Kaitlyn Birkinshaw, vice president of marketing for Railbookers, talks with Alan Fine of Insider Travel Report at the Railbookers Group Global Summit about why travel advisors should book rail first instead of treating it as an add-on. As demand grows and rail enters a river-cruise-style boom. Birkinshaw outlines how Railbookers’ consumer marketing drives customers to advisors, new Stars and Stripes itineraries for the U.S. 250th anniversary, and a redesigned website with AI search and improved logistics. She also describes new advisor resources—including maps, social assets and a robust portal—that simplify selling and fuel conversions. For more information, visit www.railbookers.com.
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