Growing an Engaged Audience of 600,000 on Social Media with Sophie Miller, Pretty Little Marketer (From Marketingland 2025) | Ep. 370

What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper? From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteoric rise. Sophie shares the real story of how she went from overwhelmed university student to full-time creator with one of the most engaged marketing communities online. She unpacks: -The strategic “visibility opportunities” that fuel organic growth (and why it’s not about being everywhere) -How to design content that gets shared — from emotional triggers to identity-based resonance -Why social search and platform-specific SEO are becoming just as important as shares -The role of “thin content,” clear bios, and frictionless profile design in converting discovery into follows -How to use your existing audience to reach their audience — and build a community that sticks around for years Whether you’re building a personal brand, growing a startup’s social presence, or trying to break through on saturated platforms, this conversation will challenge how you think about reach, retention, and what it truly takes to build a loyal audience from zero. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out. Follow Sophie: LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/