In this episode of The Move In, Maggie Seybold from WelcomeHome Software joins me to unpack the biggest takeaways from the 2025 Year in Review for senior living marketing.
We dive into what’s really driving occupancy growth right now, and why the most successful operators are shifting from reactive tactics to intentional, data-informed sales and marketing strategies. Maggie shares insights on the growing importance of memory care, how digital search behavior continues to evolve (including the impact of AI-driven search), and why alignment between sales and operations is no longer optional; it’s essential.
If you’re looking to sharpen your strategy, better leverage your data, and create a more seamless experience for prospects and families, this conversation is packed with practical insights you can apply immediately.
https://www.linkedin.com/in/maggie-seybold-5bb415126/
http://www.welcomehomesoftware.com
https://info.welcomehomesoftware.com/seniorcareinsights
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