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March 17, 2021 27 min

In this episode, Part Two of a special multi-episode series on digital marketing for dispute resolution professionals, online mediation expert Susan Guthrie, takes you to the next step in your journey, by helping you to craft your digital marketing strategy.  In Part One you created and honed your personal and professional brand and in this episode you will work your way through the 5 critical steps to create a workable and effective marketing strategy so that your time and efforts bring the results you want!  One of the biggest mistakes that professionals make in marketing, is starting to put out content before they have a clear picture of who they are trying to reach, what they want to say to them and what result they want to achieve.  A thoughtful and comprehensive strategy is invaluable in ensuring that your reap the benefits of your marketing efforts.  Susan also discusses the metrics you need to know in order to make sure your strategy is working and effective.  As Winston Churchill said, "However beautiful the strategy, you should occasionally look at the results."

In this multi-part series, Susan will help you to define your brand, identify your potential markets and explore avenues and strategies for reaching out to them.  In Part One, she got the ball rolling with an exercise to identify and hone your brand.  Here in Part Two she helps you to create your marketing strategy.  Listen to this episode and continue on your marketing journey today!

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About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee. 

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

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Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com

 

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