Advanced Advertising Strategies for the Cookieless Era

Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re employing new tools and leveraging AI any way they can to find the seam. Where should you turn your attention, and what advanced advertising strategies can we reliably turn to? That’s what Maryna Burushkina is here to help us with. Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about: 🔶What advanced advertising strategies are available to marketers today 🔶How marketing agencies in particular can drive success for their clients 🔶Why such strategies and tactics are necessary in today’s landscape Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party! Learn more about Maryna Burushkina Connect with Maryna Burushkina on LinkedIn Resources & Brands mentioned in this episode Growth Channel Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Join the Social Media Pulse Community a previous episode about iOS changes Google's annual developer conference, I/O Google I/O 2024: Everything Revealed in 12 Minutes Larry Kim Distillery Feedonomics The episode with Scott Brinker, the chief Martech and the chief Ecosystem Officer of Hubspot Show Notes & Transcript: https://www.agorapulse.com/blog/advanced-advertising-strategies-for-the-cookieless-era Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices