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November 10, 2020 20 min

In Episode 5, Matt and Alex discuss how clear company goals and objectives can prevent all sorts of communication problems. They share Clearbit’s approach to OKRs and annual planning, as well as their top management myths about delegation, trust, and measuring targets.

We believe great management makes the world a better place. At Clearbit, we’re writing a handbook to train our managers, and we’re sharing it online at Each episode of this podcast accompanies a chapter of the book, and we get on the mic to discuss it in-depth, covering topics from hiring to conflict resolution to developing consciousness as a leader. 

The Manager’s Handbook Podcast is hosted by Matt Sornson (CMO) and Alex MacCaw (CEO) of Clearbit.


Asana’s Pyramid of Clarity

6 Questions Every Employee Should Be Able to Answer

Chapter 5 - Creating & achieving goals

What we’ll learn about on this episode:

(00:49) - Why communication problems are actually planning problems - “The status update meeting is a signal that there is no clarity.”

(03:58) - Breaking down Asana’s Pyramid of Clarity - “It shows how our longer-term aspirations are built on top of shorter-term goals.”  

(12:54) - Choosing a suitable accountability tool - “One of our big learnings has been visibility.”

(14:49) - How to incorporate creatives into the clarity plans - “Great managers set goals, not tasks.”

(16:07) - On task-relevant maturity - “It’s a framework for deciding what to delegate and what not to delegate. It really depends on your level of conviction.”

(17:45) - The Manager’s Myths - “These myths keep managers from capitalizing on their team’s potential.”

About Clearbit:

Clearbit is the marketing data engine for customer interactions, made with love in the heart of San Francisco. If you want more details on how we help businesses grow, please see our solutions, products, and integrations at If you enjoyed this episode, please subscribe, follow us on Twitter and LinkedIn, and tell us what you think. 

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