55 – High School Challenges and Teenage Years  06:02 – University and Army Years    07:34 – Day Boy vs. Boarder School Experience    09:01 – Army Service and Its Impact  14:56 – Discipline and Personal Development     18:44 – Early Work Experience and Bartending    21:09 – Meeting His Wife and Early Relationships   24:39 – Family Game Drives and Conservation Influence   27:07 – Academic Background and MBA  28:11 – Value of Communication Skills in Business   32:10 – Career in Marketing and Transition to Education  38:22 – Private vs. Public Higher Education in South Africa    41:14 – Future of Private Universities and Student Experience    51:37 – Personalization, Chatbots, and Communication Etiquette    57:58 – Africa’s Future and STEM Growth  01:03:48 – Transformative Campaigns: ‘Like a Girl’ and ‘Pay It Forward’    01:14:25 – Kindness, Leadership, and Nurturing Culture  01:29:10 – Philanthropy and Access to Education  01:36:19 – Corporate Culture and Conscious Capitalism    01:39:55 – Favourite Quotes and Lateral Thinking  01:43:11 – Influential Books and Deeper Thinking  01:56:23 – Emeris University Rebrand: Process and Teamwork        💬 Quote of the Episode 

"AI is going to be bigger than the invention of the World Wide Web; it will enter every aspect of life, and it’s crazy to think you can avoid or suppress it; you have to incorporate it” – Simon Nicolson        🧠 Related Campaign Example   MTN Qhubeka TV Advert: Simon chose this advert because it demonstrates the power of marketing to challenge stereotypes and inspire positive change. The initiatives inspired participants to “pay it forward”. 

MTN Qhubeka TV Advert: https://youtu.be/mmYVbW5yisc 

       👣 Relevant Links    LinkedIn: https://za.linkedin.com/in/simon-nicolson-99600116  

Emeris LinkedIn: https://www.linkedin.com/company/emeris/   Emeris Instagram: https://www.instagram.com/emeris_za/   Emeris Facebook: https://www.facebook.com/emerisZA   Emeris TikTok: https://www.tiktok.com/@emeris_za   Emeris YouTube: