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March 31, 2021 39 min

In this final episode in the series, Part Four presents the final chapter of the primer on digital marketing for dispute resolution professionals.   Online mediation expert Susan Guthrie, takes you through the last techniques and outlets that you can use to implement your branding and marketing strategy.  Featuring both paid and free digital marketing avenues for you to explore, Susan is going to get you ready to launch and take your practice to the next level!

In this episode you will learn:

  • How to make your website SEO friendly;
  • Key components of a good website and red flag to look for;
  • Top 6 tips to maximize your website's impact;
  • Three of the top paid marketing options and their pros and cons;
  • How to effectively use email marketing to build your relationships;
  • Why you should get on the social media train;
  • How to turn happy clients into promoters; and
  • MUCH MORE!
  • This episode series is designed to break down the digital marketing process into easily digestible, bite-sized chunks so you can get the maximum response for the minimum effort.  Be sure to SUBSCRIBE to the podcast in audio or video form so that you don't miss an episode!

    FREE HANDOUTS:  

         Slide Deck Handout - Part Four

         Social Media Informational Handout

         

    If you haven't listenened or watched Parts One, Two and Three yet, here are links:

    Part One Podcast: https://mcdn.podbean.com/mf/web/gxdmzi/Branding_Episode_Edited6leg6.mp3

    Part One Video: https://youtu.be/nvLaYMFOKnw

    Part Two Podcast: https://mcdn.podbean.com/mf/web/sk6vqv/Strategy_Edited_Episode6yzjj.mp3

    Part Two Video: https://youtu.be/VeZ114elHnA

    Part Three Podcast: https://mcdn.podbean.com/mf/web/wg6z5u/Techniques_Episode_Edited_for_Podbeana6ou0.mp3

    Part Three Video:  https://youtu.be/mic9Q_iv5f0

    You can find the Learn to Mediate Online YouTube Channel here:  https://www.youtube.com/c/SusanGuthrieLTMO

    ****************************************************************************

    About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

    As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee. 

    Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

    Optimize Your Divorce Mediation Practice with Technology April, 2021

    Advanced Mediation Training May, 2021

    40-Hour Divorce & Family Mediation Training September, 2021

    Consulting & Study Practice Groups ongoing

    There are even opportunities to customize your own training program or consulting group with Woody and Susan!

    Visit www.MostenGuthrie.com to find out more.

    In addition:

    The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

    Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

    ***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

    Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

    DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

    Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

    ********************************************************************************************************

    Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

    Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

     

    Follow us on Instagram:  

    @susanguthrieesq

    @learntomediateonline

    @divorceandbeyond

    @mostenguthrie

    Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

     

    You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com

     

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