Insurance Marketing Made Practical

Tired of posting bland, branded content that gets a few likes and zero quotes? We’re pulling back the curtain on a practical marketing system built for insurance agents who want real community trust and real policies. Shelby McFarland, CEO of The Marketing Broker, shares how we help independent and captive agents across the country design local-first content that actually converts.

We start with the foundation: clarity on who you serve and what your community cares about. From teen driver checklists to storm prep guides, you’ll hear how to turn everyday local moments into short posts and Reels that teach, help, and invite action. We break down platform fit—Facebook for neighborhood reach, Instagram Reels for quick teaching, TikTok for curiosity hooks, LinkedIn for business cases—and show how to keep your message consistent without sounding corporate. You’ll get examples of cross‑promotions with local partners, simple scripts that make compliance easier, and a weekly cadence your team can keep without burnout.

Then we get tactical about conversion. Learn how to swap vanity metrics for a clean funnel—impressions, saves, replies, quotes, binds—and tag lead sources so you can see what drives actual revenue. We talk about turning comments into conversations, conversations into quotes, and quotes into policies, using one clear call to action per post. You’ll also hear why marketing matters more than ever for insurance, how to avoid sounding like everyone else, and how values-led storytelling sets you apart in crowded markets.

If you’re ready to turn followers into policyholders and stand out in your town, hit follow and join us every Wednesday for new plays you can use the same day. Share this with a teammate who handles your social, and leave a quick review telling us the one topic you want us to cover next.

Episode Transcript

SPEAKER_00 (00:18):
Hey guys, what's up?
I'm Shelby McFarland, the CEO ofthe Marketing Broker.
I have started the InsuranceMarketing Playbook podcast
specifically for my insuranceagents around the world that
need help on digital marketingor maybe old school marketing,
building community around theirbusiness.
If you've hired someone to domarketing for you, this podcast

(00:40):
is a great resource for them.
I'm going to dive deep everysingle week into what I do for
my clients that are insuranceagents.
I do things for independentinsurance agents.
I do a lot of state farm agentsmarketing.
Um, and they're all around thenation.
So every community is builtdifferently.
Um, everybody has a differenttype of platform, your values

(01:02):
are different.
So I really want to help youlearn how to utilize that for
your online presence and toreally make your like followers
new policy holders because thatis the whole point.
Marketing matters more than everfor insurance.
I don't want you to be boring, Idon't want you to just use your
nationally branded content ifyou are with a company like

(01:24):
that.
I want you to stand out and Iwant to teach you how to do
that.
So tune in every singleWednesday for this podcast, the
marketing playbook.
I want to help you and your teamgrow your business and learn how
to create those, make thosefollowers into policy holders.