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October 7, 2021 28 min

At VIP Tires & Service, the executives don’t need to lock themselves in a boardroom to brainstorm the next blockbuster business idea. Thanks to an annual survey of the company’s workforce, the employees provide the roadmap. VIP President and CEO Tim Winkeler says the survey is a critical tool in attracting and retaining employees, and the conversations that follow it are a big part of the VIP culture.

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