Welcome to episode 8 of the Lifestyle Entrepreneur Podcast. One Size doesn't fit all! At least not when it comes to marketing! Your business needs customers, and your ability to attract them is key! But, how do you get the attention of your target clients, cut through the noise and get them to raise their hand and identify themselves? One of the biggest traps people fall into is thinking that EVERYONE is their target client. Well, I'm here to tell you, that if you want to get people to like and trust you - they first have to get to know you! And you need to get to know them! In this episode, we talk about the power of niche marketing and why creating an Ideal Client Profile is the first step in creating meaningful content that will not only cut through the noise and capture the attention of your future clients, but how it will transform how you market and conduct your business. Tune in and learn from real life stories of just how powerful niche marketing can be. And download my FREE GUIDE on how to create your Ideal Client Profile which will help you to not only speak to the specific needs of your future clients, but will empower you to create meaningful content in your marketing strategy. Visit www.michellerisi.com/episode8 for show notes and link to download the FREE guide!