February 24, 2025 • 53 mins
Discover the transformative journey of country music artist Ry Rivers, formerly known as Ryan Adam, as he transitions from pop soul to his true calling in country music. Ry joins us to share the behind-the-scenes story of rebranding his artist persona, navigating the technical hurdles, and embracing the emotional challenges that come with a new identity. Gain insight into the importance of personal branding in today's music industry and the strategic steps Ry has taken to maintain his authenticity while embracing his roots.
Ry's story is a testament to the powerful influence of his upbringing in Florida, where diverse musical and cultural experiences played a pivotal role in shaping his sound. Join us as we explore how his family's mixed musical tastes, from jazz to classic rock, and his self-taught journey as the only musician in his family, crafted his unique style. We delve into his passion for music, sparked by an impromptu suggestion at a school talent show, and how legendary artists like Elton John and Steve Perry inspired his vocal evolution.
Our conversation takes a vibrant turn as we discuss Ry's experience working with Nashville producer Trey Bruce, revealing the hustle required to balance music production with everyday life. Ry opens up about the thrill of collaborating in Franklin, Tennessee, and the creative process of recording with industry veterans. We also explore the strategic use of social media for brand building, providing invaluable advice for emerging artists in a competitive landscape. Whether you're an aspiring musician or a seasoned artist, Ry's journey offers profound insights into overcoming obstacles and crafting a successful independent career.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tony Scott (00:05):
Welcome to The Jay Franze Show, a
behind-the-curtain look at theentertainment industry, with
insights you can't pay for andstories you've never heard.
Now here's your host, JayFranze.
Jay Franze (00:33):
Well, hello, hello, hello and welcome to the show.
I am Jay Franze and this isyour Backstage Pass to the Music
Industry.
This week, we get to talk witha country music recording artist
.
We get to talk with Rye Rivers.
We'll talk to him about hisrecent name change, how he's
been able to assemble such anamazing team at the start of his
(00:54):
career, and, well, we'lldiscuss his songwriting process.
Now, rye, he is not only anamazing talent, but he is an
amazing person and I can't waitto talk with him tonight.
So if you would like to join in, comment or fire off any
questions, please head over tojfranzycom.
Now let's get started.
(01:15):
Well, we just mentioned yourname.
Let's just go ahead and getthat over with right out of the
gate here.
What is the deal with the namechange?
Ry Rivers (01:24):
Yeah, so for those of you who don't know, I recently
changed my artist name from RyanAdam, which was my birth name
from my mother, to Rye Rivers.
It was a big decision for me,being that my mother gave me
that name, but it's somethingI've always felt like I needed
to do and it suited me forearlier in my artist career I
started off really in pop soulmusic artist career.
(01:48):
I started off really in popsoul music is where I kind of
started releasing music underRyan Adam.
But country is something that'salways been true to my heart
and something that's always beena part of me.
I mean, I can remember times inrecording studios with the
producers for like a pop recordor something and they're like
you sound really country.
Let's sing that a different wayand I had to kind of change how
I sang it.
So it's always been somethingthat's dear to me, to my heart,
it's authentic to who I am, andit just felt like the natural
(02:09):
time to make the name changebecause the new projects that I
have coming out are absolutelycountry to their core.
So it felt like if I was goingto do it, now's the time to do
it.
Another factor behind it wasthere is a Ryan Adams and a
Brian Adams.
So for SEO purposes, I was likethis just makes so much sense
and I'm so happy I did it.
Now, like seeing it everywhereand performing under it, and it
(02:31):
was a.
It was a lot.
I didn't realize how much comeswith changing your artist name.
I mean you don't realize it andyou don't think about it until
you're like holy crap, all right, I gotta change that, I gotta
do that.
I gotta do merch.
I gotta change my email address.
I gotta change my website, Igotta.
Oh, the hardest part is istransferring your catalog on the
dsp switch, like apple musicand spotify and stuff, so that
(02:52):
all my music that I put outswitches over to the new name.
Some stores give you a hardtime about that, not gonna say a
name, but it's a forbiddenfruit um where, like they don't,
they won't let you changetravel your music under your new
name.
So it's been a whole strugglebut I think that I have a really
good team with me.
We've just kind of been workingthrough it together.
Jay Franze (03:12):
Well, how long would you say it takes from start to
finish when you decide to changeyour name, until it actually
gets complete?
Ry Rivers (03:20):
I think it really depends on who you have working
with you.
I think it really depends onwho you have working with you.
If you're doing it completelyby yourself, it can be very
overwhelming and it can take youweeks.
And it also depends on kind ofhow tech savvy you are in terms
of, like you know, example, forthe website you have to purchase
a new domain name.
Then you got to transfer yourcurrent website to that new
(03:41):
domain name.
Then you got to make sureeverything else that linked to
your old website links to yournew website and all that like if
like.
For example, my email addressis linked to my website, so I
had to transfer all those andthen make sure all those old
email addresses forward to thenew email address.
So just the little technicalnuances of it can be super
annoying and if you're not wellversed in it can be like
(04:02):
completely overwhelming.
Thankfully well, I guessthankfully, but I did this all
the hard way.
I've done it all myself.
I've completely.
I've done my whole artistjourney by myself, so I learned
how to do that throughout theyears of doing this, so I had an
idea of how to do it.
All you forget as you do itbecause it's over like the
process of many years.
So it's like, oh crap, let mepull up youtube and figure out
(04:23):
how to do this again.
Ah, there, it is Okay.
So, yeah, it can be prettyoverwhelming, but but I'm happy
with it.
It was a lot of work and I knewit was going to be a lot of
work, you know, on the front end, but I'm I'm happy that I did
it and it's been working outreally well for me so far.
Well, as we talk about, the moreauthentic to who you are in the
(04:48):
social media accounts and thewebsite.
How important do you feelbranding is to you in your
career?
I mean, I think it's everythingfor artists nowadays Just
stemming from.
The.
Artists are their own business,right, even in terms of like
getting a record deal.
The game has changed so muchthat labels back in the day used
to have this wholeinfrastructure where they would
discover talent.
Bring you in, do the whole aand r thing, coach you do
(05:10):
everything right, build you fromthe bottom to the top and then
put you out there and you have awhole team behind it, where now
the game's changed so much thatthey're looking at how can we
insert ourselves and invest inyou?
They look for artists whoalready have things going on.
They have fans, they have tours, they have merch, they're
bringing in revenue and it'slike how can we come in as a
partner?
Here's half a million dollarsfor your marketing to take you
(05:30):
to the next level, and blah,blah, blah blah.
So branding is everything.
On top of that, the market isjust so saturated.
I think there's like a hundredthousand songs that get released
on spotify every day.
I mean it's some insanestatistic.
So how do you separate yourselfthrough all that noise, and
it's through your branding.
Unfortunately, I think we livein the society today where
(05:53):
people see you before they hearyou as well.
Right, right.
So tiktok has completelychanged the game.
I mean, that's how music'sdiscovered nowadays, fortunately
.
Jay Franze (06:05):
But fortunately, you know, for independent artists,
you can have a viral moment andmake a whole career off of
tiktok and stuff well, if itwasn't for those opportunities
of tiktok, instagram and so on,you'd still be knocking on doors
trying to prove yourself tosomebody else exactly, and the
gatekeepers and everything thatgoes with all that.
Ry Rivers (06:24):
So it's fortunate, but I think it's more fortunate
than unfortunate.
You know that we have thatability to do that now.
So the long answer to yourquestion is it's extremely
important and it's, I would say,hand in hand almost with the
music, the branding and thevisuals and everything.
Jay Franze (06:43):
Well, let's take it a step further.
As we talk about branding andwe talk about the importance of
social media when it comes to anindependent artist, especially
these days when it's all on yourshoulders, you are still young
in your career and yet you'vealready got a team started for
you and everything like that.
How are you doing it so earlyin your career a team?
Tony Scott (07:05):
started for you and everything like that.
Ry Rivers (07:09):
How are you doing it so early in your career?
Um, I think I'm early in mycareer, but I've been doing it
for so long.
I'm just starting to now seethe success because I've been
working at it for so long and Ithink, when people around you
and you find the right peopleand they believe in you and they
see that it's a lot easier tobuild a team, you know, when
they see that you're not theweakest link on the chain and
(07:31):
you're working just as hard, ifnot five times harder, than them
, which you have to be as theartist, you're the one leading
the team.
I think that and I think Ithink luck Again.
I've been doing this sinceabout 2018 is when I released my
first single.
So I would just say luck, yeah,honestly luck and hard work,
just putting your head down,doing it so that when the right
(07:52):
person comes along at the righttime and they're willing to
invest in your career whetherthat's financially, whether
that's just jumping on board andbeing like, hey, you know
better than one, just someone toeven throw ideas off, who's in
your corner and can maybe bethere at your gigs and filming
you, or being there when you'retrying to shoot content Like no,
that's weird, let's try this.
Or how about this?
(08:13):
How about this Just meeting ona weekly basis?
Anything as simple as that.
It's so monumental.
It really does take a team andI mean, I'm just starting to get
a team and it's already beenlike life-changing, to be honest
well, you've got a very goodteam of people behind you right
now, so you can't thank, youcan't complain too much about
that.
(08:33):
I cannot complain at all.
Jay Franze (08:34):
I'm very lucky and very blessed all right, so let's
talk about your location.
I know I mentioned at thebeginning of this that you were
from Florida yep isida theoriginal residence, or did you
move to florida?
Ry Rivers (08:46):
nope, I am a true native, born and raised in my
area one of the few one of thefew.
Jay Franze (08:52):
Yes, I'm a rare breed what part of florida are
we talking about?
Ry Rivers (08:55):
so I was raised split between pompano beach, florida,
which is like a cozy beachsidetown just north of fort
lauderdale for anyone who's kindof familiar with the area and
super north of Miami.
Split between that andOkeechobee, florida, which is I
would call it Central Florida,where I was raised kind of on a
farm there.
That's where my dad lives andmy mom lives here in Pompano.
Jay Franze (09:18):
Well, I ask you that because I spent time in Florida
.
I lived there for six years andspent some time, most of my
time, in Orlando central.
Ry Rivers (09:25):
Florida.
Jay Franze (09:27):
And then I also spent some time out in the Tampa
area Beautiful, so I'm somewhatfamiliar.
My sister-in-law lives down,used to live in Miami, now lives
in Fort Lauderdale.
Ry Rivers (09:38):
Okay.
Jay Franze (09:43):
So I have quite a bit of friends who are still
down there.
But the reason I ask that is Ispend a lot of time around the
different areas of Florida andthey each have their different
pocket of music, a differentfeel to their music.
So how important do you thinkthe location being split like
that plays into your style ofmusic?
Ry Rivers (10:00):
I think it's super important.
I mean, besides my parentsbeing such a huge musical
influence on me, florida is justsuch a diverse state culturally
and musically.
I mean I live in pompano rightnow, which is like like anywhere
from 30 to 45 minutes frommiami.
But miami is like a differentworld, like it's just so
(10:21):
different than the rest of thethe state and even just all the
outer cities along the coast offlorida is so different than the
rest of like I would sayanything from central florida to
the panhandle.
I would say florida is the onlystate where you go north to go
south, where, like where I live,my dad's farm is like two and a
half hours away from here andpeople who are native to
(10:43):
okachobee have thick southernaccents and it's it's just crazy
because it's like then you goto pompano, where they sound
like me, and then you go tomiami and it's in the whole
nother world.
So it's just it's a reallydiverse state.
I've always loved that aboutflorida.
There's so so much life hereand different things, that and
all the natural beauty thatFlorida has.
(11:04):
I would not want to be raisedanywhere else.
I love my state.
Jay Franze (11:07):
I'm from Boston.
Ry Rivers (11:09):
Oh cool, a Yankee, as they say yeah, I have family
from there, from Massachusetts.
They live in a Needham andPlymouth okay, yeah, very cool.
Jay Franze (11:19):
Now, the reason I bring this up is because, being
a northerner, and I currentlylive what I call North Nashville
I live in Kentucky now.
I spent 20 plus years inNashville and just moved a
little further north so we couldraise the family up here Cool.
But you come across more likepeople from Boston than you do
(11:43):
from people from Nashville oreven Florida, so do you feel
like the transients that are inand out of Florida play a part
in who you are?
Ry Rivers (11:57):
A lot of the transients down here are from
New York.
I don't see myself like that atall.
I think I'm way more laid backthan them.
No shade to the New Yorkers.
They move a lot differently.
Jay Franze (12:10):
I have nothing against New York my family's
from New York but I am aBostonian through and through,
so you know we have to at leastcut the line right there at the
Yankees.
Ry Rivers (12:18):
Yeah, you got your car outside and your water and
your coffee.
Jay Franze (12:22):
And park the car on Harvard Yard.
Ry Rivers (12:23):
Yeah, yeah, go watch the Sox play.
Jay Franze (12:32):
All right, enough of that, anyways.
So your father had a farm andyour parents were musical
influences on your career, has afarm.
Ry Rivers (12:36):
He still has it.
He still lives there.
Jay Franze (12:38):
What kind of farm are we?
Ry Rivers (12:38):
talking about.
Just a simple farm.
We have goats, chickens, pigs Ihad hogs at one point turkeys,
I mean.
He's retired up there now, soit's just more so for fun rather
than like a for-profit farm.
So he just lives out in themiddle of nowhere and loves it.
Jay Franze (12:59):
That's awesome though.
Ry Rivers (13:00):
Yeah.
Jay Franze (13:00):
I love it If they were musical influences in your
life.
What style of music were theylistening to?
Ry Rivers (13:06):
yeah, so my mom was more of like the r&b, soul, jazz
stuff and my dad was definitelymore country and classic rock
all right.
Jay Franze (13:17):
Now again, just because you mentioned it, I need
to know what.
What do you consider to beclassic rock?
Ry Rivers (13:26):
Classic rock.
Anything from like the 60s tolate 70s anything in that area I
would consider classic rock.
So I mean I was raised on a lotof Lynyrd Skynyrd, to Bon Jovi,
to All right, well, you had meup to Bon Jovi.
Jay Franze (13:44):
I mean I like Bon Jovi, but it's a little bit more
80s 80s and 90s rock Boston.
We're back in favor here.
Boston's probably one of thebest bands ever.
Ry Rivers (13:58):
Musically and vocally .
Oh yeah, try and cover a Bostonsong.
Good luck.
Jay Franze (14:03):
No, thank you.
So, your parents beinginfluences, were they musicians
themselves?
Ry Rivers (14:09):
no, I am the only musical person in my family.
My dad messes around with theharmonica.
That is about it, I think.
On both sides of my family theonly other person, like my one
uncle, is an artist, a visualartist, who plays the drums.
But that is it.
I am the only one completelyself-taught.
Jay Franze (14:28):
I had to learn all myself so how did the influence
turn into actually performingmusic?
Ry Rivers (14:35):
yeah, I always knew from a young kid music hit me
differently.
I always knew it was more thanjust infatuation or romantic
about it.
I knew it was the only thingthat made me happy in life.
I mean, I find myself still tothis day, waking up and it's the
first thing I think about,whether it's singing or
songwriting or something.
I knew it's what I wanted to dofrom a very early age.
(14:58):
That's, I think, what forced meto put in my 10 000 hours and
learn the craft of songwriting,kind of by myself.
In this area, outside of a realwriting community like what is
offered in nashville or la, youknow, down here in florida a lot
of the music scene if you're inmiami, the latin, you're in the
latin scene, that's great.
(15:19):
But outside of that, the themusic scene down here is a lot
of like gig driven.
So it's a lot of people, youknow, with that just out for
themselves, just looking to makea living, where it's not like a
real artist community, I'd sayyou know here, where it's just
creators just trying to createand collaborate and stuff like
that.
So yeah, I just knew it's whatI wanted to do and it's always
(15:40):
touched me in different waysever since I was a little kid.
I started off with like poetryand beatboxing, actually just
because I did go up around a lotof instruments, so that was
something I could do by myself,you know.
From there I um, you know,started taking piano lessons
around like seriously, I wouldsay around like ninth grade is
when I really started to jumpinto it heavily.
(16:00):
My mom tried to put me in pianolessons in like fourth grade is
when I really started to jumpinto it heavily.
My mom tried to put me in pianolessons in like fourth grade
but I just was too young and ADDand didn't want to take the
time to practice as a fourthgrader and my mom's like all
right, not paying for it.
We tried.
But once I got into aboutmiddle school, high school, I
was like no, I need to learn howto play an instrument.
That's how you, you know, writesongs and stuff.
So that's how I got intoplaying keys and stuff.
Jay Franze (16:24):
Well, you mentioned Florida being gig-driven.
When it comes to the musicscene, now, when I was there, it
was in the 90s, and in the 90sthere was a heavy rock scene.
You had bands like Matchbox 20,von Ray and a few others that I
really enjoyed, so the musicscene was great for that, but
that was in the Orlando area.
Ry Rivers (16:44):
I was about to say was it Orlando Right?
Jay Franze (16:47):
But then, as you started to go outside of Orlando
, you ended up in the differentpockets.
But it's not just gig-driven, Imean, it's tourist-driven.
So you end up with cruise ships, you end up with theme parks,
you end up with hotels that arebringing people in to perform
music.
So the music scene is hugethere and you can make a living
playing music your entire life.
Don't get me wrong Just playingcovers at a bar or a hotel.
Ry Rivers (17:10):
You can get gigs and the best part about it is it's
year-round, right.
We don't have to deal with theweather or anything.
You can be playing outside inDecember through December of the
next year.
So it's great, like, like Isaid, it's great for gigs.
You can keep gigs allthroughout the year.
We do have a bit of a seasondown here, I would say, in terms
of like tourism, where it doesslow down, like september, the
(17:34):
summertime, so that could affecta little bit, but yeah, for the
most part you can get gigsbecause it's just such a tourist
state.
All right.
So your parents were influencesyou started playing piano.
Jay Franze (17:42):
You wanted to write songs.
For the most part, you can getgigs because it's just such a
tourist state, all right.
So your parents were influences.
You started playing piano.
You wanted to write songs.
You started putting songstogether.
At what point did you startperforming those songs out live?
Ry Rivers (17:54):
Yeah, I really started performing, I would say
in early high school, becausethat's when I really started to
force myself to try and get gigsand perform, whether it's like
locally through educationalthings with the school or just
like local talent shows or stufflike that.
But gigging for real, for real,like where you actually get
(18:17):
paid real money, I would sayprobably around freshman year of
college, sophomore year ofcollege.
You know, that's when I reallywas like all right, we want to
do this for real, this is whatit takes, and you got to start
making money with it.
Jay Franze (18:33):
What?
Ry Rivers (18:33):
college are we talking about?
Not far from here, right up theroad, Florida Atlantic
University, FAU.
Jay Franze (18:38):
All right, and what was the major of choice?
Ry Rivers (18:42):
I double majored.
So I majored in businessadministration and I also
majored in commercial musicbusiness.
So you know I wanted to havethe business side of it, because
I know that's a huge componentof it.
And it made my parents happytoo, Don't get me wrong.
They always believed in me, butit was just like OK, cool, we
can do that.
Jay Franze (19:01):
Oh, I know exactly what you're talking about.
I told my father I wanted todrop out of architectural
engineering to go into audioengineering and he said that's
fine, but you need to have abackup plan.
Sure, so I have a degree inbusiness as well as audio
engineering.
Ry Rivers (19:14):
Cool.
I mean it's a great tool tohave, even just to learn the
skills, if you don't use it.
For me, college is all aboutmaking connections and learning
new skills that you wouldn'thave learned elsewhere.
So I loved it for that and Ialways, always throughout my
education, kept music in itsomehow, so doing that double
major, I loved it.
You know, I got to be in themusic program with all the music
(19:35):
kids, but I didn't have tomajor in music and I could still
do the whole business side andmingle and meet all those people
that way, so it was great.
Jay Franze (19:46):
Do you remember the first?
Ry Rivers (19:47):
gig that you played that paid you.
Yes, yes, and it was anacoustic gig.
So just me, and I had myaccompanying me on piano as well
, here in Fort Lauderdale at abar.
Jay Franze (20:09):
Yeah, what was the feeling like when you received
your first payment?
Ry Rivers (20:14):
See, bob and dad, you can make money doing this.
I told you uh, it was, it wasreally cool, cause it's like wow
, I just made money offsomething that I love doing and
I would have done it for free,if they didn't even say that too
loud yeah, I know that was backthen.
It's different now.
(20:34):
Got bills to pay now all right.
Jay Franze (20:38):
So when you started writing songs for yourself, do
you remember which song was thefirst one that made you feel
like okay, I think I can makethis happen.
Ry Rivers (20:49):
Oh yeah, actually early on, I would say in middle
school is really when I fell inlove with songwriting and I
discovered putting singing,playing and telling stories
together that you can make acareer out of it, and then
researching it and being like,wow, yeah, people do this for a
living.
This is crazy.
And the people that you see onTV and hear on the radio aren't
(21:13):
the only ones that are involvedwith making these songs, and
there's actually a whole networkof people behind all these
songs who write them and bringthem to your ears, and most
people have no idea and theythink it's just like one person
in a room writing the song andit's the artist.
That it's not true what songwas this?
that song was called um, pleasejust stay.
(21:34):
And I actually co-wrote it witha, a friend at the time, and
she was actually the, the personwho got me into singing.
Because we did a, we did atalent show and I had missed the
deadline for the talent show.
And she was actually the personwho got me into singing because
we did a, we did a talent showand I had missed the deadline
for the talent show.
And she was like out front ofthe venue and she's like well,
hey, you know what are you doing?
I'm about to go do my umaudition.
I'm playing guitar, what do youdo?
(21:55):
And I was like, well, Ibeatboxed.
She was like, okay, that'sweird, but maybe we could just
do it together.
And I was like you want me toaudition with you?
And she's like, yeah, I waslike, okay, cool.
So, long story short, we did it,we made it onto the talent show
and then, through likerehearsing and stuff, she was
like so you don't sing oranything like have you tried
singing?
And I was like, no, not reallylike singing.
I beat boxing, like I writepoetry and rap and stuff.
(22:17):
We talked about freestyle at mybrother's parties.
For him, it's like a fun thingto do and, um, she's like, well,
why don't you try likebeatboxing on a song and singing
on it?
I was like, okay, cool.
So we did it and I was like,from there on I just fell in
love with singing.
I was like, oh my god, yeah,the voice is like a whole other
instrument besides like playingpiano.
So from there I just dedicatedmy life to like finding my voice
(22:41):
and fine-tuning my interestinstrument and learning how to
use it.
And, yeah, we wrote that wasthe first time I would say I
wrote like an official songtogether, like from front to
back, and performed it andperformed all around and figured
out that I was, I think,somewhat decent at it.
Yeah, that was, that wasprobably the first song and it
was like it was like a littlehit in our middle school, like
(23:03):
we performed it at the show andthen everyone loved it.
So, like at all the differentevents at the school they'd have
us it was, you know, usperforming and it was super cool
.
It was like a little hit insideour school and everyone would
sing it and like, oh my god,play the song.
Play the song, that's prettycool.
Jay Franze (23:18):
Yeah, let's take that a step further.
So that's the first time youstart singing and discover your
voice and your voice is veryunique.
And because it's unique, do youfeel as if you've skipped the
part in your career of trying tosound like other people?
Ry Rivers (23:38):
No, because I think I mean that was pretty early on
and for years I was stillworking on it.
I mean I still work with avocal coach today, fine, tuning
it.
I think coming from anon-musical family, too, was a
big influence on finding myvoice, you know, because it was
a lot of.
It was just all done through me.
It wasn't like I had grew up ina family who sang and we were
(23:59):
like singing harmonies and stufflike that.
It was.
No one in my family doesanything with music, so it was
totally me finding it all bymyself and being like, okay,
well, I love like country and Ilove soul and I love rock and
like how do I put that alltogether?
But my voice is, like, you know, kind of smoother and higher,
but I love like singing runs,but also I want it to be like
(24:19):
gritty, you know.
So it was really justunderstanding my instrument and
how to use it properly and thenderiving, you know, my tone from
that and stuff.
Jay Franze (24:29):
So you said no.
Does that mean there was a timewhere you tried to emulate
other people?
Ry Rivers (24:36):
Absolutely.
I mean, I think all singers.
That's how you start singing.
It's your even from a young kid.
You're, you emulate people.
You know you emulate yourfavorite singers on the radio.
So that's how you start singing, even from a young kid.
You emulate people.
You emulate your favoritesingers on the radio.
That's how people learn to sing.
Jay Franze (24:48):
Who were those influences?
Ry Rivers (24:51):
Elton John, steve Perry I would say two very big
ones, but also growing up againwith Boston.
Aerosmith, earth, wind, fire,stevie Wonder, michael Jackson,
bruno Mars, chris Stapleton, timMcGraw, it's a whole mix.
Jay Franze (25:12):
It's a diverse group of people for sure.
No, Steve Perry was my favoritesinger growing up.
He's probably still one of myfavorite singers ever.
Ry Rivers (25:19):
Ah, so good.
Jay Franze (25:20):
By far he earns the nickname of the Voice.
Now, you did a cover of Journeyand you actually did a cover of
my favorite Journey song ever,and that's Faithfully.
Ry Rivers (25:31):
Yeah, oh cool.
I hope I did it justice.
Jay Franze (25:35):
Can you tell me why you chose to do a cover of that
song?
Ry Rivers (25:39):
I just I love Journey .
They're one of my favoritebands, from the songwriting to
the guitar playing, to Steve'svoice, obviously.
And when I look for covers Ilook for does it resonate with
me and can I kind of match thetone a little bit?
And if not those two things,then is it something I can
completely make my own and itstill resonates with me.
So I love that song, I love thestory behind the song and I
(26:05):
felt like it matches my, myvoice pretty well.
So yeah, and I feel like if youcan do a journey song and do it
well, it's just like set youapart as a singer too well, I
think that's definitely it.
Jay Franze (26:19):
I always see these people on american idol or the
voice and you've got someamazing singers.
But when they choose to sing asong that was originally done by
an absolute icon, you eitherhave to kill it or stay away
from it.
Yeah, from the band Heart, andthat band was an absolutely
(26:42):
amazing band with amazing vocaltalent, and when I hear somebody
do it, I just think to myselfthis is either going to be one
of the best things ever or it'sgoing to be a train wreck.
There's usually nothing inbetween.
Tony Scott (26:53):
And.
Jay Franze (26:54):
I think you run into that same challenge when it
comes to singing a Steve Perrysong.
You either have to nail it orit's going to be a train wreck.
Did you think about any of thatbefore you, before you did it,
or did you just do it?
Ry Rivers (27:09):
I just did it.
I knew I'd like the song and itresonated with me and I worked
on it and I was like, yeah, Iwant to do this song.
I love the song.
I think part of that, too, isjust again exploring your voice
and finding all the things youcan do through it, and you do it
through covering people's music.
Again, emulating.
That's how people find theirvoice.
We're all a collection ofdifferent sounds and influences
(27:31):
that we heard growing up, andthen you make it into your own.
Jay Franze (27:34):
Oh, absolutely.
I always tell people that, whenit comes to songwriting, when
it comes to being a vocalist ora musician, or even an engineer
or producer that works behindthe scenes, that you take in all
of these things from all theseother people that you look up to
.
And you're going to find thingsthat you like and you're going
to find things that you don'tlike, and you're going to pick
(27:55):
and choose what works for youand then that's going to become
your style.
So you go from, like you said,singing soul music, singing
cover tunes like Journey, andnow you're focusing your career
on country music.
So, when it comes, to countrymusic.
Let's start with the storyitself.
(28:15):
How important do you feelstorytelling is to country music
?
Ry Rivers (28:18):
Everything.
It's the foundation of it andthat's why country's always been
here for me, because for me andmy writing it's always
storytelling.
I mean you can listen to prettymuch all my songs and they all
tell a story.
You know, I mean I'm not thetype of writer where it's just
like looking for like littlehooky pieces.
(28:38):
For me it all has to kind ofmake sense and it'd have soul on
it.
So that's why I love countrymusic.
I mean the country artists andsongwriters are the greatest
storytellers of all time andthat's what it stemmed from.
I mean, back to the AppalachianMountains and stuff.
These were folk songs, theywere stories.
A lot of times it's how theytaught people things.
(28:59):
It's just a beautiful thing.
Jay Franze (29:02):
I love it.
Tony Scott (29:05):
That's essentially where I live.
Jay Franze (29:06):
So, yes, I completely understand that
uh-huh so, when it comes towriting songs, do you start with
lyrics then, or do you startwith melody music?
Where do you?
Ry Rivers (29:14):
start.
Um, it kind of comes indifferent ways.
Usually it does come with wordsand melody at the same time.
I'm not usually one who amelody just pops into my head.
Usually it's both at the sametime, so it'll come into my mind
.
Then I'll be like okay, wheredo I want to take this?
Like what, what am I?
What are you trying to say?
Right, like what, what is thestory?
You know whether it's me talkingabout something from my life,
(29:35):
pulling from other experiencesin my life, or that I see my
friends deal with, or stuff likethat.
Or just like a cool song title.
And it's like all right, I havea list of song titles in my
phone and my notes on my iPhone.
It's called song ideas and it'sliterally like hundreds of
different title names.
So sometimes I'll go intosessions and just go through
that with people and be like oh,oh, you like that, that sounds
(29:57):
cool.
Okay, let's write that today.
Or sometimes it's just likecomes when I'm in the shower and
, annoyingly, when I'm fallingasleep and I'm like wait, I got
to write that down.
And you wake up in your morningyou're like what the hell was
that?
But yeah, I would saystorytelling is at the
foundation of what I do.
Jay Franze (30:17):
It's funny you say you get it when you're falling
asleep or in the shower.
Ry Rivers (30:20):
Oh yeah.
Jay Franze (30:21):
Those are the places where people's mind are most
relaxed, and that's why thoseideas come to you.
So I can completely understandthat, completely understand
meditative state yeah, so whenit comes to writing the songs,
you get your lyric and yourmelody first, do you?
Then, take it to an instrument,or then you start collaborating
with somebody else yeah, sousually it's me at a piano.
Ry Rivers (30:40):
I'll get it, I'll record it in my phone on like a
voice memo and then I'll sitdown at the piano and put some
chords behind it and try towrite it from there.
I'm not big on production, justbecause, you know, coming from
not having anyone around me tokind of teach me the ropes with
that and not really going toschool for it I try to find what
(31:01):
I can and stick to what I dobest and that is songwriting and
singing.
So when it comes to production,I'll usually write the song out
, record like a rough tape andthen try to find a producer to
help bring the idea to life.
Jay Franze (31:16):
Well, with your transition into country music
and your team being based out ofNashville do you find yourself
now going to Nashville andstarting to work with teams when
it comes to songwriting.
Ry Rivers (31:28):
Absolutely.
Yeah, we've been commuting toNashville back and forth now
pretty heavily, so that's ablessing.
I've always known since I waslittle even I have no idea how,
but I've always known I wantedto be in Nashville, even before
I even really knew what it was.
As a young kid I've always beenfascinated by it.
For some reason I named my dogNashville.
(31:50):
Actually after Nashville it'sone syllable now, and now it's
Nash, but his government name isNashville, his government name
all right.
Jay Franze (32:00):
So what's the big difference between writing on
your own, like you were?
And now writing in Nashville.
What's the biggest differenceto you?
Ry Rivers (32:07):
I mean for me.
I'm a people person and I lovecollaboration and I think you
find out so much about yourselfas a writer from collaborating.
Like you can write alone inyour room for so long, but you
have to get out there and writewith people because that's how
you find your strength, you know, that's where you see where you
fit in and how you can sit backand learn and listen and, you
(32:29):
know, take ideas, and I thinkthe best work comes from people
working together.
That's why I was so big on likebuilding, you know, a team and
the right team.
But yeah, collaboration for meis huge and every time I go to
Nashville it's always been suchan amazing time and I just look
forward to going back and fortha lot more and planting all my
(32:49):
seeds everywhere that I can, soI can hopefully make the jump
one day and just have to bethere a lot longer we talk about
your team again.
Jay Franze (32:59):
Yeah, are they the ones arranging these songwriting
sessions?
Ry Rivers (33:03):
um, it's kind of half and half.
So, you know, whenever we canget in there and collab with
people from people that theyknow, and then for me, again,
just going there and plantingseeds and making connections,
going to write-arounds, doingopen mic nights and just you
know, naturally grassrootsmeeting people.
So I would say it's a mix.
I found my way there on my own,again, always wanting to be in
(33:25):
nashville.
I wrote this next single that Icoming out, which is kind of
the basis that started thiswhole thing, my song called Kiss
a Cowboy so kind of a coolstory behind it.
I was at a music festival, acountry music festival down here
in Fort Lauderdale.
It's super cool.
It's called Tortuga MusicFestival.
It's literally on the beach infort lauderdale, like they have
(33:46):
to put down plastic barriersbecause the tour buses drive up
on the beach and you know behindthe stage and they build
everything on the sand.
So I've gone to this musicfestival like seven years in a
row because it's literally like20 minutes away from my house
and it's the sickest thing everand it's all country music and
it's amazing.
So I was there and that's wherethe idea for this song hit me
(34:07):
and I was like, oh my god.
So I had to keep it in my headall weekend.
Granted, this is a three-dayfestival, there's lots of
drinking and stuff going on, soI'm like put it on my phone,
trying to keep it in my head,and I was just like talking with
my really good friend aboutlike all the different ways it
could be written and stuff.
So finally, long story short, II get home Monday morning after
the festival, sit down on mypiano hungover as hell and
(34:31):
literally just hit the firstchord and it was like the
fastest song I've ever written.
So I wrote it, worked on itagain by myself here and I was
trying to find my producer forit.
I knew I wanted to do it inNashville, being the nature of
the song.
So I came across a gentlemannamed Trey Bruce Really cool
(34:53):
dude, really prolific songsongwriter producer up there in
Nashville.
How that came about was superinteresting too.
So you know, I was, I wasmanifesting going to Nash.
I knew I wanted to go there.
I was trying to figure out likehow to connect with producers
and stuff, being from here, notreally knowing anyone there and
not having like a super hugefollowing, you know yet.
So we link up.
I saw him I think it was likeamerican songwriter or something
.
He was like one of theinterviewees there.
(35:14):
So I reached out to him viainstagram, didn't hear anything
back and I was like, hmm, sothere's a program called sound
better which musicians can useto hire other musicians whether
it's like background singers,producers, producers, stuff like
that.
So I was on there I was like,oh my God, there's Trey and you
could hire him to do a soundcheck, which is where, like, you
submit your song, demo,whatever, to a music
(35:36):
professional and you pay andthey give you, you know, a
critique on the song and blah,blah, blah.
And he gave me some really goodcritique and I was like cool.
So I went back and like kind ofrework, rewrote the song a
little bit, tweak some things,and then a couple months go by
you know I'm performing it live.
I think I got it locked in andI finally DM the beginning.
I was like hey man, you know, Ireached out to you a while ago.
(35:57):
I'm, you know, ry Rivers.
You gave me my feedback on thesong.
He's like oh, shoot, yeah, Ilove that song.
And I'm like cool, well, I'mactually looking for a producer
in Nashville to produce it.
And he's like hell, yeah, dude,I would love to do that, let's
set it up.
So go through the whole thing,set it up, I fly up there to
(36:17):
record it.
We have a super fun time.
It went so well.
We ended up actually co-writinga song together.
Because when we were thereafter you know, we finished the
recording session I was like,hey, man, look like I have all
these other songs I want to showyou.
I can write like I'm not justlike a one trick pony, like I
don't just have one good songthat I got lucky with.
Like here's all these songs, sowe play them and we get to one
and he like starts it over.
And he's like, wait, it's likethat one's really cool, but we
(36:39):
need to rewrite it.
And I was like, well, what doyou suggest?
And he's like blah, blah, blah,blah.
And I'm like, well, why don'twe write it together?
He's like that's what we'redoing.
Grab a guitar.
I'm like, okay, cool.
So like we end the recordingsession, now I'm writing a song
with with trey bruce.
My mind is like blowing.
I'm like what the freak isgoing on right now, like what is
real.
So now we have that song thatwe're working on together too,
(37:01):
and it was just like it's justone of those things where you
put yourself in these situationsand something you've been
working towards for so long andweird little things just start
going right Like little signs,little, even crazy little things
, and you're just like thisfeels right, I'm meant to be
here, like reaffirming that I'mdoing the right thing and I'm
meant to be where I'm meant tobe.
So it was super cool.
Jay Franze (37:22):
That is really cool.
Take a second to walk usthrough that recording process.
Ry Rivers (37:27):
Yeah.
So Trey is a full blown,through and through country
producer.
He's had a lot of like classiccountry hits.
But his house is super cool.
His studio is in his house andit's out there in Franklin
Tennessee, so just outside ofNashville.
So it's super chill.
We go there.
He has his dogs, his family.
You go downstairs into hisbasement and it's a whole really
sick studio there.
He has his dogs, his family, godownstairs into his basement
(37:48):
and it's a whole really sickstudio.
So I think we did it, uh, overthe course of like two days,
which is really rushed.
I mean, sometimes it can bethat fast.
But for the most part it's likeyou know, when I go to
nashville, I'm there and it'susually like boom, boom, boom,
boom and I'm handling businessright because I'm there usually
like a thursday through sundayor friday through sunday,
because I still have a day job.
You know I'm not at the pointwhere I have can fully sustain
(38:09):
myself financially with music,yet I'm working on it, but I
still, you know, work a regularnine to five, monday through
Friday.
So when I go to Nashville ithas to be like boom, boom, boom
and I have to get it.
You know, done, done, done, done, done.
So it was.
It was super fun.
It was a really cool learningprocess just learning from
someone who's such a titan inthe industry and going through
their process and comparing itto like everything else I've
(38:30):
done and seeing how you know theins and outs of it, and it was
a really cool learningexperience and it was a lot of
fun.
Jay Franze (38:36):
I'm super excited for this song did he bring in
session players for the song?
Ry Rivers (38:42):
being the nature of the whole process of me living
down here was it was differentthan going into a studio and
being there for two days andjust tracking a whole band and
stuff and working with thebudget that I gave them for
production.
So we had to do things a littledifferently than if you had a
big budget from a label andstuff like that.
So I think he brought in twosession players just to track a
(39:06):
dobro, but everything else washim and I on it.
Jay Franze (39:10):
So with that said, does he play drums?
Ry Rivers (39:14):
He does play drums but he actually has this whole
file on his computer where he'sgone into different studios and
tracked all these different drumsounds and had drummers play
all these different drums so hecan go ahead and just program
all the drums that he wants fromreal drums, which was super
cool.
I've never seen like HansZimmer on 60 minutes where they
(39:35):
interview him and he's done thesame thing.
But his catalog is likethousands of different
instruments where he's likespent the time and money to go
in and track all these differentthings and he's like oh, you
want a violin.
Jay Franze (39:53):
And that's not like a fake violin, it's someone
who's actually played and stuffsuper cool.
Ry Rivers (39:55):
What was the biggest memory from that time, I think?
Meeting, trade, working withtrey and co-writing with him.
I mean that I look back atchris, my manager, who was in
the session with us, like whentrerey was like, yeah, let's
rewrite it.
I look back at it I'm like wejust couldn't believe it was
going on and I'm like, yeah,okay, let's do it.
So I think that was really coolthat.
(40:16):
And then things just fallinginto place and just you know
universe telling you you'redoing the right thing.
I went to the Commodore Grill,which is a really cool open mic
night spot in Nashville where alot of big artists have come
through, and I went just for theopen mic night, right, because
I didn't know anyone there.
It's my first time playing, sothey just put you on stage at 10
(40:36):
o'clock and you get to do likethe open mic night.
I go there.
Some writer canceled so I gotto go right into a writer's
round.
So that was super cool to dothat and just for the first time
, doing your first open mic andactually be thrown into like a
real writer's round and beingable to play these songs.
I even I think I played kiss acowboy for them.
(40:57):
That day on a track I was liketext train.
I was like, hey, can you just Iknow this is really random, but
can you just send me like aninstrumental of the track?
I know it's not even done yet,but just something I can sing to
, even if it's just guitar andchords.
He's like, all right, I don'tknow if it's gonna sound good,
but here you go.
So I got to play it right fromthe studio, then going out and
performing it live, which is myfavorite thing to do.
(41:18):
I am a performer and I loveconnecting with people.
Playing live is my favoritething to do and it's a part of
my craft that I've worked ontirelessly to be the best at.
So to be able to just do itlive right after the studio was
really cool and see how peoplereact, which people really liked
it, so that was superfulfilling we talked about
branding earlier.
Jay Franze (41:39):
When it comes to your career, your identity, your
social media accounts and so on, how important do you feel
charisma is to live performance?
Ry Rivers (41:50):
I think it's like monumental instrumental, if
that's the word.
Jay Franze (41:56):
So what do you do to hone that craft?
Ry Rivers (42:00):
Stage miles.
I think the more you do it, themore comfortable you get at it
and the more you work on yourcraft and get comfortable with
what you want to do on stage,the easier it comes and the
easier you can get into thatflow state and just be yourself
and enjoy living the moment.
Jay Franze (42:14):
Do you feel like you have natural charisma?
Ry Rivers (42:19):
I think so I definitely think I'm an
introvert.
I love again, I love connectingwith people and talking with
people and meeting new people.
So that part of it for me Ifeel like comes natural.
But I do enjoy my downtime.
I absolutely need my alone time, like sometimes before I might
come off stage and I'm just likeI just dream.
You know, I got to recharge,have a second to myself, sleep,
(42:43):
eat some food and then I'm goodto go.
Jay Franze (42:47):
Well, being so young in your career, there still has
to be some challenges thatyou've gone through.
So what are some of thechallenges you've had so far?
Ry Rivers (42:56):
Absolutely.
I mean, for the longest time Iwas doing this completely by
myself, right?
I don't come from rich parents,I don't come from a musical
family, so I was finding my wayfor the longest time and I think
until I linked up with mymanager, chris, it was kind of
just like shooting in the dark,working on this, doing that,
(43:16):
trying to put it all together,but it could be extremely
overwhelming by yourself.
So I would say I would say thatwas probably one of the biggest
challenges was just like allright, where do we put the put
the focus?
All right, let's break it downinto three pillars let's do
recording, let's do live showsor let's do social media and
let's just pound those threethings and get those where they
(43:37):
need to be to take it to thenext level.
Jay Franze (43:40):
So what setbacks have you had so far?
Ry Rivers (43:45):
I mean, where do I even start?
I've had my equipment rained on.
That was really crappy.
Um, I did a gig here in floridaand, being the nature of the
beast, sometimes rain just comesout of nowhere and it's like a
hurricane and it can last for 10minutes but it can piss down
like 10 gallons of rain.
(44:05):
And I did it.
I did a gig with my band andlike all of our stuff got rained
on and destroyed and as theband leader who does that, fall
on right for the liability andstuff.
So that sucked.
That was a lot of hard hours.
That went into saving up to buyall that equipment and just
gone like that.
So, so that was pretty rough.
(44:26):
I would say that's aprofessional one.
Personally, I would say growingup in a split household wasn't
always the easiest thing for mybrother and I.
I would say from a very youngage, as far as I can remember,
our parents had a strugglefinancially and I think that
took a big toll on theirrelationship.
So watching them struggle tothe point where you know they
(44:49):
just had to separate and gotheir own ways and again being
split kind of between those twoplaces took a little bit of a
toll on my brother and I, butyou know, it was for the best at
the end, and sometimes in life,two people just don't work out
and I still have two amazingparents, you know, who would do
anything for us and gave us agreat upbringing what parent did
(45:12):
you spend your time with?
uh, my mom, just because I livedwith her, you know, for the
most part, and it was more likegoing to visit dad so how was it
to maintain their relationshipwith your father?
um, yeah, sometimes we didn'talways see eye to eye.
I think he's just have verybudding personalities, so
(45:36):
sometimes when we get togetherit's like we don't always see
eye to eye.
So it was a struggle at sometime.
You wouldn't see him for awhile and have to go and see him
, and he'd be busy working andstuff, just trying to keep his
head above the water.
Jay Franze (45:54):
Yeah, Did your brother experience that same
relationship?
Ry Rivers (45:59):
Yeah, because him and I lived together here with my
mom.
So going back and forth, Iwould say yeah.
Jay Franze (46:06):
So his experiences were the same, essentially, as
yours.
Well, we talk about theconnection.
We talked about social mediaearlier and the importance of
building the brand andeverything.
Ry Rivers (46:16):
So what are you?
doing these days to connect withyour audience and continue to
strengthen your brand yeah, soit's been, um again, just
getting the best songs we canrecord it and putting those out.
I feel like so many artists didthis thing where they hoard
their music and it's like, dude,no one's gonna ever hear it
(46:37):
unless you get it out there.
And just getting it out there,doing it in a crafty way so it
doesn't seem like it's shoveddown people's throats, and doing
it authentically to yourselvesand to who I am yeah, that, and
and then just having a budget toput together.
You know, when you have, whenyou do get the gigs that matter,
(46:58):
having the like, a rightvideographer there to capture
that, because it's so important.
You know, I think a lot of timesartists get these gigs and they
don't they drop the ball whenit comes to the videography and
the content behind it.
You know, I think a lot oftimes artists get these gigs and
they don't they drop the ballwhen it comes to the videography
and the content behind it.
You know what I mean.
You can talk about all thesegigs you had, but the proof is
in the pudding and the proof issocial media.
So if it's not posted, you'reghosted.
(47:18):
I just made that up.
Jay Franze (47:20):
But yeah, I was going to say you might want to
save it, but now maybe let's letthat one.
Go Again back to the socialmedia and the strength of it all
and everything I know.
When I was growing up, it was alot earlier than you and we
didn't have social media, sogetting your music out there to
people was a much differentapproach.
These days, with things likeTikTok and Instagram, where you
(47:47):
can release music every singleday, if you wanted to, multiple
times a day, I've noticed a lotof artists have to release a
different spin on the same pieceof music every day.
How do you keep your fan basefrom getting burnt out on a
piece of music, especiallybefore something even gets
released?
Ry Rivers (48:03):
I think it probably just stems down to how crafty
you can be using it and keepingit authentic to who you are, and
I think it makes it kind ofmore fun too that you can
release your song in so manydifferent ways.
Now you know what I mean.
Like I think it was sabrinacarpenter.
She released her song espressoon like nine different
(48:24):
variations.
It's like sped up, slow down,acoustic, just drums, just
vocals.
I was like when did releasingan acapella become cool?
Like all right, I've alwaysloved that.
But okay, cool like yeah, let'sjust put that out.
Cool, another single for sixweeks that you can write on and
just help tickle the algorithm.
Sure, why not?
Jay Franze (48:44):
You mentioned your videographer as well and your
video headspace headspace headtrip, head trip, where you're
flying.
So, how did you go?
How did you guys create theeffect of you guys flying?
Ry Rivers (48:58):
Yeah.
So that was a fun one.
That was a learning experience.
Again, I do this.
I did that all by myself.
That was before I have a lot ofthe team that I have now.
I did that all by myself.
That was before I have a lot ofthe team that I have now.
So it was working with a limitedbudget and just being creative
and trusting your artisticvision, with a friend and your
friend also helping you out too,because my friend was the
(49:22):
director of it and it ranthrough his company.
We're the same age.
So we kind of came up togetherand I came to the point I was
like, dude, I think I'm ready todo like my first music video,
like a real one, like the realway, like let's do it right.
Here's the song.
And we just went to starbucksand just like got high on
caffeine and just came up withlike a hundred different ways we
(49:42):
could do it and we solidifiedthis version of it.
We're like, okay, well, we needride to fly.
How are we going to do that?
And he ended up having, um, thisconnection at this huge church
out west here in florida.
It was like one of those megachurches, so they have like the
whole green room, the audiovideo department, all these
green screens and stuff.
So we came up with this flyingconcept of like you're on a head
(50:04):
trip, right, like you're flyingthrough the sky, and we were
just.
It was.
It was really cool, it wasreally diy, but we were able to
bring it together with a smallteam and execute it and we did
that in, I think, two days.
Being like a low budget thing,we had to make work with what we
had and be super creative.
So that was a lot of fun.
Jay Franze (50:21):
It was a learning experience, definitely but it
was a lot of fun.
It came out very cool yeah, andit was.
Ry Rivers (50:27):
I mean, it was again, I just owe it to being
surrounded by great people andgreat friends.
Like all the extras was justall like friends and family that
you see in like the audienceand stuff and that we just used
like clips that we could find tolike sink in with it and make
it look even bigger.
So it was like having like 20of my very good friends drive
out there with us for the dayand just act like they're the
(50:48):
audience and wave, and it was areally fun, really fun
experience.
Jay Franze (50:53):
All right, sir.
Well, we do this thing here wecall Unsung Heroes, where we
take a moment to shine light onsomebody who's worked behind the
scenes or somebody who may havesupported you along the way.
Do you have anybody you'd liketo shine a little light on?
Ry Rivers (51:03):
Well, always it starts with Mama number one,
love on.
Well, always it starts withmama number one, love her.
She's been such a huge role,smart man, yeah, role model of
my life.
Love you, mom.
And then, number two, mymanager, chris.
I mean, when he came into mylife or my career, it's just
been such a cool learning andbeautiful experience to share
everything with him, just notonly as a manager but a friend,
(51:25):
just to bounce ideas off andhave someone there besides
family and my mama in the corner, you know, for you doing this
journey with me, so that, andthen my vocal coach too.
She's been an amazing, amazing,amazing light in my life as
well.
Shout out, miss Candy.
Jay Franze (51:42):
A big thanks to Rye for taking the time to share his
stories with us and thank youfor taking the time to hang with
me here.
I know I've said it, but I willsay it again I really do
appreciate it.
If you know anyone that wouldenjoy this episode, please be
sure to share it.
You can do that and find thelinks to everything mentioned
over at jayfranze.
(52:04):
com/ episode 121.
Thanks again for listening andI'll see you next week.
Tony Scott (52:12):
Thanks for listening to The Jay Franze show.
Make sure you visit us atjayfranze.
com follow, connect and sayhello.
Welcome to The Jay Franze Show, a
behind-the-curtain look at theentertainment industry, with
insights you can't pay for andstories you've never heard.
Now here's your host, JayFranze.
Jay Franze (00:33):
Well, hello, hello, hello and welcome to the show.
I am Jay Franze and this isyour Backstage Pass to the Music
Industry.
This week, we get to talk witha country music recording artist
.
We get to talk with Rye Rivers.
We'll talk to him about hisrecent name change, how he's
been able to assemble such anamazing team at the start of his
(00:54):
career, and, well, we'lldiscuss his songwriting process.
Now, rye, he is not only anamazing talent, but he is an
amazing person and I can't waitto talk with him tonight.
So if you would like to join in, comment or fire off any
questions, please head over tojfranzycom.
Now let's get started.
(01:15):
Well, we just mentioned yourname.
Let's just go ahead and getthat over with right out of the
gate here.
What is the deal with the namechange?
Ry Rivers (01:24):
Yeah, so for those of you who don't know, I recently
changed my artist name from RyanAdam, which was my birth name
from my mother, to Rye Rivers.
It was a big decision for me,being that my mother gave me
that name, but it's somethingI've always felt like I needed
to do and it suited me forearlier in my artist career I
started off really in pop soulmusic artist career.
(01:48):
I started off really in popsoul music is where I kind of
started releasing music underRyan Adam.
But country is something that'salways been true to my heart
and something that's always beena part of me.
I mean, I can remember times inrecording studios with the
producers for like a pop recordor something and they're like
you sound really country.
Let's sing that a different wayand I had to kind of change how
I sang it.
So it's always been somethingthat's dear to me, to my heart,
it's authentic to who I am, andit just felt like the natural
(02:09):
time to make the name changebecause the new projects that I
have coming out are absolutelycountry to their core.
So it felt like if I was goingto do it, now's the time to do
it.
Another factor behind it wasthere is a Ryan Adams and a
Brian Adams.
So for SEO purposes, I was likethis just makes so much sense
and I'm so happy I did it.
Now, like seeing it everywhereand performing under it, and it
(02:31):
was a.
It was a lot.
I didn't realize how much comeswith changing your artist name.
I mean you don't realize it andyou don't think about it until
you're like holy crap, all right, I gotta change that, I gotta
do that.
I gotta do merch.
I gotta change my email address.
I gotta change my website, Igotta.
Oh, the hardest part is istransferring your catalog on the
dsp switch, like apple musicand spotify and stuff, so that
(02:52):
all my music that I put outswitches over to the new name.
Some stores give you a hardtime about that, not gonna say a
name, but it's a forbiddenfruit um where, like they don't,
they won't let you changetravel your music under your new
name.
So it's been a whole strugglebut I think that I have a really
good team with me.
We've just kind of been workingthrough it together.
Jay Franze (03:12):
Well, how long would you say it takes from start to
finish when you decide to changeyour name, until it actually
gets complete?
Ry Rivers (03:20):
I think it really depends on who you have working
with you.
I think it really depends onwho you have working with you.
If you're doing it completelyby yourself, it can be very
overwhelming and it can take youweeks.
And it also depends on kind ofhow tech savvy you are in terms
of, like you know, example, forthe website you have to purchase
a new domain name.
Then you got to transfer yourcurrent website to that new
(03:41):
domain name.
Then you got to make sureeverything else that linked to
your old website links to yournew website and all that like if
like.
For example, my email addressis linked to my website, so I
had to transfer all those andthen make sure all those old
email addresses forward to thenew email address.
So just the little technicalnuances of it can be super
annoying and if you're not wellversed in it can be like
(04:02):
completely overwhelming.
Thankfully well, I guessthankfully, but I did this all
the hard way.
I've done it all myself.
I've completely.
I've done my whole artistjourney by myself, so I learned
how to do that throughout theyears of doing this, so I had an
idea of how to do it.
All you forget as you do itbecause it's over like the
process of many years.
So it's like, oh crap, let mepull up youtube and figure out
(04:23):
how to do this again.
Ah, there, it is Okay.
So, yeah, it can be prettyoverwhelming, but but I'm happy
with it.
It was a lot of work and I knewit was going to be a lot of
work, you know, on the front end, but I'm I'm happy that I did
it and it's been working outreally well for me so far.
Well, as we talk about, the moreauthentic to who you are in the
(04:48):
social media accounts and thewebsite.
How important do you feelbranding is to you in your
career?
I mean, I think it's everythingfor artists nowadays Just
stemming from.
The.
Artists are their own business,right, even in terms of like
getting a record deal.
The game has changed so muchthat labels back in the day used
to have this wholeinfrastructure where they would
discover talent.
Bring you in, do the whole aand r thing, coach you do
(05:10):
everything right, build you fromthe bottom to the top and then
put you out there and you have awhole team behind it, where now
the game's changed so much thatthey're looking at how can we
insert ourselves and invest inyou?
They look for artists whoalready have things going on.
They have fans, they have tours, they have merch, they're
bringing in revenue and it'slike how can we come in as a
partner?
Here's half a million dollarsfor your marketing to take you
(05:30):
to the next level, and blah,blah, blah blah.
So branding is everything.
On top of that, the market isjust so saturated.
I think there's like a hundredthousand songs that get released
on spotify every day.
I mean it's some insanestatistic.
So how do you separate yourselfthrough all that noise, and
it's through your branding.
Unfortunately, I think we livein the society today where
(05:53):
people see you before they hearyou as well.
Right, right.
So tiktok has completelychanged the game.
I mean, that's how music'sdiscovered nowadays, fortunately
.
Jay Franze (06:05):
But fortunately, you know, for independent artists,
you can have a viral moment andmake a whole career off of
tiktok and stuff well, if itwasn't for those opportunities
of tiktok, instagram and so on,you'd still be knocking on doors
trying to prove yourself tosomebody else exactly, and the
gatekeepers and everything thatgoes with all that.
Ry Rivers (06:24):
So it's fortunate, but I think it's more fortunate
than unfortunate.
You know that we have thatability to do that now.
So the long answer to yourquestion is it's extremely
important and it's, I would say,hand in hand almost with the
music, the branding and thevisuals and everything.
Jay Franze (06:43):
Well, let's take it a step further.
As we talk about branding andwe talk about the importance of
social media when it comes to anindependent artist, especially
these days when it's all on yourshoulders, you are still young
in your career and yet you'vealready got a team started for
you and everything like that.
How are you doing it so earlyin your career a team?
Tony Scott (07:05):
started for you and everything like that.
Ry Rivers (07:09):
How are you doing it so early in your career?
Um, I think I'm early in mycareer, but I've been doing it
for so long.
I'm just starting to now seethe success because I've been
working at it for so long and Ithink, when people around you
and you find the right peopleand they believe in you and they
see that it's a lot easier tobuild a team, you know, when
they see that you're not theweakest link on the chain and
(07:31):
you're working just as hard, ifnot five times harder, than them
, which you have to be as theartist, you're the one leading
the team.
I think that and I think Ithink luck Again.
I've been doing this sinceabout 2018 is when I released my
first single.
So I would just say luck, yeah,honestly luck and hard work,
just putting your head down,doing it so that when the right
(07:52):
person comes along at the righttime and they're willing to
invest in your career whetherthat's financially, whether
that's just jumping on board andbeing like, hey, you know
better than one, just someone toeven throw ideas off, who's in
your corner and can maybe bethere at your gigs and filming
you, or being there when you'retrying to shoot content Like no,
that's weird, let's try this.
Or how about this?
(08:13):
How about this Just meeting ona weekly basis?
Anything as simple as that.
It's so monumental.
It really does take a team andI mean, I'm just starting to get
a team and it's already beenlike life-changing, to be honest
well, you've got a very goodteam of people behind you right
now, so you can't thank, youcan't complain too much about
that.
(08:33):
I cannot complain at all.
Jay Franze (08:34):
I'm very lucky and very blessed all right, so let's
talk about your location.
I know I mentioned at thebeginning of this that you were
from Florida yep isida theoriginal residence, or did you
move to florida?
Ry Rivers (08:46):
nope, I am a true native, born and raised in my
area one of the few one of thefew.
Jay Franze (08:52):
Yes, I'm a rare breed what part of florida are
we talking about?
Ry Rivers (08:55):
so I was raised split between pompano beach, florida,
which is like a cozy beachsidetown just north of fort
lauderdale for anyone who's kindof familiar with the area and
super north of Miami.
Split between that andOkeechobee, florida, which is I
would call it Central Florida,where I was raised kind of on a
farm there.
That's where my dad lives andmy mom lives here in Pompano.
Jay Franze (09:18):
Well, I ask you that because I spent time in Florida
.
I lived there for six years andspent some time, most of my
time, in Orlando central.
Ry Rivers (09:25):
Florida.
Jay Franze (09:27):
And then I also spent some time out in the Tampa
area Beautiful, so I'm somewhatfamiliar.
My sister-in-law lives down,used to live in Miami, now lives
in Fort Lauderdale.
Ry Rivers (09:38):
Okay.
Jay Franze (09:43):
So I have quite a bit of friends who are still
down there.
But the reason I ask that is Ispend a lot of time around the
different areas of Florida andthey each have their different
pocket of music, a differentfeel to their music.
So how important do you thinkthe location being split like
that plays into your style ofmusic?
Ry Rivers (10:00):
I think it's super important.
I mean, besides my parentsbeing such a huge musical
influence on me, florida is justsuch a diverse state culturally
and musically.
I mean I live in pompano rightnow, which is like like anywhere
from 30 to 45 minutes frommiami.
But miami is like a differentworld, like it's just so
(10:21):
different than the rest of thethe state and even just all the
outer cities along the coast offlorida is so different than the
rest of like I would sayanything from central florida to
the panhandle.
I would say florida is the onlystate where you go north to go
south, where, like where I live,my dad's farm is like two and a
half hours away from here andpeople who are native to
(10:43):
okachobee have thick southernaccents and it's it's just crazy
because it's like then you goto pompano, where they sound
like me, and then you go tomiami and it's in the whole
nother world.
So it's just it's a reallydiverse state.
I've always loved that aboutflorida.
There's so so much life hereand different things, that and
all the natural beauty thatFlorida has.
(11:04):
I would not want to be raisedanywhere else.
I love my state.
Jay Franze (11:07):
I'm from Boston.
Ry Rivers (11:09):
Oh cool, a Yankee, as they say yeah, I have family
from there, from Massachusetts.
They live in a Needham andPlymouth okay, yeah, very cool.
Jay Franze (11:19):
Now, the reason I bring this up is because, being
a northerner, and I currentlylive what I call North Nashville
I live in Kentucky now.
I spent 20 plus years inNashville and just moved a
little further north so we couldraise the family up here Cool.
But you come across more likepeople from Boston than you do
(11:43):
from people from Nashville oreven Florida, so do you feel
like the transients that are inand out of Florida play a part
in who you are?
Ry Rivers (11:57):
A lot of the transients down here are from
New York.
I don't see myself like that atall.
I think I'm way more laid backthan them.
No shade to the New Yorkers.
They move a lot differently.
Jay Franze (12:10):
I have nothing against New York my family's
from New York but I am aBostonian through and through,
so you know we have to at leastcut the line right there at the
Yankees.
Ry Rivers (12:18):
Yeah, you got your car outside and your water and
your coffee.
Jay Franze (12:22):
And park the car on Harvard Yard.
Ry Rivers (12:23):
Yeah, yeah, go watch the Sox play.
Jay Franze (12:32):
All right, enough of that, anyways.
So your father had a farm andyour parents were musical
influences on your career, has afarm.
Ry Rivers (12:36):
He still has it.
He still lives there.
Jay Franze (12:38):
What kind of farm are we?
Ry Rivers (12:38):
talking about.
Just a simple farm.
We have goats, chickens, pigs Ihad hogs at one point turkeys,
I mean.
He's retired up there now, soit's just more so for fun rather
than like a for-profit farm.
So he just lives out in themiddle of nowhere and loves it.
Jay Franze (12:59):
That's awesome though.
Ry Rivers (13:00):
Yeah.
Jay Franze (13:00):
I love it If they were musical influences in your
life.
What style of music were theylistening to?
Ry Rivers (13:06):
yeah, so my mom was more of like the r&b, soul, jazz
stuff and my dad was definitelymore country and classic rock
all right.
Jay Franze (13:17):
Now again, just because you mentioned it, I need
to know what.
What do you consider to beclassic rock?
Ry Rivers (13:26):
Classic rock.
Anything from like the 60s tolate 70s anything in that area I
would consider classic rock.
So I mean I was raised on a lotof Lynyrd Skynyrd, to Bon Jovi,
to All right, well, you had meup to Bon Jovi.
Jay Franze (13:44):
I mean I like Bon Jovi, but it's a little bit more
80s 80s and 90s rock Boston.
We're back in favor here.
Boston's probably one of thebest bands ever.
Ry Rivers (13:58):
Musically and vocally .
Oh yeah, try and cover a Bostonsong.
Good luck.
Jay Franze (14:03):
No, thank you.
So, your parents beinginfluences, were they musicians
themselves?
Ry Rivers (14:09):
no, I am the only musical person in my family.
My dad messes around with theharmonica.
That is about it, I think.
On both sides of my family theonly other person, like my one
uncle, is an artist, a visualartist, who plays the drums.
But that is it.
I am the only one completelyself-taught.
Jay Franze (14:28):
I had to learn all myself so how did the influence
turn into actually performingmusic?
Ry Rivers (14:35):
yeah, I always knew from a young kid music hit me
differently.
I always knew it was more thanjust infatuation or romantic
about it.
I knew it was the only thingthat made me happy in life.
I mean, I find myself still tothis day, waking up and it's the
first thing I think about,whether it's singing or
songwriting or something.
I knew it's what I wanted to dofrom a very early age.
(14:58):
That's, I think, what forced meto put in my 10 000 hours and
learn the craft of songwriting,kind of by myself.
In this area, outside of a realwriting community like what is
offered in nashville or la, youknow, down here in florida a lot
of the music scene if you're inmiami, the latin, you're in the
latin scene, that's great.
(15:19):
But outside of that, the themusic scene down here is a lot
of like gig driven.
So it's a lot of people, youknow, with that just out for
themselves, just looking to makea living, where it's not like a
real artist community, I'd sayyou know here, where it's just
creators just trying to createand collaborate and stuff like
that.
So yeah, I just knew it's whatI wanted to do and it's always
(15:40):
touched me in different waysever since I was a little kid.
I started off with like poetryand beatboxing, actually just
because I did go up around a lotof instruments, so that was
something I could do by myself,you know.
From there I um, you know,started taking piano lessons
around like seriously, I wouldsay around like ninth grade is
when I really started to jumpinto it heavily.
(16:00):
My mom tried to put me in pianolessons in like fourth grade is
when I really started to jumpinto it heavily.
My mom tried to put me in pianolessons in like fourth grade
but I just was too young and ADDand didn't want to take the
time to practice as a fourthgrader and my mom's like all
right, not paying for it.
We tried.
But once I got into aboutmiddle school, high school, I
was like no, I need to learn howto play an instrument.
That's how you, you know, writesongs and stuff.
So that's how I got intoplaying keys and stuff.
Jay Franze (16:24):
Well, you mentioned Florida being gig-driven.
When it comes to the musicscene, now, when I was there, it
was in the 90s, and in the 90sthere was a heavy rock scene.
You had bands like Matchbox 20,von Ray and a few others that I
really enjoyed, so the musicscene was great for that, but
that was in the Orlando area.
Ry Rivers (16:44):
I was about to say was it Orlando Right?
Jay Franze (16:47):
But then, as you started to go outside of Orlando
, you ended up in the differentpockets.
But it's not just gig-driven, Imean, it's tourist-driven.
So you end up with cruise ships, you end up with theme parks,
you end up with hotels that arebringing people in to perform
music.
So the music scene is hugethere and you can make a living
playing music your entire life.
Don't get me wrong Just playingcovers at a bar or a hotel.
Ry Rivers (17:10):
You can get gigs and the best part about it is it's
year-round, right.
We don't have to deal with theweather or anything.
You can be playing outside inDecember through December of the
next year.
So it's great, like, like Isaid, it's great for gigs.
You can keep gigs allthroughout the year.
We do have a bit of a seasondown here, I would say, in terms
of like tourism, where it doesslow down, like september, the
(17:34):
summertime, so that could affecta little bit, but yeah, for the
most part you can get gigsbecause it's just such a tourist
state.
All right.
So your parents were influencesyou started playing piano.
Jay Franze (17:42):
You wanted to write songs.
For the most part, you can getgigs because it's just such a
tourist state, all right.
So your parents were influences.
You started playing piano.
You wanted to write songs.
You started putting songstogether.
At what point did you startperforming those songs out live?
Ry Rivers (17:54):
Yeah, I really started performing, I would say
in early high school, becausethat's when I really started to
force myself to try and get gigsand perform, whether it's like
locally through educationalthings with the school or just
like local talent shows or stufflike that.
But gigging for real, for real,like where you actually get
(18:17):
paid real money, I would sayprobably around freshman year of
college, sophomore year ofcollege.
You know, that's when I reallywas like all right, we want to
do this for real, this is whatit takes, and you got to start
making money with it.
Jay Franze (18:33):
What?
Ry Rivers (18:33):
college are we talking about?
Not far from here, right up theroad, Florida Atlantic
University, FAU.
Jay Franze (18:38):
All right, and what was the major of choice?
Ry Rivers (18:42):
I double majored.
So I majored in businessadministration and I also
majored in commercial musicbusiness.
So you know I wanted to havethe business side of it, because
I know that's a huge componentof it.
And it made my parents happytoo, Don't get me wrong.
They always believed in me, butit was just like OK, cool, we
can do that.
Jay Franze (19:01):
Oh, I know exactly what you're talking about.
I told my father I wanted todrop out of architectural
engineering to go into audioengineering and he said that's
fine, but you need to have abackup plan.
Sure, so I have a degree inbusiness as well as audio
engineering.
Ry Rivers (19:14):
Cool.
I mean it's a great tool tohave, even just to learn the
skills, if you don't use it.
For me, college is all aboutmaking connections and learning
new skills that you wouldn'thave learned elsewhere.
So I loved it for that and Ialways, always throughout my
education, kept music in itsomehow, so doing that double
major, I loved it.
You know, I got to be in themusic program with all the music
(19:35):
kids, but I didn't have tomajor in music and I could still
do the whole business side andmingle and meet all those people
that way, so it was great.
Jay Franze (19:46):
Do you remember the first?
Ry Rivers (19:47):
gig that you played that paid you.
Yes, yes, and it was anacoustic gig.
So just me, and I had myaccompanying me on piano as well
, here in Fort Lauderdale at abar.
Jay Franze (20:09):
Yeah, what was the feeling like when you received
your first payment?
Ry Rivers (20:14):
See, bob and dad, you can make money doing this.
I told you uh, it was, it wasreally cool, cause it's like wow
, I just made money offsomething that I love doing and
I would have done it for free,if they didn't even say that too
loud yeah, I know that was backthen.
It's different now.
(20:34):
Got bills to pay now all right.
Jay Franze (20:38):
So when you started writing songs for yourself, do
you remember which song was thefirst one that made you feel
like okay, I think I can makethis happen.
Ry Rivers (20:49):
Oh yeah, actually early on, I would say in middle
school is really when I fell inlove with songwriting and I
discovered putting singing,playing and telling stories
together that you can make acareer out of it, and then
researching it and being like,wow, yeah, people do this for a
living.
This is crazy.
And the people that you see onTV and hear on the radio aren't
(21:13):
the only ones that are involvedwith making these songs, and
there's actually a whole networkof people behind all these
songs who write them and bringthem to your ears, and most
people have no idea and theythink it's just like one person
in a room writing the song andit's the artist.
That it's not true what songwas this?
that song was called um, pleasejust stay.
(21:34):
And I actually co-wrote it witha, a friend at the time, and
she was actually the, the personwho got me into singing.
Because we did a, we did atalent show and I had missed the
deadline for the talent show.
And she was actually the personwho got me into singing because
we did a, we did a talent showand I had missed the deadline
for the talent show.
And she was like out front ofthe venue and she's like well,
hey, you know what are you doing?
I'm about to go do my umaudition.
I'm playing guitar, what do youdo?
(21:55):
And I was like, well, Ibeatboxed.
She was like, okay, that'sweird, but maybe we could just
do it together.
And I was like you want me toaudition with you?
And she's like, yeah, I waslike, okay, cool.
So, long story short, we did it,we made it onto the talent show
and then, through likerehearsing and stuff, she was
like so you don't sing oranything like have you tried
singing?
And I was like, no, not reallylike singing.
I beat boxing, like I writepoetry and rap and stuff.
(22:17):
We talked about freestyle at mybrother's parties.
For him, it's like a fun thingto do and, um, she's like, well,
why don't you try likebeatboxing on a song and singing
on it?
I was like, okay, cool.
So we did it and I was like,from there on I just fell in
love with singing.
I was like, oh my god, yeah,the voice is like a whole other
instrument besides like playingpiano.
So from there I just dedicatedmy life to like finding my voice
(22:41):
and fine-tuning my interestinstrument and learning how to
use it.
And, yeah, we wrote that wasthe first time I would say I
wrote like an official songtogether, like from front to
back, and performed it andperformed all around and figured
out that I was, I think,somewhat decent at it.
Yeah, that was, that wasprobably the first song and it
was like it was like a littlehit in our middle school, like
(23:03):
we performed it at the show andthen everyone loved it.
So, like at all the differentevents at the school they'd have
us it was, you know, usperforming and it was super cool
.
It was like a little hit insideour school and everyone would
sing it and like, oh my god,play the song.
Play the song, that's prettycool.
Jay Franze (23:18):
Yeah, let's take that a step further.
So that's the first time youstart singing and discover your
voice and your voice is veryunique.
And because it's unique, do youfeel as if you've skipped the
part in your career of trying tosound like other people?
Ry Rivers (23:38):
No, because I think I mean that was pretty early on
and for years I was stillworking on it.
I mean I still work with avocal coach today, fine, tuning
it.
I think coming from anon-musical family, too, was a
big influence on finding myvoice, you know, because it was
a lot of.
It was just all done through me.
It wasn't like I had grew up ina family who sang and we were
(23:59):
like singing harmonies and stufflike that.
It was.
No one in my family doesanything with music, so it was
totally me finding it all bymyself and being like, okay,
well, I love like country and Ilove soul and I love rock and
like how do I put that alltogether?
But my voice is, like, you know, kind of smoother and higher,
but I love like singing runs,but also I want it to be like
(24:19):
gritty, you know.
So it was really justunderstanding my instrument and
how to use it properly and thenderiving, you know, my tone from
that and stuff.
Jay Franze (24:29):
So you said no.
Does that mean there was a timewhere you tried to emulate
other people?
Ry Rivers (24:36):
Absolutely.
I mean, I think all singers.
That's how you start singing.
It's your even from a young kid.
You're, you emulate people.
You know you emulate yourfavorite singers on the radio.
So that's how you start singing, even from a young kid.
You emulate people.
You emulate your favoritesingers on the radio.
That's how people learn to sing.
Jay Franze (24:48):
Who were those influences?
Ry Rivers (24:51):
Elton John, steve Perry I would say two very big
ones, but also growing up againwith Boston.
Aerosmith, earth, wind, fire,stevie Wonder, michael Jackson,
bruno Mars, chris Stapleton, timMcGraw, it's a whole mix.
Jay Franze (25:12):
It's a diverse group of people for sure.
No, Steve Perry was my favoritesinger growing up.
He's probably still one of myfavorite singers ever.
Ry Rivers (25:19):
Ah, so good.
Jay Franze (25:20):
By far he earns the nickname of the Voice.
Now, you did a cover of Journeyand you actually did a cover of
my favorite Journey song ever,and that's Faithfully.
Ry Rivers (25:31):
Yeah, oh cool.
I hope I did it justice.
Jay Franze (25:35):
Can you tell me why you chose to do a cover of that
song?
Ry Rivers (25:39):
I just I love Journey .
They're one of my favoritebands, from the songwriting to
the guitar playing, to Steve'svoice, obviously.
And when I look for covers Ilook for does it resonate with
me and can I kind of match thetone a little bit?
And if not those two things,then is it something I can
completely make my own and itstill resonates with me.
So I love that song, I love thestory behind the song and I
(26:05):
felt like it matches my, myvoice pretty well.
So yeah, and I feel like if youcan do a journey song and do it
well, it's just like set youapart as a singer too well, I
think that's definitely it.
Jay Franze (26:19):
I always see these people on american idol or the
voice and you've got someamazing singers.
But when they choose to sing asong that was originally done by
an absolute icon, you eitherhave to kill it or stay away
from it.
Yeah, from the band Heart, andthat band was an absolutely
(26:42):
amazing band with amazing vocaltalent, and when I hear somebody
do it, I just think to myselfthis is either going to be one
of the best things ever or it'sgoing to be a train wreck.
There's usually nothing inbetween.
Tony Scott (26:53):
And.
Jay Franze (26:54):
I think you run into that same challenge when it
comes to singing a Steve Perrysong.
You either have to nail it orit's going to be a train wreck.
Did you think about any of thatbefore you, before you did it,
or did you just do it?
Ry Rivers (27:09):
I just did it.
I knew I'd like the song and itresonated with me and I worked
on it and I was like, yeah, Iwant to do this song.
I love the song.
I think part of that, too, isjust again exploring your voice
and finding all the things youcan do through it, and you do it
through covering people's music.
Again, emulating.
That's how people find theirvoice.
We're all a collection ofdifferent sounds and influences
(27:31):
that we heard growing up, andthen you make it into your own.
Jay Franze (27:34):
Oh, absolutely.
I always tell people that, whenit comes to songwriting, when
it comes to being a vocalist ora musician, or even an engineer
or producer that works behindthe scenes, that you take in all
of these things from all theseother people that you look up to
.
And you're going to find thingsthat you like and you're going
to find things that you don'tlike, and you're going to pick
(27:55):
and choose what works for youand then that's going to become
your style.
So you go from, like you said,singing soul music, singing
cover tunes like Journey, andnow you're focusing your career
on country music.
So, when it comes, to countrymusic.
Let's start with the storyitself.
(28:15):
How important do you feelstorytelling is to country music
?
Ry Rivers (28:18):
Everything.
It's the foundation of it andthat's why country's always been
here for me, because for me andmy writing it's always
storytelling.
I mean you can listen to prettymuch all my songs and they all
tell a story.
You know, I mean I'm not thetype of writer where it's just
like looking for like littlehooky pieces.
(28:38):
For me it all has to kind ofmake sense and it'd have soul on
it.
So that's why I love countrymusic.
I mean the country artists andsongwriters are the greatest
storytellers of all time andthat's what it stemmed from.
I mean, back to the AppalachianMountains and stuff.
These were folk songs, theywere stories.
A lot of times it's how theytaught people things.
(28:59):
It's just a beautiful thing.
Jay Franze (29:02):
I love it.
Tony Scott (29:05):
That's essentially where I live.
Jay Franze (29:06):
So, yes, I completely understand that
uh-huh so, when it comes towriting songs, do you start with
lyrics then, or do you startwith melody music?
Where do you?
Ry Rivers (29:14):
start.
Um, it kind of comes indifferent ways.
Usually it does come with wordsand melody at the same time.
I'm not usually one who amelody just pops into my head.
Usually it's both at the sametime, so it'll come into my mind
.
Then I'll be like okay, wheredo I want to take this?
Like what, what am I?
What are you trying to say?
Right, like what, what is thestory?
You know whether it's me talkingabout something from my life,
(29:35):
pulling from other experiencesin my life, or that I see my
friends deal with, or stuff likethat.
Or just like a cool song title.
And it's like all right, I havea list of song titles in my
phone and my notes on my iPhone.
It's called song ideas and it'sliterally like hundreds of
different title names.
So sometimes I'll go intosessions and just go through
that with people and be like oh,oh, you like that, that sounds
(29:57):
cool.
Okay, let's write that today.
Or sometimes it's just likecomes when I'm in the shower and
, annoyingly, when I'm fallingasleep and I'm like wait, I got
to write that down.
And you wake up in your morningyou're like what the hell was
that?
But yeah, I would saystorytelling is at the
foundation of what I do.
Jay Franze (30:17):
It's funny you say you get it when you're falling
asleep or in the shower.
Ry Rivers (30:20):
Oh yeah.
Jay Franze (30:21):
Those are the places where people's mind are most
relaxed, and that's why thoseideas come to you.
So I can completely understandthat, completely understand
meditative state yeah, so whenit comes to writing the songs,
you get your lyric and yourmelody first, do you?
Then, take it to an instrument,or then you start collaborating
with somebody else yeah, sousually it's me at a piano.
Ry Rivers (30:40):
I'll get it, I'll record it in my phone on like a
voice memo and then I'll sitdown at the piano and put some
chords behind it and try towrite it from there.
I'm not big on production, justbecause, you know, coming from
not having anyone around me tokind of teach me the ropes with
that and not really going toschool for it I try to find what
(31:01):
I can and stick to what I dobest and that is songwriting and
singing.
So when it comes to production,I'll usually write the song out
, record like a rough tape andthen try to find a producer to
help bring the idea to life.
Jay Franze (31:16):
Well, with your transition into country music
and your team being based out ofNashville do you find yourself
now going to Nashville andstarting to work with teams when
it comes to songwriting.
Ry Rivers (31:28):
Absolutely.
Yeah, we've been commuting toNashville back and forth now
pretty heavily, so that's ablessing.
I've always known since I waslittle even I have no idea how,
but I've always known I wantedto be in Nashville, even before
I even really knew what it was.
As a young kid I've always beenfascinated by it.
For some reason I named my dogNashville.
(31:50):
Actually after Nashville it'sone syllable now, and now it's
Nash, but his government name isNashville, his government name
all right.
Jay Franze (32:00):
So what's the big difference between writing on
your own, like you were?
And now writing in Nashville.
What's the biggest differenceto you?
Ry Rivers (32:07):
I mean for me.
I'm a people person and I lovecollaboration and I think you
find out so much about yourselfas a writer from collaborating.
Like you can write alone inyour room for so long, but you
have to get out there and writewith people because that's how
you find your strength, you know, that's where you see where you
fit in and how you can sit backand learn and listen and, you
(32:29):
know, take ideas, and I thinkthe best work comes from people
working together.
That's why I was so big on likebuilding, you know, a team and
the right team.
But yeah, collaboration for meis huge and every time I go to
Nashville it's always been suchan amazing time and I just look
forward to going back and fortha lot more and planting all my
(32:49):
seeds everywhere that I can, soI can hopefully make the jump
one day and just have to bethere a lot longer we talk about
your team again.
Jay Franze (32:59):
Yeah, are they the ones arranging these songwriting
sessions?
Ry Rivers (33:03):
um, it's kind of half and half.
So, you know, whenever we canget in there and collab with
people from people that theyknow, and then for me, again,
just going there and plantingseeds and making connections,
going to write-arounds, doingopen mic nights and just you
know, naturally grassrootsmeeting people.
So I would say it's a mix.
I found my way there on my own,again, always wanting to be in
(33:25):
nashville.
I wrote this next single that Icoming out, which is kind of
the basis that started thiswhole thing, my song called Kiss
a Cowboy so kind of a coolstory behind it.
I was at a music festival, acountry music festival down here
in Fort Lauderdale.
It's super cool.
It's called Tortuga MusicFestival.
It's literally on the beach infort lauderdale, like they have
(33:46):
to put down plastic barriersbecause the tour buses drive up
on the beach and you know behindthe stage and they build
everything on the sand.
So I've gone to this musicfestival like seven years in a
row because it's literally like20 minutes away from my house
and it's the sickest thing everand it's all country music and
it's amazing.
So I was there and that's wherethe idea for this song hit me
(34:07):
and I was like, oh my god.
So I had to keep it in my headall weekend.
Granted, this is a three-dayfestival, there's lots of
drinking and stuff going on, soI'm like put it on my phone,
trying to keep it in my head,and I was just like talking with
my really good friend aboutlike all the different ways it
could be written and stuff.
So finally, long story short, II get home Monday morning after
the festival, sit down on mypiano hungover as hell and
(34:31):
literally just hit the firstchord and it was like the
fastest song I've ever written.
So I wrote it, worked on itagain by myself here and I was
trying to find my producer forit.
I knew I wanted to do it inNashville, being the nature of
the song.
So I came across a gentlemannamed Trey Bruce Really cool
(34:53):
dude, really prolific songsongwriter producer up there in
Nashville.
How that came about was superinteresting too.
So you know, I was, I wasmanifesting going to Nash.
I knew I wanted to go there.
I was trying to figure out likehow to connect with producers
and stuff, being from here, notreally knowing anyone there and
not having like a super hugefollowing, you know yet.
So we link up.
I saw him I think it was likeamerican songwriter or something
.
He was like one of theinterviewees there.
(35:14):
So I reached out to him viainstagram, didn't hear anything
back and I was like, hmm, sothere's a program called sound
better which musicians can useto hire other musicians whether
it's like background singers,producers, producers, stuff like
that.
So I was on there I was like,oh my God, there's Trey and you
could hire him to do a soundcheck, which is where, like, you
submit your song, demo,whatever, to a music
(35:36):
professional and you pay andthey give you, you know, a
critique on the song and blah,blah, blah.
And he gave me some really goodcritique and I was like cool.
So I went back and like kind ofrework, rewrote the song a
little bit, tweak some things,and then a couple months go by
you know I'm performing it live.
I think I got it locked in andI finally DM the beginning.
I was like hey man, you know, Ireached out to you a while ago.
(35:57):
I'm, you know, ry Rivers.
You gave me my feedback on thesong.
He's like oh, shoot, yeah, Ilove that song.
And I'm like cool, well, I'mactually looking for a producer
in Nashville to produce it.
And he's like hell, yeah, dude,I would love to do that, let's
set it up.
So go through the whole thing,set it up, I fly up there to
(36:17):
record it.
We have a super fun time.
It went so well.
We ended up actually co-writinga song together.
Because when we were thereafter you know, we finished the
recording session I was like,hey, man, look like I have all
these other songs I want to showyou.
I can write like I'm not justlike a one trick pony, like I
don't just have one good songthat I got lucky with.
Like here's all these songs, sowe play them and we get to one
and he like starts it over.
And he's like, wait, it's likethat one's really cool, but we
(36:39):
need to rewrite it.
And I was like, well, what doyou suggest?
And he's like blah, blah, blah,blah.
And I'm like, well, why don'twe write it together?
He's like that's what we'redoing.
Grab a guitar.
I'm like, okay, cool.
So like we end the recordingsession, now I'm writing a song
with with trey bruce.
My mind is like blowing.
I'm like what the freak isgoing on right now, like what is
real.
So now we have that song thatwe're working on together too,
(37:01):
and it was just like it's justone of those things where you
put yourself in these situationsand something you've been
working towards for so long andweird little things just start
going right Like little signs,little, even crazy little things
, and you're just like thisfeels right, I'm meant to be
here, like reaffirming that I'mdoing the right thing and I'm
meant to be where I'm meant tobe.
So it was super cool.
Jay Franze (37:22):
That is really cool.
Take a second to walk usthrough that recording process.
Ry Rivers (37:27):
Yeah.
So Trey is a full blown,through and through country
producer.
He's had a lot of like classiccountry hits.
But his house is super cool.
His studio is in his house andit's out there in Franklin
Tennessee, so just outside ofNashville.
So it's super chill.
We go there.
He has his dogs, his family.
You go downstairs into hisbasement and it's a whole really
sick studio there.
He has his dogs, his family, godownstairs into his basement
(37:48):
and it's a whole really sickstudio.
So I think we did it, uh, overthe course of like two days,
which is really rushed.
I mean, sometimes it can bethat fast.
But for the most part it's likeyou know, when I go to
nashville, I'm there and it'susually like boom, boom, boom,
boom and I'm handling businessright because I'm there usually
like a thursday through sundayor friday through sunday,
because I still have a day job.
You know I'm not at the pointwhere I have can fully sustain
(38:09):
myself financially with music,yet I'm working on it, but I
still, you know, work a regularnine to five, monday through
Friday.
So when I go to Nashville ithas to be like boom, boom, boom
and I have to get it.
You know, done, done, done, done, done.
So it was.
It was super fun.
It was a really cool learningprocess just learning from
someone who's such a titan inthe industry and going through
their process and comparing itto like everything else I've
(38:30):
done and seeing how you know theins and outs of it, and it was
a really cool learningexperience and it was a lot of
fun.
Jay Franze (38:36):
I'm super excited for this song did he bring in
session players for the song?
Ry Rivers (38:42):
being the nature of the whole process of me living
down here was it was differentthan going into a studio and
being there for two days andjust tracking a whole band and
stuff and working with thebudget that I gave them for
production.
So we had to do things a littledifferently than if you had a
big budget from a label andstuff like that.
So I think he brought in twosession players just to track a
(39:06):
dobro, but everything else washim and I on it.
Jay Franze (39:10):
So with that said, does he play drums?
Ry Rivers (39:14):
He does play drums but he actually has this whole
file on his computer where he'sgone into different studios and
tracked all these different drumsounds and had drummers play
all these different drums so hecan go ahead and just program
all the drums that he wants fromreal drums, which was super
cool.
I've never seen like HansZimmer on 60 minutes where they
(39:35):
interview him and he's done thesame thing.
But his catalog is likethousands of different
instruments where he's likespent the time and money to go
in and track all these differentthings and he's like oh, you
want a violin.
Jay Franze (39:53):
And that's not like a fake violin, it's someone
who's actually played and stuffsuper cool.
Ry Rivers (39:55):
What was the biggest memory from that time, I think?
Meeting, trade, working withtrey and co-writing with him.
I mean that I look back atchris, my manager, who was in
the session with us, like whentrerey was like, yeah, let's
rewrite it.
I look back at it I'm like wejust couldn't believe it was
going on and I'm like, yeah,okay, let's do it.
So I think that was really coolthat.
(40:16):
And then things just fallinginto place and just you know
universe telling you you'redoing the right thing.
I went to the Commodore Grill,which is a really cool open mic
night spot in Nashville where alot of big artists have come
through, and I went just for theopen mic night, right, because
I didn't know anyone there.
It's my first time playing, sothey just put you on stage at 10
(40:36):
o'clock and you get to do likethe open mic night.
I go there.
Some writer canceled so I gotto go right into a writer's
round.
So that was super cool to dothat and just for the first time
, doing your first open mic andactually be thrown into like a
real writer's round and beingable to play these songs.
I even I think I played kiss acowboy for them.
(40:57):
That day on a track I was liketext train.
I was like, hey, can you just Iknow this is really random, but
can you just send me like aninstrumental of the track?
I know it's not even done yet,but just something I can sing to
, even if it's just guitar andchords.
He's like, all right, I don'tknow if it's gonna sound good,
but here you go.
So I got to play it right fromthe studio, then going out and
performing it live, which is myfavorite thing to do.
(41:18):
I am a performer and I loveconnecting with people.
Playing live is my favoritething to do and it's a part of
my craft that I've worked ontirelessly to be the best at.
So to be able to just do itlive right after the studio was
really cool and see how peoplereact, which people really liked
it, so that was superfulfilling we talked about
branding earlier.
Jay Franze (41:39):
When it comes to your career, your identity, your
social media accounts and so on, how important do you feel
charisma is to live performance?
Ry Rivers (41:50):
I think it's like monumental instrumental, if
that's the word.
Jay Franze (41:56):
So what do you do to hone that craft?
Ry Rivers (42:00):
Stage miles.
I think the more you do it, themore comfortable you get at it
and the more you work on yourcraft and get comfortable with
what you want to do on stage,the easier it comes and the
easier you can get into thatflow state and just be yourself
and enjoy living the moment.
Jay Franze (42:14):
Do you feel like you have natural charisma?
Ry Rivers (42:19):
I think so I definitely think I'm an
introvert.
I love again, I love connectingwith people and talking with
people and meeting new people.
So that part of it for me Ifeel like comes natural.
But I do enjoy my downtime.
I absolutely need my alone time, like sometimes before I might
come off stage and I'm just likeI just dream.
You know, I got to recharge,have a second to myself, sleep,
(42:43):
eat some food and then I'm goodto go.
Jay Franze (42:47):
Well, being so young in your career, there still has
to be some challenges thatyou've gone through.
So what are some of thechallenges you've had so far?
Ry Rivers (42:56):
Absolutely.
I mean, for the longest time Iwas doing this completely by
myself, right?
I don't come from rich parents,I don't come from a musical
family, so I was finding my wayfor the longest time and I think
until I linked up with mymanager, chris, it was kind of
just like shooting in the dark,working on this, doing that,
(43:16):
trying to put it all together,but it could be extremely
overwhelming by yourself.
So I would say I would say thatwas probably one of the biggest
challenges was just like allright, where do we put the put
the focus?
All right, let's break it downinto three pillars let's do
recording, let's do live showsor let's do social media and
let's just pound those threethings and get those where they
(43:37):
need to be to take it to thenext level.
Jay Franze (43:40):
So what setbacks have you had so far?
Ry Rivers (43:45):
I mean, where do I even start?
I've had my equipment rained on.
That was really crappy.
Um, I did a gig here in floridaand, being the nature of the
beast, sometimes rain just comesout of nowhere and it's like a
hurricane and it can last for 10minutes but it can piss down
like 10 gallons of rain.
(44:05):
And I did it.
I did a gig with my band andlike all of our stuff got rained
on and destroyed and as theband leader who does that, fall
on right for the liability andstuff.
So that sucked.
That was a lot of hard hours.
That went into saving up to buyall that equipment and just
gone like that.
So, so that was pretty rough.
(44:26):
I would say that's aprofessional one.
Personally, I would say growingup in a split household wasn't
always the easiest thing for mybrother and I.
I would say from a very youngage, as far as I can remember,
our parents had a strugglefinancially and I think that
took a big toll on theirrelationship.
So watching them struggle tothe point where you know they
(44:49):
just had to separate and gotheir own ways and again being
split kind of between those twoplaces took a little bit of a
toll on my brother and I, butyou know, it was for the best at
the end, and sometimes in life,two people just don't work out
and I still have two amazingparents, you know, who would do
anything for us and gave us agreat upbringing what parent did
(45:12):
you spend your time with?
uh, my mom, just because I livedwith her, you know, for the
most part, and it was more likegoing to visit dad so how was it
to maintain their relationshipwith your father?
um, yeah, sometimes we didn'talways see eye to eye.
I think he's just have verybudding personalities, so
(45:36):
sometimes when we get togetherit's like we don't always see
eye to eye.
So it was a struggle at sometime.
You wouldn't see him for awhile and have to go and see him
, and he'd be busy working andstuff, just trying to keep his
head above the water.
Jay Franze (45:54):
Yeah, Did your brother experience that same
relationship?
Ry Rivers (45:59):
Yeah, because him and I lived together here with my
mom.
So going back and forth, Iwould say yeah.
Jay Franze (46:06):
So his experiences were the same, essentially, as
yours.
Well, we talk about theconnection.
We talked about social mediaearlier and the importance of
building the brand andeverything.
Ry Rivers (46:16):
So what are you?
doing these days to connect withyour audience and continue to
strengthen your brand yeah, soit's been, um again, just
getting the best songs we canrecord it and putting those out.
I feel like so many artists didthis thing where they hoard
their music and it's like, dude,no one's gonna ever hear it
(46:37):
unless you get it out there.
And just getting it out there,doing it in a crafty way so it
doesn't seem like it's shoveddown people's throats, and doing
it authentically to yourselvesand to who I am yeah, that, and
and then just having a budget toput together.
You know, when you have, whenyou do get the gigs that matter,
(46:58):
having the like, a rightvideographer there to capture
that, because it's so important.
You know, I think a lot of timesartists get these gigs and they
don't they drop the ball whenit comes to the videography and
the content behind it.
You know, I think a lot oftimes artists get these gigs and
they don't they drop the ballwhen it comes to the videography
and the content behind it.
You know what I mean.
You can talk about all thesegigs you had, but the proof is
in the pudding and the proof issocial media.
So if it's not posted, you'reghosted.
(47:18):
I just made that up.
Jay Franze (47:20):
But yeah, I was going to say you might want to
save it, but now maybe let's letthat one.
Go Again back to the socialmedia and the strength of it all
and everything I know.
When I was growing up, it was alot earlier than you and we
didn't have social media, sogetting your music out there to
people was a much differentapproach.
These days, with things likeTikTok and Instagram, where you
(47:47):
can release music every singleday, if you wanted to, multiple
times a day, I've noticed a lotof artists have to release a
different spin on the same pieceof music every day.
How do you keep your fan basefrom getting burnt out on a
piece of music, especiallybefore something even gets
released?
Ry Rivers (48:03):
I think it probably just stems down to how crafty
you can be using it and keepingit authentic to who you are, and
I think it makes it kind ofmore fun too that you can
release your song in so manydifferent ways.
Now you know what I mean.
Like I think it was sabrinacarpenter.
She released her song espressoon like nine different
(48:24):
variations.
It's like sped up, slow down,acoustic, just drums, just
vocals.
I was like when did releasingan acapella become cool?
Like all right, I've alwaysloved that.
But okay, cool like yeah, let'sjust put that out.
Cool, another single for sixweeks that you can write on and
just help tickle the algorithm.
Sure, why not?
Jay Franze (48:44):
You mentioned your videographer as well and your
video headspace headspace headtrip, head trip, where you're
flying.
So, how did you go?
How did you guys create theeffect of you guys flying?
Ry Rivers (48:58):
Yeah.
So that was a fun one.
That was a learning experience.
Again, I do this.
I did that all by myself.
That was before I have a lot ofthe team that I have now.
I did that all by myself.
That was before I have a lot ofthe team that I have now.
So it was working with a limitedbudget and just being creative
and trusting your artisticvision, with a friend and your
friend also helping you out too,because my friend was the
(49:22):
director of it and it ranthrough his company.
We're the same age.
So we kind of came up togetherand I came to the point I was
like, dude, I think I'm ready todo like my first music video,
like a real one, like the realway, like let's do it right.
Here's the song.
And we just went to starbucksand just like got high on
caffeine and just came up withlike a hundred different ways we
(49:42):
could do it and we solidifiedthis version of it.
We're like, okay, well, we needride to fly.
How are we going to do that?
And he ended up having, um, thisconnection at this huge church
out west here in florida.
It was like one of those megachurches, so they have like the
whole green room, the audiovideo department, all these
green screens and stuff.
So we came up with this flyingconcept of like you're on a head
(50:04):
trip, right, like you're flyingthrough the sky, and we were
just.
It was.
It was really cool, it wasreally diy, but we were able to
bring it together with a smallteam and execute it and we did
that in, I think, two days.
Being like a low budget thing,we had to make work with what we
had and be super creative.
So that was a lot of fun.
Jay Franze (50:21):
It was a learning experience, definitely but it
was a lot of fun.
It came out very cool yeah, andit was.
Ry Rivers (50:27):
I mean, it was again, I just owe it to being
surrounded by great people andgreat friends.
Like all the extras was justall like friends and family that
you see in like the audienceand stuff and that we just used
like clips that we could find tolike sink in with it and make
it look even bigger.
So it was like having like 20of my very good friends drive
out there with us for the dayand just act like they're the
(50:48):
audience and wave, and it was areally fun, really fun
experience.
Jay Franze (50:53):
All right, sir.
Well, we do this thing here wecall Unsung Heroes, where we
take a moment to shine light onsomebody who's worked behind the
scenes or somebody who may havesupported you along the way.
Do you have anybody you'd liketo shine a little light on?
Ry Rivers (51:03):
Well, always it starts with Mama number one,
love on.
Well, always it starts withmama number one, love her.
She's been such a huge role,smart man, yeah, role model of
my life.
Love you, mom.
And then, number two, mymanager, chris.
I mean, when he came into mylife or my career, it's just
been such a cool learning andbeautiful experience to share
everything with him, just notonly as a manager but a friend,
(51:25):
just to bounce ideas off andhave someone there besides
family and my mama in the corner, you know, for you doing this
journey with me, so that, andthen my vocal coach too.
She's been an amazing, amazing,amazing light in my life as
well.
Shout out, miss Candy.
Jay Franze (51:42):
A big thanks to Rye for taking the time to share his
stories with us and thank youfor taking the time to hang with
me here.
I know I've said it, but I willsay it again I really do
appreciate it.
If you know anyone that wouldenjoy this episode, please be
sure to share it.
You can do that and find thelinks to everything mentioned
over at jayfranze.
(52:04):
com/ episode 121.
Thanks again for listening andI'll see you next week.
Tony Scott (52:12):
Thanks for listening to The Jay Franze show.
Make sure you visit us atjayfranze.
com follow, connect and sayhello.
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