The Legal Marketer with William McLaughlin - Episode 17

In Episode 17 of the Legal Genie Podcast, your host, Lara Quie, is in conversation with William McLaughlin.

William is a legal business developer and marketer based in Bangkok, Thailand. He specializes in improving back-end legal operations and helping lawyers with the business of law. He is the Business Development Manager at ZICO Law, a regional law firm operating in all 10 ASEAN countries. He is responsible for the firm’s business development operations in Cambodia, Laos, Myanmar, Vietnam, and Thailand, where he helps develop regional strategies to further drive client growth across Southeast Asia.

William also runs the BD Roundtable, a global community of legal business developers and marketers. The community brings people together to share tried and tested resources, tools, and know-how through virtual roundtable sessions. 

William is originally from Pennsylvania, in the United States, and has been working in Bangkok since 2010. He previously worked at Baker McKenzie and other consultancies before joining ZICO Law. 

In this episode, William shares:

·         About his childhood spent outdoors in Pennsylvania.

·         How he chose to study Political Science and Government.

·         How he started his career as a regulatory assistant.

·         Why 9-11 had such an impact on him and why he moved to Thailand.

·         How he moved into Business Development in a law firm context.

·         His role at ZICO Law and the aspects he enjoys the most.

·         His advice for younger marketers.

·         What inspired him to start the BD Roundtable.

·         Gripes about the legal directories and his movement to get standardised submission forms.

·         What he’s most excited about for the future.

 

To learn more about William McLaughlin, you can find him on LinkedIn:

https://www.linkedin.com/in/willmclaughlin/

You can also check out his BD Roundtable platform and all the great resources on there: https://www.bdroundtable.com/

Also:

·         If you liked this episode, please rate the show, and leave a review wherever you listen to your podcasts to help the Legal Genie reach a wider audience.

·         Look out for the next episode coming soon.

 

You can connect with Lara Quie as follows:

·         On LinkedIn at https://www.linkedin.com/in/laraquie/

·         Through her website to book a coaching chemistry call: https://www.laraqassociates.com/

·         You can also listen to Lara’s other podcast, The Coach Potatoes on Apple Podcasts here: 

https://podcasts.apple.com/gb/podcast/c

Lara Q Associates
A boutique business and executive coaching consultancy

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Also:

· If you liked this episode, please rate the show, and leave a review wherever you listen to your podcasts to help the Legal Genie reach a wider audience.

· Look out for the next episode coming soon.

You can connect with Lara Quie:

· On LinkedIn at https://www.linkedin.com/in/laraquie

· Website: https://www.laraqassociates.com

· Or Email at [e-mail]