The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting as well as it used to? Are AI tools making things easier or more confusing? The MindShift Podcast, hosted by Darrell Evans, a 34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital, delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead. You’ll discover answers to questions like: Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content? What are the best ways to start using AI in marketing without disrupting our business? Why is our cost per lead going up while conversion rates are going down? Which marketing channels actually drive growth in 2025, and which ones are a waste of time? How do we measure real ROI from campaigns, not just vanity metrics? Should we build an internal marketing team or hire an agency/fractional CMO for faster growth? Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems, even if you're a team of one. Whether you're stuck, scaling, or simply need clarity on your next best move, this show will help you shift your thinking, upgrade your strategy, and take action with confidence. Subscribe now and join thousands of business leaders ready to lead the future, not get left behind. Join our free newsletter at https://www.darrellevans.net/playbook
Episodes
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
In this episode, I walk through a situation I’m seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway.
I break down a conversation with a $5M service business spending over $70K a month on Google Ads and show why their top-perfo...
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
In this final episode of the series, I tackle the most expensive problem successful founders face - and it's not what you think.
After 14 years working with businesses doing $1M to $20M+ in revenue, I've watched brilliant founders become prisoners of their own expertise.
Your team's sharp, y...
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
In this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders.
After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns.
T...
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
Most founders at your level don't want to be content creators. You didn't build a multi-million dollar business to perform for algorithms.
But here's the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you successful, lives primarily in your hea...
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
You've built something significant, millions in revenue, solid team, strong reputation.
But here's what I've consistently seen over 34 years as an entrepreneur: clients still ask for you specifically.
Your team defers strategic decisions back to you. Partners expect you at every important me...
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years.
These aren't buzzwords or the latest tactics everyone's chasing.
They're timeless princ...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real revenue right now.
After help...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Are you frustrated that your ads, social posts, and marketing efforts just aren't turning into consistent leads and sales, no matter how much time or money you invest?
Continuing to ignore this core marketing issue...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Most CEOs panic when their ad spend exceeds their monthly revenue.
But what if that “loss” was actually the start of your biggest growth year yet?
In this episode, I break down how one of our clients turned a $21K market...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Most businesses are stuck in a cycle of inconsistent growth, chasing tactic after tactic without real results.
I've spent 15 years solving this exact problem for companies across every industry.
In this episode, yo...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Getting leads but no sales? The problem isn't your marketing.
In this episode, I reveal the psychological threshold that every prospect must cross before becoming a buyer and how modern technology is making this p...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Google just changed the game forever, and most business owners have no idea what's coming.
In this episode, I discuss Google's new AI Mode rollout and why it represents the biggest threat to small business cus...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Ever wondered why some people seem to bounce back from setbacks while others stay stuck, especially when it comes to growing a business?
If you’ve found yourself frustrated by slow progress, comparing yourself to others...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Have you ever wondered why your ChatGPT results just don’t hit the mark, no matter how many prompt hacks you try?
If you’ve been using ChatGPT for quick answers or to crank out routine emails but feel like you’re missin...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Are you missing out on sales simply because your prospects slip through the cracks after their first interaction with your business?
Let’s face it, most entrepreneurs and business owners leave money on the table by not ...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Did you know Facebook and Instagram lead generation just got a game-changing upgrade and it could transform how you attract new clients overnight?
If you’ve ever struggled with complicated landing pages, expensive ad co...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Most service-based businesses are wasting money on Facebook and Instagram ads, and they don’t even realize it.
After 15 years of running paid campaigns for companies in fitness, B2B services, and digital products, I’ve...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Are you struggling to stand out as a real estate agent on social media while everyone else posts the same generic content?
If you’re tired of blending into the noisy real estate market and want a clear, effect...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
More and more B2B tech companies are hitting the same wall: revenue that used to flow through referrals and word-of-mouth is drying up. I recently spoke with a company pulling 4,000 website visitors a month but only 5 ...
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
In this episode, I break down exactly what happened when one of our Inner Circle members came to me feeling completely frustrated after spending $74,000 on marketing with little to show for it. Sound familiar?
After 15...
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