The INKSPIRE Podcast

The INKSPIRE Podcast

The INKSPIRE Podcast from Tharstern is the newest (and probably best) podcast in the printing industry. In this pod, we'll cover an array of topics and trends that influence the print industry including the latest technology, best practices, culture and motivation and we'll even have reviews of inspirational books that will benefit a printing business. If you have any questions about the podcast, or anything else, feel free to get in touch with us here at Tharstern using our hello@tharstern.com email address.

Episodes

July 22, 2021 31 min

Ross is joined by Amanda Newman, Tharstern's Head of Marketing to discuss bionic businesses and how investing equally in both people and technology can lead your company to success. But where does pasta come into it?

Read the blog articles discussed in this episode:
Why you should treat your technology like an employee
Don't fear intelligent machines, work with them
Questions to ask for potential MIS supplier

Watch the ted...

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In this episode Ross is joined by Imogen Rutherford and Karynne Townsend from Colateral to discuss all things retail campaign management. Find out how printers have had to diversify their product range to suit their customers through Covid, how the physical shop experience affects online purchasing and how Colateral can help retailers and print companies work collaboratively to see how their campaigns are performing.

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In this episode, Ross is joined by the team at SpeedPro, a Canada and US company who have over 150 franchise sites. They discuss why systemizing your business is so important and how working on your business instead of in your business is the best approach to take as a business owner. After a year of working from home, SpeedPro tell us how they have had an increased interest in office branding to both motivate employees to return, ...

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For this episode, Ross is joined by Graham Lind at CNC, Computer and Network Consultants. They discuss the real meaning of ‘The Cloud’, the reality of being completely cloud-based and the costs associated with cloud solutions. Graham also tells us about the companies he has worked with adapting to the new home-working way of life and some tips on how to get that balance between working from home and relaxing at home. 

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Ross and Keith McMurtrie, Tharstern CEO are joined by Vpress Sales Director, Kelvin Bell to discuss Industry 4.0. They touch on the benefits of automation in print, the scary thought of ‘where would we be without tech?’ and why analysing user experience data is so important for continuous improvement. This episode was taken from one of our TharsternTV episodes, so if you’d like to watch the whole thing, just drop us an email inkspi...

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Aaron Hartley from Delt Shared Services joins Ross to discuss print plants in the public sector, the importance of personalisation in customer service and how print businesses can attract more young talent on to their team.

To connect with Aaron and read his articles mentioned in the podcast, head to his LinkedIn profile. 

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In this episode, Ross is joined by David Whiteley, MD at Flex 4 to discuss the terminology behind Web-to-Print and how Covid has increased the number of businesses using an e-commerce platform. You'll also learn why David references a Kevin Costner film when his customers need to promote their new Web-to-Print platform.

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Ross is joined by our Head of Marketing, Amanda Newman, to discuss their favourite books of the moment and books that have inspired them over a very strange few months. Amongst others, Amanda talks about a book that helped our Marketing Team zone in on what's needed on our website and the messaging we put out. 

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In this episode, our host Ross Edwards is joined by Asif Choudry, Sales and Marketing Director at Resource. Asif and his team’s awesome, forward-thinking approach to marketing has made them stand out in the print and communications industries, so we’ve used this opportunity to find out more. Ross and Asif discuss the changing culture of business, the importance of including social media in your sales strategies and where Asif finds...

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Tharsterns' first Customer of the Month nomination, Pepper Communications, have embraced new technologies and fostered a shift in their culture. Jude Whitford, Managing Director, discusses the strategies the company have implemented to achieve continuous improvement and the benefits this has brought to the business. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on ...

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Pricing is the most important aspect of a print business - no other lever can have a higher impact on profits, so getting it right is incredibly important. In this episode, we compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is recommended by consultants and academics alike. If you have any questions about The INKspire Podcast from Tharste...

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Ross is joined again by Jake, Tharstern's Digital Experience Specialist, to talk more about how you can drive traffic to your B2C web-to-print website. Jake goes into more detail about a different, longer kind of keyword and also talks about the good and the bad of link building and what it is. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - hello@tharstern....

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Learn how to use the Wheel of Life and the Wheel of Growth to identify the key areas you need to improve in your personal life and in your print business. Then find out how to set big, bold visionary goals that are also achievable. You can download the toolkits now by visiting - www.tharstern.com/goals and listening to this episode you will hear our host Ross describe how to use them. If you have any questions about The INKspire Po...

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In this episode of the INKspire podcast, Ross is joined by our digital experience specialist, Jake Oates who joined Tharstern in March of 2018 and has a decade of experience in digital marketing. In this episode, part 1 of a series of similar podcasts that will be coming through the year, Ross and Jake discuss how to make sure your web-to-print site is 'search engine ready' and in the best position possible to start to brin...

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In this episode, our host Ross Edwards is joined by the Head of Marketing from bakergoodchild, Gunvinder Bhogal and Tharstern's Head of Marketing, Amanda Newman. They discuss a new strategy that could be the key to transforming both your sales and marketing. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - hello@tharstern.com.

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In this episode, we discuss the Simon Sinek book 'Start with Why' and apply its principles to printing companies including how to attract and retain talent, motivate employees and build a following of loyal customers who buy into your company and your mission. With host Ross Edwards, Tharstern CEO Keith McMurtrie and Head of Marketing Amanda Newman. If you have any questions about The INKspire Podcast from Tharstern, feel f...

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In this episode of The INKspire Podcast, Ross sits down with Tharstern CEO Keith McMurtrie. Ross and Keith talk automation and they also go over some key questions that are often asked about automation and how it can help improve your business and also to help it be more profitable. If you have any questions about the podcast or you would like to get involved, you can email us on - hello@tharstern.com.

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In this episode of The INKspire Podcast, our host Ross chats through the book 'Smarter, Faster, Better' by Charles Duhigg with our Head of Marketing, Amanda Newman and Solution Specialist Phil Dodge. They each talk through their favourite chapters from the book and how they apply to running a print business. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - he...

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September 19, 2019 40 min

In this episode of The INKspire Podcast, our host Ross Edwards, chats with one of Tharstern's integration experts, John Murphy. Ross and John talk integration and what it actually means, what it is and why it's so important. If you have any questions about the podcast or want to get involved, feel free to email us - hello@tharstern.com.

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