🚀 How to Build Company Culture That Actually Works | Natalie Pearce on Culture Design for Startups
Want to build a high-performing team - but don’t know where to start with company culture? In this episode of The Millennial Entrepreneur, Sina speaks with Natalie Pearce, a culture design expert and founder of The Future Kind, to unpack what culture really means - and how early-stage startups can build it with intention from day one.
Natalie breaks down why culture isn’t all about perks or a fancy office - it’s “the way we do things around here.” From avoiding cultural debt to improving team communication, meeting habits, and values-based leadership, this episode is packed with practical frameworks and sharp insights for founders who want to grow without losing their people - or their purpose.
🔹 Who is this video for?
✅ Startup founders & entrepreneurs building early-stage teams
✅ People & culture leads looking to make work more human
✅ Leaders managing remote, hybrid, or asynchronous teams
What you’ll learn:
📌 Why company culture starts before you hire
📌 The hidden cost of “cultural debt” in fast-scaling startups
📌 Communication rituals that actually work (and which meetings to ditch)
📌 Key culture pillars: psychological safety, inclusion, accountability & more
📌 How to design benefits that reflect your values - not just trends
📌 Why great culture is a competitive advantage - not a “nice to have”
👉 Stick around to the end for practical tips you can apply right now - whether you're building your team or trying to fix what's not working.
#StartupCulture #CompanyCulture #TheMillennialEntrepreneur #RemoteWork #CultureDesign #LeadershipTips
00:00 Introduction
03:17 Culture: Brand and Team Alignment
09:38 Early-Stage Startup Retention Challenges
13:45 Inclusion, Empowerment, Growth Mindset
15:42 Growth and Communication in Startups
20:08 Effective Team Gatherings Boost Collaboration
24:51 Meeting Overload!
30:35 "Culture as a Competitive Advantage"
32:55 Authenticity in Workplace Flexibility
36:08 Creative Approaches to Vacation Policies
🎙 Connect with Natalie: https://www.thefuturekind.co
📸 Instagram: @TheMillennialEntrepreneurPod
📬 Subscribe to the Blog: https://sinablog.medium.com/
💼 My Business (Wing): https://www.wingcard.io/
🎧 Podcast Equipment I Use: https://amzn.to/31Os4fV, https://amzn.to/3kul2Fm"
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.