Episode 19 - A New Way to Market Your Local Business

Every business is a media company.

When I heard this for the first time, almost a decade ago, it struck a cord.

Now a decade later it could not be more true.

Ten years ago you had to be flush with cash to have a show on tv that appeared weekly. Maybe a little less flush if you did it through radio.

Fast forward to today and if you're still thinking "for me to put out a weekly show is too expensive or too hard, I want to break this paradigm.

I am talking about you making a weekly podcast for the audience the uses your products or services...I mean why not create your own show and have your business be the sponsor and the one who gets to run ads during the show??

Check out this episode, where I go deep into this subject.

What do I know about Podcasting?

I have 3 different podcasts, one in it's 8th year, and another one that is in it's 35 episode, and I've helped other local businesses use this platform to share their message and build their brands.