February 5, 2025 • 26 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We know you're busy running your business and, on
top of all of that, trying tobecome a Google expert can feel
impossible.
Yeah, so that's why we're here.
Speaker 2 (00:08):
Yeah, Daddy.
Speaker 1 (00:09):
We're from Local Biz Domination and we help
businesses just like yours standout online and get more
customers.
Speaker 2 (00:16):
That's right.
Speaker 1 (00:17):
You could say we're kind of obsessed with Google
business profiles.
Speaker 2 (00:20):
We are passionate about helping local businesses
like yours succeed online.
Speaker 1 (00:25):
And today we're going to share a secret weapon for
attracting more of the rightcustomers without spending any
money on ads.
Speaker 2 (00:32):
Okay, sounds good.
Speaker 1 (00:33):
It's all about making sure Google understands exactly
what your business offers.
Speaker 2 (00:37):
That's right.
It's where your Google businessprofile comes in your GBP.
Think of it as your onlinestorefront.
Speaker 1 (00:42):
Oh, okay, but here's the thing Most businesses are
making a storefront.
Speaker 2 (00:44):
Oh, okay, but here's the thing Most businesses are
making a critical mistake.
Speaker 1 (00:48):
Oh no.
Speaker 2 (00:48):
That's making them invisible to potential customers
.
Speaker 1 (00:51):
What is it?
Speaker 2 (00:52):
They're missing out on a really simple but powerful
tool within their GBP.
Speaker 1 (00:56):
Okay.
Speaker 2 (00:56):
The services section.
Speaker 1 (00:57):
The services section.
Speaker 2 (00:58):
It's where you tell Google exactly what services you
offer in detail.
Speaker 1 (01:02):
When you say detail.
Speaker 2 (01:03):
I mean really breaking it down.
Google needs to know exactlywhat you do to match you with
the right customer searches.
Speaker 1 (01:10):
Okay, so give us an example.
Speaker 2 (01:11):
Let's say, you're a plumber.
Speaker 1 (01:12):
Okay.
Speaker 2 (01:13):
Instead of just writing plumbing in the services
section, think about thespecific services that you offer
.
Speaker 1 (01:18):
Okay.
Speaker 2 (01:19):
Things like leak detection, toilet repair, water
heater installation and evenemergency plumbing services.
Speaker 1 (01:26):
I see.
Speaker 2 (01:26):
The more specific, the better.
Speaker 1 (01:28):
So it's about using those long tail keywords that
people are actually typing intoGoogle.
Instead of just searching forplumber, they might be searching
for emergency toilet repairnear me at 2.0 am.
Speaker 2 (01:39):
Exactly.
If you don't have thosespecific keywords in your
services section, Google won'tknow to show your business to
those desperate late nightsearchers.
Speaker 1 (01:47):
That makes sense.
Yeah, so it's not just aboutgetting more traffic, it's about
getting the right traffic, thepeople who are actively
searching for the specificservices you offer.
Speaker 2 (01:56):
That's the key, and here's why this is so important.
Speaker 1 (01:58):
Okay.
Speaker 2 (01:59):
Google's algorithms are incredibly sophisticated.
They're constantly learning andevolving, trying to understand
user intent better.
Speaker 1 (02:07):
So we need to speak Google's language, so to speak.
Speaker 2 (02:10):
Yes.
Speaker 1 (02:11):
Make sure we're giving it the information it
needs to connect us with theright customers.
Speaker 2 (02:15):
Precisely, and the more detailed and specific you
are in your services section,the better Google understands
what you do and who your idealcustomers are.
Speaker 1 (02:26):
It's like giving Google a roadmap to your
business.
Speaker 2 (02:28):
Exactly.
Speaker 1 (02:29):
Instead of a vague hand-drawn map, you're handing
it a detailed GPS withturn-by-turn directions.
Speaker 2 (02:35):
That's a great analogy, and the more detailed
that roadmap is, the easier itis for Google to guide those
searching customers straight toyour door.
Speaker 1 (02:43):
Now I know what some of you might be thinking.
Speaker 2 (02:45):
What's that?
Speaker 1 (02:45):
This all sounds great , but I'm not exactly a tech
whiz.
Speaker 2 (02:48):
Okay.
Speaker 1 (02:49):
How do I even find this services section Right, let
alone know what keywords to use?
Speaker 2 (02:53):
That's a valid concern.
It can feel overwhelming,especially if you're not
familiar with the ins and outsof Google, my Business.
Speaker 1 (03:00):
Yeah, so don't worry, we're going to break it down
step by step and make it supersimple, but first let's talk
about why so many businessesoverlook this incredible
opportunity.
Speaker 2 (03:08):
Yeah, in our experience working with hundreds
of local businesses, we'venoticed three common mistakes
that are costing them valuableleads and customers.
Speaker 1 (03:18):
OK, let's unpack these mistakes.
What's the first one?
Speaker 2 (03:21):
The first mistake is assuming that Google
automatically gets it based onyour business name and category.
For example, if your businessname is Joe's Plumbing, you
might think that's enough forGoogle to understand that you
offer toilet repair, leakdetection and all the other
plumbing services.
Speaker 1 (03:36):
Right, it's easy to fall into that trap.
Speaker 2 (03:38):
Yeah.
Speaker 1 (03:38):
We assume Google is this all-knowing entity that can
read our minds.
Speaker 2 (03:43):
But the reality is that Google relies on data.
It needs specific keywords andphrases to understand what you
do and match you with relevantsearches.
Speaker 1 (03:51):
So just having plumbing in your business name
isn't enough.
You need to spell it out forGoogle.
Speaker 2 (03:55):
Yeah.
Speaker 1 (03:56):
Even if it seems obvious to us humans.
Speaker 2 (03:58):
Yeah, exactly.
Don't make Google Guests tellit exactly what you offer.
Now the second mistake we seeis leaving the services section
either completely blank or usinggeneric one-word descriptions.
Speaker 1 (04:10):
Right, I can see how that happens.
Time is precious and fillingout yet another online form can
feel like a chore, but it soundslike this is one chore that's
worth the effort.
Speaker 2 (04:19):
Absolutely Remember.
This is your chance to tellGoogle exactly what you want to
be found for.
It's like creating a targetedad, but it's free.
Speaker 1 (04:26):
OK, so we've got assuming Google gets it and
leaving the services sectionblank or generic.
What's the third common mistake?
Speaker 2 (04:35):
The third mistake is underestimating the impact of
optimizing the services section.
Many business owners think it'sjust a few extra words.
How much of a difference can itreally make owners?
Speaker 1 (04:43):
think, oh, it's just a few extra words.
How much of a difference can itreally make?
Right, it's easy to dismiss thesmall things, especially when
we're bombarded with all thesecomplex marketing strategies and
tactics.
Speaker 2 (04:50):
But the truth is, local SEO is a game of inches.
It's the accumulation of theseseemingly small optimizations
that can have a significantimpact on your visibility and
ranking.
Speaker 1 (04:59):
It's like the saying for want of a nail, the shoe was
lost.
For want of a shoe, the shoewas lost.
For want of a shoe, the horsewas lost, and for want of a
horse, the rider was lost.
Speaker 2 (05:06):
I like that one small missing piece can have a ripple
effect.
In this case, that missingpiece could be a few crucial
keywords in your servicessection.
Speaker 1 (05:14):
And while your competitors are making these
mistakes and essentially leavingmoney on the table, you have
the opportunity to step up andattract those customers by
simply taking the time tooptimize your GBP.
Speaker 2 (05:30):
We call that a competitive advantage, and the
beauty of it is that it'ssomething every business can
achieve.
Speaker 1 (05:32):
Now let's dive into what a well-optimized services
section actually looks like.
Can you give us some concreteexamples of what to do and what
not to do?
Speaker 2 (05:38):
Absolutely.
Let's go back to our plumberexample.
Instead of just plumbing, you'dwant to list out all the
specific services you offer,like leak detection, toilet
repair, water heaterinstallation, pipe replacement,
drain cleaning, emergencyplumbing services.
You get the idea.
Speaker 1 (05:55):
Now, that's a mouthful, but in a good way.
Right, it's about painting acomplete picture of your
services for Google andpotential customers.
Speaker 2 (06:00):
Yeah, exactly.
Now let's say you're a painter.
Instead of just painting, youwant to specify interior
painting, exterior painting,cabinet refinishing, wallpaper
removal, color consultations.
Again, the more specific thebetter.
Speaker 1 (06:14):
I'm starting to see a pattern here.
It's about breaking down yourservices into those bite-sized
keyword-rich phrases that peopleare actually searching for
phrases that people are actuallysearching for.
Speaker 2 (06:22):
That's the key, and the same principle applies to
any industry.
If you're a landscaper, insteadof just landscaping, list out
things like lawn care,hardscaping, tree trimming,
irrigation installation,landscape design.
Speaker 1 (06:38):
you're essentially giving Google a detailed roadmap
to your business, and thatroadmap leads to more of the
right customers finding youonline.
Speaker 2 (06:42):
Yeah.
Speaker 1 (06:43):
I know some of you might be feeling a bit
overwhelmed at this point.
You're thinking, ok, this allmakes sense, but how do I
actually update my servicessection.
Speaker 2 (06:49):
Don't worry, it's easier than you think.
It all starts with your GoogleBusiness Profile Manager.
Ok, you can access it by goingto businessgooglecom.
Ok, once you're logged in,you'll see a dashboard with all
your business information.
Speaker 1 (07:01):
So it's all conveniently located in one
central hub.
Speaker 2 (07:04):
Exactly.
To update your services section, simply navigate to the info
tab and scroll down to theservices section.
From there you can add newservices, edit existing ones and
really flesh out thosedescriptions with relevant
keywords.
Speaker 1 (07:17):
So no coding or complicated algorithms involved,
just good, old-fashioned, clearwriting and a bit of strategic
thinking about what your idealcustomers are searching for.
Speaker 2 (07:27):
That's right, and once you've made your changes,
just hit that save button andyou're good to go.
Speaker 1 (07:31):
It's amazing how a few simple tweaks can make such
a big difference in your onlinevisibility, and the best part is
it's completely free.
Speaker 2 (07:38):
You got it.
This is one of the mostpowerful free marketing tools
available to local businesses,and yet so many are missing out
on its potential.
Speaker 1 (07:47):
But not our listeners .
They're going to be ahead ofthe curve, attracting more
customers and watching theirbusinesses grow.
Now I know some of you might bethinking this all sounds great,
but I'm already swamped runningmy business.
Who has time to constantlyupdate their Google profile and
stay on top of all these changes?
Speaker 2 (08:04):
I hear you.
And that's where our secretweapon comes in Rank Genius.
Speaker 1 (08:07):
It's our intelligent software that takes the hassle
out of managing your GBPsoftware that takes the hassle
out of managing your GBP RankedGenius is like having a
dedicated Google expert working24-7 to keep your profile in
perfect shape, attractingcustomers and helping you
dominate your local market.
Speaker 2 (08:23):
We'll dive deeper into how Ranked Genius can
revolutionize your onlinepresence in the next part of our
discussion, but first let'stake a moment to reflect on what
we've learned so far.
What stands out to you?
Speaker 1 (08:32):
Yeah, I'm excited to hear more about RankGenius.
Speaker 2 (08:34):
Yeah, it's an awesome tool.
Speaker 1 (08:36):
It sounds like it takes all the guesswork and the
stress out of managing yourGoogle business profile.
Speaker 2 (08:41):
Definitely.
Speaker 1 (08:42):
And that's something that I think any business owner
can appreciate.
Speaker 2 (08:45):
Absolutely.
Speaker 1 (08:45):
Especially those of us who aren't tech savvy or
don't have a lot of time todedicate to this kind of thing,
sure For sure.
So we talked about the servicessection and how crucial it is
for your Google business profile, but I know managing all of
this and keeping up withGoogle's constant changes can
feel like a full time job initself.
Speaker 2 (09:03):
Yeah, you're absolutely right.
That's where Rank Genius comesin.
It's like having a personalassistant for your GBP, making
sure everything is optimized upto date and working hard to
attract customers 24-7.
Speaker 1 (09:14):
So you mentioned earlier that RankGenius
automatically optimizes theservices section.
Can you tell us a little bitmore about how that works?
Speaker 2 (09:21):
Sure RankGenius uses advanced algorithms and machine
learning to analyze yourbusiness, industry and
competitor data.
It identifies the most relevantkeywords and phrases that
potential customers are using tofind businesses like yours.
Speaker 1 (09:34):
So it takes the guesswork out of keyword
research.
I know a lot of business ownersstruggle with that.
Speaker 2 (09:38):
Exactly, rankgenius does the heavy lifting for you.
It not only identifies theright keywords, but also crafts
compelling descriptions thataccurately reflect your services
and appeal to both Google andpotential customers.
Speaker 1 (09:50):
OK, that's impressive , but it sounds like RankGenius
goes beyond just the servicessection.
What else does it do?
Speaker 2 (09:55):
RankGenius takes a holistic approach to GBP
optimization.
It ensures your entire profileis complete and optimized for
maximum visibility and trust.
This includes everything fromyour business description and
contact information to yourphotos and videos.
Speaker 1 (10:08):
So it's not just about keywords.
It's about creating acomprehensive and compelling
online presence that buildstrust and credibility with
potential customers.
Speaker 2 (10:19):
That's right.
Think about it when you'researching for a business online,
what do you look for?
Speaker 1 (10:24):
Yeah.
Speaker 2 (10:24):
You want to see a complete profile with accurate
information, high quality photos, maybe even some videos that
give you a feel for the business.
Speaker 1 (10:33):
Right and you're more likely to trust a business that
has a polished and professionalonline presence.
It shows they care about theirimage and how they're perceived
by potential customers.
Speaker 2 (10:43):
Exactly, and that's what Rank Genius helps you
achieve.
It helps you put your best footforward online, making a
positive first impression andstanding out from the
competition.
Speaker 1 (10:52):
One thing that always amazes me about Google is how
often it's changing.
It seems like every other weekthere's a new algorithm update
or a new feature being rolledout.
How does Rank Genius keep upwith all of that?
Speaker 2 (11:02):
That's one of the biggest benefits of Rank Genius
it's always evolving.
Our team of experts isconstantly monitoring Google's
updates and making adjustmentsto the software to ensure your
GBP is always optimized for thelatest algorithms.
Speaker 1 (11:15):
So you don't have to worry about constantly tweaking
your profile and trying todecipher the latest Google
jargon.
Rankgenius handles all of thatbehind the scenes.
Speaker 2 (11:24):
That's right.
We take care of the technicalstuff so you can focus on what
you do best running yourbusiness.
Speaker 1 (11:29):
Let's shift gears for a moment and talk about why
this all matters.
Why should local businesses,especially those who may not be
very tech savvy care aboutoptimizing their Google business
profile?
What's at stake if they don't?
Speaker 2 (11:43):
In today's digital age, your online presence is
often the first impression youmake on potential customers and
for local businesses, your GBPis the cornerstone of that
online presence.
Speaker 1 (11:53):
People rely on Google for everything these days, from
finding a good restaurant tosearching for a plumber or
electrician in theirneighborhood.
Speaker 2 (12:00):
Yeah, if your business isn't showing up in the
search results, you're missingout on a huge opportunity to
connect with potential customers.
Speaker 1 (12:11):
It's like having a storefront on a busy street but
with no signage or lights, noone knows you're there.
And it's not just about showingup.
It's about showing up in theright search results at the
right time for the rightcustomers.
Speaker 2 (12:18):
Precisely, a well-optimized GBP helps you
target your ideal audience andmake sure they can find you when
they're actively searching forthe products or services you
offer.
Speaker 1 (12:27):
I think a lot of business owners get caught up in
chasing after more websitetraffic, more social media
followers, more of everything,but sometimes the simplest and
most effective strategy is tofocus on the fundamentals.
Speaker 2 (12:40):
You're absolutely right.
Your Google business profile isthe foundation of your online
presence.
It's the hub that everythingelse builds upon.
Speaker 1 (12:47):
So, before you worry about fancy marketing campaigns
or complicated social mediastrategies, make sure you have a
rock-solid GBP in place.
Speaker 2 (12:54):
Exactly.
Get your GBP optimized, keep itupdated and you'll be amazed at
the difference it can make inattracting customers and growing
your business.
Speaker 1 (13:02):
Now I know some businesses might be hesitant to
invest in yet another tool,especially with so many
marketing options out there.
What would you say to those whoare on the fence about Rank
Genius?
Speaker 2 (13:14):
I understand the hesitation, but I would
encourage them to consider thecost of not investing in their
online presence.
How many potential customersare they missing out on because
their GBP isn't optimized?
How much revenue are theyleaving on the table?
Speaker 1 (13:27):
That's a powerful question.
It's easy to get caught up inthe day-to-day operations of a
business and lose sight of thebigger picture.
Speaker 2 (13:34):
And the reality is that in today's digital
landscape, your online presenceis just as important as your
physical storefront.
It's often the first point ofcontact for potential customers
and can be the deciding factorin whether they choose you or
your competitor.
Speaker 1 (13:48):
Investing in a tool like RankGenius is not just an
expense.
It's an investment in yourbusiness's future.
It's about setting yourself upfor long-term success by
ensuring you're visible anddiscoverable to the right
audience.
Speaker 2 (14:00):
And let's be honest, time is precious, especially for
busy entrepreneurs.
Rankgenius frees up your timeso you can focus on what you do
best serving your customers andbuilding your business.
Speaker 1 (14:11):
So it's about working smarter, not harder.
Speaker 2 (14:13):
Exactly.
Rank Genius is your secretweapon for automating your GBP
optimization, staying ahead ofthe competition and ultimately
achieving your business goals.
Speaker 1 (14:22):
Now, you mentioned earlier that Rank Genius helps
businesses create a moretrustworthy and credible online
presence.
Can you elaborate on that?
What specific features orstrategies contribute to that?
Speaker 2 (14:34):
One of the key things RankGenius does is ensure your
business information is completeand consistent across all
platforms.
This includes your businessname, address, phone number,
website URL and hours ofoperation.
Speaker 1 (14:45):
Why is consistency so important?
Speaker 2 (14:47):
Consistency builds trust with both Google and
potential customers.
When your information isconsistent across the web,
Google sees you as a legitimateand trustworthy business, and
when potential customers see thesame information on your GBP,
your website and other onlinedirectories, they're more likely
to trust that you're a realbusiness and not some
fly-by-night operation.
Speaker 1 (15:05):
It makes sense.
It's about establishing thatcredibility and legitimacy in
the online world.
Speaker 2 (15:10):
Exactly, and RankGenius makes it easy to
maintain that consistency byautomatically updating your
information across all platforms.
Speaker 1 (15:18):
So you don't have to manually update every single
directory listing every timeyour business hours change or
you add a new service.
Speaker 2 (15:25):
That's right.
Rankgenius saves you a ton oftime and effort.
Speaker 1 (15:29):
In addition to consistency, what other factors
contribute to a trustworthyonline presence?
Speaker 2 (15:34):
Another important factor is customer reviews.
Reviews are like social proofthey give potential customers
insights into what it's like todo business with you, and
positive reviews cansignificantly impact your
ranking and visibility in searchresults.
Speaker 1 (15:48):
So RankGenius helps businesses get more positive
reviews.
It helps in a couple of ways.
First, it makes it easy forhelps businesses get more
positive reviews.
Speaker 2 (15:51):
It helps in a couple of ways.
First, it makes it easy foryour happy customers to leave
reviews.
Rankgenius can automaticallysend review requests to your
customers after they'veinteracted with your business.
Speaker 1 (16:01):
So you don't have to awkwardly ask for reviews or try
to remember who to reach out to.
Speaker 2 (16:05):
Exactly.
Rankgenius automates theprocess, making it easy and
seamless.
And second, rankgenius helpsyou manage your reviews.
It provides a central dashboardwhere you can see all your
reviews from different platforms, respond to them and even track
your overall review rating.
Speaker 1 (16:21):
I know some business owners get really stressed out
about negative reviews.
How does Rank Genius help withthat?
Speaker 2 (16:25):
It helps you address negative reviews in a
professional and timely manner.
Reviews in a professional andtimely manner.
Remember, negative reviews arean opportunity to show potential
customers that you takefeedback seriously and are
committed to providing excellentcustomer service.
Speaker 1 (16:39):
It's about turning a negative into a positive and
showing potential customers thatyou care.
Speaker 2 (16:44):
Exactly, and Rank Genius makes it easier to do
that by providing you with thetools and insights you need to
manage your online reputationeffectively.
Speaker 1 (16:51):
We've talked a lot about the importance of a strong
online presence for localbusinesses, but let's get
practical for a moment.
Can you give our listeners aconcrete example of how a
well-optimized Google businessprofile can translate into
real-world results for a localbusiness?
Speaker 2 (17:07):
Absolutely.
Let's say you're a local baker.
You've got a beautiful shop,delicious pastries and friendly
staff, but you're not getting asmuch foot traffic as you'd like
.
You know you need to boost youronline visibility to attract
more customers.
Speaker 1 (17:19):
So you create a Google business profile, but you
just fill out the basicinformation and leave it at that
.
Speaker 2 (17:24):
Yeah, In that scenario, you're missing out on
a huge opportunity.
Now imagine you take the timeto optimize your GBP using the
strategies we've discussed.
Speaker 1 (17:33):
You meticulously fill out your services section
listing all your delectabletreats, from croissants and
cupcakes to custom cakes andgluten-free options.
You upload mouth-wateringphotos of your pastries,
showcasing your artistry andmaking people crave a sweet
treat.
Speaker 2 (17:48):
You encourage your happy customers to leave reviews
highlighting your friendlyservice and the quality of your
baked goods, and youconsistently update your profile
with new photos, special offersand even videos showcasing your
baking process.
Speaker 1 (18:00):
Now, when someone searches for bakery near me or
best cupcakes in town, yourbakery is more likely to appear
at the top of the search results.
Speaker 2 (18:07):
Potential customers are drawn in by your enticing
photos and glowing reviews.
They click on your profile,explore your services and get
directions to your shop.
And voila, You've justattracted new customers and
boosted your sales, all thanksto a well-optimized Google
business profile.
Speaker 1 (18:23):
That's a great example.
It really highlights the powerof a well-crafted GBP and how it
can directly impact a localbusiness's bottom line.
Speaker 2 (18:31):
And it's not just about attracting new customers.
It's about building loyalty andturning those one-time buyers
into repeat customers.
Speaker 1 (18:38):
Because when customers have a positive
experience with your business,both online and offline, they're
more likely to come back formore.
Speaker 2 (18:45):
Exactly.
A well-optimized GBP is aninvestment in your business's
long-term success.
Optimize GBP is an investmentin your business's long-term
success.
It helps you build a strongonline presence, attract new
customers and cultivate lastingrelationships that drive repeat
business.
Speaker 1 (18:57):
We've covered a lot of ground today, from the
nitty-gritty of the servicessection to the bigger picture of
building a trustworthy onlinepresence.
But before we wrap up this partof our discussion, I want to
emphasize one key point Don'tunderestimate the power of even
small changes.
Speaker 2 (19:11):
Absolutely Optimizing your GBP doesn't have to be an
overwhelming task.
Start with one small step,whether it's fleshing out your
services section, uploading afew new photos or encouraging
your happy customers to leavereviews.
Speaker 1 (19:26):
It's those incremental improvements that,
when combined, create a powerfulonline presence that attracts
customers and helps yourbusiness thrive.
Speaker 2 (19:34):
And remember, Ranked Genius is here to help you every
step of the way.
We're your partners in GBPsuccess, providing the tools and
support you need to dominatelocal search and achieve your
business goals.
Speaker 1 (19:44):
Now let's take a moment to let all this
information sink in and comeback for the final part of our
discussion, where we'll exploresome additional tips and
strategies for maximizing yourGBP's potential and ensuring
your business stands out in theever-evolving digital landscape.
So we've talked aboutoptimizing your Google business
profile and how Ranked Genus canhelp you streamline the process
.
But even with the best tools, Ithink it's important to
(20:05):
understand those little nuancesof Google's algorithms and how
they can really impact yourvisibility.
Speaker 2 (20:10):
Yeah, you're absolutely right.
It's not just about setting itand forgetting it.
It's about actively engagingwith your GBP, keeping it
updated and utilizing all thefeatures available to maximize
its impact.
Speaker 1 (20:24):
So what are some things that businesses can do to
make sure that their GBP isworking as hard as possible to
attract customers?
Speaker 2 (20:28):
Well, one of the most overlooked aspects of GBP
optimization is the postsfeature.
Speaker 1 (20:33):
Oh, the posts.
Speaker 2 (20:34):
Yeah, think of it as your mini blog within your
Google business profile.
Speaker 1 (20:39):
Okay, I'll admit I don't use that very often.
What kind of content shouldbusinesses be posting there?
Speaker 2 (20:43):
Posts are a great way to share timely and relevant
information with your potentialcustomers.
You can use it to announcespecial promotions, new product
launches, upcoming events oreven just share
behind-the-scenes glimpses ofyour business.
Speaker 1 (20:55):
So it's about keeping your profile fresh and engaging
and giving people a reason tokeep coming back.
Speaker 2 (21:00):
Exactly, and the best part is that these posts they
appear directly on your GBP whensomeone searches for your
business Prime real estate tocapture attention and entice
potential customers.
Speaker 1 (21:10):
Okay, what about photos and videos?
I know we touched on thisearlier, but can you elaborate
on the importance of visualcontent and how businesses can
use it to their advantage?
Speaker 2 (21:20):
Visuals are incredibly powerful, especially
in today's digital world.
High-quality photos and videoscan make your GBP stand out,
capture attention and convey asense of your brand's
personality.
Speaker 1 (21:33):
It's like giving potential customers a virtual
tour of your business andshowing them what makes you
unique.
Speaker 2 (21:39):
Precisely.
Use photos to showcase yourproducts, your services, your
team members and even yourphysical location.
Highlight what makes yourbusiness special and inviting.
Speaker 1 (21:48):
What about videos?
Speaker 2 (21:49):
Yeah.
Speaker 1 (21:49):
Any tips on using those effectively?
Speaker 2 (21:51):
Videos are fantastic for engaging potential customers
and giving them a deeperunderstanding of your business.
You can create short videosshowcasing your products in
action, sharing customertestimonials or even providing a
behind-the-scenes look at youroperation.
Speaker 1 (22:05):
So it's about going beyond static images and
bringing your business to life.
Speaker 2 (22:08):
Exactly, and don't be afraid to get creative.
Speaker 1 (22:10):
Yeah.
Speaker 2 (22:10):
You know, experiment with different format, styles
and content to see whatresonates best with your
audience.
Speaker 1 (22:15):
I like.
Now let's talk about customerreviews.
We talked about it a little bitearlier, but how can businesses
encourage more reviews andmanage their online reputation
effectively?
Speaker 2 (22:25):
Reviews are like social proof.
They give potential customersvaluable insights into what it's
like to actually do businesswith you.
Speaker 1 (22:33):
Yeah.
Speaker 2 (22:33):
Which can really influence their decision to
choose you over your competitors.
Speaker 1 (22:38):
So a business with a lot of positive reviews is going
to have an advantage over abusiness with no reviews or very
few reviews.
Speaker 2 (22:45):
Absolutely.
Think about it.
When you're researching aproduct or service online.
Aren't you more likely to gowith the one that has hundreds
of positive reviews over the onewith only a handful?
Speaker 1 (22:56):
I think reviews just build that sense of trust and
credibility.
Speaker 2 (22:59):
Exactly, and the key to getting more reviews is to
make it easy for your happycustomers to share their
feedback.
Speaker 1 (23:06):
So don't be shy about asking for reviews.
Speaker 2 (23:08):
Precisely remind your customers to leave a review if
they had a positive experience.
You can include a call toaction in your receipts, your
follow-up emails, or even justmention it verbally.
Speaker 1 (23:18):
And it's not just about getting those positive
reviews, it's also aboutmanaging the negative ones
effectively.
Speaker 2 (23:23):
That's right, negative reviews are bound to
happen, but how you respond canmake all the difference.
Speaker 1 (23:28):
Don't ignore them or get defensive.
Speaker 2 (23:30):
Definitely not address them calmly and
professionally and try to offera solution if possible.
Speaker 1 (23:35):
It's about showing potential customers that you
care about their feedback, evenwhen it's not so positive.
Speaker 2 (23:41):
Exactly, and sometimes a well-handled
negative review can turn into apositive by showcasing your
commitment to customersatisfaction.
Speaker 1 (23:50):
We've covered a lot today, but I want to touch on
something that we talked aboutearlier, and that's Google's
constantly changing algorithms.
It can be really hard forbusiness owners to keep up with
all of the updates, so how canthey stay ahead of the curve and
make sure that their GBP isalways optimized?
Speaker 2 (24:06):
That's where RingGenius comes in.
Our team is dedicated tostaying up to date with Google's
changes.
We're constantly monitoring andadapting our software to make
sure your GBP is always in linewith the latest best practices.
Speaker 1 (24:17):
So it's like having a dedicated team of Google
experts working behind thescenes.
Speaker 2 (24:21):
You got it.
Rank Genius takes the guessworkout of GBP optimization,
ensuring you're always one stepahead and maximizing your online
visibility.
Speaker 1 (24:29):
So, whether you're just starting out with your
Google business profile oryou're looking to take it to the
next level, ranked Genius canreally help.
Speaker 2 (24:36):
Absolutely.
We're here to empower you tounlock the full potential of
your GBP, attract more customersand ultimately achieve your
business goals.
Remember your GBP is youronline storefront.
It deserves just as muchattention and care as your
physical location.
Speaker 1 (24:52):
So we've learned a lot today, and I want to leave
our listeners with one lastthought.
Speaker 2 (24:56):
Okay.
Speaker 1 (24:56):
Don't be afraid to experiment and have fun with
your GBP.
Speaker 2 (24:59):
I love that.
It's all about discovering whatworks best for your specific
business and target audience.
Try new things, analyze yourresults and just continuously
optimize to get the bestpossible outcome.
Speaker 1 (25:11):
And remember, even the smallest changes can make a
big difference.
So start implementing one ortwo of the tips we discussed
today and watch as your onlinepresence really starts to
flourish.
Speaker 2 (25:19):
Take action, stay consistent and don't ever
underestimate the power of awell-optimized Google business
profile.
We know you're busy running your business and, on
top of all of that, trying tobecome a Google expert can feel
impossible.
Yeah, so that's why we're here.
Speaker 2 (00:08):
Yeah, Daddy.
Speaker 1 (00:09):
We're from Local Biz Domination and we help
businesses just like yours standout online and get more
customers.
Speaker 2 (00:16):
That's right.
Speaker 1 (00:17):
You could say we're kind of obsessed with Google
business profiles.
Speaker 2 (00:20):
We are passionate about helping local businesses
like yours succeed online.
Speaker 1 (00:25):
And today we're going to share a secret weapon for
attracting more of the rightcustomers without spending any
money on ads.
Speaker 2 (00:32):
Okay, sounds good.
Speaker 1 (00:33):
It's all about making sure Google understands exactly
what your business offers.
Speaker 2 (00:37):
That's right.
It's where your Google businessprofile comes in your GBP.
Think of it as your onlinestorefront.
Speaker 1 (00:42):
Oh, okay, but here's the thing Most businesses are
making a storefront.
Speaker 2 (00:44):
Oh, okay, but here's the thing Most businesses are
making a critical mistake.
Speaker 1 (00:48):
Oh no.
Speaker 2 (00:48):
That's making them invisible to potential customers
.
Speaker 1 (00:51):
What is it?
Speaker 2 (00:52):
They're missing out on a really simple but powerful
tool within their GBP.
Speaker 1 (00:56):
Okay.
Speaker 2 (00:56):
The services section.
Speaker 1 (00:57):
The services section.
Speaker 2 (00:58):
It's where you tell Google exactly what services you
offer in detail.
Speaker 1 (01:02):
When you say detail.
Speaker 2 (01:03):
I mean really breaking it down.
Google needs to know exactlywhat you do to match you with
the right customer searches.
Speaker 1 (01:10):
Okay, so give us an example.
Speaker 2 (01:11):
Let's say, you're a plumber.
Speaker 1 (01:12):
Okay.
Speaker 2 (01:13):
Instead of just writing plumbing in the services
section, think about thespecific services that you offer
.
Speaker 1 (01:18):
Okay.
Speaker 2 (01:19):
Things like leak detection, toilet repair, water
heater installation and evenemergency plumbing services.
Speaker 1 (01:26):
I see.
Speaker 2 (01:26):
The more specific, the better.
Speaker 1 (01:28):
So it's about using those long tail keywords that
people are actually typing intoGoogle.
Instead of just searching forplumber, they might be searching
for emergency toilet repairnear me at 2.0 am.
Speaker 2 (01:39):
Exactly.
If you don't have thosespecific keywords in your
services section, Google won'tknow to show your business to
those desperate late nightsearchers.
Speaker 1 (01:47):
That makes sense.
Yeah, so it's not just aboutgetting more traffic, it's about
getting the right traffic, thepeople who are actively
searching for the specificservices you offer.
Speaker 2 (01:56):
That's the key, and here's why this is so important.
Speaker 1 (01:58):
Okay.
Speaker 2 (01:59):
Google's algorithms are incredibly sophisticated.
They're constantly learning andevolving, trying to understand
user intent better.
Speaker 1 (02:07):
So we need to speak Google's language, so to speak.
Speaker 2 (02:10):
Yes.
Speaker 1 (02:11):
Make sure we're giving it the information it
needs to connect us with theright customers.
Speaker 2 (02:15):
Precisely, and the more detailed and specific you
are in your services section,the better Google understands
what you do and who your idealcustomers are.
Speaker 1 (02:26):
It's like giving Google a roadmap to your
business.
Speaker 2 (02:28):
Exactly.
Speaker 1 (02:29):
Instead of a vague hand-drawn map, you're handing
it a detailed GPS withturn-by-turn directions.
Speaker 2 (02:35):
That's a great analogy, and the more detailed
that roadmap is, the easier itis for Google to guide those
searching customers straight toyour door.
Speaker 1 (02:43):
Now I know what some of you might be thinking.
Speaker 2 (02:45):
What's that?
Speaker 1 (02:45):
This all sounds great , but I'm not exactly a tech
whiz.
Speaker 2 (02:48):
Okay.
Speaker 1 (02:49):
How do I even find this services section Right, let
alone know what keywords to use?
Speaker 2 (02:53):
That's a valid concern.
It can feel overwhelming,especially if you're not
familiar with the ins and outsof Google, my Business.
Speaker 1 (03:00):
Yeah, so don't worry, we're going to break it down
step by step and make it supersimple, but first let's talk
about why so many businessesoverlook this incredible
opportunity.
Speaker 2 (03:08):
Yeah, in our experience working with hundreds
of local businesses, we'venoticed three common mistakes
that are costing them valuableleads and customers.
Speaker 1 (03:18):
OK, let's unpack these mistakes.
What's the first one?
Speaker 2 (03:21):
The first mistake is assuming that Google
automatically gets it based onyour business name and category.
For example, if your businessname is Joe's Plumbing, you
might think that's enough forGoogle to understand that you
offer toilet repair, leakdetection and all the other
plumbing services.
Speaker 1 (03:36):
Right, it's easy to fall into that trap.
Speaker 2 (03:38):
Yeah.
Speaker 1 (03:38):
We assume Google is this all-knowing entity that can
read our minds.
Speaker 2 (03:43):
But the reality is that Google relies on data.
It needs specific keywords andphrases to understand what you
do and match you with relevantsearches.
Speaker 1 (03:51):
So just having plumbing in your business name
isn't enough.
You need to spell it out forGoogle.
Speaker 2 (03:55):
Yeah.
Speaker 1 (03:56):
Even if it seems obvious to us humans.
Speaker 2 (03:58):
Yeah, exactly.
Don't make Google Guests tellit exactly what you offer.
Now the second mistake we seeis leaving the services section
either completely blank or usinggeneric one-word descriptions.
Speaker 1 (04:10):
Right, I can see how that happens.
Time is precious and fillingout yet another online form can
feel like a chore, but it soundslike this is one chore that's
worth the effort.
Speaker 2 (04:19):
Absolutely Remember.
This is your chance to tellGoogle exactly what you want to
be found for.
It's like creating a targetedad, but it's free.
Speaker 1 (04:26):
OK, so we've got assuming Google gets it and
leaving the services sectionblank or generic.
What's the third common mistake?
Speaker 2 (04:35):
The third mistake is underestimating the impact of
optimizing the services section.
Many business owners think it'sjust a few extra words.
How much of a difference can itreally make owners?
Speaker 1 (04:43):
think, oh, it's just a few extra words.
How much of a difference can itreally make?
Right, it's easy to dismiss thesmall things, especially when
we're bombarded with all thesecomplex marketing strategies and
tactics.
Speaker 2 (04:50):
But the truth is, local SEO is a game of inches.
It's the accumulation of theseseemingly small optimizations
that can have a significantimpact on your visibility and
ranking.
Speaker 1 (04:59):
It's like the saying for want of a nail, the shoe was
lost.
For want of a shoe, the shoewas lost.
For want of a shoe, the horsewas lost, and for want of a
horse, the rider was lost.
Speaker 2 (05:06):
I like that one small missing piece can have a ripple
effect.
In this case, that missingpiece could be a few crucial
keywords in your servicessection.
Speaker 1 (05:14):
And while your competitors are making these
mistakes and essentially leavingmoney on the table, you have
the opportunity to step up andattract those customers by
simply taking the time tooptimize your GBP.
Speaker 2 (05:30):
We call that a competitive advantage, and the
beauty of it is that it'ssomething every business can
achieve.
Speaker 1 (05:32):
Now let's dive into what a well-optimized services
section actually looks like.
Can you give us some concreteexamples of what to do and what
not to do?
Speaker 2 (05:38):
Absolutely.
Let's go back to our plumberexample.
Instead of just plumbing, you'dwant to list out all the
specific services you offer,like leak detection, toilet
repair, water heaterinstallation, pipe replacement,
drain cleaning, emergencyplumbing services.
You get the idea.
Speaker 1 (05:55):
Now, that's a mouthful, but in a good way.
Right, it's about painting acomplete picture of your
services for Google andpotential customers.
Speaker 2 (06:00):
Yeah, exactly.
Now let's say you're a painter.
Instead of just painting, youwant to specify interior
painting, exterior painting,cabinet refinishing, wallpaper
removal, color consultations.
Again, the more specific thebetter.
Speaker 1 (06:14):
I'm starting to see a pattern here.
It's about breaking down yourservices into those bite-sized
keyword-rich phrases that peopleare actually searching for
phrases that people are actuallysearching for.
Speaker 2 (06:22):
That's the key, and the same principle applies to
any industry.
If you're a landscaper, insteadof just landscaping, list out
things like lawn care,hardscaping, tree trimming,
irrigation installation,landscape design.
Speaker 1 (06:38):
you're essentially giving Google a detailed roadmap
to your business, and thatroadmap leads to more of the
right customers finding youonline.
Speaker 2 (06:42):
Yeah.
Speaker 1 (06:43):
I know some of you might be feeling a bit
overwhelmed at this point.
You're thinking, ok, this allmakes sense, but how do I
actually update my servicessection.
Speaker 2 (06:49):
Don't worry, it's easier than you think.
It all starts with your GoogleBusiness Profile Manager.
Ok, you can access it by goingto businessgooglecom.
Ok, once you're logged in,you'll see a dashboard with all
your business information.
Speaker 1 (07:01):
So it's all conveniently located in one
central hub.
Speaker 2 (07:04):
Exactly.
To update your services section, simply navigate to the info
tab and scroll down to theservices section.
From there you can add newservices, edit existing ones and
really flesh out thosedescriptions with relevant
keywords.
Speaker 1 (07:17):
So no coding or complicated algorithms involved,
just good, old-fashioned, clearwriting and a bit of strategic
thinking about what your idealcustomers are searching for.
Speaker 2 (07:27):
That's right, and once you've made your changes,
just hit that save button andyou're good to go.
Speaker 1 (07:31):
It's amazing how a few simple tweaks can make such
a big difference in your onlinevisibility, and the best part is
it's completely free.
Speaker 2 (07:38):
You got it.
This is one of the mostpowerful free marketing tools
available to local businesses,and yet so many are missing out
on its potential.
Speaker 1 (07:47):
But not our listeners .
They're going to be ahead ofthe curve, attracting more
customers and watching theirbusinesses grow.
Now I know some of you might bethinking this all sounds great,
but I'm already swamped runningmy business.
Who has time to constantlyupdate their Google profile and
stay on top of all these changes?
Speaker 2 (08:04):
I hear you.
And that's where our secretweapon comes in Rank Genius.
Speaker 1 (08:07):
It's our intelligent software that takes the hassle
out of managing your GBPsoftware that takes the hassle
out of managing your GBP RankedGenius is like having a
dedicated Google expert working24-7 to keep your profile in
perfect shape, attractingcustomers and helping you
dominate your local market.
Speaker 2 (08:23):
We'll dive deeper into how Ranked Genius can
revolutionize your onlinepresence in the next part of our
discussion, but first let'stake a moment to reflect on what
we've learned so far.
What stands out to you?
Speaker 1 (08:32):
Yeah, I'm excited to hear more about RankGenius.
Speaker 2 (08:34):
Yeah, it's an awesome tool.
Speaker 1 (08:36):
It sounds like it takes all the guesswork and the
stress out of managing yourGoogle business profile.
Speaker 2 (08:41):
Definitely.
Speaker 1 (08:42):
And that's something that I think any business owner
can appreciate.
Speaker 2 (08:45):
Absolutely.
Speaker 1 (08:45):
Especially those of us who aren't tech savvy or
don't have a lot of time todedicate to this kind of thing,
sure For sure.
So we talked about the servicessection and how crucial it is
for your Google business profile, but I know managing all of
this and keeping up withGoogle's constant changes can
feel like a full time job initself.
Speaker 2 (09:03):
Yeah, you're absolutely right.
That's where Rank Genius comesin.
It's like having a personalassistant for your GBP, making
sure everything is optimized upto date and working hard to
attract customers 24-7.
Speaker 1 (09:14):
So you mentioned earlier that RankGenius
automatically optimizes theservices section.
Can you tell us a little bitmore about how that works?
Speaker 2 (09:21):
Sure RankGenius uses advanced algorithms and machine
learning to analyze yourbusiness, industry and
competitor data.
It identifies the most relevantkeywords and phrases that
potential customers are using tofind businesses like yours.
Speaker 1 (09:34):
So it takes the guesswork out of keyword
research.
I know a lot of business ownersstruggle with that.
Speaker 2 (09:38):
Exactly, rankgenius does the heavy lifting for you.
It not only identifies theright keywords, but also crafts
compelling descriptions thataccurately reflect your services
and appeal to both Google andpotential customers.
Speaker 1 (09:50):
OK, that's impressive , but it sounds like RankGenius
goes beyond just the servicessection.
What else does it do?
Speaker 2 (09:55):
RankGenius takes a holistic approach to GBP
optimization.
It ensures your entire profileis complete and optimized for
maximum visibility and trust.
This includes everything fromyour business description and
contact information to yourphotos and videos.
Speaker 1 (10:08):
So it's not just about keywords.
It's about creating acomprehensive and compelling
online presence that buildstrust and credibility with
potential customers.
Speaker 2 (10:19):
That's right.
Think about it when you'researching for a business online,
what do you look for?
Speaker 1 (10:24):
Yeah.
Speaker 2 (10:24):
You want to see a complete profile with accurate
information, high quality photos, maybe even some videos that
give you a feel for the business.
Speaker 1 (10:33):
Right and you're more likely to trust a business that
has a polished and professionalonline presence.
It shows they care about theirimage and how they're perceived
by potential customers.
Speaker 2 (10:43):
Exactly, and that's what Rank Genius helps you
achieve.
It helps you put your best footforward online, making a
positive first impression andstanding out from the
competition.
Speaker 1 (10:52):
One thing that always amazes me about Google is how
often it's changing.
It seems like every other weekthere's a new algorithm update
or a new feature being rolledout.
How does Rank Genius keep upwith all of that?
Speaker 2 (11:02):
That's one of the biggest benefits of Rank Genius
it's always evolving.
Our team of experts isconstantly monitoring Google's
updates and making adjustmentsto the software to ensure your
GBP is always optimized for thelatest algorithms.
Speaker 1 (11:15):
So you don't have to worry about constantly tweaking
your profile and trying todecipher the latest Google
jargon.
Rankgenius handles all of thatbehind the scenes.
Speaker 2 (11:24):
That's right.
We take care of the technicalstuff so you can focus on what
you do best running yourbusiness.
Speaker 1 (11:29):
Let's shift gears for a moment and talk about why
this all matters.
Why should local businesses,especially those who may not be
very tech savvy care aboutoptimizing their Google business
profile?
What's at stake if they don't?
Speaker 2 (11:43):
In today's digital age, your online presence is
often the first impression youmake on potential customers and
for local businesses, your GBPis the cornerstone of that
online presence.
Speaker 1 (11:53):
People rely on Google for everything these days, from
finding a good restaurant tosearching for a plumber or
electrician in theirneighborhood.
Speaker 2 (12:00):
Yeah, if your business isn't showing up in the
search results, you're missingout on a huge opportunity to
connect with potential customers.
Speaker 1 (12:11):
It's like having a storefront on a busy street but
with no signage or lights, noone knows you're there.
And it's not just about showingup.
It's about showing up in theright search results at the
right time for the rightcustomers.
Speaker 2 (12:18):
Precisely, a well-optimized GBP helps you
target your ideal audience andmake sure they can find you when
they're actively searching forthe products or services you
offer.
Speaker 1 (12:27):
I think a lot of business owners get caught up in
chasing after more websitetraffic, more social media
followers, more of everything,but sometimes the simplest and
most effective strategy is tofocus on the fundamentals.
Speaker 2 (12:40):
You're absolutely right.
Your Google business profile isthe foundation of your online
presence.
It's the hub that everythingelse builds upon.
Speaker 1 (12:47):
So, before you worry about fancy marketing campaigns
or complicated social mediastrategies, make sure you have a
rock-solid GBP in place.
Speaker 2 (12:54):
Exactly.
Get your GBP optimized, keep itupdated and you'll be amazed at
the difference it can make inattracting customers and growing
your business.
Speaker 1 (13:02):
Now I know some businesses might be hesitant to
invest in yet another tool,especially with so many
marketing options out there.
What would you say to those whoare on the fence about Rank
Genius?
Speaker 2 (13:14):
I understand the hesitation, but I would
encourage them to consider thecost of not investing in their
online presence.
How many potential customersare they missing out on because
their GBP isn't optimized?
How much revenue are theyleaving on the table?
Speaker 1 (13:27):
That's a powerful question.
It's easy to get caught up inthe day-to-day operations of a
business and lose sight of thebigger picture.
Speaker 2 (13:34):
And the reality is that in today's digital
landscape, your online presenceis just as important as your
physical storefront.
It's often the first point ofcontact for potential customers
and can be the deciding factorin whether they choose you or
your competitor.
Speaker 1 (13:48):
Investing in a tool like RankGenius is not just an
expense.
It's an investment in yourbusiness's future.
It's about setting yourself upfor long-term success by
ensuring you're visible anddiscoverable to the right
audience.
Speaker 2 (14:00):
And let's be honest, time is precious, especially for
busy entrepreneurs.
Rankgenius frees up your timeso you can focus on what you do
best serving your customers andbuilding your business.
Speaker 1 (14:11):
So it's about working smarter, not harder.
Speaker 2 (14:13):
Exactly.
Rank Genius is your secretweapon for automating your GBP
optimization, staying ahead ofthe competition and ultimately
achieving your business goals.
Speaker 1 (14:22):
Now, you mentioned earlier that Rank Genius helps
businesses create a moretrustworthy and credible online
presence.
Can you elaborate on that?
What specific features orstrategies contribute to that?
Speaker 2 (14:34):
One of the key things RankGenius does is ensure your
business information is completeand consistent across all
platforms.
This includes your businessname, address, phone number,
website URL and hours ofoperation.
Speaker 1 (14:45):
Why is consistency so important?
Speaker 2 (14:47):
Consistency builds trust with both Google and
potential customers.
When your information isconsistent across the web,
Google sees you as a legitimateand trustworthy business, and
when potential customers see thesame information on your GBP,
your website and other onlinedirectories, they're more likely
to trust that you're a realbusiness and not some
fly-by-night operation.
Speaker 1 (15:05):
It makes sense.
It's about establishing thatcredibility and legitimacy in
the online world.
Speaker 2 (15:10):
Exactly, and RankGenius makes it easy to
maintain that consistency byautomatically updating your
information across all platforms.
Speaker 1 (15:18):
So you don't have to manually update every single
directory listing every timeyour business hours change or
you add a new service.
Speaker 2 (15:25):
That's right.
Rankgenius saves you a ton oftime and effort.
Speaker 1 (15:29):
In addition to consistency, what other factors
contribute to a trustworthyonline presence?
Speaker 2 (15:34):
Another important factor is customer reviews.
Reviews are like social proofthey give potential customers
insights into what it's like todo business with you, and
positive reviews cansignificantly impact your
ranking and visibility in searchresults.
Speaker 1 (15:48):
So RankGenius helps businesses get more positive
reviews.
It helps in a couple of ways.
First, it makes it easy forhelps businesses get more
positive reviews.
Speaker 2 (15:51):
It helps in a couple of ways.
First, it makes it easy foryour happy customers to leave
reviews.
Rankgenius can automaticallysend review requests to your
customers after they'veinteracted with your business.
Speaker 1 (16:01):
So you don't have to awkwardly ask for reviews or try
to remember who to reach out to.
Speaker 2 (16:05):
Exactly.
Rankgenius automates theprocess, making it easy and
seamless.
And second, rankgenius helpsyou manage your reviews.
It provides a central dashboardwhere you can see all your
reviews from different platforms, respond to them and even track
your overall review rating.
Speaker 1 (16:21):
I know some business owners get really stressed out
about negative reviews.
How does Rank Genius help withthat?
Speaker 2 (16:25):
It helps you address negative reviews in a
professional and timely manner.
Reviews in a professional andtimely manner.
Remember, negative reviews arean opportunity to show potential
customers that you takefeedback seriously and are
committed to providing excellentcustomer service.
Speaker 1 (16:39):
It's about turning a negative into a positive and
showing potential customers thatyou care.
Speaker 2 (16:44):
Exactly, and Rank Genius makes it easier to do
that by providing you with thetools and insights you need to
manage your online reputationeffectively.
Speaker 1 (16:51):
We've talked a lot about the importance of a strong
online presence for localbusinesses, but let's get
practical for a moment.
Can you give our listeners aconcrete example of how a
well-optimized Google businessprofile can translate into
real-world results for a localbusiness?
Speaker 2 (17:07):
Absolutely.
Let's say you're a local baker.
You've got a beautiful shop,delicious pastries and friendly
staff, but you're not getting asmuch foot traffic as you'd like
.
You know you need to boost youronline visibility to attract
more customers.
Speaker 1 (17:19):
So you create a Google business profile, but you
just fill out the basicinformation and leave it at that
.
Speaker 2 (17:24):
Yeah, In that scenario, you're missing out on
a huge opportunity.
Now imagine you take the timeto optimize your GBP using the
strategies we've discussed.
Speaker 1 (17:33):
You meticulously fill out your services section
listing all your delectabletreats, from croissants and
cupcakes to custom cakes andgluten-free options.
You upload mouth-wateringphotos of your pastries,
showcasing your artistry andmaking people crave a sweet
treat.
Speaker 2 (17:48):
You encourage your happy customers to leave reviews
highlighting your friendlyservice and the quality of your
baked goods, and youconsistently update your profile
with new photos, special offersand even videos showcasing your
baking process.
Speaker 1 (18:00):
Now, when someone searches for bakery near me or
best cupcakes in town, yourbakery is more likely to appear
at the top of the search results.
Speaker 2 (18:07):
Potential customers are drawn in by your enticing
photos and glowing reviews.
They click on your profile,explore your services and get
directions to your shop.
And voila, You've justattracted new customers and
boosted your sales, all thanksto a well-optimized Google
business profile.
Speaker 1 (18:23):
That's a great example.
It really highlights the powerof a well-crafted GBP and how it
can directly impact a localbusiness's bottom line.
Speaker 2 (18:31):
And it's not just about attracting new customers.
It's about building loyalty andturning those one-time buyers
into repeat customers.
Speaker 1 (18:38):
Because when customers have a positive
experience with your business,both online and offline, they're
more likely to come back formore.
Speaker 2 (18:45):
Exactly.
A well-optimized GBP is aninvestment in your business's
long-term success.
Optimize GBP is an investmentin your business's long-term
success.
It helps you build a strongonline presence, attract new
customers and cultivate lastingrelationships that drive repeat
business.
Speaker 1 (18:57):
We've covered a lot of ground today, from the
nitty-gritty of the servicessection to the bigger picture of
building a trustworthy onlinepresence.
But before we wrap up this partof our discussion, I want to
emphasize one key point Don'tunderestimate the power of even
small changes.
Speaker 2 (19:11):
Absolutely Optimizing your GBP doesn't have to be an
overwhelming task.
Start with one small step,whether it's fleshing out your
services section, uploading afew new photos or encouraging
your happy customers to leavereviews.
Speaker 1 (19:26):
It's those incremental improvements that,
when combined, create a powerfulonline presence that attracts
customers and helps yourbusiness thrive.
Speaker 2 (19:34):
And remember, Ranked Genius is here to help you every
step of the way.
We're your partners in GBPsuccess, providing the tools and
support you need to dominatelocal search and achieve your
business goals.
Speaker 1 (19:44):
Now let's take a moment to let all this
information sink in and comeback for the final part of our
discussion, where we'll exploresome additional tips and
strategies for maximizing yourGBP's potential and ensuring
your business stands out in theever-evolving digital landscape.
So we've talked aboutoptimizing your Google business
profile and how Ranked Genus canhelp you streamline the process
.
But even with the best tools, Ithink it's important to
(20:05):
understand those little nuancesof Google's algorithms and how
they can really impact yourvisibility.
Speaker 2 (20:10):
Yeah, you're absolutely right.
It's not just about setting itand forgetting it.
It's about actively engagingwith your GBP, keeping it
updated and utilizing all thefeatures available to maximize
its impact.
Speaker 1 (20:24):
So what are some things that businesses can do to
make sure that their GBP isworking as hard as possible to
attract customers?
Speaker 2 (20:28):
Well, one of the most overlooked aspects of GBP
optimization is the postsfeature.
Speaker 1 (20:33):
Oh, the posts.
Speaker 2 (20:34):
Yeah, think of it as your mini blog within your
Google business profile.
Speaker 1 (20:39):
Okay, I'll admit I don't use that very often.
What kind of content shouldbusinesses be posting there?
Speaker 2 (20:43):
Posts are a great way to share timely and relevant
information with your potentialcustomers.
You can use it to announcespecial promotions, new product
launches, upcoming events oreven just share
behind-the-scenes glimpses ofyour business.
Speaker 1 (20:55):
So it's about keeping your profile fresh and engaging
and giving people a reason tokeep coming back.
Speaker 2 (21:00):
Exactly, and the best part is that these posts they
appear directly on your GBP whensomeone searches for your
business Prime real estate tocapture attention and entice
potential customers.
Speaker 1 (21:10):
Okay, what about photos and videos?
I know we touched on thisearlier, but can you elaborate
on the importance of visualcontent and how businesses can
use it to their advantage?
Speaker 2 (21:20):
Visuals are incredibly powerful, especially
in today's digital world.
High-quality photos and videoscan make your GBP stand out,
capture attention and convey asense of your brand's
personality.
Speaker 1 (21:33):
It's like giving potential customers a virtual
tour of your business andshowing them what makes you
unique.
Speaker 2 (21:39):
Precisely.
Use photos to showcase yourproducts, your services, your
team members and even yourphysical location.
Highlight what makes yourbusiness special and inviting.
Speaker 1 (21:48):
What about videos?
Speaker 2 (21:49):
Yeah.
Speaker 1 (21:49):
Any tips on using those effectively?
Speaker 2 (21:51):
Videos are fantastic for engaging potential customers
and giving them a deeperunderstanding of your business.
You can create short videosshowcasing your products in
action, sharing customertestimonials or even providing a
behind-the-scenes look at youroperation.
Speaker 1 (22:05):
So it's about going beyond static images and
bringing your business to life.
Speaker 2 (22:08):
Exactly, and don't be afraid to get creative.
Speaker 1 (22:10):
Yeah.
Speaker 2 (22:10):
You know, experiment with different format, styles
and content to see whatresonates best with your
audience.
Speaker 1 (22:15):
I like.
Now let's talk about customerreviews.
We talked about it a little bitearlier, but how can businesses
encourage more reviews andmanage their online reputation
effectively?
Speaker 2 (22:25):
Reviews are like social proof.
They give potential customersvaluable insights into what it's
like to actually do businesswith you.
Speaker 1 (22:33):
Yeah.
Speaker 2 (22:33):
Which can really influence their decision to
choose you over your competitors.
Speaker 1 (22:38):
So a business with a lot of positive reviews is going
to have an advantage over abusiness with no reviews or very
few reviews.
Speaker 2 (22:45):
Absolutely.
Think about it.
When you're researching aproduct or service online.
Aren't you more likely to gowith the one that has hundreds
of positive reviews over the onewith only a handful?
Speaker 1 (22:56):
I think reviews just build that sense of trust and
credibility.
Speaker 2 (22:59):
Exactly, and the key to getting more reviews is to
make it easy for your happycustomers to share their
feedback.
Speaker 1 (23:06):
So don't be shy about asking for reviews.
Speaker 2 (23:08):
Precisely remind your customers to leave a review if
they had a positive experience.
You can include a call toaction in your receipts, your
follow-up emails, or even justmention it verbally.
Speaker 1 (23:18):
And it's not just about getting those positive
reviews, it's also aboutmanaging the negative ones
effectively.
Speaker 2 (23:23):
That's right, negative reviews are bound to
happen, but how you respond canmake all the difference.
Speaker 1 (23:28):
Don't ignore them or get defensive.
Speaker 2 (23:30):
Definitely not address them calmly and
professionally and try to offera solution if possible.
Speaker 1 (23:35):
It's about showing potential customers that you
care about their feedback, evenwhen it's not so positive.
Speaker 2 (23:41):
Exactly, and sometimes a well-handled
negative review can turn into apositive by showcasing your
commitment to customersatisfaction.
Speaker 1 (23:50):
We've covered a lot today, but I want to touch on
something that we talked aboutearlier, and that's Google's
constantly changing algorithms.
It can be really hard forbusiness owners to keep up with
all of the updates, so how canthey stay ahead of the curve and
make sure that their GBP isalways optimized?
Speaker 2 (24:06):
That's where RingGenius comes in.
Our team is dedicated tostaying up to date with Google's
changes.
We're constantly monitoring andadapting our software to make
sure your GBP is always in linewith the latest best practices.
Speaker 1 (24:17):
So it's like having a dedicated team of Google
experts working behind thescenes.
Speaker 2 (24:21):
You got it.
Rank Genius takes the guessworkout of GBP optimization,
ensuring you're always one stepahead and maximizing your online
visibility.
Speaker 1 (24:29):
So, whether you're just starting out with your
Google business profile oryou're looking to take it to the
next level, ranked Genius canreally help.
Speaker 2 (24:36):
Absolutely.
We're here to empower you tounlock the full potential of
your GBP, attract more customersand ultimately achieve your
business goals.
Remember your GBP is youronline storefront.
It deserves just as muchattention and care as your
physical location.
Speaker 1 (24:52):
So we've learned a lot today, and I want to leave
our listeners with one lastthought.
Speaker 2 (24:56):
Okay.
Speaker 1 (24:56):
Don't be afraid to experiment and have fun with
your GBP.
Speaker 2 (24:59):
I love that.
It's all about discovering whatworks best for your specific
business and target audience.
Try new things, analyze yourresults and just continuously
optimize to get the bestpossible outcome.
Speaker 1 (25:11):
And remember, even the smallest changes can make a
big difference.
So start implementing one ortwo of the tips we discussed
today and watch as your onlinepresence really starts to
flourish.
Speaker 2 (25:19):
Take action, stay consistent and don't ever
underestimate the power of awell-optimized Google business
profile.
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