October 6, 2025 • 24 mins
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In this solo episode I walk through how regular people are building real businesses by white labeling simple software. I break down a few examples that are already making serious money and show you exactly how to spot these opportunities yourself. I also share the process I use to dig into what’s working, how to find the products, the pricing, and even how they get customers. There are a few tools I use that make this whole thing a lot easier, and I show all of them in the episode.
Meta Ad Library: https://www.facebook.com/ads/library
Wayback Machine: https://web.archive.org
TKOwners Community: https://www.tkowners.com
BuiltWith: https://builtwith.com
Wappalyzer: https://www.wappalyzer.com
CRFT Lookup: https://www.crft.studio/lookup
Stack Crawler: https://stackcrawler.com
Similarweb: https://www.similarweb.com
WhatRuns: https://www.whatruns.com
NerdyData: https://www.nerdydata.com
IBISWorld: https://www.ibisworld.com
Searchfunder: https://searchfunder.com
Dealroom: https://dealroom.co
CB Insights: https://www.cbinsights.com
PitchBook: https://pitchbook.com
Owler: https://www.owler.com
AlphaSense: https://www.alpha-sense.com
Sensor Tower: https://sensortower.com
G2: https://www.g2.com
Bombora: https://bombora.com
Distill: https://distill.io
Visualping: https://visualping.io
ChangeTower: https://changetower.com
AdEspresso: https://adespresso.com
BigSpy: https://bigspy.com
SocialPeta: https://www.socialpeta.com
Wisconsin franchise search tip: “WI franchise search” on Google
Enjoy!
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Watch this on YouTube instead here: tkopod.co/p-yt
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
They've got over 500 customers, let's say only 500.
That's $100,000 a month. So you're telling me that these
people have a business just because most real estate agents
have never heard of or don't know how to use it?
Exactly. That's exactly what I'm telling
you. Here's a secret, you could
totally copy and paste this. Digital companies that are
making between 10,000 and $1,000,000 a month.
There's so much you can do. These are big businesses,
(00:20):
1,000,010 million, 100 million plus dollar businesses.
They're just copying and pasting.
So how do we reverse engineer them?
Every few months I like to shakethings up a bit.
I like to stir the pot if you will.
And if you remember last summer,I posted this video right here
where I found a website that lets you reverse engineer
(00:40):
companies, digital companies that are making between 10,000
and $1,000,000 a month. You know how much they're making
and I know how to reverse engineer them and show you all
the secrets so you can go copy them without an ounce of shame
in your body. So today I'm going to do that
all over again, except with different businesses and
different tactics. And by the end of this video,
you are going to have more ideasof who to copy and how to copy
(01:03):
them. Then you will know what to do
with. So without further ado, let's
get going. Oh, and just in case you don't
care about reverse engineering any of these businesses I'm
about to cover, at the end of this video, I'm going to give
you 17 other tools for reverse engineering any business you'd
ever want to reverse engineer onthe Internet.
OK. So by way of back story, there's
a company out there called High Level.
(01:24):
And every year they have awards.And these awards are given to
people that have built the biggest businesses on high
level. And high Level is a software
platform that you can use to manage your customers, manage
your relationships. You can run automations or what
we'll be talking about today is building an entire business on
top of High Level, which is called white labeling as if you
were high level. So to break it down even more
(01:45):
simply, let's say I want to build text messaging software
for real estate agents. Well, there's a problem.
I don't know how to do that. I don't know how to code, and I
never have. And I'll never learn because now
I don't have to learn. So I'm just going to go use High
Level and their text messaging platform branded as my own, call
it my own, and sell it for a monthly fee to all of the
(02:05):
customers that I might happen tofind.
Rinse and repeat that with CRM, customer relationship management
software, AI, voice agents, funnels, appointment setting,
forum builders, on and on and on.
You get the idea. So they have this conference and
if you win a Gold SAS Preneur award, it means you have over
100 sub accounts, which means you have over 100 customers.
(02:27):
Platinum is over 500 customers and Diamond is over 1000
customers. Now the craziest thing about
this is that almost all of thesebusinesses built on top of Go
High Level are charging between 50 and $5000 per month per
customer. So these numbers start to get
pretty silly after a while. Now, what are you paying high
Level for the privilege of whitelabeling their software between
(02:48):
200 and $500 a month. So high Level is nice enough to
list out all these award winnersand we're smart enough to use
Google to go to their website and see what they charge.
Which means that these 20 something companies right here
each have over 1000 customers paying them between 50 and $5000
a month. These are big businesses,
(03:09):
1,000,010 million, 100 million plus dollar businesses.
It's not often that you can knowthe revenue of a privately held
business, and with the tricks I'm about to show you, it's not
often that you can find out how they acquire their customers,
how they got to where they are today, what learning curves and
headaches did they already go through that you're going to be
able to skip? So enough talking, let's get
(03:30):
into it. I'm just going to start picking
these Willy nilly at random. No audience plants, one bite,
everyone knows the rules. Now I'm going to go straight to
platinum first. These are over 500 customers,
and I'm just going to start looking for names that look
interesting. So Astroblaster, that looks like
a game that my dad might have played in high school.
(03:51):
I'm going to copy it. I'm going to open a new tab and
I'm just going to Google it. Astroblaster.
OK, first of all, that's their preview text on Google.
Not great. The number one automation and
text messaging platform for realestate professionals.
OK, I have to laugh as I see this because you know how many
texting automation platforms forreal estate professionals
(04:13):
websites that I've seen, there are so many hundreds, thousands
of them and I bet you anything 70 to 90% of them are all built
on top of go high level. So you're telling me that these
people have a business just because most real estate agents
have never heard of high level or don't know how to?
Use it. Exactly.
That's exactly what I'm telling you.
That's how business works, isn'tit?
Beautiful. OK, so I'm looking at their
(04:33):
website. I know nothing about these guys.
They've got some testimonials. Awesome.
They're selling the time saving features, custom built
dashboard. They're just copying and pasting
a high level snapshots. Scroll all the way down.
OK, $1000 plus $100 a month. So they're doing $50,000 a month
(04:55):
recurring, not including the $1000 that they charge upfront.
That's at a bare minimum becausethey have over 500 customers.
They could have 997 for all I know.
And what are their costs on that?
Almost nothing. So how do we reverse engineer
them? How did they do this?
Well, we're going to go to one of my favorite websites of all
time, the Meta ads library. Meta as in Mark Zuckerberg, as
(05:15):
in Facebook and Instagram and WhatsApp, etc.
We're going to go to ad category, all ads.
And we're going to type in Astroblaster, OK?
That's a VR thing. OK, They're not running any
Facebook ads. That's interesting.
Then we're going to go to my second favorite website, the
Wayback Machine. We're going to type in their
domain name, the Astro Blaster. Oh, even better.
(05:38):
They're doing between 50 and $100,000 a month very
profitably, and they've only been around for two years.
OK, so we're going to go and seewhat did their homepage look
like on day one. And this is important because
any time we're reverse engineering someone, we want to
see how they got to where they are today because their pricing
(06:00):
may have started out as a flat fee or as $10 a month or as
$1000 a month. We need to see how they learn
because that's going to help frame the why.
The why of why we should copy what we're going to copy because
some things we're going to leave.
We don't want to infringe on their trademarks, intellectual
property, trade secrets, etcetera.
We're not here to be unethical. We're here because we are growth
(06:21):
mindset people. We believe that the pie is
plenty big enough for everyone. And these guys, Astro Blasters
in this case, even if we crush it, they're never even going to
know we exist because there are two million real estate agents
and these guys only have a few hundred of them as customers.
And in fact, when someone copiesyour business often times, if
not most of the time, it makes your business grow even faster
(06:42):
because it increases the awareness of your business. 2
examples with my porch pumpkins video right here.
I posted about this ladies porchpumpkin business.
She was the only one doing it. Now there are hundreds if not
thousands of women doing it, which increase the awareness
that you can actually pay someone $600 to put porch
pumpkins on your porch. And now more women are like, oh,
that's the thing, I want that. So the original woman that I
(07:04):
posted about, even though now she has hundreds of competitors,
her business is growing faster than ever because the awareness
has. Increased the same is true with
appliance rental. Now that people know you can
rent an appliance for 60 bucks amonth on Facebook marketplace,
there's much more room for all the competitors that are now out
there because of this video thatI posted and real quick, I'm
clearly a fan of high level, otherwise I wouldn't be talking
(07:25):
about it. If you want to say thanks for
the value you're about to see inthis video, just use my
affiliate link. You get 30 days free instead of
14. It buys you a little more time
to test it out before you buy it.
OK, here's what their website used to look like.
It looks about the same. They still had customer
testimonials, same style of website, 81 U.S. markets and
their pricing, which is the mostimportant part Same.
(07:48):
OK, so it looks like their pricing has been the same pretty
much from day one, which is goodto know.
If I were you copying this, I would not change the pricing.
This sounds like it's the sweet spot.
Sometimes you can even do yourself a disservice by not
charging enough because you're not conveying the value of what
you're offering well enough. It's very easy to say, oh, there
97 a month that should be 77 a month and 500 upfront instead of
(08:10):
1000. No, stop.
Don't do that. Just copy it.
Let's go to our handy franchise GPT and say, tell me everything
you know about how Astroblaster grew and found customers.
They are an SMS platform for real estate agents.
All right, so looks like they'refounded by a guy named Jim Meal.
He has an audience for wholesaling.
In case you're unfamiliar with wholesaling is basically finding
(08:31):
homes or other pieces of real estate, getting them under
contract and then selling the contract for a profit instead of
actually buying the property yourself.
OK, so it looks like they're doing like a done for you
system. They actually go out and scrape
data and provide it to you alongside the software instead
of just saying hey here's the software good luck on all that
data. This is them strategically
(08:52):
removing friction, which is a first principle.
It's what you want to do in any business in any setting.
Remove the friction to get customers and increase the
friction for customers to leave You OK?
It looks like they have a handful of affiliates selling
this for them. They do regular calls, which is
smart. They're selling the outcome, not
the features. Now I know what you might be
(09:12):
thinking right now. You're like, oh, OK, this guy
has an audience. He's a real estate guru.
I can't copy him. Stop, stop.
Of course, of course you can. Listen, anytime you're trying to
reverse engineer a business thatwas founded by a guy or girl
that has an audience, you could still reverse engineer that.
You just need to bring that sameproduct or service to someone
that already has an audience, partner with them and make it
(09:33):
happen. So in this case, if I wanted to
copy this verbatim, I'm going togo find any of the hundreds of
or thousands of people out therethat already have an audience
but don't regularly use or know about high level or all the SAS
Preneur awards or what white labeling even is.
You build the same thing, partner with them and say, hey,
I built this awesome SMS automation platform and I know
for a fact that we can get 5 to 10% of your audience to pay you
(09:57):
$100 a month for this plus $1000upfront.
How's about we split that revenue?
I managed the software, the hardpart, the fulfillment, the
offer, the website building, customer service, everything.
All you got to do is talk about it.
That framework exists for any creator LED business.
You don't have to be the creator.
In fact, I would suggest that you probably don't even try
(10:18):
because it's hard, but you can partner with them.
How do you find them slide into their DMS on platforms where
they are not actively posting that much?
Because if they're actively posting on Instagram, their DMS
are flooded, right? You are not going to stand out.
But Strava, Twitter, Facebook, like their personal Facebook
account, not their business account.
Those are places where they probably get notifications for
(10:40):
their DMS, but they're not crowded.
You're not competing with other people trying to sell them
stuff. OK, let's go to the next one.
All right, we're going back to the awards page here.
We're going to keep looking under platinum and event rental
systems. All right, that sounds like a
very corporate type business, solet's just go ahead and Google
it. Event rental systems.
Cool. Event rental software.
(11:01):
Event rental systems. Looks like they're paying for
Google ads. That's good to know.
We don't need a special ad library to see that.
Party rental software. OK, We're not going to click on
their paid ad because we don't want to charge them money.
We're not that mean. Good looking website.
I like it a lot. Book a free demo, stock photos,
got some animations here. Really good looking website.
(11:22):
Here's the secret. This website's on high level.
You could totally copy and pastethis.
All right. 150 a month, two $5400 a month.
I love this so much. OK, there's nothing to dog on
about this website. They've got testimonials, it's
very clean, they have animations, it's up to date,
good footer, social links. Nothing to hate about this.
Now go to solutions. Now go to features.
(11:45):
It's just like it's like bookingsoftware for bounce house rental
businesses or catering companiessomething this is like features
101 for high level, very basic stuff.
Now go to their pricing. Let's assume 70% of their
customers are probably going to be in here, 20% are going to be
in here, 10% will be in here, give or take.
(12:05):
Let's just say it's 200 bucks a month.
On average, they've got over 500customers, let's say only 500.
That's $100,000 a month, $100,000 a month for reselling
high level. But how are they finding
customers? You already know what we're
going to do. We're going to go to the Meta
ads library, event rental systems.
(12:26):
OK beautiful. Oh very beautiful.
They have 4 active ads. Oh my gosh.
Oh this is good. OK, this active ad has been
running for 14 months. 14 months.
You don't understand how rare that is.
Facebook ad creatives go stale. So this means one of two things.
(12:46):
And I love both of them #1 they're not babysitting their
Facebook ads. Huge mistake.
You will run out of money fast. Which means they're not on top
of the ball. That could be the case, but I'm
betting it's actually case number 2, which is this first ad
crushes. This ad crushes.
I almost never see ads that are running for over 4 months, much
less 14 months. It's simple.
(13:08):
It's a simple image. Usually video ads crush in this
case again, either they don't know what they're doing, which
they probably do. Every time I underestimate a
business, I regret it, so I'm going to overestimate them.
They probably know what they're doing.
And sometimes simple text, transparent background, stock
photo ads work. Usually video ads work even
better. So this is one of those rare
cases where I would actually suggest that you change part of
(13:31):
their ad strategy and make just selfie videos with before and
after, like before, before a bounce house is inflated.
And after, even though you're not selling to people that are
going to rent a bounce house, it's still going to pop in the
eyes of a bounce house video owner.
That's the point of this before and after.
And then these three ads have been running since June 2025,
which as of the time I'm recording this, that is about
(13:53):
four months old. So AI generated.
I mean, the emojis are dead giveaway.
It's beautiful. It tells me that they're finding
customers with Facebook ads, which really anyone can, but if
you can find customers in a software business charging 2 to
$400.00 a month with Facebook ads, you are money.
I would bet you anything that when we look at the 2025 SAS
(14:15):
Preneur list, these guys are going to be in the platinum
category with over 1000 customers.
What is stopping you from starting an event rental
software business selling to bounce house rental companies
selling to people that rent mobile kitchens.
I had a video about that too. Guy crushes it. 6 figures a year
renting out mobile kitchens ranges to catering companies.
(14:35):
Let's see how long they've been in business.
Back to the web archive. OK, been in business for about
15-16 years. Not bad.
Let's see what their website look like originally.
Oh man, that is an ugly website.They have come a long way.
And you know what? High level didn't even exist
back then, which is very, very interesting.
So they discovered high level, they probably had their own
(14:56):
custom software and they said, actually this, this is better
than what we built through our blood, sweat and tears.
This is a very interesting case study.
Now, I love the offer here. If you don't love our software,
after your site has been live for 90 days, we'll give you a
check for $100 or we'll donate 1:50 to the charity of your
choice. That offer just crushes, by the
way, offering to donate money tothe charity of your choice.
If they don't love it, crushes. I've yet to see an industry
(15:20):
where that offer just doesn't crush.
Usually the higher ticket the better.
Also, in case you didn't know bynow, in my private community, TK
Owners, we have a Slack channel all about building on go high
level. So check out TK owners.com.
Come join us if you want to build businesses with cool
people. But as they say, we're not here
for the small boy stuff. Let's go ahead and see what some
of these Diamond award winners are doing because the only thing
(15:43):
better than 500 customers is 1000 customers.
All right, let's go to pipeline Pro.
Is this going to be sales pipeline?
Is this going to be like an oil pipeline software?
Let's see, we're on the website.Don't love the website.
You've got a 43 minute VSL videosales letter here.
Do you want to know what the number one thing is that
separates profitable businesses from?
(16:04):
Once again, I'm going to assume that the conversion rate on this
43 minute video is good. That's why they have it.
I could be wrong. We're about to see how long
they've been in business, but they're leading with the
problem. It's a professional video.
You get the idea. OK, that's just very valuable
real estate here at the top. Never, ever, ever underestimate
how valuable the before the scroll real estate is.
(16:25):
Look at this, all this white space that's wasted, that serves
me no value. 73% of people are never going to scroll.
They're just going to say, Nope,not for me.
You got to use that to hook themin.
OK, so pipeline Pro is an award-winning platform.
OK, cool. Inc 5000.
That's cool. Fastest growing.
I imagine they've been around for a while because in order to
(16:46):
win that award, you have to havelike multiple years of growth in
your track record. OK, Lifetime access for $67.
So honestly, it doesn't look like they're trying to
specialize in anything. It's just like sales and
marketing platform, which is what high level is.
Lifetime access for $67. I click on it.
I'm taken to this like squeeze page, very standard $13 upsell
(17:09):
here. That's 100% profit margin.
It's just APDF basically. Not bad.
I don't hate it. No questions asked, 100% money
back guarantee. OK, you already know what we're
going to do. Facebook ads, Library, Pipeline
Pro, they have 5 ads active, launched last month and two
months ago. Cool.
Not much of A priority for them.We go to the web archive, we can
see that this domain name has been active since, well, for a
(17:32):
long, long time, 2003. But it looks like it's only been
doing this since like 2015. It used to be appraisal,
workflow management. That's interesting.
So instead of getting more niche, they've got more broad.
Yeah, that's a very, very bad website.
So at some point they went from appraisal management software to
software. And I did a little digging
(17:52):
around and their lifetime price used to be $35.
Today it's $65. So they've almost doubled their
price. Now.
We don't really know what their monthly recurring revenue is
because it's a lifetime price. But here's the genius of this.
There's multiple ways to skin the cat.
OK, most of these Saspreneur Award winners have a monthly
price because everyone loves monthly recurring revenue.
(18:13):
But that also means that they don't stand out from each other.
If you're the guy that offers a $67 lifetime price, then you
look a lot more attractive than all of the other companies
selling the exact same white labeled software for one to $500
a month, right? And here's the big secret.
Pipeline Pro pays 5 to $600 a month to high level to have
thousands of customers flat. Like they had a customer, they
(18:36):
had $0.00 in cost. So a lifetime price makes sense
when you're white labeling software that's a flat fee no
matter how many sub accounts AKAcustomers that you have.
So I love that this became an example because they're not all
monthly recurring. There's other ways to do it and
this guy probably stands out because it is a one time fee.
And honestly, with the advent ofthese vibe coding tools ChatGPT
(18:58):
software becoming easier than ever to build, I think a lot
more companies are going to be forced to offer lifetime deals
because the age of SAS software as a service is slowly shrinking
because the developers, the coders are no longer in the
driver's seat as much as they used to be.
The cost of everything is going down, down, down.
So you can milk that sweet, sweet monthly recurring revenue
(19:20):
as long as you can, or you can get ahead of it and say from day
one, I'm just going to offer a lifetime price for pipeline
software that other companies charge 10s or hundreds of
dollars a month for. OK, so let's do a rapid fire
just to see what some of these other businesses are doing
because I'm very curious. All right, which one stands out?
Let's say REI reply. OK, boom, here we go.
(19:43):
Oh man, that is one of the worstwebsites I've ever seen in my
life. And these guys are one of the
biggest companies using high level.
Again, it's more real estate like software, automation
software, which is fine. No shade, it works.
There's 2,000,000 real estate agents.
You could insert that meme righthere where it's just Woody
looking over and it's like everywhere.
It's all just high level. All this software that we use in
(20:05):
C on a regular basis, it's all wide level, high level on the
background. Crazy.
Here's another one, CRM Voice. It's just an AI calling feature.
It's just something that you cancreate in a few clicks on High
Level. I did it right here in this
video link in the show notes. AI voice agents are everything
right now. Here's another one in the
Platinum tier FG funnels. They're just using high Level to
(20:25):
build funnel Builder over 1000 customers a month, 129 bucks a
month, 6 figures a month, 7 figures a year, plus making
funnels. All right, we only covered a
small handful of all of the kindof reverse engineering tips and
tricks I have up my sleeve, but I'm just going to like bullet
point list out a ton of others that I use on a regular basis.
So let's say you want to find out the tech that a business is
(20:47):
built with, the type of website that they use to build it, the
type of pixels or APIs or yadda,yadda, yadda.
Other tech jargon that companiesuse that you want to copy number
one is built with. They have a Chrome extension
that's free. You can use the website one at a
time, it's for free, or you can pay them way too much money. 450
bucks a month to like scrape millions of websites that are
(21:08):
built with Shopify, Wix, WordPress, whatever.
That's like the gold standard. If you want to skip the line go
to Upwork or Fiverr and say hey I'm looking for someone that has
a $450 a month bill with pro account to scrape results for
me. I'll give you $20 per
spreadsheet that you scrape. Total life hack but an
alternative to bill with that's even cheaper.
(21:28):
Rapalizer. Another one.
CRFT lookup stack crawler does pretty much the same thing.
And if you want to know how muchtraffic a website gets, similar
web. That is the only one.
Similar web if you want to get even more technical, unlike what
types of databases a website uses, use what runs and nerdy
data. OK, if you want to look at like
market intelligence company insights, there's this company
(21:51):
called Ibis World. They have these $3000 reports
that I would never pay for. But if you go to another company
called Search Funder, you can get all of the Ibis World
reports for free and it's a freeaccount.
Actually Search Funder might cost 100 bucks for some I don't
remember but it's basically you pay 100 and you get thousands of
$3000 reports for free. Deal room similar to crunchbase,
(22:11):
much cheaper, gives you insightson like startup data,
fundraising data, CB insights and pitchbook.
Very expensive, very good. Also use Fiverr or Upwork to
find someone that already has anaccount that can run a quick
search or two for you. Owler is really good for finding
competitors or alternatives. If you ever Google like
alternatives to XY or Z, Fowler is usually what pops up.
(22:34):
Alphasense and Databriar are also good if you want to know
how much money a franchisor makes.
Like let's say you see a landscaping franchise driving by
or McDonald's and you want to know man how much does a
McDonald's franchise make? Just Google WI franchise search
which stands for Wisconsin franchise search.
The state of Wisconsin requires that all franchises publicly
(22:55):
disclose all of the financials of the parent company, which in
turn tells you about what the franchisees are making as well.
If you want to know how many appdownloads an app is getting on
the iPhone or Android App Store,you're going to want to use
Sensor Tower, the free account you can see.
Wow, this app that identifies trees is making $300,000 a month
(23:15):
and then you go vibe code a copy.
If you want to see reviews for software and like upload all
those reviews to ChatGPT and saywhat features is this product
missing that I can copy? G2G2 is the best for that.
Bombora Bo MB Ora is also reallygood for stuff like that.
And if you want to see if a website changes like let's say
you want tickets to a sporting event and you need to see when
(23:38):
they go live or you want to see if your competitors pricing
changes at any point, you can use something like Distill,
visual Ping or change tower to basically track tiny little
changes on any website on the Internet.
Super cool. Other more general things you
can do is look at another company's job listings.
They'll often announce like new products or new features or new
initiatives inside their job listings or job descriptions,
(24:01):
their ad spying tools, Ad espresso, big spy, Social Peda.
You can use those to spy on yourcompetitors ads, which is much
more granular and specific than the meta ads library.
There's so much you can do, it'sgot to be a little creative.
If this video was valuable to you at all, please say thanks by
hitting subscribe, sharing with a friend, leaving a comment, and
of course, use my affiliate linkso I can get a little kickback.
(24:24):
I use High Level every single day.
It's genuinely something that I love and believe in.
We'll see you next time on the Kerner Office.
They've got over 500 customers, let's say only 500.
That's $100,000 a month. So you're telling me that these
people have a business just because most real estate agents
have never heard of or don't know how to use it?
Exactly. That's exactly what I'm telling
you. Here's a secret, you could
totally copy and paste this. Digital companies that are
making between 10,000 and $1,000,000 a month.
There's so much you can do. These are big businesses,
(00:20):
1,000,010 million, 100 million plus dollar businesses.
They're just copying and pasting.
So how do we reverse engineer them?
Every few months I like to shakethings up a bit.
I like to stir the pot if you will.
And if you remember last summer,I posted this video right here
where I found a website that lets you reverse engineer
(00:40):
companies, digital companies that are making between 10,000
and $1,000,000 a month. You know how much they're making
and I know how to reverse engineer them and show you all
the secrets so you can go copy them without an ounce of shame
in your body. So today I'm going to do that
all over again, except with different businesses and
different tactics. And by the end of this video,
you are going to have more ideasof who to copy and how to copy
(01:03):
them. Then you will know what to do
with. So without further ado, let's
get going. Oh, and just in case you don't
care about reverse engineering any of these businesses I'm
about to cover, at the end of this video, I'm going to give
you 17 other tools for reverse engineering any business you'd
ever want to reverse engineer onthe Internet.
OK. So by way of back story, there's
a company out there called High Level.
(01:24):
And every year they have awards.And these awards are given to
people that have built the biggest businesses on high
level. And high Level is a software
platform that you can use to manage your customers, manage
your relationships. You can run automations or what
we'll be talking about today is building an entire business on
top of High Level, which is called white labeling as if you
were high level. So to break it down even more
(01:45):
simply, let's say I want to build text messaging software
for real estate agents. Well, there's a problem.
I don't know how to do that. I don't know how to code, and I
never have. And I'll never learn because now
I don't have to learn. So I'm just going to go use High
Level and their text messaging platform branded as my own, call
it my own, and sell it for a monthly fee to all of the
(02:05):
customers that I might happen tofind.
Rinse and repeat that with CRM, customer relationship management
software, AI, voice agents, funnels, appointment setting,
forum builders, on and on and on.
You get the idea. So they have this conference and
if you win a Gold SAS Preneur award, it means you have over
100 sub accounts, which means you have over 100 customers.
(02:27):
Platinum is over 500 customers and Diamond is over 1000
customers. Now the craziest thing about
this is that almost all of thesebusinesses built on top of Go
High Level are charging between 50 and $5000 per month per
customer. So these numbers start to get
pretty silly after a while. Now, what are you paying high
Level for the privilege of whitelabeling their software between
(02:48):
200 and $500 a month. So high Level is nice enough to
list out all these award winnersand we're smart enough to use
Google to go to their website and see what they charge.
Which means that these 20 something companies right here
each have over 1000 customers paying them between 50 and $5000
a month. These are big businesses,
(03:09):
1,000,010 million, 100 million plus dollar businesses.
It's not often that you can knowthe revenue of a privately held
business, and with the tricks I'm about to show you, it's not
often that you can find out how they acquire their customers,
how they got to where they are today, what learning curves and
headaches did they already go through that you're going to be
able to skip? So enough talking, let's get
(03:30):
into it. I'm just going to start picking
these Willy nilly at random. No audience plants, one bite,
everyone knows the rules. Now I'm going to go straight to
platinum first. These are over 500 customers,
and I'm just going to start looking for names that look
interesting. So Astroblaster, that looks like
a game that my dad might have played in high school.
(03:51):
I'm going to copy it. I'm going to open a new tab and
I'm just going to Google it. Astroblaster.
OK, first of all, that's their preview text on Google.
Not great. The number one automation and
text messaging platform for realestate professionals.
OK, I have to laugh as I see this because you know how many
texting automation platforms forreal estate professionals
(04:13):
websites that I've seen, there are so many hundreds, thousands
of them and I bet you anything 70 to 90% of them are all built
on top of go high level. So you're telling me that these
people have a business just because most real estate agents
have never heard of high level or don't know how to?
Use it. Exactly.
That's exactly what I'm telling you.
That's how business works, isn'tit?
Beautiful. OK, so I'm looking at their
(04:33):
website. I know nothing about these guys.
They've got some testimonials. Awesome.
They're selling the time saving features, custom built
dashboard. They're just copying and pasting
a high level snapshots. Scroll all the way down.
OK, $1000 plus $100 a month. So they're doing $50,000 a month
(04:55):
recurring, not including the $1000 that they charge upfront.
That's at a bare minimum becausethey have over 500 customers.
They could have 997 for all I know.
And what are their costs on that?
Almost nothing. So how do we reverse engineer
them? How did they do this?
Well, we're going to go to one of my favorite websites of all
time, the Meta ads library. Meta as in Mark Zuckerberg, as
(05:15):
in Facebook and Instagram and WhatsApp, etc.
We're going to go to ad category, all ads.
And we're going to type in Astroblaster, OK?
That's a VR thing. OK, They're not running any
Facebook ads. That's interesting.
Then we're going to go to my second favorite website, the
Wayback Machine. We're going to type in their
domain name, the Astro Blaster. Oh, even better.
(05:38):
They're doing between 50 and $100,000 a month very
profitably, and they've only been around for two years.
OK, so we're going to go and seewhat did their homepage look
like on day one. And this is important because
any time we're reverse engineering someone, we want to
see how they got to where they are today because their pricing
(06:00):
may have started out as a flat fee or as $10 a month or as
$1000 a month. We need to see how they learn
because that's going to help frame the why.
The why of why we should copy what we're going to copy because
some things we're going to leave.
We don't want to infringe on their trademarks, intellectual
property, trade secrets, etcetera.
We're not here to be unethical. We're here because we are growth
(06:21):
mindset people. We believe that the pie is
plenty big enough for everyone. And these guys, Astro Blasters
in this case, even if we crush it, they're never even going to
know we exist because there are two million real estate agents
and these guys only have a few hundred of them as customers.
And in fact, when someone copiesyour business often times, if
not most of the time, it makes your business grow even faster
(06:42):
because it increases the awareness of your business. 2
examples with my porch pumpkins video right here.
I posted about this ladies porchpumpkin business.
She was the only one doing it. Now there are hundreds if not
thousands of women doing it, which increase the awareness
that you can actually pay someone $600 to put porch
pumpkins on your porch. And now more women are like, oh,
that's the thing, I want that. So the original woman that I
(07:04):
posted about, even though now she has hundreds of competitors,
her business is growing faster than ever because the awareness
has. Increased the same is true with
appliance rental. Now that people know you can
rent an appliance for 60 bucks amonth on Facebook marketplace,
there's much more room for all the competitors that are now out
there because of this video thatI posted and real quick, I'm
clearly a fan of high level, otherwise I wouldn't be talking
(07:25):
about it. If you want to say thanks for
the value you're about to see inthis video, just use my
affiliate link. You get 30 days free instead of
14. It buys you a little more time
to test it out before you buy it.
OK, here's what their website used to look like.
It looks about the same. They still had customer
testimonials, same style of website, 81 U.S. markets and
their pricing, which is the mostimportant part Same.
(07:48):
OK, so it looks like their pricing has been the same pretty
much from day one, which is goodto know.
If I were you copying this, I would not change the pricing.
This sounds like it's the sweet spot.
Sometimes you can even do yourself a disservice by not
charging enough because you're not conveying the value of what
you're offering well enough. It's very easy to say, oh, there
97 a month that should be 77 a month and 500 upfront instead of
(08:10):
1000. No, stop.
Don't do that. Just copy it.
Let's go to our handy franchise GPT and say, tell me everything
you know about how Astroblaster grew and found customers.
They are an SMS platform for real estate agents.
All right, so looks like they'refounded by a guy named Jim Meal.
He has an audience for wholesaling.
In case you're unfamiliar with wholesaling is basically finding
(08:31):
homes or other pieces of real estate, getting them under
contract and then selling the contract for a profit instead of
actually buying the property yourself.
OK, so it looks like they're doing like a done for you
system. They actually go out and scrape
data and provide it to you alongside the software instead
of just saying hey here's the software good luck on all that
data. This is them strategically
(08:52):
removing friction, which is a first principle.
It's what you want to do in any business in any setting.
Remove the friction to get customers and increase the
friction for customers to leave You OK?
It looks like they have a handful of affiliates selling
this for them. They do regular calls, which is
smart. They're selling the outcome, not
the features. Now I know what you might be
(09:12):
thinking right now. You're like, oh, OK, this guy
has an audience. He's a real estate guru.
I can't copy him. Stop, stop.
Of course, of course you can. Listen, anytime you're trying to
reverse engineer a business thatwas founded by a guy or girl
that has an audience, you could still reverse engineer that.
You just need to bring that sameproduct or service to someone
that already has an audience, partner with them and make it
(09:33):
happen. So in this case, if I wanted to
copy this verbatim, I'm going togo find any of the hundreds of
or thousands of people out therethat already have an audience
but don't regularly use or know about high level or all the SAS
Preneur awards or what white labeling even is.
You build the same thing, partner with them and say, hey,
I built this awesome SMS automation platform and I know
for a fact that we can get 5 to 10% of your audience to pay you
(09:57):
$100 a month for this plus $1000upfront.
How's about we split that revenue?
I managed the software, the hardpart, the fulfillment, the
offer, the website building, customer service, everything.
All you got to do is talk about it.
That framework exists for any creator LED business.
You don't have to be the creator.
In fact, I would suggest that you probably don't even try
(10:18):
because it's hard, but you can partner with them.
How do you find them slide into their DMS on platforms where
they are not actively posting that much?
Because if they're actively posting on Instagram, their DMS
are flooded, right? You are not going to stand out.
But Strava, Twitter, Facebook, like their personal Facebook
account, not their business account.
Those are places where they probably get notifications for
(10:40):
their DMS, but they're not crowded.
You're not competing with other people trying to sell them
stuff. OK, let's go to the next one.
All right, we're going back to the awards page here.
We're going to keep looking under platinum and event rental
systems. All right, that sounds like a
very corporate type business, solet's just go ahead and Google
it. Event rental systems.
Cool. Event rental software.
(11:01):
Event rental systems. Looks like they're paying for
Google ads. That's good to know.
We don't need a special ad library to see that.
Party rental software. OK, We're not going to click on
their paid ad because we don't want to charge them money.
We're not that mean. Good looking website.
I like it a lot. Book a free demo, stock photos,
got some animations here. Really good looking website.
(11:22):
Here's the secret. This website's on high level.
You could totally copy and pastethis.
All right. 150 a month, two $5400 a month.
I love this so much. OK, there's nothing to dog on
about this website. They've got testimonials, it's
very clean, they have animations, it's up to date,
good footer, social links. Nothing to hate about this.
Now go to solutions. Now go to features.
(11:45):
It's just like it's like bookingsoftware for bounce house rental
businesses or catering companiessomething this is like features
101 for high level, very basic stuff.
Now go to their pricing. Let's assume 70% of their
customers are probably going to be in here, 20% are going to be
in here, 10% will be in here, give or take.
(12:05):
Let's just say it's 200 bucks a month.
On average, they've got over 500customers, let's say only 500.
That's $100,000 a month, $100,000 a month for reselling
high level. But how are they finding
customers? You already know what we're
going to do. We're going to go to the Meta
ads library, event rental systems.
(12:26):
OK beautiful. Oh very beautiful.
They have 4 active ads. Oh my gosh.
Oh this is good. OK, this active ad has been
running for 14 months. 14 months.
You don't understand how rare that is.
Facebook ad creatives go stale. So this means one of two things.
(12:46):
And I love both of them #1 they're not babysitting their
Facebook ads. Huge mistake.
You will run out of money fast. Which means they're not on top
of the ball. That could be the case, but I'm
betting it's actually case number 2, which is this first ad
crushes. This ad crushes.
I almost never see ads that are running for over 4 months, much
less 14 months. It's simple.
(13:08):
It's a simple image. Usually video ads crush in this
case again, either they don't know what they're doing, which
they probably do. Every time I underestimate a
business, I regret it, so I'm going to overestimate them.
They probably know what they're doing.
And sometimes simple text, transparent background, stock
photo ads work. Usually video ads work even
better. So this is one of those rare
cases where I would actually suggest that you change part of
(13:31):
their ad strategy and make just selfie videos with before and
after, like before, before a bounce house is inflated.
And after, even though you're not selling to people that are
going to rent a bounce house, it's still going to pop in the
eyes of a bounce house video owner.
That's the point of this before and after.
And then these three ads have been running since June 2025,
which as of the time I'm recording this, that is about
(13:53):
four months old. So AI generated.
I mean, the emojis are dead giveaway.
It's beautiful. It tells me that they're finding
customers with Facebook ads, which really anyone can, but if
you can find customers in a software business charging 2 to
$400.00 a month with Facebook ads, you are money.
I would bet you anything that when we look at the 2025 SAS
(14:15):
Preneur list, these guys are going to be in the platinum
category with over 1000 customers.
What is stopping you from starting an event rental
software business selling to bounce house rental companies
selling to people that rent mobile kitchens.
I had a video about that too. Guy crushes it. 6 figures a year
renting out mobile kitchens ranges to catering companies.
(14:35):
Let's see how long they've been in business.
Back to the web archive. OK, been in business for about
15-16 years. Not bad.
Let's see what their website look like originally.
Oh man, that is an ugly website.They have come a long way.
And you know what? High level didn't even exist
back then, which is very, very interesting.
So they discovered high level, they probably had their own
(14:56):
custom software and they said, actually this, this is better
than what we built through our blood, sweat and tears.
This is a very interesting case study.
Now, I love the offer here. If you don't love our software,
after your site has been live for 90 days, we'll give you a
check for $100 or we'll donate 1:50 to the charity of your
choice. That offer just crushes, by the
way, offering to donate money tothe charity of your choice.
If they don't love it, crushes. I've yet to see an industry
(15:20):
where that offer just doesn't crush.
Usually the higher ticket the better.
Also, in case you didn't know bynow, in my private community, TK
Owners, we have a Slack channel all about building on go high
level. So check out TK owners.com.
Come join us if you want to build businesses with cool
people. But as they say, we're not here
for the small boy stuff. Let's go ahead and see what some
of these Diamond award winners are doing because the only thing
(15:43):
better than 500 customers is 1000 customers.
All right, let's go to pipeline Pro.
Is this going to be sales pipeline?
Is this going to be like an oil pipeline software?
Let's see, we're on the website.Don't love the website.
You've got a 43 minute VSL videosales letter here.
Do you want to know what the number one thing is that
separates profitable businesses from?
(16:04):
Once again, I'm going to assume that the conversion rate on this
43 minute video is good. That's why they have it.
I could be wrong. We're about to see how long
they've been in business, but they're leading with the
problem. It's a professional video.
You get the idea. OK, that's just very valuable
real estate here at the top. Never, ever, ever underestimate
how valuable the before the scroll real estate is.
(16:25):
Look at this, all this white space that's wasted, that serves
me no value. 73% of people are never going to scroll.
They're just going to say, Nope,not for me.
You got to use that to hook themin.
OK, so pipeline Pro is an award-winning platform.
OK, cool. Inc 5000.
That's cool. Fastest growing.
I imagine they've been around for a while because in order to
(16:46):
win that award, you have to havelike multiple years of growth in
your track record. OK, Lifetime access for $67.
So honestly, it doesn't look like they're trying to
specialize in anything. It's just like sales and
marketing platform, which is what high level is.
Lifetime access for $67. I click on it.
I'm taken to this like squeeze page, very standard $13 upsell
(17:09):
here. That's 100% profit margin.
It's just APDF basically. Not bad.
I don't hate it. No questions asked, 100% money
back guarantee. OK, you already know what we're
going to do. Facebook ads, Library, Pipeline
Pro, they have 5 ads active, launched last month and two
months ago. Cool.
Not much of A priority for them.We go to the web archive, we can
see that this domain name has been active since, well, for a
(17:32):
long, long time, 2003. But it looks like it's only been
doing this since like 2015. It used to be appraisal,
workflow management. That's interesting.
So instead of getting more niche, they've got more broad.
Yeah, that's a very, very bad website.
So at some point they went from appraisal management software to
software. And I did a little digging
(17:52):
around and their lifetime price used to be $35.
Today it's $65. So they've almost doubled their
price. Now.
We don't really know what their monthly recurring revenue is
because it's a lifetime price. But here's the genius of this.
There's multiple ways to skin the cat.
OK, most of these Saspreneur Award winners have a monthly
price because everyone loves monthly recurring revenue.
(18:13):
But that also means that they don't stand out from each other.
If you're the guy that offers a $67 lifetime price, then you
look a lot more attractive than all of the other companies
selling the exact same white labeled software for one to $500
a month, right? And here's the big secret.
Pipeline Pro pays 5 to $600 a month to high level to have
thousands of customers flat. Like they had a customer, they
(18:36):
had $0.00 in cost. So a lifetime price makes sense
when you're white labeling software that's a flat fee no
matter how many sub accounts AKAcustomers that you have.
So I love that this became an example because they're not all
monthly recurring. There's other ways to do it and
this guy probably stands out because it is a one time fee.
And honestly, with the advent ofthese vibe coding tools ChatGPT
(18:58):
software becoming easier than ever to build, I think a lot
more companies are going to be forced to offer lifetime deals
because the age of SAS software as a service is slowly shrinking
because the developers, the coders are no longer in the
driver's seat as much as they used to be.
The cost of everything is going down, down, down.
So you can milk that sweet, sweet monthly recurring revenue
(19:20):
as long as you can, or you can get ahead of it and say from day
one, I'm just going to offer a lifetime price for pipeline
software that other companies charge 10s or hundreds of
dollars a month for. OK, so let's do a rapid fire
just to see what some of these other businesses are doing
because I'm very curious. All right, which one stands out?
Let's say REI reply. OK, boom, here we go.
(19:43):
Oh man, that is one of the worstwebsites I've ever seen in my
life. And these guys are one of the
biggest companies using high level.
Again, it's more real estate like software, automation
software, which is fine. No shade, it works.
There's 2,000,000 real estate agents.
You could insert that meme righthere where it's just Woody
looking over and it's like everywhere.
It's all just high level. All this software that we use in
(20:05):
C on a regular basis, it's all wide level, high level on the
background. Crazy.
Here's another one, CRM Voice. It's just an AI calling feature.
It's just something that you cancreate in a few clicks on High
Level. I did it right here in this
video link in the show notes. AI voice agents are everything
right now. Here's another one in the
Platinum tier FG funnels. They're just using high Level to
(20:25):
build funnel Builder over 1000 customers a month, 129 bucks a
month, 6 figures a month, 7 figures a year, plus making
funnels. All right, we only covered a
small handful of all of the kindof reverse engineering tips and
tricks I have up my sleeve, but I'm just going to like bullet
point list out a ton of others that I use on a regular basis.
So let's say you want to find out the tech that a business is
(20:47):
built with, the type of website that they use to build it, the
type of pixels or APIs or yadda,yadda, yadda.
Other tech jargon that companiesuse that you want to copy number
one is built with. They have a Chrome extension
that's free. You can use the website one at a
time, it's for free, or you can pay them way too much money. 450
bucks a month to like scrape millions of websites that are
(21:08):
built with Shopify, Wix, WordPress, whatever.
That's like the gold standard. If you want to skip the line go
to Upwork or Fiverr and say hey I'm looking for someone that has
a $450 a month bill with pro account to scrape results for
me. I'll give you $20 per
spreadsheet that you scrape. Total life hack but an
alternative to bill with that's even cheaper.
(21:28):
Rapalizer. Another one.
CRFT lookup stack crawler does pretty much the same thing.
And if you want to know how muchtraffic a website gets, similar
web. That is the only one.
Similar web if you want to get even more technical, unlike what
types of databases a website uses, use what runs and nerdy
data. OK, if you want to look at like
market intelligence company insights, there's this company
(21:51):
called Ibis World. They have these $3000 reports
that I would never pay for. But if you go to another company
called Search Funder, you can get all of the Ibis World
reports for free and it's a freeaccount.
Actually Search Funder might cost 100 bucks for some I don't
remember but it's basically you pay 100 and you get thousands of
$3000 reports for free. Deal room similar to crunchbase,
(22:11):
much cheaper, gives you insightson like startup data,
fundraising data, CB insights and pitchbook.
Very expensive, very good. Also use Fiverr or Upwork to
find someone that already has anaccount that can run a quick
search or two for you. Owler is really good for finding
competitors or alternatives. If you ever Google like
alternatives to XY or Z, Fowler is usually what pops up.
(22:34):
Alphasense and Databriar are also good if you want to know
how much money a franchisor makes.
Like let's say you see a landscaping franchise driving by
or McDonald's and you want to know man how much does a
McDonald's franchise make? Just Google WI franchise search
which stands for Wisconsin franchise search.
The state of Wisconsin requires that all franchises publicly
(22:55):
disclose all of the financials of the parent company, which in
turn tells you about what the franchisees are making as well.
If you want to know how many appdownloads an app is getting on
the iPhone or Android App Store,you're going to want to use
Sensor Tower, the free account you can see.
Wow, this app that identifies trees is making $300,000 a month
(23:15):
and then you go vibe code a copy.
If you want to see reviews for software and like upload all
those reviews to ChatGPT and saywhat features is this product
missing that I can copy? G2G2 is the best for that.
Bombora Bo MB Ora is also reallygood for stuff like that.
And if you want to see if a website changes like let's say
you want tickets to a sporting event and you need to see when
(23:38):
they go live or you want to see if your competitors pricing
changes at any point, you can use something like Distill,
visual Ping or change tower to basically track tiny little
changes on any website on the Internet.
Super cool. Other more general things you
can do is look at another company's job listings.
They'll often announce like new products or new features or new
initiatives inside their job listings or job descriptions,
(24:01):
their ad spying tools, Ad espresso, big spy, Social Peda.
You can use those to spy on yourcompetitors ads, which is much
more granular and specific than the meta ads library.
There's so much you can do, it'sgot to be a little creative.
If this video was valuable to you at all, please say thanks by
hitting subscribe, sharing with a friend, leaving a comment, and
of course, use my affiliate linkso I can get a little kickback.
(24:24):
I use High Level every single day.
It's genuinely something that I love and believe in.
We'll see you next time on the Kerner Office.
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