The INKSPIRE Podcast

The INKSPIRE Podcast

The INKSPIRE Podcast from Tharstern is the newest (and probably best) podcast in the printing industry. In this pod, we'll cover an array of topics and trends that influence the print industry including the latest technology, best practices, culture and motivation and we'll even have reviews of inspirational books that will benefit a printing business. If you have any questions about the podcast, or anything else, feel free to get in touch with us here at Tharstern using our hello@tharstern.com email address.... Show More

Episodes

Pricing is the most important aspect of a print business - no other lever can have a higher impact on profits, so getting it right is incredibly important. In this episode, we compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is recommended by consultants and academics alike. If you have any questions about The INKspire Podcast from Tharste...

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Ross is joined again by Jake, Tharstern's Digital Experience Specialist, to talk more about how you can drive traffic to your B2C web-to-print website. Jake goes into more detail about a different, longer kind of keyword and also talks about the good and the bad of link building and what it is. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - hello@tharstern....

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Learn how to use the Wheel of Life and the Wheel of Growth to identify the key areas you need to improve in your personal life and in your print business. Then find out how to set big, bold visionary goals that are also achievable. You can download the toolkits now by visiting - www.tharstern.com/goals and listening to this episode you will hear our host Ross describe how to use them. If you have any questions about The INKspire Po...

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In this episode of the INKspire podcast, Ross is joined by our digital experience specialist, Jake Oates who joined Tharstern in March of 2018 and has a decade of experience in digital marketing. In this episode, part 1 of a series of similar podcasts that will be coming through the year, Ross and Jake discuss how to make sure your web-to-print site is 'search engine ready' and in the best position possible to start to brin...

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In this episode, our host Ross Edwards is joined by the Head of Marketing from bakergoodchild, Gunvinder Bhogal and Tharstern's Head of Marketing, Amanda Newman. They discuss a new strategy that could be the key to transforming both your sales and marketing. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - hello@tharstern.com.

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In this episode, we discuss the Simon Sinek book 'Start with Why' and apply its principles to printing companies including how to attract and retain talent, motivate employees and build a following of loyal customers who buy into your company and your mission. With host Ross Edwards, Tharstern CEO Keith McMurtrie and Head of Marketing Amanda Newman. If you have any questions about The INKspire Podcast from Tharstern, feel f...

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In this episode of The INKspire Podcast, Ross sits down with Tharstern CEO Keith McMurtrie. Ross and Keith talk automation and they also go over some key questions that are often asked about automation and how it can help improve your business and also to help it be more profitable. If you have any questions about the podcast or you would like to get involved, you can email us on - hello@tharstern.com.

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In this episode of The INKspire Podcast, our host Ross chats through the book 'Smarter, Faster, Better' by Charles Duhigg with our Head of Marketing, Amanda Newman and Solution Specialist Phil Dodge. They each talk through their favourite chapters from the book and how they apply to running a print business. If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - he...

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September 19, 2019 40 min

In this episode of The INKspire Podcast, our host Ross Edwards, chats with one of Tharstern's integration experts, John Murphy. Ross and John talk integration and what it actually means, what it is and why it's so important. If you have any questions about the podcast or want to get involved, feel free to email us - hello@tharstern.com.

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