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October 13, 2025 39 mins

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In this episode, I sit down with Brandon Doyle to talk through what we’d each launch if we had to make $10,000 in a day, a week, a month, or a year. We share how we’d think through each timeframe, what really matters when you’re trying to hit those numbers fast, and what we’re personally working on and building right now. It’s one of those fun and practical conversations packed with new insights, lessons, and experiments you can learn from.



If you want to check out the project I mentioned in this episode, visit https://neflstocks.com/.



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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
You could make 10 KA day doing the 100 bucks a pop for 100
people. The worst one I've done made 40
grand. This will probably bring us
between 25 and $45,000 of net profit and we're subbing
everything out. This was an idea that we talked
about on the podcast and we're totally cool with people copying
us because lava abundance and all that.

(00:20):
And please go look, go copy me. Also, if anyone wants to buy my
tree trimming business, Fast Tree care.com, I'm selling it
because James is doing this now,but simple to build.
And what if you were forced to make $10,000 in a day, a week, a
month or a year? What if you didn't have a
choice? Well, today my friend Brandon

(00:42):
and I break down a bunch of ideas that we would launch if we
had to make $10,000 within each of those four time frames.
We also talked about things thatwe're building and or launching
and or tinkering with right now.This is a certified banger.
Please share with a friend. All right, so I've got Brandon
here, my friend, my business partner.
We recorded two months ago and the audio failed and it was a
banger and it was so good. We're taking the time to sit

(01:04):
down and re record the whole thing.
Isn't that right, Brandon? That's right.
Yeah, that audio was my fault. I apologize.
OK, so there's also been an update.
One of the ideas we spoke about back in August, I've actually
launched. I liked it so much I launched it
and I'm going to share my screenand show everyone how I'm
getting leads, how we're treating the leads, and I'm
really, really excited about it.So that is a 10K in a day idea.

(01:28):
So we'll cover that at the end. And let's start, Brandon, with
how some awesome ways to make $10,000 in a year.
OK so I was trying to think of how could you capitalize off of
existing audiences that are super die hard.
So I thought of a few ideas. One would be board games.
So there's a big cohort of people that love board games.

(01:51):
I love board games. There are people that are
absolutely obsessed though. They love to play, they love to
track. They love to track who played
with who and when and, and who won and all that kind of stuff.
They love to rate them. You can find large subreddits of
people that are just, you know, dedicated to board games, not to
mention endless Facebook groups.So I think that one could vibe

(02:16):
code and app for board game lovers that is just the sort of
CRM, personal CRM of everything board games where they can do
all the tracking, they can set up, you know, game meetings with
their friends, they can do whatever.
It wouldn't be hard to vibe codethis app and you know, charge 10
bucks a month and you don't needthat that many people to hit 10

(02:40):
KA year to do that. So what do you think of that
one? I love it.
Why don't you explain to everyone what you understand
vibe coding to mean? Yeah, sorry.
So for those who don't know, vibe coding would be using a
tool like Replit or or Clod or ChatGPT where you use natural
language the way you just speak to code the app and then it

(03:02):
could be a web app or it could be an actual like iOS, you know,
iPhone app. But the rate that these tools
have been improving, it's like Idon't know how to code at all.
I don't even know HTML and I already have an app that's live
in the App Store. So it is for sure doable with
some effort to get apps live even if you don't know how to

(03:23):
code at all. I pulled up a subreddit for
board games that has 533,000 members, so not to mention board
gaming which has another 54,000 weekly visitors just in that
one. So there are 600,000 die hard

(03:44):
people that love board games so much that they're in a subreddit
just for that. I love this idea.
It's simple and it has a very, very passionate audience.
And I think it rides the tidal wave of AI because it's anti AI,
It's in person, it's physical, it's, you know, and I'm very
bullish on that stuff. And I'm, I've talked about a
lot, so I won't go into it. And it's simple.

(04:04):
It's simple to build. And I was just reading about
Reddit advertising, how much better it's gotten.
They have a new CEO and it's gotten a lot better.
It's got because it's Reddit advertising has never been
effective. Yeah, that's always been its
downfall. And I think they've gotten a
little more innovative. And so this could be your
opportunity to find 2 subredditslike these and just go hard on

(04:25):
ads. Yeah, and if you lean into the
ad as well, the ad could be like, I hate it when my friends
don't remember the score of lastweek's game.
Yep, like something like that. And everyone's every.
Because that would resonate witheveryone in that subreddit.
It's funny because a lot of times we build little apps like
these and we add these little random cute little features that
we think people will, people will think this is cute and then

(04:47):
like the feature ends up becoming the main thing.
You know, Slack started as a video game and they built this
amazing interface, this chat interface to use as you were
playing the video game. And then the video game just
sucked. But everyone loved the chat.
And so they're like, whoa, whoa,whoa, we let's do something with
this chat chat like let's unbundle this and make it its

(05:09):
own thing. And now it's a billion dollar
company. Yeah, that's amazing.
One note that you said this piggybacks off of die hard
communities and then it's anti AI, right?
Like you could do the same idea,but for quilting patterns for
quilting. They're also die hard anti AI.
You could do this for gardeners,A gardening journal where people

(05:31):
are tracking, you know, how welldid their tomatoes grow this
year? How many feet, how many did they
produce? What box did they planted in?
You know, how much dirt or manure, whatever.
What was that, you know, sort ofcombo that they did so they can
better know what to do next spring.
That's also anti AI and a die hard group.
So there's lots of, lots of niches within this general idea

(05:54):
that I think you could attack. I love it.
I'm going to bring up an idea that just came to mind that is
not on our list because we talked about Reddit and Reddit I
said they have a new CEO. That's wrong.
They now have their Co founder back at the helm as the CEO and
that triggered this memory because the Reddit stock has
been crushing, right? I don't own any but I know it's
been crushing. It got it took a big hit this

(06:14):
week because there was an SEO update yadda yadda yadda.
We won't go into that, but my idea, right, your idea is this
app. I have an app idea that I think
could make $10,000 a year or a month in this case.
But we're on the year category, so I'll respect that.
It was all based on the thesis that stocks investing in stocks
that have network effects and are founder LED outperform the

(06:38):
market by a significant margin. OK for those listening, network
effects is the more people that use your platform, the more
valuable your platform becomes. Bitcoin is network effects
right? Like millions of people hold
Bitcoin and the more people holdBitcoin, the more valuable
Bitcoin becomes because people are less likely to sell it,
right? Facebook network effects, right?

(06:58):
Like you, all your friends and family are on Facebook, so
you're you know, it's more it's more valuable.
Everyone's there, right? eBay network effects, it's a
marketplace 2 sided. Etsy.
Yeah, Etsy. I don't remember where I learned
this, but a company that is founder LED does better because
it's incentives like it's their baby.
They want it to do better. And then a company that has
network effects, it's a Moat, right?

(07:20):
It's an impenetrable Moat that only grows as more people use
it. So when you put the two things
together, 1 + 1 = 10. So I've I've coded an app called
Nephel network effects, founder LED.
OK. And it was just for my own use
because I couldn't find a good system like I was prompting Chad
GBT. What are all the stocks that are
network effects founder LED? But it's a spectrum, right?

(07:42):
Like maybe Jeff Bezos isn't leading the company anymore, but
he has a he has a lot of controlover the board that should be
somewhere on the spectrum. And Amazon has network effects,
right? Whereas Mark Zuckerberg, that's
a 10 out of 10, he's the founder, he's the leader and has
network effects, right? And so I've, I've coded this
app, it was very tedious. That pulls from like Yahoo

(08:02):
Finance data where you can like there's a slider on the spectrum
of network effects and founder LED.
And then you can back test it against the S&P 500 over the
last month, year, 10 years, 100 years, whatever to say like, all
right, on the day that, you know, this company that today's
founder LED and has network effects on the day they went
public, what would my returns have looked like if I spent $100

(08:24):
on their IPO versus $100 in the S&P?
And it's pretty like sophisticated.
It will, you know, you can back.That's awesome.
Yeah, it is. Let me you mind if I show you
real quick. I'm excited to see it.
It would be cool if it would be good enough eventually, because
I know you're just you just onlyrecently started messing around
with this. If it could find and maybe it

(08:45):
already can opportunities in like industries that you
wouldn't normally think of. Like is there an A network
effect founder LED construction,you know, publicly traded
construction company that not Caterpillar, you know, but
something smaller that I've never heard of, but that it
would be really appealing, you know?
Yeah, yeah. That that is interesting.

(09:06):
Yeah. All right, so this is it.
There's 502 ish companies in theS&P 507 out of 10 plus network
effects, 7 plus out of 10 founder LED and it says 25
companies match your filters. All right.
Oh, that's a lot. Look.
At this, SO the top green line is what My Portfolio would have
done, Dang. And the bottom one is the S&P

(09:28):
and the S&P is crushed, it's notgreat.
So 29% return versus 8.4. And then there's weighted and
unweighted, which is basically like time weighted based on the
individual dates of these IP OS versus like what the S&P has
done over the last 10 years per year.
Yeah, this is a massive, massiveout performance.
Yeah, like 3X, right, Yeah. So hey, I think this is rad.

(09:52):
I've started investing in these stocks.
Robin Hood, StubHub just went public.
They're founder LED and has network effects and I'm just
going to hold them forever, right?
So I'm using this for myself. B Back to the original purpose
of this podcast, like anyone could take any little investment
thesis and build a little web app around it, right?
And there's so many ways I couldcharge for this like you want

(10:13):
so. Yeah, you totally should.
On average, a company goes public about every day for a
week. And so it's like you want a
notification when one of these stocks goes public.
You know, you're not going to betracking it every day. 5 bucks a
month, you know, if you want to be able to back test, Oh, do you
want small cap stocks? Do you want NASDAQ and NYSE?
Like there's so many ways. And this is just one thesis,
right, of thousands of theses. So use repolit, Lindy or

(10:38):
whatever Bolt build a web app with your investment thesis and
sell access to it. Yeah, I don't know if this is
10,000. I know you didn't say this is
10,000 a day, but I mean, it's for sure 10,000 a year, as I
would say it's for sure 10,000 amonth.
Honestly, this could probably for sure be a 10,000 a week side
gig. Yeah, People pay a lot of money

(10:59):
for gross financial data. Yeah, yeah.
So it's it's just fun and it's fun to mess with.
And this is not investment of ice.
That's awesome. But now that I'm talking about
it, I think I'll just, I'll throw a landing page up and make
it free at nephilstocks.com, NEFL, stocks.com and anyone can
use it. Don't go buy these stocks
because I don't know but do yourown research but play around
with it. I mean, don't go buy them, but

(11:21):
you can take a look at those graphs.
You probably should have bought them dude.
I mean, let me just tangent justfor a second here.
I like that you want to give people free value, but anyone
who is watching this video already got the free value
because they can screenshot thisand buy.
So I say launch it and do like a$1.00 free trial and then just
have it be 10 bucks a month after that.

(11:41):
Yeah, it auto renews 30 days later at 10 bucks a month.
Or like lifetime access? Or that, yeah.
Yeah. And then and then you could pay
monthly if you want recurring alerts or whatever.
Yeah, But dude, like these are the stocks in My Portfolio that
fit these criteria, OK. And these are some of the best
performing stocks of the last two decades.
Coinbase, Tesla, NVIDIA still founder LED.

(12:04):
Robin Hood, I'm hitting the Jim Cramer.
I'm hitting the Jim Cramer, I think.
Robin Hood. Robin Hood's up like 4X.
Since like April, Yeah, I know. Meta, StubHub, Airbnb, those are
all founder LED network effect companies.
That's awesome. I did screenshot.
This, I told my friend about this and he works for Fidelity

(12:25):
and he's like, hey, like we already have a Fidelity offers a
mutual fund for this. It's called Fidelity Founders
Fund. And I looked at it and it's
like, it's very much not that. Like Microsoft is one of them
that's not led by Bill Gates, Amazon, Alphabet, most of these,
they're just like, well, the founder has an influence and I'm
like, that's not good enough forme.

(12:46):
Yeah. OK, back to you.
So yeah, 10 KA year, we talked about a few 10 KA month, I
think, I think quilting could be10 KA month because Al done.
Who have you had Al done on yourpodcast?
Haven't you? Yeah, yeah.
I just, I spent a few days with him, yeah.
He has like, you know, this whole quilting empire in

(13:08):
Missouri or whatever doing 9 figures a year.
Correct me if I'm wrong it. Is all it.
Is yeah, there are quilting subreddits who have that have,
you know, like 100,000 members, but there are endless quilting
Facebook groups in different categories.
And I know this because my mom is an obsessive quilter.
She's actually amazing at quilting.

(13:29):
Like she's made all of my kids beautiful baby blankets and now
that they're older, bigger kid blankets and they're awesome and
she's always looking for new patterns.
She's always buying new new samples or whatever.
She's always looking for new ideas.
And that's just a run-of-the-mill quilter.
And we know that also the age demo that my mom happens to be

(13:53):
in the like 60 or five year old woman is easy to get to on
Facebook ads. They have a lot of discretionary
income to spend. So vibe coding again, some sort
of app that helps them track their favorite patterns or, or
it's their wish list of patternsor it's the samples they want to
get or whatever. Charge 1020 bucks a month.

(14:15):
I think that's a money printer. 00 or or it could just be a
ChatGPT wrapper that's like a quilting chat bot that's like
hey like I can't get this pattern quite right or what
color would go well in this corner you know yeah I'm totally
ignorant to quilting so but. No, yeah, that would totally
work too. ChatGPT wrapper.

(14:36):
That's that's actually I mean, you could build that into what I
was saying or just have that be a completely separate idea
because that would work really well too, because I think that
age demo is still a little hesitant to use ChatGPT or
believe ChatGPT. But if you called this app you
know whatever the quilting sensei.
And it was companion. Yeah, yeah, that's better, the

(14:58):
quilting companion. And they could just chat like
you were saying and ask him any questions about quilting at all.
Yeah, they would pay for that. My mom, every time I'm on
vacation with my mom, like at a family reunion.
She lives in Utah now, but before, when she lived in
California and would visit me here in Utah, she would all, she
always has a list of quilting shops that she needs to go to.

(15:22):
When I was in Europe last year, she asked me to stop by specific
quilting shops, like in Scotland.
She's like, can you get me this thing from there?
I'm like, mom, my bags are already overweight.
Trying to go to castles, yeah. Sorry to stereotype, but they're
all like this. Oh man, you can have a little
directory in there, you could have a chat bot in there, you

(15:42):
could have patterns in there, potd little pattern of the day.
Yeah, that's good. Ow al doan if you listen to
this, my brother. I'll build this.
You're the guy to do this. Yeah, totally.
A meet up organizer. Yeah, yeah, everything.
Yeah. All right, I got one for you for
10K in a month. I think you could run Geo

(16:04):
targeted Facebook ads in your local area to business owners
only and host a an in person AI boot camp.
Call it in like a Holiday Inn Conference Center.
You rent it out for $400.00 for an afternoon.
You get business owners to pay 75 bucks to show up.

(16:24):
You get 100 of them. Maybe that's ambitious 7500
bucks, maybe you get 50 of them three grand, whatever.
You make decent money doing thisand you're going to have you're
going to have Facebook ad spend that might take half of your
revenue. But that's aside from your, you
know, your Conference Center rental or whatever it is.
That's all of your overhead and you just like do a PowerPoint,

(16:44):
you do AQ and A at the end, maybe it's two hours long, an
hour of instruction, like general like here's how to
create an AI voice agent, here'show to create yadda, yadda,
yadda. Now the real idea here is the
meet my friend at the back of the room for the high ticket
offer, right? The classic like Tony Robbins
upsell and you sell these guys on one to $5000 packages either

(17:09):
monthly or one time. If it's a $400,000 a year
landscaping business, it's probably going to be a one time
low $1000 charge. If it's a $5,000,000 a year HVAC
business, it could be 2500 a month for 12 month contract.
And so you basically use this asan opportunity to pay for your
meta ads and add a little cherryon top of some profit.

(17:30):
Hopefully you close 5 to 10 guysat 3 grand each and make really
good money for an afternoon. What do we think?
Yeah, that's awesome. I mean, that could be something
that you make 10 KA month in or 10K a week in or 10K a day in,
because I think you could make 10K a day doing the 100 bucks a
pop for 100 people where you're just, you know, it's the seven

(17:52):
hour seminar with lunch in the Holiday Inn.
It's true. Yeah.
But you do maybe break even because you know that you've got
those upsells coming in at the end and then you have two
upsells. You have like the monthly, the
two KA month, three KA month type of thing where you give
them some systems or whatever that you've found or that you've

(18:13):
built. But the 10 KA day version is,
hey, I'm going to go in with youall day.
I'm going to see every, I'm justgoing to be your shadow the
whole day. I'm going to see how you do your
e-mail, how you talk to your, ifit's a contractor, how you talk
to your Subs. I'm going to see how you bid
your leads. I'm going to see every single
thing you do. I'm going to see how you talk to

(18:33):
your secretary. And then the next day, you make
it sound longer. Then I'm going to take the next
month and I'm going to build outall the systems to automate all
that 10 grand one time fee. It actually only takes you a day
because you already have it prepped and here you go.
I bet a lot of people would do that too. 100% And I think it's
important, you name it, something like Minneapolis AI

(18:56):
experts, right? Like local city AI expert expert
or experts. I think the local aspect is very
important. They don't want to think you're
some travelling salesman rollingin and rolling out of town with
everyone's money like your local.
And if you want to scale this like whatever there's, there's
still going to be 100,000 business owners in Minneapolis,

(19:17):
right? Like just an easy number for me
to remember is 10% of basically every human in America is a
business owner, right? There's 33 million business
owners, 33300 and 30 million people, right?
So Minneapolis has a million people.
You got 100,000 business owners.Now, granted, most of them
cannot afford this, right? Most of them.

(19:37):
But that's OK 20,000 of them probably can.
Can you get 50 of those 20,000 to show up with your Facebook
ads? Especially if they see the same
Facebook ad 10 times over the course of a week, you know, and
then they're going to bring a friend.
Yeah, and build that in, have a refer a friend thing to get
discount or whatever, but they're all having conversations
now and these conversations are only going to accelerate the

(20:00):
topic being. How do I implement AI in my
company? I don't know.
I don't know how to do it. I don't know where to go, right?
And then they Google something and then they see who knows
what. They see all different.
They see like ads from IBM talking about AI and IT like IB,
Ms. not actually wanting their business, but IBM is just
spending, right? Because they're spending all the

(20:20):
things related to AI. So yeah.
And anyone I know lots of peopleare enjoying going down the
local newsletter rabbit hole. I have a local newsletter that I
don't spend much effort on at all, but I recently I only do
like 2 cents a month with this thing.
I need to do more with Beehive. Use Chris's affiliate link below
please. Thank you, Brandon.

(20:42):
But I started putting after our last call that we had to
rerecord. I started putting a Google form
in the newsletter pitch saying that I'm going to do an AI
seminar for small business owners and to indicate interest
and then with some questions about like topic ideas and
length of time. And I have like 27 responses so

(21:04):
far saying that they're in for the $100 on a Saturday.
So, yeah. Whoa.
OK, so. Big time plot.
Twist Chris brings up a random idea and you tell me you're
doing it. That was not an audience plant
here. Yeah.
Yeah. That's cool.
That's true, actually. Yeah.
So I just thought, oh, I'll justdo that.

(21:25):
I'll just have that link in my newsletter until I get to 100
and then yeah, that'll be the trigger where I actually send
where I book something. And you know, maybe I don't get
100 who actually follow through,but they all know that I'm going
to do it for $100 and it's goingto be on a Saturday.
And here's the topics, you know,maybe half convert.
But then I'm now I'm going to godown your rabbit hole of okay,

(21:48):
now I'll use ChatGPT to help me plan the seminar.
Then I'll do the seminar. I'll use ChatGPT to help me
think of the upsells for different sizes of companies and
what's the monthly and what's the one day, you know, whatever
and you know, you're using AI todo stuff with AI and it works.

(22:09):
Dude amazing we got to do 10K ina week now right?
Yeah, 10K ideas in a week. You had a good one last time
recorded. You should do this one again.
Shipping container storage rental.
Yeah. So just for those listening, you
have not heard this already. I recorded it.
We never published it. The 8020 of it is you go on
Facebook Marketplace, you find someone selling a 20 or 40 foot

(22:30):
shipping container, you buy themfor two to $5000 each and you
rent them out as storage as an alternative to a 10 by 10
storage unit. They're much, much bigger.
Just crunch the numbers on that.Like a 10 by 10 storage unit in
any market is going to go between 85 and 185 dollars.
So that's 100 square feet. Whereas a 40 foot shipping

(22:51):
container that you pay $4000 foris 80 by 320 square feet.
I think I have that right. 8 by 40 and 8 feet tall.
So it's three times as big. And if you charge 150 bucks a
month for it, call it the same price, you make that money back
in two years, 2 1/2 years. Or you split it up into fourths

(23:13):
and you rent it out for 75 bucksa month and you're effectively
making $300 a month and making your money back in a year.
It's portable storage. And I've got a buddy on Twitter
who does this. He will find a plot of land
that's on a busy road, and he will do a lease purchase
agreement where he says, all right, Mr. Owner of this land, I

(23:34):
want to put a storage facility here.
They won't be permanent. They're going to be portable.
I don't know if it will work. So I'll pay you $2000 a month
for the next 12 months. If my business goes well, let's
agree that you'll sell it to me today for $400,000.
If it does not go well, we're just going to, you know, shake
hands and go separate ways. And as far as I know, he's never

(23:55):
had a deal not go well. It's just a way of him proving
out the model and starting a business and de risking and
getting investors on board and banks on board.
He has a whole year to do that before he ends up having to buy
the land. So that's kind of like 2 ideas
in one. But yeah, what did I miss?
Yeah, that's awesome. Well, I feel like because I've
actually looked at storage containers, you can always get

(24:15):
them for remarkably cheap, thesebig old things.
So yeah, I think, I think that'sa really good idea.
Well and how do you make 10K in a week?
A you can charge a year up frontfor a discount B you can resell
them. CI don't know how can you, How
else can you? I don't know how else but.

(24:37):
Why is this in this good in a week?
Category, Yeah, yeah, maybe it'sin a month or.
You can. You just buy multiples, right?
You buy multiples. Yeah, yeah.
That's why, yeah. And then you sell.
That's a week. Yeah.
Yeah, I really like that. OK, here's another one in a
week. A garage sale as a service

(24:57):
service. So garage sales are big.
There are lots of people though who could make lots of money
with garage sales but don't wantto do it.
Maybe they don't want to do it at their house or maybe they
just don't have the time becausemaybe they're upper middle class
or higher. So the idea, and this does
exist, but it's actually quite rare.

(25:18):
Like there's a place in Socal that we found.
There's not that many places though.
Go to the specific larger neighborhoods in your general
metro area that are higher income, pitch your service, you
charge a fee and then you get a cut of all the proceeds and go
to the luxury, more luxury neighborhoods.

(25:41):
And then all they have to do is the only thing they have to do
is just put everything, whateveron their driveway that they want
you to sell. Your job then is you're going to
take it, You're going to put it wherever the garage sale is
going to be. You're going to price it.
You're going to obviously try tomaximize the value because
you're getting paid on Commission basically.
And I think you could for sure make 10K in a week because I

(26:04):
guarantee you in where I live inUtah, there's a city named
Alpine. There's a lot of people who have
a lot of money who live in Alpine.
These are not the type of peoplethat are like thinking, oh man,
what should I, when should my next garage sale be?
But I guarantee you they have lots of stuff that's worth a lot
that they can't fit anymore because they keep buying more
stuff. Yeah, and you know what they're
going to do if they never have agarage sale, They're going to

(26:25):
rent a dumpster for $500 and throw it all away.
Yeah. So that's your that's your
BATNA. Your best alternative to a
negotiated agreement is them just throwing it all away and
making losing $500, right? Yeah.
Oh yeah, yeah, You could tell them that you could take, you
could do it offside if they don't want to be, you know,
exposed for selling their old stuff from a ego standpoint or,

(26:49):
or image standpoint, right. Or you could do it at there and
that would be an extra fee you having to do it somewhere else
versus their own driveway. But you, you handle all the
advertising and simultaneously though, especially if you're
obviously Geo targeted, if you're just in like if you're in
specific county or two, then you, this person should be
building an e-mail list and a text list that you blast out the

(27:14):
next time you're doing a luxury garage sale.
So you can come to these homes, these home owners and say, Hey,
I already have a list of 3000 people that love buying from
luxury garage sales. So I promise you like the worst
one I've done made 40 grand. Oh jeez dude, it it's like in TK
owners, our community, right? We had an AMA yesterday and a

(27:37):
guy buys pressure washers and, you know, furniture, you know,
outdoor furniture. And he said, Chris, how can I
decrease my reliance on FacebookMarketplace?
And I said, build an e-mail list, like run Facebook ads to
your local area in Sacramento, build an e-mail list and send
out daily deals. And then people just love a good
deal. Like they don't need a
Blackstone. They need a Blackstone for $100

(27:59):
off, you know, and then they canfeel special, like they're in on
a secret. So what you're suggesting is
basically a version of that, butfor garage sales, right?
You build your own list and own your own audience, dude.
That gives me a secondary idea that we didn't talk about last
time based on a conversation I had with a friend a week ago.
OK, so this guy, his whole business, you're going to love

(28:22):
this. He doesn't really have a family.
He travels a lot. He's kind of a Vagabond.
His whole business is traveling around the country going to
estate sales once they're basically done and buying all
the leftover crap for pennies onthe dollar.
OK, That's he doesn't care aboutestate sales when they launch.
Like let's say an estate sale is, is Friday to Sunday.

(28:44):
He goes Sunday night say, oh, what you got, We got this
furniture, you know, this couch that was 6 grand at retail that
we tried to sell for 500 bucks. We've got this, you know, it was
3 grand for retail we tried to sell for 200 bucks.
And that's the thing with selling any of this stuff.
I don't care how good of a deal it is.
A lot of times people just don'twant it right, especially if the
estate sale did not mark it welland there wasn't a big enough

(29:06):
audience. So he comes in and back to a
BATNA. Best alternative to a negotiated
agreement. The heirs of the person that
likely just died. What they have to do now is go
rent a $500 roll off dumpster, maybe three of them, and throw
all this crap away because the house is sold.
They got to get it out and they're probably in.
Bad mood already or not a they're.

(29:27):
In a bad mood and they don't want to throw this stuff away,
right? They don't want to, you know,
throw away grandma's old China cabinet that was from World War
2. And so he comes in and let's
just say I'm making this up. The price, the individual price
tags of all this stuff, which isalready heavily discounted is
$5000 left, right. He comes in and says, I'll give

(29:48):
you 500 bucks for it. I'll have it gone by the morning
and they're like, done. That means I don't have to spend
500 bucks to throw it away. And then he goes and, and
resells it. That's all he does, dude.
He's like he's buying. They say in business, you know,
sell your sawdust, right? All the leftover stuff.
This guy's buying sawdust and then selling.
Yeah, that's awesome, right. That's amazing.

(30:09):
OK, well I have an idea for 10K in a day and then you got to you
got to drop the mic with your last 10K in a day one.
Yep. OK, so here's mine It's a pop up
headshot booth. You do, you do this at either at
business events or at like a office and what your offer is is

(30:31):
you, you have all the camera, you know, the nice camera set
up, all that kind of stuff. People can come in and just
schedule, you know, 1015 minute slots and get whatever they need
done. But it's only 10 to 15 minutes.
So you can still charge high because you're going to provide
a lot of value and give them thefully edited versions.
But if they need head shots, if they have a ecommerce brand and

(30:52):
they need product shots, if theyneed some quick UGC videos, if
they need a good studio, you're just a studio up for a day and
you have everything ready and you give them everything they
need. And I think you could, you could
do this at different studios around the city or or state or
whatever and, or go to conferences and have a nice set

(31:13):
up that are business conferencesand say, hey, you need to update
your headshot. All day, all day, all day, I.
Think you can make good money? This reminds that you just asked
me about Main Street, the conference in Missouri.
When Nick and I went to Main Street last year, one of the,
you know, the tickets were like $1500, but one of the features
that were included were free headshots.
And so Main Street was paying them.

(31:34):
And then I get in line to get myheadshot.
You go like make a 10 minute appointment.
And it was sponsored by Open Phone, right?
Which is like, you know, it's a,it's a great company.
They're Silicon Valley funded. And I'm in line just talking.
And one of the Open Phone representatives is like just
talking to me. She's super nice.
And then later I look her up andit was the founder and of like

(31:54):
this big company and she was at Main Street.
And so not only that, like I think I'm making an assumption
here. Open phone paid the conference
to pay photographer, a local photographer to take free
headshots. And that headshot is my picture
everywhere. Like on all my.
Specials. I got it for free, right?
And so this is like a modern daycorporate version of the JC

(32:16):
Penney, like glamour shots, right?
And so let's say I worked in a high rise in downtown Dallas,
you know, 67 stories 6-7. And I, I walk in from Chipotle
through the lobby to the elevators and I see like a big
kebab over to the right, someonetaking headshots.
Like God Dang it, my LinkedIn headshot is 4 years old.

(32:37):
This will probably take 3 minutes.
There's AQR code to the girls Venmo for 25 bucks.
I'm going to do that all day, right?
Yeah, yeah, I love it. OK, drop the hammer.
All right, so when we had this call 2 months ago, I talked
about, you know, taking all these subcontractors I'd found
for building my own sport court and built, you know, like

(32:58):
starting my own sport court construction business.
I've told the story a couple times, so I'll just go real
quickly. We built a sport court in our
backyard. I got quotes.
The quotes were between 50 and $60,000.
It's not worth it to me. That's too much money and I'm
cheap. And we're talking about four
things here. We're talking about cement pad
surfacing, a fence, basketball hoop and electrical.

(33:21):
So that's actually 5 things. It's 5 subcontractors, right?
And so I just started reaching on a Facebook marketplace
friends and family. I have like 3 friends that have
just got sport courts put in. Long story short, it's almost
done. I'm getting electrical done
today. I'm getting the surfacing done
next week. The fence is in, the hoop is in.
It looks amazing. I'm paying like $29,000 for it,

(33:42):
for everything nice. And I went and it's like, yeah,
but what about the value of yourtime, Chris?
Listen, I swipe Instagram for anhour a day, 2 hours a day.
I do hate that comment. I watch Love is Blind with my
wife every. Do I value my time highly?
Yeah. But like that logic only works
if every second of your day is fully optimized to the help.

(34:02):
OK, so if I hire a guy to do it,I'm still going to have to go
out there and tell the Subs to move that thing over there that
he did that wrong. I still have headaches.
It's just headaches plus 21,000 extra dollars.
So it's like, why not keep the headaches and keep the money?
So anyway, so James, my friend slash business partner at fast
tree care. So I go to James and I'm like

(34:24):
what do you think? I love it.
So we buy the domain name backyardfunhouse.com he uses for
sale to build a beautiful website.
Like it does not look like a vibe coded website.
I put a website on it. I take 6 videos, selfie videos,
no script in my backyard saying like look at this freaking sport
court. It's still under construction.
But do you want your kids to be on screens all day or do you
want them to be playing on a sport court?

(34:45):
They're on screens because they don't have anything better to do
outside. Give them something better to
do. I kind of took that angle and I
posted 6 videos to Facebook ads,$100 a day budget per video.
Each ad in its own ad set and I will share my screen and show
the proof. And here are the results so far.
I started around October 1st. I turned off one of the five ads

(35:10):
because it was not performing. I was spending $150.00 per lead
but you can see after 7 days of data I'm spending between $23
and $36 per lead. OK.
That's amazing. You're doing the the form fill
out within meta, is that what's?Happening instant form within
Meta. Then they can click through to
my website once I get their data.

(35:31):
But I'm just asking for their name and phone number.
So in the spirit of transparencyand being tactical, this is what
my ad looks like. It's not fancy, it's just me
talking. I edit it myself in cap cut.
I just have captions. It took me 5 minutes to edit
each one. Pools are lame.
I use. Pools are lame.
I love, I love that. It's like basically pools are

(35:54):
old news now. Sport courts.
That was just one. And I'm jumping on a trampoline
because we also sell in grand trampolines.
And I use ChatGPT to generate myheadlines, my primary text, my
description. I don't even know the difference
between all of them, to be honest.
I've learned it and then I forgot it.
And then I just have this instant form that just asks for
for their name and number. And then if you go over here, my

(36:16):
leads are pushing through to a Google Sheet through Zapier and
these, this is the name, this isa phone number.
This is when it came in. This is the name of the ad.
Because maybe you spend $100 to get a lead, but they're 10 times
more likely to close. Maybe a different ad only cost
you $10 to get a lead. So you're like, oh, let's go all
in on this. But those people are less likely
to close. So I want to know which ads are

(36:39):
are converting and to leads and which leads are converting to
closes. So as you can see to those
watching, and I do recommend youpull up the video of this, 80%
of these ghost us and that's thegame.
You know, when I knocked on doors in Hungary, 99% of
everyone ghosted me and that's the game.

(36:59):
That's OK because we've already given out like 4 quotes.
This is how James is scoring himfrom 1:00 to 10:00.
And then this is, this isn't updated right now.
That's just a placeholder. But Long story short, like this
$2500 in ad spend thus far will probably bring us between 25 and

(37:20):
$45,000 of net profit. And we're subbing everything
out. Yeah.
So this was an idea that we talked about on the podcast.
And it's like, it's not like we only talk about ideas that like,
we don't really like that much. Like we talk about all of them.
And some of them we like so muchthat we start and we're totally
cool with people copying us because law of abundance and all

(37:42):
that. And also, if you're in DFW,
check out Backyard funhouse.com.We'd love to take care of you.
I'm going to start this for for Utah, I'm going to I'll do a
slightly different approach. I love the way you did your
video ad though. I'll do the meta lead thing
still. I don't have a James though.
I guess I could try to find a James because I was thinking
maybe I'd do it without a James.And I just say I'll show what

(38:05):
I've done and I'll say hey, I vetted 5 contractors for each of
all these things. I did my sport court, my pool,
my putting green, etcetera. I already vetted 5 for each.
I'll just give you the info of the best one who's still
affordable for each one. Just pay me a flat fee of 1000

(38:26):
bucks. And then I'll separately try to
get those Subs to pay me a cut for each job that they actually
get hired on. So maybe I'll take that
approach. But I do want to do this because
I I love the idea, which was yours by the way.
I can't wait to hear how that goes.
It's going to be awesome. And if anyone wants to see those
ads, like just go to the Meta ads library, type in the Kerner

(38:47):
office and they're Live Today. As of today, they might not be
live forever, but please go look, go copy me.
Also, if anyone wants to buy my tree trimming business fast,
tree care.com, I'm selling it because James is doing this now
and it's going to be cheap and it's a good business and all the
goodwill and assets are there and you'll get support directly

(39:08):
from me and James. So if you want to bypass tree
careemailchris@cofounders.com and let's talk.
Also, if you want to join a community with hundreds of
active entrepreneurs, TK owners.com, where Chris peels
back the curtain like he did today.
He does it every every week in there so.
Every Tuesday at noon we've got we're at like 550 now, 550

(39:29):
people in there. Yeah, a lot of people.
A lot of awesome people. Amen.
Thanks. Hey guys, if you're still
listening to this, it's probablybecause if you haven't had a
chance to take your Airpods out,you're still mowing the lawn,
you're still driving, what have you.
If you're still here with me, I would really, really love and
appreciate a five star review onSpotify, Apple, or wherever you
get your podcast. It would mean a lot.

(39:51):
If you want to go the extra mile, share this episode with a
friend that might have an interest in starting a business.
It would mean a ton. Hope you have the best day of
your life today.
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