If you've been listening to In the Loupe, you know both Punchmark and The Smithee Group willingly spill all our secrets when it comes to web presence and digital marketing! Not only will we tell you how the algorithms work and why they do, but we also lay bare our own strategies and how we implement them. In this episode, we'll critique the other company's website to better understand how they achieve their goals throug...

We got such good feedback from our last ring-buyers episode, we decided to do it again! Part one featured two men with clear views on what they wanted who had never bought much in the way of fine jewelry before. This time, we've got a different subset of interviewees to offer their perspectives on the ring buying process. We hope this episode gives retail jewelers a better look at the different types of approaches to ring buyin...

Tiktok is the newest mainstream social media app; it's trendy and has millions of users every day. The main user demographic is tech-savvy, young, and making their debuts as adults with income. Tiktok's videos are engaging, fun, funky, and even silly, creating an environment where things can go viral quickly and easily. So should retailers hop in on this new platform? How difficult is it to navigate a new app? What does Tik...

You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made sweeps through the e-commerce and business industries as a key component of effective advertising. Using data from social media, cookies on browsers, and location data, it's possible to predict what consumers are interested in and when they're likely to make a purchase. The best part is, you d...

Can you believe we're already halfway through the year? The first half of 2021 certainly was a whirlwind as businesses returned to a more normal cadence and found a happy medium welcoming customers in to their stores while increasing their online presences. In the Loupe touched on digital marketing, consumer trends, and increasing your digital presence effectively to drive more traffic, sales, and exposure. In this episode, we ...

As more and more people turn to their smart phones for everyday activities like shopping and ordering coffee, building connections and a customer pipeline via mobile-enabled technologies simply makes sense. In the second half of this 2-part episode, we're breaking down clienteling in the 21st century to make sure your team is equipped with top-notch digital integrations to make building client relationships seamless and effecti...

What happens when someone makes a wishlist on your website? Signs up for your newsletter? Signs up for an account on your site with their email address? These are all integral digital touch points to convert a customer. Knowing how to use these touch points to your advantage to connect with the customer, see what they're interested in, and bring them back to your store or website will bring you higher sales and more satisfied c...

Tradeshows have been canceled for over a year, but the wait is nearly over and the world is beginning to open back up. In this episode, we talk with CEOs Ben & Ross about the strategy they anticipate the jewelry industry to take as we re-enter normalcy and their recommended approach for retailers at these highly anticipated post-pandemic trade shows.

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punchmark.com
thesmitheegroup.com

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Targeted ads, stellar SEO, pay-per-click, and more: digital marketing is a booming industry because it's so effective. So what's the best strategy for you? Following up from last episode where we discussed the effectiveness of social ad campaigns, Katie Kinlaw, Punchmark's digital marketing manager, walks us through a case study on how a digital marketer might help you decide what's right for you. She looks at a mor...

You've read the studies and seen the numbers; digital marketing seems to work. But how do you know it'll be worth the investment for you, and not just that hippie eco-friendly toilet paper brand? In this case study, we look at the data to determine the effectiveness of social media advertising. Cody from the Smithee Group will take you beyond the numbers to look at the strategy and goals for long-term ROI.

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Boosting engagement and growing followers doesn't have a one-size-fits-all approach, which is why this episode is all about our favorite Instagram accounts and Facebook pages outside of the jewelry sphere. They may look very different from your social media accounts, but you can use the same tactics to achieve success on your own pages. Don't forget to like, comment, and subscribe!

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punchmark.com
thesmitheegr...

To those not in the industry, the world of jewelry is a foreign land where they may only go once or twice a year at most. After a few years behind the scenes in the jewelry business, your hosts Mike and Katie from Punchmark and Cody from The Smithee Group have learned a thing or two. Join us as we reflect on our journeys into jewelry, what we've learned, and what we see for the future of the industry.

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punchmark...

TikTok, Billie Eilish, VSCO, and the return of the scrunchie - who is Gen Z? These young people have just started arriving into adulthood, and they're making decisions very differently than previous generations. They rely on the advice of others, and of Google. In part two of this two-part episode, we chat with some Gen Z buyers about their style, their buying habits, and their relationship with fine jewelry.

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Who is Gen Z, and what are they looking for in the jewelry industry? Gen Z is typically defined as anyone born after 1997, or thereabouts. This young generation has just reached the point of having their own money and making their own buying decisions. They make up a huge sector of the market, and an even bigger sector of influence. They're tech-savvy and have shorter attention spans but enduring loyalty. In part one of this tw...

Websites are becoming more complex every day; no longer static organisms, a dynamic, functional website is like a high-maintenance Pomeranian instead of a pet rock. Today's websites have a variety of important features that go beyond a header and footer. What do you need to include on your website to make it exciting? How can you draw customers in to an experience that they'll want to come back to again and again? This epis...

The strategy to sell online and in your brick-and-mortar is not a one size fits all practice. The population of your city, the average budget for a shopper in your area, and the distance your customers will travel all matter when creating your business strategy.
This episode features two jewelry store owners, Jeff from Miner's North & Todd from Meig's Jewelry, and we talk about their business strategies, ranging from ad...

Social media marketing has become more important than eye contact and a firm handshake - but it's left us with so many questions. When to post? What to post? How often to post? Who to tag? How big of a budget should I have for digital marketing compared to traditional marketing? If you're feeling lost in the chaos of the internet, you're not alone. In this episode, we're here to share our tips and tricks for posting...