Episode Summary
Welcome back to the Luxury Rental Doctor Podcast! 🎧
In this must-hear episode of The Luxury Rental Doctor Podcast, Dr. Rachel sits down with Tim Stanton, co-founder of Reclamation Design Studio, to explore how narrative-driven design can take your short-term rental from forgettable to fully booked. Tim blends creativity, storytelling, and intentional branding to elevate STR spaces — all without adding a pool or hot tub.
If you’re feeling stuck in a saturated market, this is the design edge you didn’t know you needed.
💡 Key Takeaways:
- Design Is Not Décor: Learn the difference and why it matters
- Narrative-Driven Spaces: Why Gen Z & Millennial guests crave a vibe, not just a bed
- Top 3 Booking Killers: Design mistakes that cost you revenue
- Lighting = Emotion: How color temperature impacts guest experience
- STR as a Boutique Brand: From scent to signage — it’s all branding
- Case Study: ""Jack & Jackie"" — The story-first STR that beat the market by 40%
- Small Budget Wins: High-impact design tips for new hosts
- Burnout Awareness: How Tim uses his fuse as a burnout indicator
🗂️ Topics Covered:
- [00:01:00] Tim's Creative Pivot: From NYC to STRs
- [00:04:00] Excellence Under Pressure & NYC’s Influence
- [00:06:00] Booking Killers: Narrative, Lighting, Clutter
- [00:10:00] STR vs Boutique Hotel Branding
- [00:13:00] Bringing Brand Elements Into a Property
- [00:18:00] Case Study: ""Jack & Jackie"" Duplex
- [00:21:00] Big Impact Design Tips on a Budget
- [00:24:00] Burnout & Boundary Setting
- [00:27:00] Book Recommendation: The Last Arrow
- [00:29:00] Wild Real Estate Story: A Nail, An Infection & A Wake-Up Call
🎨 Featured Guest:
Tim Stanton
Co-Founder of Reclamation Design Studio
📸 IG: @tailoredtim
Tim’s work blends storytelling, emotion, and interior design to transform STRs into unforgettable guest experiences. From concept to completion, he helps hosts build properties that perform — and look stunning doing it.
🎁 FREE RESOURCES
- Download the ""75 Gems"" Training: shorttermgems.com/75gems
- Join Our Community: facebook.com/groups/422973842093365
- Follow Us on Instagram: instagram.com/short.term.gems
- Visit Our Website: shorttermgems.com
- Book a Strategy Call: shorttermgems.com/book
- Listen to the Podcast: shorttermgems.com/podcast
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Stay connected and let us help you unlock your real estate success! 🚀
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