In this episode of The Intersection, Michael Sitrick and Sallie Hofmeister sit down with Tai Heng Cheng, global co-head of International Arbitration and Trade at Sidley Austin and co-managing partner of the firm's Singapore office.
A powerhouse in international law and litigation, Cheng has been recognized across continents for his groundbreaking work. At just 47 years old, his résumé already includes landmark investor-state arbitrations, litigation victories involving cyberheists, and even drafting criminal codes for emerging nations.
In this conversation, Cheng breaks down the legal and media strategies he deployed in one of his most high-stakes cases: a $100 million cyber-attack on the New York Federal Reserve, orchestrated by North Korean Hackers, The Lazarus Group. Representing RCBC Bank, which was entangled in the aftermath, Cheng discusses how media narratives had already taken shape before he was even retained, and the challenges of crafting a PR strategy in litigation when public opinion is already working against you.
From defamation lawsuits to emergency TROs and billion-dollar coal sales, Cheng’s experience proves just how tightly the legal and media worlds are now intertwined.
Also on the docket: the blurred lines between legal confidentiality and press leaks in arbitration, the evolving role of social media in law (specifically how Cheng is using TikTok), and why shaping public perception may be just as important as prevailing in court.
This episode of The Intersection is about International law and litigation, PR strategies in litigation, crisis management in law and public relations, Legal media strategies and reputational risk, cybercrime, financial litigation, and the Lazarus Group North Korean hackers case.
About Sitrick and Company
Sitrick and Company is a Los Angeles-based public relations firm founded by Michael Sitrick, specializing in corporate, financial, and crisis communications. Known for its expertise in high-stakes situations, the firm has handled reputation management, litigation support, and media strategy for high-profile clients. It operates offices in New York City and Washington, DC, and is recognized as a leader in strategic communications and crisis management
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