October 10, 2025 • 30 mins
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I sat down with Marcus, an expert in Google and YouTube ads, who’s helped dozens of local businesses scale to six and seven figures. We talked about how he built a seven-figure agency in just over a year, why most local businesses fail with online ads, and the easiest ways to turn your website into a true conversion machine. Marcus broke down his step-by-step playbook for combining Google Ads, YouTube Ads, and remarketing to dominate local markets, and shared some wild real-world results—like roofing leads for $20 and cleaning businesses getting a 5–6x return on ad spend. We also discussed how patience and strong landing pages often separate good campaigns from great ones.
If you’d like to get in touch with Marcus, you can fill out this short form and I’ll connect you directly: https://form.typeform.com/to/WlJOA0uj
Enjoy!
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
And this is probably the most underused advertising in all
advertising and it can be the most profitable if you do it
right. A lot of these local businesses,
they're not marketers, they're experts and pros at what they do
at HVAC or roofing or cleaning. They don't know the Google
platform. So if you know these things that
gives you the edge over 90% of your competitors, like you're
(00:23):
sitting on a gold mine here and it wouldn't take that much.
You literally have softwares that do it for you.
It's so easy. And he's like, Mark, can you
pause ads? I'm like, what?
Let me pause ads. Can you stop printing money
please? If your website can answer those
three things in the first 3 to 5seconds, you have a good website
and it doesn't take a lot of effort.
(00:45):
So when I was a dumb teenager growing up in Titusville, FL, I
had a good friend named Marcus. Marcus and I would hang out, do
dumb stuff together and then he moved to Australia and we lost
touch. But as luck would have it, I got
reconnected with Marcus again this year and I learned he is a
Google ads and YouTube ads absolute savant.
So we break down what types of businesses and what types of
offers just crush on both Googleand or YouTube ads.
(01:08):
How to make your landing page convert for YouTube and Google
ads to the highest possible extent?
And what types of business ideasor and sees can you launch with
a little bit of Google and YouTube ad knowledge?
Also, if you already own a business, how can you explode
the growth of your business withGoogle or YouTube ads?
You're going to love it. Please enjoy.
This might not be a good question because it I know the
answer is often it depends. What niches are you seeing just
(01:32):
particularly work well for Google ads?
Because anecdotally with all these businesses I've played
with, sometimes Facebook ads crush, sometimes Google ads
crush, sometimes they both crush.
Sometimes like, you know, an ad for like an ambulance chasing
lawyer just crushes in Abilene, TX.
But two hours down the road in Midland, TX, it doesn't because
there's so many other sophisticated lawyers bidding on
(01:53):
the same keyword. So it's very much an it depends
question. I know that roofing is very
saturated. They're more sophisticated
because it's a higher ticket price, it's very competitive,
yadda, yadda, yadda. In general, what have you seen?
Like if someone were to start from scratch and say I want to
launch a business that wholly relies on YouTube and Google
ads, I want to have the greatestchance of success.
(02:15):
What niches should I even consider starting?
So you want to have a a businesswhere your the lifetime value of
a client is in the thousands. So it could be a cleaning
business, it could be roofing, it could be pressure spraying,
could be window. Pressure washing, yeah.
Could be gutter cleaning, right?It could be car detailing.
(02:40):
Any type of home service business where your client, the
lifetime value of a client is inthe thousands is a great way to
go because the the more your client is worth, the easier it
is to advertise. Like if your client's worth like
50 bucks or 100 bucks, like onceoff, that's it.
It's gonna be tough. Yeah.
(03:02):
So it's got to either be recurring or high ticket.
Yeah, recurring. The high ticket 100%.
So yeah, I mean, right now I'm helping some cleaning
businesses, roof business, a Medspa.
I even have an affiliate marketer that's spending $80,000
a month on Google Ads. Not even joking.
What type of an offer is he an affiliate for?
A SAS SAS offer. I bet I know what it is.
(03:25):
I think you do. But I do that's a.
SAS offer. So I need to make a call.
See that's very interesting because people think people go
want to launch a SaaS business when they don't realize they
could be an affiliate for another SaaS business, not have
to do any of the work, but basically still have their own
SaaS business. Yeah, yeah.
(03:47):
That makes sense. Yeah, but that's he's like a
very special case. So yeah.
Yeah. So basically any sort of local
service business that has a highlifetime value client Google
Ads, it will work for them. Have you ever taken on a client
and you thought it would work? It checked all the boxes and it
(04:09):
just didn't work? You probably had clients that
gave up too soon. Yeah, that's it.
But. Other.
Than that so OK perfect example I had a client who did hypnosis
right hypnosis therapy. She would help people who with
smoking and vaping. Her keyword price bid prices
were just like so sweet, so low,like it's so good.
(04:32):
I was like, this is going to be awesome.
There's so much goodness here. And like, so like we developed
her landing page and everything,so running ads and it started to
work right. But she had she had a couple bad
experiences. She had one good experience, but
then she had two bad experiencesof like people signing up for a
(04:53):
call. They get like a complimentary,
you know, 30 minute evaluation or whatever she called it.
Discovery call. Discovery call.
Yeah. And she's like, this isn't
working. I want to stop.
Because she wasn't closing them.Well, she wasn't closing them.
She wasn't a closer. Yeah.
And I think one of them didn't show up or whatever and.
Which will happen like that's why show rate is a thing that
(05:14):
you. Mentioned and I said to her, I
said to her, I said, look, what's your follow up sequence?
Do you have emails going out, reminder emails go on.
Do you have text messages? Do you have text messages going
out to them? What is your follow up sequence?
Oh, I just have one e-mail that goes out that's goes out like
just like 2 days before the day before.
(05:36):
Like no, like your emails probably going to spam to the
update box and Google. You need to have a better follow
up date. I mean, I mean a better follow
up sequence. I started spitting all these
facts to her. She was like not too difficult.
I'm like, you're sitting on a gold mine here, you know, and
you're not willing to put the effort into, you know, getting
(05:59):
to it and it wouldn't take that much.
And you literally have softwaresthat do it for you.
Yeah, yeah, yeah. So easy.
Before you take on a client, before you launch a campaign,
what type of research do you do and what tools do you use to
say, all right, yeah, there's something here, right?
Cuz on one hand it's like you can sell anything with Google
(06:19):
Ads. And on the other hand it's like,
yeah, but some things work a lotbetter than others.
And if I'm taking on a client that does, you know, HVAC in
Plano, TX, I really want to makesure that there's not 800 other
HVAC companies in Plano bidding on the same keywords because it
might not work for him. He might want to think about
Facebook or or something else inthat market.
(06:40):
Right. So the first thing to look at is
can I even advertise? Am I even allowed to advertise
that on Google? As far as when you mentioned
like HVAC, yeah, there could be a bunch of other competitors,
right? But what I do is I look at, OK,
where are those competitors sending their traffic?
What does their website look like?
Like a typical website that's not optimized for conversion?
(07:02):
Or is it a website that is clean?
And if I go to the website, I can, I can know how they can
help me, how I can contact them?Do they have like case studies?
Testimonials within 3 seconds. In other words, even if some
somewhere is crowded yet like more crowding equals a higher
(07:22):
likelihood that people are just doing things wrong where you can
have an edge. Yes.
And that's you look for, you're looking for the edge and
literally the biggest edge you can have is where you send your
traffic. A lot of these local businesses,
if they're running their own marketing, which a lot of them
do, they're not marketers. They're experts and pros at what
(07:43):
they do like at HVAC or roofing or cleaning or pressure spraying
or pest or pest spraying or car detailing, whatever.
That's where their pros at. They don't know the Google
platform. They don't know, they don't even
know what their conversion rate is or what the LTV is.
The lifetime value is of one of their clients.
(08:03):
If you know these things and you're willing to put in the
effort and doesn't take a lot ofeffort to like optimize your
website, that gives you the edgeover 90% of your competitors.
What are like some outliers thatyou've seen in the right
direction where it's like, yeah,you know, this will work.
I've done my research, and, you know, we could expect to receive
(08:23):
$4.00 back for every $1.00 spent.
And then you get into it and you're like, holy crap, this is
much better than I thought it would be.
It like went a lot higher than Ithought.
Yeah, yeah. Cleaning businesses.
Really. Residential, commercial, Both.
Residential. Sorry, residential.
Especially since South Dakota. I guess you went nuts.
I think it was nuts, especially if you're in like if you do like
(08:46):
green cleaning. So like you use like green
chemicals not not like color green, but.
Like, yeah, gotcha, gotcha. Yeah, yeah.
Since COVID, that's absolutely taken off.
Still, even five years later. Even now.
Even now. Can you attach some numbers to
that? Like how well it works?
Like what the return on ad spendis like?
Like I'm. Giving, I'm just going to give
you average return on ad spend for two modern students were
(09:10):
they were getting they're closing leads at 45% and they're
getting leads for 30 dollars, $35.00.
So yeah, so like 5. 60 dollars $60 to close a customer that
probably pays 3 to 500 a month. Yeah, at minimum, minimum, yeah.
(09:31):
Great, because if they're comingevery week it could be 78900
dollars. Yeah, yeah.
So cleaning businesses do reallywell.
They do really well. What's stopping someone
listening to this or watching that doesn't want to start a
cleaning business but they wouldlove to sell leads to cleaning
businesses. Is that viable?
That is viable. I've never actually sold leads
before, but yeah, you could. You could do that.
(09:53):
But again, it all, it all dependon your landing page, your copy,
your process. It could work.
I've never tried that before, but it could work.
I've known people that used to do that for solar and roofing.
I know people for roofing well, I've never actually done it.
I've never, I've never seen anyone say do it for cleaning.
That'd be interesting. I think that could be a thing.
It's like, hey, I'm going to, I'm going to deliver these leads
(10:14):
to you on a silver platter. They'll be all but closed by the
time I hand them off to you. And it's 200 bucks a piece, you
know, and you're paying 50 bucksto acquire them.
That's it. Yeah, exactly.
Exactly. What other niches have you seen
this work well for? Like I know it it can work for
just about anything, but in yourexperience, where have you seen
success with Google ads and thenand or YouTube ads?
(10:36):
So solar ads, solar, especially YouTube, Google, it's a lot
more, it's a lot tougher now with solar with with Google
because it's just man, it's justreally, really busy.
But again, hardly anyone's usingYouTube ads.
Solar works really well with YouTube.
Roofing works really well with YouTube.
Yeah, those are probably my 2 main ones I have most experience
with for YouTube would be those.Those two are there.
(10:59):
What are you seeing nowadays as far as like cost per lead in
roofing? That's a big, big range there.
So I have a client that's literally had to pause his
campaign. He's backlogged now it's.
A good problem to have. Yeah, it's a very good first
world problem. What was his cost per lead?
So he was getting leads for likeanywhere between 15 and 20
(11:24):
bucks. No, I'm 1000% serious.
Now you don't have to say the city.
I don't want to dox him, but like what type of a market is
this? Like a city, a suburb.
He was focusing on a radius around his city.
And was his city like in a big Metroplex or like out in the
middle of nowhere? In Louisiana, I know it wasn't a
(11:46):
big massive. Yeah, yeah.
Big, massive metro area. It's like $20 per lead.
What was his close rate? About 25%.
So he's paying $100 to acquire a$7000 customer.
Once he gets in their house, he gets their house.
Yeah, about 25 percent, 30%. I love looking at business very
in a very binary way. There's 2 problems that every
(12:08):
business face. There's two buckets right that
all problems fall into. You got sales and marketing and
then you got fulfillment, bringing people in the door and
then taking care of them once they're inside the house, right?
Yeah, pick your problems, right.So most people have, in my
opinion, a customer acquisition problem, right?
And it's easy to look at these numbers and say, oh, I'm going
(12:28):
to grow a billion dollar roofingbusiness because I can, I can
acquire roofing customers for 100 bucks each.
A, the market's not unlimited, right?
Louisiana's only so big. B, you got to hire contractors,
Subs, your workers comp insurance goes up.
Like it's not just unlimited scaling.
But in my opinion, if I had to choose my problems, I would much
rather have a fulfillment problem than a customer
(12:50):
acquisition problem, right? Because revenue solves
everything it does, period. And.
It solves everything. Man, 20 bucks a lead.
That was an outlier. Right, because I know people
paying one to $300 a roofing lead.
Yeah, and that's, that's usuallywhat it is.
That's usually what it is. I've got roofers down to $7.00 a
lead, you know, 6 you know. Still. $6767 late again it it's
(13:15):
all on the landing page, man. It's on the website how your
website's designed. That's like the theme of this
whole episode. It's like.
It's like, yeah. Don't ignore the landing.
Like don't spend all your time on the in the ad platform and
then ignore your landing page. Yeah, let the algorithm sort
itself out. You work on the landing page.
Exactly like if you are startinga new business, right?
If you're starting a new business or if you're a
(13:37):
pre-existing business and you want to scale it or you're
struggling with with getting newcustomers and new leads, the 1st
place I would look is your website.
I have people I can show you here in a minute.
I have a website. It's not pretty, it's ugly, but
it converts at like 25%. Show me dude.
(13:57):
Right. So what are we talking about?
So we have here, here's one thatI really like.
It converts really well. You come on here K and you can
see who they are, what their offer is how to contact them.
They got some social proof. They got some more social proof
down here, OK, the team like it's it's it's a very clean,
(14:19):
very simple, Yep website, OK. Trust authority.
They feel good. Exactly.
You know how can you help me? Does it work and will it work
for others? If your website can answer those
three things in the first 3 to 5seconds, you have a good
website. Real quick, I know we're we're
blurring out the URL, but it looks to me like the URL is just
(14:39):
the domain name. It's not like a special landing
page. That is their home page, right?
Yeah, so, so, so, yeah. So this is their home page, OK,
right. So I mean, some, some companies
they they have a landing page and a website, but you can have
a hybrid, you can have a websitethat's also designed as a
landing page and it works reallywell, right.
(15:00):
This is the roofing one where I was getting 20 leads.
So he was just basically time your free inspection will come
out, look at your inspection andwe're getting leads off of this
for like 20 bucks. Man, dude, OK, there's the
testimonials. Yeah, what's crazy to me is they
both kind of are different. Both of these businesses are
different. Like the strategy is different,
but they're both crushing it. Yeah, yeah.
(15:22):
And so, like, I'm not even kidding, this guy here had to
pause his campaign because he's backlogged and he's like,
Marcus, can you pause ads? I'm like, what?
Mean pause ads? You don't pause ads.
Can you stop printing money please?
Yeah, exactly. So yeah, Now here's probably an
uglier one, right? So this one still works really
(15:46):
well, right? But it could work better.
But she's very emotionally attached to this image here.
Right, the brand, yeah. The brand, I'm like, yeah,
that's cool and all, but. That's a lot of valuable real
estate. Yeah.
So her name's Jamie and this is her cleaning business.
(16:06):
I mean, wonderful person, amazing entrepreneur, right?
And she's crushing you, man. Your website, your landing page
is going to be the biggest needle mover in your entire
marketing machine. Yeah.
OK, these are incredible examples.
What about YouTube ads? What are some best practices for
YouTube ads? Like what?
How long should your ad be? What type of video?
(16:26):
Vertical, horizontal, etcetera. So with YouTube ads, you want to
make sure you're running first of them in stream ads.
OK, so those are the ones that pop up in the middle of of a
video because and stream ads, the quality of a video is going
to determine a largely the the quality of placements that you
(16:49):
get on YouTube, right? Interesting.
Yeah. So if you have like a bad
script. Bad audio.
Bad audio, bad quality video, and I'm not saying you need like
thousands of dollars worth of fetching equipment.
You just need this like a good, a good phone, you know, with a
nice DJI mic or whatever. But if you have like a bad
(17:11):
script and low quality ad, you can get terrible places.
You'll you'll show up in like, you know, Coco Melon and all
these kids. I'm not even kidding, bro.
I'm not even kidding. That's crazy.
Right. It's nuts.
So so with your ad, you don't need a 5 minute ad.
No one's going to watch your ad for 5 minutes.
Heck, no one's going to watch your ad for a minute.
(17:32):
So with your ad, you need a goodhook.
Yeah, right. It's everything.
Yeah, the first 5 seconds of your ad is going to be the most
important part of the entire thing.
OK, so in your ads, you really want to call out who you want to
talk to and get rid of everyone else.
That's the whole point. The 1st 5 seconds is who do you
(17:55):
want your leads to be or who's your dream client?
That way everyone else just clicks skip, right?
And then after that, you know, guess when you go into basically
the story part of of your ad, which is what their problem is,
how you can fix their problem, and maybe you show some, you
know, like the whole point of the ad is to get a click.
(18:17):
It's the whole point. It's not to convince them to buy
from you or to yeah, it's just to get a click, get to the
landing page. You have too many advertisers
who are trying to sell their product.
I'm not, I'm not like e-commerce.
I'm talking about lead Gen. You have too many people trying
to sell the product on the ad. That's not going to work.
(18:39):
OK. Your ad generates a click, your
landing page generates the lead,and then when they talk to you,
you generate the sale. That's how it goes.
So you want to have a high center, You want to have a high
view rate on your ad. And if you have a high, a good
center, a good view rate, then you'll get good placements.
(19:01):
Yeah, yeah. Nice.
So you won't be showing up on like Thomas the Tank Engine and
Fetchy Coco Mellon. I'm picturing like the the
formula for a good ad. We've been talking about
cleaning businesses. I'm picturing like a mom, like
emerging from like a pile of trash in a teenager's bedroom,
right? And it's like, look familiar?
You're a single working mom and your teenage kids are slobs,
(19:24):
right? Sound familiar?
We can help with that. Check out Angie's cleaning
today. Perfect hook.
Perfect hook. Describe the problem.
Fix the problem. Click here.
Yeah, perfect. But then your landing page has
to convert. You're not done yet.
Your landing page has to convert.
And then your closing call has to convert.
(19:44):
You're not done yet. Yeah, so now one thing I love
about YouTube is the targeting. The target on YouTube is insane.
So what you can do on the Googleads?
So just so everyone knows Googleand owns YouTube, so your Google
search and your YouTube ads are all on the same platform.
(20:05):
When you're running YouTube ads,you can say go to Google and
say, hey Google, I want to target anyone who's typing in
these specific search terms on the Google search bar with this
ad. Or you can say hey Google anyone
who visits. This websites similar to these
(20:26):
ones, like you can put our websites, for example, I want to
target those humans or humans that all like them because
Google has so much data points on all of us, right?
They're going to be the matrix thing, you know, we all know
that. And then another thing you can
do is you can say, because Google has so many data points
on us and knows us really well, it knows what we're in market
(20:52):
for. OK, So it has these pre built in
market audiences where you can say, hey, Google, I'm going to
target anyone that's in the market for cleaning services,
who's in the market for roofing services.
So that's what I love about YouTube is you can have these
amazing audiences that you can target with your ads.
(21:12):
And another great thing about YouTube and, and this is
probably the most underused advertising in all advertising,
and it can be the most profitable if you do it right,
Remarketing. No one does remarketing.
Yeah, OK. I literally just spent 5 bucks a
click right or 2 bucks or sometimes up to $25 a Click to
(21:36):
get someone to my landing page in my website and they decided
not to convert to a lead. Yeah, you're just going to
forget about them now. Forget about them.
You're freaking kidding me. Instead of remarketing, separate
marketing campaign, right, with remarketing ads and send them to
a different landing page with a special offer that didn't have
(21:57):
before. And this offers only for those
who you're marketing to. Yeah, hey, get 20% off your
first cleaning a special offer where you're going to help them
to convert. So like if you're already
pre-existing business and you'realready running Facebook ads to
a page, right, to like your website to a landing page, or if
your or your local business is running Google ads to your
(22:20):
website, OK, you need to set up remarketing 1000%.
You can do it through YouTube. You can do it do through
display, display legal banner ads that pop up over the place
that are really annoying. Yeah, that could be you.
I'm trying to put together a framework for this because I see
this all the time across all areas of business and call it
like the this. One more step, right?
(22:40):
Let's say with your Google business profile, sometimes good
is the enemy of great and peoplehear reviews are everything.
Reviews are everything. I have a cleaning business.
All right, I'm going to ask for reviews.
Cool. You do it and then you stop
because you're like, I do what I'm supposed to do.
I'm doing the right thing and you're you're good.
You're probably ahead of like 60% of other people, but then
they stop, right? Whereas if they were to go one
(23:02):
more step and say, I'm going to regularly update my Google
Business profile and say, hey, just cleaning Angie's house
today, Hey, just that sends a signal to Google that like
you're extra invested and like you'll get 3 times more results
out of your Google Business profile, right?
But sometimes we do one good thing and then we think we're
done. So with this, it's like, all
(23:22):
right, I know that Google ads are important.
I'm going to, all right, I know the landing page is important.
The landing page, Google Ads, they're converting.
I'm done now. I'll go back to running my
business. It's like.
Whoa, whoa, just one more step and start retargeting.
And like you're in the top 10% now.
Congratulations. But the difference between the
top 10% and the top 1% is a factor of 10, right?
(23:43):
So just please just take one more step, do the remarketing
and you will be in the top 1% and you can have a $7,000,000
business instead of a $2,000,000business.
Yeah, that's right. And it doesn't take a lot of
effort like the two of these little steps that you tell me it
doesn't like to let's, let's split test top of the fold on
our, on our website, right? Let's just, let's just split set
(24:05):
one, one thing once a month is the biggest thing headline,
right? Or let's put try VSL or
whatever, right? There's all these little let's,
let's tweak up our ads to see ifwe can get our, our Ctr. higher.
So we tweak our ad copy, just all these little bits once a
month. It makes a huge, huge
difference. But as you said, good's the
greatest enemy of great. But yeah, so YouTube ads is a
(24:29):
fantastic Ave. for local server businesses, particularly if
you're already running Google Ads.
Is there a specific type of offer or industry in general
that you think works well for YouTube ads better than others?
So you really want to have, you really do want to have a special
offer, right? So if it's like a discount on
something like a special discount, for example, if you're
like a carpet cleaner, right, you're running a special offer
(24:52):
and you're, you get one room, you know, you get 2 rooms
cleaned, you get another one forfree or, or whatever or
something like that, right? Those are really good.
This is the order operation. I would do my marketing, right?
First thing I do if I'm local service business.
So local service business, I would do run Google ads.
Once I got Google ads up and running and it's I'm getting
(25:13):
regular leads, I know my target.See, I know what my target cost
per acquisition is, right? I will then set up YouTube ads
for lead Gen. YouTube ads for lead Gen. to
target in market audiences, website visitors and keyword,
Google search keywords. Once that started rolling really
well and I wanted to scale to the next level, I would then run
(25:34):
a brand awareness campaigns where now you're just going up
to the masses. So there's no targeting.
It's all broad. You're going to everyone in a 30
mile radius around Orlando or wherever.
OK, And just hitting everyone. And then at the same time
though, I would also be setting up remarketing at the very
beginning. Anyone that's coming to any of
(25:56):
my websites, my paid websites ormy organic website, whatever,
I'm tracking all that in Google.And anyone who does not convert,
they're, they're going to see myad, they're going to see my
YouTube ad, they're going to seemy banner ad when they go to
some website, see my face everywhere.
Put my Facebook pixel on there. So you can like see on Facebook,
your brand's going to be everywhere if you do
(26:18):
remarketing. That's how I would do that.
Oh, it's beautiful. Like remarketing is the
difference between spending $10 to acquire a customer and $6,
right? Like it makes a big difference.
Or even cheaper than that. Oh, Marcus, I have a headache.
That's always a good sign. This is very thorough, very
exhaustive. Thank you.
We're going to link to your business in the show notes.
(26:41):
Anything else you'd like to leave us with?
The only thing, OK, I can't stress this enough, if you're
new business owner and you're doing something you really enjoy
doing, OK, and you start marketing, you need to be
patient. One of the best things that new
business owners can do is like reach out to people, people you
know in your network and try anddo work for them for free for
(27:04):
testimonials. That will help your marketing so
much better. That will help your conversion
rate happens so much more. If you can show that your
solution can help other people who have a problem, it's going
to make your conversion rate so much higher.
So go out, get those testimonieswork for free.
OK so I sold my marketing business in Australia when I
(27:29):
moved here to to the USI starteda new business here in the US.
No one knows who I am, no one knows who I am.
So what I do? I literally reached out to
people in my church. I reached out to me.
I reached out to you. I did.
I did reach out to you. I did.
I reached out to my network. I said, hey, this is what I do.
(27:50):
I will help you with this. All I want is a testimonial.
You have to pay me nothing. All I want is testimonial.
Some people will say yes and they'll come through.
Some people say yes and they'll fall through or they know they
don't work. Some people say no, but get
those testimonials first, OK? Once you have that.
And a lot of times those those free friends and family
(28:10):
customers will end up paying youanyway.
Yeah, they do. They literally do.
Like I literally reached out. He is a dental anesthesiologist.
I'm in the process of helping him.
But see, he knows dentists. So right now I have 3 dentists
that I'm working with and. Bringing them, those are great
clients. And their YouTube is right.
(28:31):
So, yeah. So take the time, reach out to
your network, work for free. And it sucks, but it's, it's
worth it. It's an investment in your
business. Then work on your landing page.
Your landing page needs to solve, say three things within
the 1st 5 seconds, how you can help them with their problem,
testimonials like reviews, right?
(28:53):
And how they can contact you. All right.
That's really the the three mainthings you need to have.
Once you have that down and start running ads, and here's
the key, you need to be patient.This is like with Google, the
Google ads platform. The great thing with Google ads
compared to Facebook is the quality that comes from Google
is like 10 times higher. So roofing companies, for
(29:14):
example, they'll get leads for like.
Higher intent. 30 bucks off of these Facebook lead forms but oh
half of them are vast majority of duds.
Well, it's because they're not on Facebook actively looking for
a new exactly, but they go to Google for that.
The intent is not there, right? So you need to be patient.
This is like a three month process minimum to really get
(29:36):
this humming. That's probably the best way to
start out. If you're running a, if you want
to start a new business, it's the best way to start out.
Work for free and. Then be patient.
For any business, but especiallythis.
Yeah. Marcus, you're the man.
Thank you. No worries.
Thanks, Chris. Hey guys, if you're still
listening to this, it's probablybecause you haven't had a chance
(29:56):
to take your Airpods out, you'restill mowing the lawn, you're
still driving, what have you. If you're still here with me, I
would really, really love and appreciate a five star review on
Spotify, Apple, or wherever you get your podcast.
It would mean a lot. If you want to go the extra
mile, share this episode with a friend that might have an
interest in starting a business.It would mean a ton.
Hope you have the best day of your life today.
And this is probably the most underused advertising in all
advertising and it can be the most profitable if you do it
right. A lot of these local businesses,
they're not marketers, they're experts and pros at what they do
at HVAC or roofing or cleaning. They don't know the Google
platform. So if you know these things that
gives you the edge over 90% of your competitors, like you're
(00:23):
sitting on a gold mine here and it wouldn't take that much.
You literally have softwares that do it for you.
It's so easy. And he's like, Mark, can you
pause ads? I'm like, what?
Let me pause ads. Can you stop printing money
please? If your website can answer those
three things in the first 3 to 5seconds, you have a good website
and it doesn't take a lot of effort.
(00:45):
So when I was a dumb teenager growing up in Titusville, FL, I
had a good friend named Marcus. Marcus and I would hang out, do
dumb stuff together and then he moved to Australia and we lost
touch. But as luck would have it, I got
reconnected with Marcus again this year and I learned he is a
Google ads and YouTube ads absolute savant.
So we break down what types of businesses and what types of
offers just crush on both Googleand or YouTube ads.
(01:08):
How to make your landing page convert for YouTube and Google
ads to the highest possible extent?
And what types of business ideasor and sees can you launch with
a little bit of Google and YouTube ad knowledge?
Also, if you already own a business, how can you explode
the growth of your business withGoogle or YouTube ads?
You're going to love it. Please enjoy.
This might not be a good question because it I know the
answer is often it depends. What niches are you seeing just
(01:32):
particularly work well for Google ads?
Because anecdotally with all these businesses I've played
with, sometimes Facebook ads crush, sometimes Google ads
crush, sometimes they both crush.
Sometimes like, you know, an ad for like an ambulance chasing
lawyer just crushes in Abilene, TX.
But two hours down the road in Midland, TX, it doesn't because
there's so many other sophisticated lawyers bidding on
(01:53):
the same keyword. So it's very much an it depends
question. I know that roofing is very
saturated. They're more sophisticated
because it's a higher ticket price, it's very competitive,
yadda, yadda, yadda. In general, what have you seen?
Like if someone were to start from scratch and say I want to
launch a business that wholly relies on YouTube and Google
ads, I want to have the greatestchance of success.
(02:15):
What niches should I even consider starting?
So you want to have a a businesswhere your the lifetime value of
a client is in the thousands. So it could be a cleaning
business, it could be roofing, it could be pressure spraying,
could be window. Pressure washing, yeah.
Could be gutter cleaning, right?It could be car detailing.
(02:40):
Any type of home service business where your client, the
lifetime value of a client is inthe thousands is a great way to
go because the the more your client is worth, the easier it
is to advertise. Like if your client's worth like
50 bucks or 100 bucks, like onceoff, that's it.
It's gonna be tough. Yeah.
(03:02):
So it's got to either be recurring or high ticket.
Yeah, recurring. The high ticket 100%.
So yeah, I mean, right now I'm helping some cleaning
businesses, roof business, a Medspa.
I even have an affiliate marketer that's spending $80,000
a month on Google Ads. Not even joking.
What type of an offer is he an affiliate for?
A SAS SAS offer. I bet I know what it is.
(03:25):
I think you do. But I do that's a.
SAS offer. So I need to make a call.
See that's very interesting because people think people go
want to launch a SaaS business when they don't realize they
could be an affiliate for another SaaS business, not have
to do any of the work, but basically still have their own
SaaS business. Yeah, yeah.
(03:47):
That makes sense. Yeah, but that's he's like a
very special case. So yeah.
Yeah. So basically any sort of local
service business that has a highlifetime value client Google
Ads, it will work for them. Have you ever taken on a client
and you thought it would work? It checked all the boxes and it
(04:09):
just didn't work? You probably had clients that
gave up too soon. Yeah, that's it.
But. Other.
Than that so OK perfect example I had a client who did hypnosis
right hypnosis therapy. She would help people who with
smoking and vaping. Her keyword price bid prices
were just like so sweet, so low,like it's so good.
(04:32):
I was like, this is going to be awesome.
There's so much goodness here. And like, so like we developed
her landing page and everything,so running ads and it started to
work right. But she had she had a couple bad
experiences. She had one good experience, but
then she had two bad experiencesof like people signing up for a
(04:53):
call. They get like a complimentary,
you know, 30 minute evaluation or whatever she called it.
Discovery call. Discovery call.
Yeah. And she's like, this isn't
working. I want to stop.
Because she wasn't closing them.Well, she wasn't closing them.
She wasn't a closer. Yeah.
And I think one of them didn't show up or whatever and.
Which will happen like that's why show rate is a thing that
(05:14):
you. Mentioned and I said to her, I
said to her, I said, look, what's your follow up sequence?
Do you have emails going out, reminder emails go on.
Do you have text messages? Do you have text messages going
out to them? What is your follow up sequence?
Oh, I just have one e-mail that goes out that's goes out like
just like 2 days before the day before.
(05:36):
Like no, like your emails probably going to spam to the
update box and Google. You need to have a better follow
up date. I mean, I mean a better follow
up sequence. I started spitting all these
facts to her. She was like not too difficult.
I'm like, you're sitting on a gold mine here, you know, and
you're not willing to put the effort into, you know, getting
(05:59):
to it and it wouldn't take that much.
And you literally have softwaresthat do it for you.
Yeah, yeah, yeah. So easy.
Before you take on a client, before you launch a campaign,
what type of research do you do and what tools do you use to
say, all right, yeah, there's something here, right?
Cuz on one hand it's like you can sell anything with Google
(06:19):
Ads. And on the other hand it's like,
yeah, but some things work a lotbetter than others.
And if I'm taking on a client that does, you know, HVAC in
Plano, TX, I really want to makesure that there's not 800 other
HVAC companies in Plano bidding on the same keywords because it
might not work for him. He might want to think about
Facebook or or something else inthat market.
(06:40):
Right. So the first thing to look at is
can I even advertise? Am I even allowed to advertise
that on Google? As far as when you mentioned
like HVAC, yeah, there could be a bunch of other competitors,
right? But what I do is I look at, OK,
where are those competitors sending their traffic?
What does their website look like?
Like a typical website that's not optimized for conversion?
(07:02):
Or is it a website that is clean?
And if I go to the website, I can, I can know how they can
help me, how I can contact them?Do they have like case studies?
Testimonials within 3 seconds. In other words, even if some
somewhere is crowded yet like more crowding equals a higher
(07:22):
likelihood that people are just doing things wrong where you can
have an edge. Yes.
And that's you look for, you're looking for the edge and
literally the biggest edge you can have is where you send your
traffic. A lot of these local businesses,
if they're running their own marketing, which a lot of them
do, they're not marketers. They're experts and pros at what
(07:43):
they do like at HVAC or roofing or cleaning or pressure spraying
or pest or pest spraying or car detailing, whatever.
That's where their pros at. They don't know the Google
platform. They don't know, they don't even
know what their conversion rate is or what the LTV is.
The lifetime value is of one of their clients.
(08:03):
If you know these things and you're willing to put in the
effort and doesn't take a lot ofeffort to like optimize your
website, that gives you the edgeover 90% of your competitors.
What are like some outliers thatyou've seen in the right
direction where it's like, yeah,you know, this will work.
I've done my research, and, you know, we could expect to receive
(08:23):
$4.00 back for every $1.00 spent.
And then you get into it and you're like, holy crap, this is
much better than I thought it would be.
It like went a lot higher than Ithought.
Yeah, yeah. Cleaning businesses.
Really. Residential, commercial, Both.
Residential. Sorry, residential.
Especially since South Dakota. I guess you went nuts.
I think it was nuts, especially if you're in like if you do like
(08:46):
green cleaning. So like you use like green
chemicals not not like color green, but.
Like, yeah, gotcha, gotcha. Yeah, yeah.
Since COVID, that's absolutely taken off.
Still, even five years later. Even now.
Even now. Can you attach some numbers to
that? Like how well it works?
Like what the return on ad spendis like?
Like I'm. Giving, I'm just going to give
you average return on ad spend for two modern students were
(09:10):
they were getting they're closing leads at 45% and they're
getting leads for 30 dollars, $35.00.
So yeah, so like 5. 60 dollars $60 to close a customer that
probably pays 3 to 500 a month. Yeah, at minimum, minimum, yeah.
(09:31):
Great, because if they're comingevery week it could be 78900
dollars. Yeah, yeah.
So cleaning businesses do reallywell.
They do really well. What's stopping someone
listening to this or watching that doesn't want to start a
cleaning business but they wouldlove to sell leads to cleaning
businesses. Is that viable?
That is viable. I've never actually sold leads
before, but yeah, you could. You could do that.
(09:53):
But again, it all, it all dependon your landing page, your copy,
your process. It could work.
I've never tried that before, but it could work.
I've known people that used to do that for solar and roofing.
I know people for roofing well, I've never actually done it.
I've never, I've never seen anyone say do it for cleaning.
That'd be interesting. I think that could be a thing.
It's like, hey, I'm going to, I'm going to deliver these leads
(10:14):
to you on a silver platter. They'll be all but closed by the
time I hand them off to you. And it's 200 bucks a piece, you
know, and you're paying 50 bucksto acquire them.
That's it. Yeah, exactly.
Exactly. What other niches have you seen
this work well for? Like I know it it can work for
just about anything, but in yourexperience, where have you seen
success with Google ads and thenand or YouTube ads?
(10:36):
So solar ads, solar, especially YouTube, Google, it's a lot
more, it's a lot tougher now with solar with with Google
because it's just man, it's justreally, really busy.
But again, hardly anyone's usingYouTube ads.
Solar works really well with YouTube.
Roofing works really well with YouTube.
Yeah, those are probably my 2 main ones I have most experience
with for YouTube would be those.Those two are there.
(10:59):
What are you seeing nowadays as far as like cost per lead in
roofing? That's a big, big range there.
So I have a client that's literally had to pause his
campaign. He's backlogged now it's.
A good problem to have. Yeah, it's a very good first
world problem. What was his cost per lead?
So he was getting leads for likeanywhere between 15 and 20
(11:24):
bucks. No, I'm 1000% serious.
Now you don't have to say the city.
I don't want to dox him, but like what type of a market is
this? Like a city, a suburb.
He was focusing on a radius around his city.
And was his city like in a big Metroplex or like out in the
middle of nowhere? In Louisiana, I know it wasn't a
(11:46):
big massive. Yeah, yeah.
Big, massive metro area. It's like $20 per lead.
What was his close rate? About 25%.
So he's paying $100 to acquire a$7000 customer.
Once he gets in their house, he gets their house.
Yeah, about 25 percent, 30%. I love looking at business very
in a very binary way. There's 2 problems that every
(12:08):
business face. There's two buckets right that
all problems fall into. You got sales and marketing and
then you got fulfillment, bringing people in the door and
then taking care of them once they're inside the house, right?
Yeah, pick your problems, right.So most people have, in my
opinion, a customer acquisition problem, right?
And it's easy to look at these numbers and say, oh, I'm going
(12:28):
to grow a billion dollar roofingbusiness because I can, I can
acquire roofing customers for 100 bucks each.
A, the market's not unlimited, right?
Louisiana's only so big. B, you got to hire contractors,
Subs, your workers comp insurance goes up.
Like it's not just unlimited scaling.
But in my opinion, if I had to choose my problems, I would much
rather have a fulfillment problem than a customer
(12:50):
acquisition problem, right? Because revenue solves
everything it does, period. And.
It solves everything. Man, 20 bucks a lead.
That was an outlier. Right, because I know people
paying one to $300 a roofing lead.
Yeah, and that's, that's usuallywhat it is.
That's usually what it is. I've got roofers down to $7.00 a
lead, you know, 6 you know. Still. $6767 late again it it's
(13:15):
all on the landing page, man. It's on the website how your
website's designed. That's like the theme of this
whole episode. It's like.
It's like, yeah. Don't ignore the landing.
Like don't spend all your time on the in the ad platform and
then ignore your landing page. Yeah, let the algorithm sort
itself out. You work on the landing page.
Exactly like if you are startinga new business, right?
If you're starting a new business or if you're a
(13:37):
pre-existing business and you want to scale it or you're
struggling with with getting newcustomers and new leads, the 1st
place I would look is your website.
I have people I can show you here in a minute.
I have a website. It's not pretty, it's ugly, but
it converts at like 25%. Show me dude.
(13:57):
Right. So what are we talking about?
So we have here, here's one thatI really like.
It converts really well. You come on here K and you can
see who they are, what their offer is how to contact them.
They got some social proof. They got some more social proof
down here, OK, the team like it's it's it's a very clean,
(14:19):
very simple, Yep website, OK. Trust authority.
They feel good. Exactly.
You know how can you help me? Does it work and will it work
for others? If your website can answer those
three things in the first 3 to 5seconds, you have a good
website. Real quick, I know we're we're
blurring out the URL, but it looks to me like the URL is just
(14:39):
the domain name. It's not like a special landing
page. That is their home page, right?
Yeah, so, so, so, yeah. So this is their home page, OK,
right. So I mean, some, some companies
they they have a landing page and a website, but you can have
a hybrid, you can have a websitethat's also designed as a
landing page and it works reallywell, right.
(15:00):
This is the roofing one where I was getting 20 leads.
So he was just basically time your free inspection will come
out, look at your inspection andwe're getting leads off of this
for like 20 bucks. Man, dude, OK, there's the
testimonials. Yeah, what's crazy to me is they
both kind of are different. Both of these businesses are
different. Like the strategy is different,
but they're both crushing it. Yeah, yeah.
(15:22):
And so, like, I'm not even kidding, this guy here had to
pause his campaign because he's backlogged and he's like,
Marcus, can you pause ads? I'm like, what?
Mean pause ads? You don't pause ads.
Can you stop printing money please?
Yeah, exactly. So yeah, Now here's probably an
uglier one, right? So this one still works really
(15:46):
well, right? But it could work better.
But she's very emotionally attached to this image here.
Right, the brand, yeah. The brand, I'm like, yeah,
that's cool and all, but. That's a lot of valuable real
estate. Yeah.
So her name's Jamie and this is her cleaning business.
(16:06):
I mean, wonderful person, amazing entrepreneur, right?
And she's crushing you, man. Your website, your landing page
is going to be the biggest needle mover in your entire
marketing machine. Yeah.
OK, these are incredible examples.
What about YouTube ads? What are some best practices for
YouTube ads? Like what?
How long should your ad be? What type of video?
(16:26):
Vertical, horizontal, etcetera. So with YouTube ads, you want to
make sure you're running first of them in stream ads.
OK, so those are the ones that pop up in the middle of of a
video because and stream ads, the quality of a video is going
to determine a largely the the quality of placements that you
(16:49):
get on YouTube, right? Interesting.
Yeah. So if you have like a bad
script. Bad audio.
Bad audio, bad quality video, and I'm not saying you need like
thousands of dollars worth of fetching equipment.
You just need this like a good, a good phone, you know, with a
nice DJI mic or whatever. But if you have like a bad
(17:11):
script and low quality ad, you can get terrible places.
You'll you'll show up in like, you know, Coco Melon and all
these kids. I'm not even kidding, bro.
I'm not even kidding. That's crazy.
Right. It's nuts.
So so with your ad, you don't need a 5 minute ad.
No one's going to watch your ad for 5 minutes.
Heck, no one's going to watch your ad for a minute.
(17:32):
So with your ad, you need a goodhook.
Yeah, right. It's everything.
Yeah, the first 5 seconds of your ad is going to be the most
important part of the entire thing.
OK, so in your ads, you really want to call out who you want to
talk to and get rid of everyone else.
That's the whole point. The 1st 5 seconds is who do you
(17:55):
want your leads to be or who's your dream client?
That way everyone else just clicks skip, right?
And then after that, you know, guess when you go into basically
the story part of of your ad, which is what their problem is,
how you can fix their problem, and maybe you show some, you
know, like the whole point of the ad is to get a click.
(18:17):
It's the whole point. It's not to convince them to buy
from you or to yeah, it's just to get a click, get to the
landing page. You have too many advertisers
who are trying to sell their product.
I'm not, I'm not like e-commerce.
I'm talking about lead Gen. You have too many people trying
to sell the product on the ad. That's not going to work.
(18:39):
OK. Your ad generates a click, your
landing page generates the lead,and then when they talk to you,
you generate the sale. That's how it goes.
So you want to have a high center, You want to have a high
view rate on your ad. And if you have a high, a good
center, a good view rate, then you'll get good placements.
(19:01):
Yeah, yeah. Nice.
So you won't be showing up on like Thomas the Tank Engine and
Fetchy Coco Mellon. I'm picturing like the the
formula for a good ad. We've been talking about
cleaning businesses. I'm picturing like a mom, like
emerging from like a pile of trash in a teenager's bedroom,
right? And it's like, look familiar?
You're a single working mom and your teenage kids are slobs,
(19:24):
right? Sound familiar?
We can help with that. Check out Angie's cleaning
today. Perfect hook.
Perfect hook. Describe the problem.
Fix the problem. Click here.
Yeah, perfect. But then your landing page has
to convert. You're not done yet.
Your landing page has to convert.
And then your closing call has to convert.
(19:44):
You're not done yet. Yeah, so now one thing I love
about YouTube is the targeting. The target on YouTube is insane.
So what you can do on the Googleads?
So just so everyone knows Googleand owns YouTube, so your Google
search and your YouTube ads are all on the same platform.
(20:05):
When you're running YouTube ads,you can say go to Google and
say, hey Google, I want to target anyone who's typing in
these specific search terms on the Google search bar with this
ad. Or you can say hey Google anyone
who visits. This websites similar to these
(20:26):
ones, like you can put our websites, for example, I want to
target those humans or humans that all like them because
Google has so much data points on all of us, right?
They're going to be the matrix thing, you know, we all know
that. And then another thing you can
do is you can say, because Google has so many data points
on us and knows us really well, it knows what we're in market
(20:52):
for. OK, So it has these pre built in
market audiences where you can say, hey, Google, I'm going to
target anyone that's in the market for cleaning services,
who's in the market for roofing services.
So that's what I love about YouTube is you can have these
amazing audiences that you can target with your ads.
(21:12):
And another great thing about YouTube and, and this is
probably the most underused advertising in all advertising,
and it can be the most profitable if you do it right,
Remarketing. No one does remarketing.
Yeah, OK. I literally just spent 5 bucks a
click right or 2 bucks or sometimes up to $25 a Click to
(21:36):
get someone to my landing page in my website and they decided
not to convert to a lead. Yeah, you're just going to
forget about them now. Forget about them.
You're freaking kidding me. Instead of remarketing, separate
marketing campaign, right, with remarketing ads and send them to
a different landing page with a special offer that didn't have
(21:57):
before. And this offers only for those
who you're marketing to. Yeah, hey, get 20% off your
first cleaning a special offer where you're going to help them
to convert. So like if you're already
pre-existing business and you'realready running Facebook ads to
a page, right, to like your website to a landing page, or if
your or your local business is running Google ads to your
(22:20):
website, OK, you need to set up remarketing 1000%.
You can do it through YouTube. You can do it do through
display, display legal banner ads that pop up over the place
that are really annoying. Yeah, that could be you.
I'm trying to put together a framework for this because I see
this all the time across all areas of business and call it
like the this. One more step, right?
(22:40):
Let's say with your Google business profile, sometimes good
is the enemy of great and peoplehear reviews are everything.
Reviews are everything. I have a cleaning business.
All right, I'm going to ask for reviews.
Cool. You do it and then you stop
because you're like, I do what I'm supposed to do.
I'm doing the right thing and you're you're good.
You're probably ahead of like 60% of other people, but then
they stop, right? Whereas if they were to go one
(23:02):
more step and say, I'm going to regularly update my Google
Business profile and say, hey, just cleaning Angie's house
today, Hey, just that sends a signal to Google that like
you're extra invested and like you'll get 3 times more results
out of your Google Business profile, right?
But sometimes we do one good thing and then we think we're
done. So with this, it's like, all
(23:22):
right, I know that Google ads are important.
I'm going to, all right, I know the landing page is important.
The landing page, Google Ads, they're converting.
I'm done now. I'll go back to running my
business. It's like.
Whoa, whoa, just one more step and start retargeting.
And like you're in the top 10% now.
Congratulations. But the difference between the
top 10% and the top 1% is a factor of 10, right?
(23:43):
So just please just take one more step, do the remarketing
and you will be in the top 1% and you can have a $7,000,000
business instead of a $2,000,000business.
Yeah, that's right. And it doesn't take a lot of
effort like the two of these little steps that you tell me it
doesn't like to let's, let's split test top of the fold on
our, on our website, right? Let's just, let's just split set
(24:05):
one, one thing once a month is the biggest thing headline,
right? Or let's put try VSL or
whatever, right? There's all these little let's,
let's tweak up our ads to see ifwe can get our, our Ctr. higher.
So we tweak our ad copy, just all these little bits once a
month. It makes a huge, huge
difference. But as you said, good's the
greatest enemy of great. But yeah, so YouTube ads is a
(24:29):
fantastic Ave. for local server businesses, particularly if
you're already running Google Ads.
Is there a specific type of offer or industry in general
that you think works well for YouTube ads better than others?
So you really want to have, you really do want to have a special
offer, right? So if it's like a discount on
something like a special discount, for example, if you're
like a carpet cleaner, right, you're running a special offer
(24:52):
and you're, you get one room, you know, you get 2 rooms
cleaned, you get another one forfree or, or whatever or
something like that, right? Those are really good.
This is the order operation. I would do my marketing, right?
First thing I do if I'm local service business.
So local service business, I would do run Google ads.
Once I got Google ads up and running and it's I'm getting
(25:13):
regular leads, I know my target.See, I know what my target cost
per acquisition is, right? I will then set up YouTube ads
for lead Gen. YouTube ads for lead Gen. to
target in market audiences, website visitors and keyword,
Google search keywords. Once that started rolling really
well and I wanted to scale to the next level, I would then run
(25:34):
a brand awareness campaigns where now you're just going up
to the masses. So there's no targeting.
It's all broad. You're going to everyone in a 30
mile radius around Orlando or wherever.
OK, And just hitting everyone. And then at the same time
though, I would also be setting up remarketing at the very
beginning. Anyone that's coming to any of
(25:56):
my websites, my paid websites ormy organic website, whatever,
I'm tracking all that in Google.And anyone who does not convert,
they're, they're going to see myad, they're going to see my
YouTube ad, they're going to seemy banner ad when they go to
some website, see my face everywhere.
Put my Facebook pixel on there. So you can like see on Facebook,
your brand's going to be everywhere if you do
(26:18):
remarketing. That's how I would do that.
Oh, it's beautiful. Like remarketing is the
difference between spending $10 to acquire a customer and $6,
right? Like it makes a big difference.
Or even cheaper than that. Oh, Marcus, I have a headache.
That's always a good sign. This is very thorough, very
exhaustive. Thank you.
We're going to link to your business in the show notes.
(26:41):
Anything else you'd like to leave us with?
The only thing, OK, I can't stress this enough, if you're
new business owner and you're doing something you really enjoy
doing, OK, and you start marketing, you need to be
patient. One of the best things that new
business owners can do is like reach out to people, people you
know in your network and try anddo work for them for free for
(27:04):
testimonials. That will help your marketing so
much better. That will help your conversion
rate happens so much more. If you can show that your
solution can help other people who have a problem, it's going
to make your conversion rate so much higher.
So go out, get those testimonieswork for free.
OK so I sold my marketing business in Australia when I
(27:29):
moved here to to the USI starteda new business here in the US.
No one knows who I am, no one knows who I am.
So what I do? I literally reached out to
people in my church. I reached out to me.
I reached out to you. I did.
I did reach out to you. I did.
I reached out to my network. I said, hey, this is what I do.
(27:50):
I will help you with this. All I want is a testimonial.
You have to pay me nothing. All I want is testimonial.
Some people will say yes and they'll come through.
Some people say yes and they'll fall through or they know they
don't work. Some people say no, but get
those testimonials first, OK? Once you have that.
And a lot of times those those free friends and family
(28:10):
customers will end up paying youanyway.
Yeah, they do. They literally do.
Like I literally reached out. He is a dental anesthesiologist.
I'm in the process of helping him.
But see, he knows dentists. So right now I have 3 dentists
that I'm working with and. Bringing them, those are great
clients. And their YouTube is right.
(28:31):
So, yeah. So take the time, reach out to
your network, work for free. And it sucks, but it's, it's
worth it. It's an investment in your
business. Then work on your landing page.
Your landing page needs to solve, say three things within
the 1st 5 seconds, how you can help them with their problem,
testimonials like reviews, right?
(28:53):
And how they can contact you. All right.
That's really the the three mainthings you need to have.
Once you have that down and start running ads, and here's
the key, you need to be patient.This is like with Google, the
Google ads platform. The great thing with Google ads
compared to Facebook is the quality that comes from Google
is like 10 times higher. So roofing companies, for
(29:14):
example, they'll get leads for like.
Higher intent. 30 bucks off of these Facebook lead forms but oh
half of them are vast majority of duds.
Well, it's because they're not on Facebook actively looking for
a new exactly, but they go to Google for that.
The intent is not there, right? So you need to be patient.
This is like a three month process minimum to really get
(29:36):
this humming. That's probably the best way to
start out. If you're running a, if you want
to start a new business, it's the best way to start out.
Work for free and. Then be patient.
For any business, but especiallythis.
Yeah. Marcus, you're the man.
Thank you. No worries.
Thanks, Chris. Hey guys, if you're still
listening to this, it's probablybecause you haven't had a chance
(29:56):
to take your Airpods out, you'restill mowing the lawn, you're
still driving, what have you. If you're still here with me, I
would really, really love and appreciate a five star review on
Spotify, Apple, or wherever you get your podcast.
It would mean a lot. If you want to go the extra
mile, share this episode with a friend that might have an
interest in starting a business.It would mean a ton.
Hope you have the best day of your life today.
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