Modern magic: the internet and its endless influencers

The quote that motivated this episode….

“Central to Hermetic thought was the tenet: ‘As above, so below.’ Everything is connected, from the movement of the stars and the planets to the internal workings of an insect. Understanding these secret connections, and harnessing them, was the key to a successful magician’s art. Central, too, was the occult nature of the mage’s knowledge. The mage saw things, and connections, that ordinary or uninitiated people could not.

Whoever shapes the perception of others, in order to get what they desire, is practising magic.

As above, so below’, in this context, refers less to the relationship between, say, plants and planets, than to the relationship between the human psyche and human cultural life. Change one person’s mind – and you might change the world.

Like the old witches’ bargains of eras past, we agree to sell parts of ourselves – our eyeballs – in exchange for certain illusory fulfilments of desire packaged up by powerful corporate tech titans and memetically gifted shitposters capable of ‘going viral’ with a perfectly worded image or tweet. Memes, in this telling, become the modern interpretations of the magician’s sigil: a magical image empowered to convey the magician’s desired energy.” — Tara Isabella Burton

What better way to maintain the validity of your simulated world than to draw people into the hyperreality that you perceive?

Stay curious.

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