This week Michael Sitrick and Sallie Hofmeister sit down with Jonathan K. Waldrop, Chair of Kasowitz Benson Torres’ Intellectual Property group to talk tech law, PR strategy, and of course, the TikTok Ban.
They'll discuss Jonathan’s upbringing in Birmingham, Alabama, and how he became involved in patent law. They also talk about the challenges of explaining technical issues to the media and how that can affect how the story is presented to the public, using the recent controversial TikTok ban as an example.
"One of the things we try to do is we get really good professionals who are really good in the communication space, particularly depending on how important the issue is, to make sure that we are describing it in a way that is effective. A lot of times lawyers think they're being effective, but they're not. And so, we get help from outsiders. We talk to people who are smart like Mike Sitrick, like you guys, about making sure that we are fully delivering the story correctly, and we stay after it.”
Jonathan Waldrop is regularly recognized by Chambers USA, The Legal 500, IAM Patent 1000, IP Stars, Best Lawyers, and Super Lawyers, Jonathan represents leading companies in patent and trademark litigation involving interactive web, video-on-demand, and cable technologies, computer-assisted sales processes, medical devices, gaming systems and complex financial transactions. His clients include Google, LG, ASUS, Uber, and Adobe.
This episode of The Intersection: Where the Court of Public Opinion and the Court of Law Collide is about: the TikTok Ban, PR strategies in litigation, media influence on legal outcomes, crisis communication.
About Sitrick and Company
Sitrick and Company is a Los Angeles-based public relations firm founded by Michael Sitrick specializing in corporate, financial, and crisis communications. Known for its expertise in high-stakes situations, the firm has handled reputation management, litigation support, and media strategy for high-profile clients. It operates offices in New York City and Washington, DC, and is recognized as a leader in strategic communications and crisis management.
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