“It’s not the math. It’s the mindset.”
When Bruce recorded this episode solo, he opened with something we’ve learned after thousands of client conversations: the biggest Infinite Banking mistakes aren’t about policy illustrations or carrier choice. They’re about us—our habits, our thinking, and the quiet patterns we bring to money.
https://www.youtube.com/live/tvSGb9GkRG4
I remember Nelson Nash repeating, “Rethink your thinking.” That line annoys the part of us that wants a clean spreadsheet answer. But it’s also the doorway to everything you actually want—control, peace, and a reservoir of capital that serves your family for decades.
In today’s article, I’m going to unpack those human problems—Parkinson’s Law, Willie Sutton’s Law, the Golden Rule, the Arrival Syndrome, and Use-It-or-Lose-It—and connect them to the most common Infinite Banking mistakes we see. Most importantly, I’ll show you the behaviors that fix them.
“It’s not the math. It’s the mindset.”What you’ll gain (and why it matters)Infinite Banking Mistakes #1 — Treating IBC like a sales system, not a lifelong conceptInfinite Banking Mistakes #2 — Short-term policy design (and base vs. PUA confusion)Infinite Banking Mistakes #3 — Misunderstanding uninterrupted compoundingInfinite Banking Mistakes #4 — Ignoring the five human problems Nelson taughtParkinson’s Law: “Expenses rise to equal income”Willie Sutton’s Law: “Money attracts seekers”The Golden Rule: “Those who have the gold make the rules”The Arrival Syndrome: “I already know this”Use It or Lose It: “Habits decay without practice”Infinite Banking Mistakes #5 — Forgetting that illustrations aren’t contractsInfinite Banking Mistakes #6 — Not paying policy loans back (on purpose)Infinite Banking Mistakes #7 — No written strategy or scorecardListen To the Full EpisodeBook A Strategy CallFAQsWhat are the most common Infinite Banking mistakes?Should I prioritize PUAs or base premium to avoid Infinite Banking mistakes?Do I have to repay policy loans in Infinite Banking?How does Parkinson’s Law cause Infinite Banking mistakes?Are policy illustrations reliable for Infinite Banking decisions?What did Nelson Nash mean by “think long range”?How do taxes relate to Infinite Banking mistakes?
What you’ll gain (and why it matters)
If you’re new here, I’m Rachel Marshall, co-host of The Money Advantage and a fierce believer that families can build multigenerational wealth with wisdom, not stress. The primary keyword for this piece is “Infinite Banking Mistakes,” and we’re going to name them, explain why they happen, and give you practical steps to get back on track.
You’ll learn:
Why behavior beats policy design over the long term
How short-term thinking shows up in base/PUA decisions
The right way to think about uninterrupted compounding
How to use loans and repay them without sabotaging growth
The five “human problems” Nelson warned us about—and how to overcome them
If you can absorb the mindset, the math becomes simple. If you skip the mindset, no design hack will save you. Let’s go there.
Infinite Banking Mistakes #1 — Treating IBC like a sales system, not a lifelong concept
The mistake: Looking for a quick fix—“set up a policy, borrow immediately, invest, done”—and calling it Infinite Banking.
Why it happens: Our culture loves shortcuts. We’re used to products, not principles. But IBC isn’t a product; it’s a way of life. Nelson was explicit: it’s not a sales system. When we treat it like a gadget, we ignore the behaviors that made debt a problem in the first place.
What to do instead:
Adopt a long-range view. Commit to capitalization for years, not months.
Build rhythms. Premium drafting, policy reviews, loan repayment schedules.
Measure behavior. Not just cash value growth; also repayment habits, added PUAs, and opportunity filters.
Infinite Banking Mistakes #2 — Short-term policy design (and base vs. PUA confusion)
The mistake: Designing a very small base with heavy PUAs purely to juice early cash value, or, conversely, insisting on an all-base design without considering your funding capacity and behavior.
Why it happens: Short-term thinking. People want maximum day-one access or fear they “won’t be able to fund later,” so they underbuild the foundation. On the other side, some rigidly push all-base as a rule rather than a fit.
Bruce says that behavior is more important than design. He’s seen small-base policies work when owners think long range, repay loans, and continue capitalization. He’s also seen all-base work beautifully when owners behave like bankers—disciplined repayments and consistent additions.
What to do instead:
Design for you, not a trend. Balance base and PUAs to match your cash-flow reliability, target capitalization, and intended uses.
Think in decades. Will this design still serve you when the economy changes?
Stress-test with loans. Don’t just stare at year-by-year illustrations. M