In the Loupe

In the Loupe

In the Loupe is a podcast hosted by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever. Hosted by: Punchmark & The Smithee Group... Show More

Episodes

March 4, 2021 51 min

What's most important: a stellar in-store experience, the perfect ring, or an unparalleled online experience? We talk to recent ring buyers about their buying experience and what they care about most in their shopping experience. From ring sizing to wedding bands, we discuss how buying experiences and expectations have shifted and give advice on how retail jewelers can adapt their processes and priorities to build a devoted cus...

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February 25, 2021 19 min

Re-post it, re-tweet it, re-blog it! When something catches your eye, you can instantly share it with your audience on social media. Sharing is caring - and free marketing. So what makes some posts so share-worthy? 
Katie Kinlaw, Punchmark's Digital Marketing Manager, discusses some of her top picks for influential social media accounts within the fine jewelry sphere. Listen to discover what makes their content so shareable and ...

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February 18, 2021 26 min

Everything is going smoothly - and then an email pops up on your phone in the middle of the night from a disgruntled customer saying they can't complete the checkout process. What do you do?
This week's episode discusses this scenario and more website Q&A with Punchmark's CTO Bryan Cockerham and Associate Creative Director Sarah Weekes. They touch on everything from visual design to dealing with bugs, image compress...

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February 11, 2021 32 min

Stepping up and becoming a leader requires fearlessness, integrity, and an entrepreneurial mindset. If you're already a successful business owner, you can probably recall the somewhat risky decisions you had to make, the hard jobs that only you could do, and the late-night conversations that left you inspired and hopeful.

We speak with Ross Cockerham & Ben Smithee about their experience leading their company, and the influe...

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February 4, 2021 29 min

2020 prompted a lot of changes in the way we sell and consume, from our coffees to our sneakers. Research predicts that many of the changes to a traditional retail method are here to stay. So how should you decide which of your changes to keep going forward and which ones to ditch the minute we can ditch the masks? 

Ross and Ben talk to us today about which changes are more likely to stick around and draw in a much younger, tech-sav...

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January 28, 2021 31 min

It's pretty easy to spot a good website design when you're on a site that feels and looks effortlessly clean and is easy to use, but it can be difficult to place your finger on exactly what details make it so nice to use. In this episode, we talk about our favorite websites in the fine jewelry industry and what sets them apart.

From visual design to custom ring builders, we hope you find inspiration and gain some ideas for ...

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January 21, 2021 27 min

Digital marketing tools are no longer limited to big companies with seven-figure marketing budgets. In fact, for anywhere from nine to fifty dollars a month, you can get your own personal marketing assistant who's available 24/7, posts everything to your social media accounts, and even calculates how well you posts do when you publish them in the morning versus the evening.

Sound too good to be true? Hear us out.

Digital market...

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January 14, 2021 26 min

Welcome back to Season 2 of In the Loupe, hosted by Punchmark and The Smithee Group. Guests, Katie and Cody, re-introduce the podcast (and mention why you might want to go back and listen to season 1 if you haven't already!). We get into a bit of birthday shenanigans and spill some secrets about what you're going to hear in season 2. From digital marketing to business leadership, we've got some gems for you.

Brought to y...

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January 7, 2021 1 min

In the Loupe is a weekly podcast that is dedicated to educating business owners on the latest tools and techniques that you need to be taking advantage of.

Brought to you by Punchmark, the jewelry industry's leading website provider, and The Smithee Group, a digital growth agency. This is your one stop shop for not just surviving, but THRIVING in a digital age.

We cover digital marketing techniques like SEO & SEM, Social Mark...

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December 10, 2020 69 min

After each live show, the hosts would stay on a little longer after the episode ended and talk a little more casually about the episode's topic and their own personal feelings about it.
These are the best snippets from each episode's post show from Season 1! 
In the Loupe is taking a short break, but we will be back with Season 2 in early January! 

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That's a wrap! Season 1 of the 'In the Loupe' podcast is coming to a close and we're looking back on some of the top moments from the season and answering your questions. We'll also give a teaser on what's to come in the next season, which you don't want to miss! 

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November 19, 2020 35 min

Your website is the most important aspect of your web presence, serving as the centralized point for communication and shopping. Coordinating your business's messaging to pass through your website in strategic and dynamic ways is important when attempting to dominate the online space. 

This will be a live recording of the In the Loupe podcast, a podcast produced by Punchmark & The Smithee Group, two leaders in the online jew...

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November 12, 2020 34 min

I said the word Keurig and now Facebook is showing me ads like crazy!' Does Facebook listen to your conversations to deliver better ad experiences? While we can't answer that, we can give you the inside scoop on social ads and how to thrive with Facebook and Instagram ads. 

Hear from Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) as they talk paid soc...

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Now that we've talked through SEO and how to boost your search ranking organically, we'll touch on paid search strategies for platforms like Google. 

Listen in as Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) talk through the pay-per-click model and search engine marketing and what you need to know to get started.

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You've revamped your website experience, but you need to make sure people discover it. Now we're talking SEO, or Search Engine Optimization. SEO helps to drive more viewers to your website, and in this episode Blake Smith (Media Strategist- The Smithee Group) and Bryan Cockerham (CTO & Partner- Punchmark) are telling you what you need to know to get there. 

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We've said it before and we'll say it again: Your website is the most crucial tool when it comes to winning in the digital environment. So, how does it stack up? 

In this episode, Mike Burpoe (Lead UI/UX Designer- Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) are talking best practices when it comes to your website and what you need to focus on to drive conversions.

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You've become a pro at developing and posting great content on social. Now what? The key to driving social growth is inbound and outbound engagement! What does that mean? Tune in to find out as Erin Lashley (Brand Strategists- The Smithee Group) and Katie Kinlaw (Digital  Marketing Manager - Punchmark) provide top strategies on how to maximize engagement on your profiles so your social numbers reach new heights! 

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'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. 

This is the second half of a two-part episode that features Katie Kinlaw (Digital  Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic c...

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I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. 

This two-part episode features Katie Kinlaw (Digital Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your soci...

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We all know how important the in-store experience is to your brand. But how does that translate online? Your website is considered 'homebase' when it comes to digital, and the experience that customers have online is just as important as the experience they have in-store. 

Join Elise Poeana (Director of Client Success- The Smithee Group) and Sarah Weekes (Associate Creative Director- Punchmark) as we talk about how you mirro...

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